How to Answer “Why Do You Want to Work Here?”

Summary.    Of all the interview questions job applicants prepare for, the most obvious ones sometimes get the least attention. Yes, you came ready to share your biggest flaw, your greatest strength, a moment when you shined, and a concept you learned, but what do you do…

Sometimes the toughest job interview questions are also the simplest and most direct. One you should always expect to hear and definitely prepare for:

“Why do you want to work here?”

Like a similarly problematic interview question — “Tell me about yourself” — “Why do you want to work here?” requires you to focus on a specific answer without any clues, contexts, or prompting from the interviewer. It’s a blank space — but that doesn’t mean you can wing it and fill it with just anything.

How to Answer “Why Do You Want to Work Here?”

Drawing from my 16 years of experience as a communications coach as well as someone who’s sat on both sides of the interview table many times, I recommend three basic approaches:

  1. Express your personal passion for the employer’s product/service/mission.
  2. Explain why you would enjoy the responsibilities of the role.
  3. Describe how you can see yourself succeeding in the role, given your skills and experience.

You can use any combination of these three approaches so long as you keep your answer concise. Here’s how to tackle each approach effectively along with sample answers to use as a guide.

1. Express your personal passion for the employer’s product/service/mission.

Employers want to know you’re passionate about what they do, whether it takes the shape of a product, a service, a mission, or a brand. You can also connect your passion to the company’s core values, which can often be found on their website. Showing you’re passionate about the position is particularly important if you’re applying for a role at a nonprofit where the mission matches your personal values.

But how do you convey this enthusiasm? CEO consultant Sabina Nawaz offers useful tips in her HBR piece, “How to Show You’re Passionate in an Interview.” As she writes, “When you’re passionate about something, it tends to spill over into other aspects of your life.” Identify those examples in your own life and share them during your interview. Expressing enthusiasm is not about “display[ing] the kind of full-throated, table-thumping behaviors companies tend to equate with passion,” Sabina explains. It’s about conveying “what matters most to you.”

And remember to be clear about why you are passionate, not just that you are passionate. Simon Sinek has schooled us all on the importance of “why,” and it’s no less important in a job interview than it is in a sales call or CEO keynote.

Sample Answers

Here are examples of responses that effectively connect passion to mission.

  • “For most of my adult life, I’ve strongly supported X because I believe that Y…”
  • “X is very important to me in both my professional and personal life because I strongly believe that…”
  • “I’m very passionate about X and would be thrilled to work for an organization that subscribes to the same core values…”

2. Explain why you would enjoy the responsibilities of the role.

It’s no secret that we work harder, better, and longer when we enjoy the work, and what employer wouldn’t want that dedication from their staff? But it’s your responsibility to make that connection between job and joy clear. That connection can be as simple as “X is something I enjoy,” but expressing how or why you enjoy it makes that point even more valuable and memorable.

Sample Answers

Here are examples of responses that connect job to joy.

  • “I always enjoy helping other people learn — from my tutoring work in school to the training experiences I had at my last job — which is why I feel so fulfilled working in L&D.”
  • “I’ve always loved to write and edit — from my days at the college newspaper to the web content I worked on as an intern — so I’m excited to see that writing is a big part of this job.”
  • “Analyzing data has always been fun for me — the challenge of using numbers to tell a story and convey an idea — and I look forward to the data visualization work we’ll be doing on this team.”

3. Describe how you can see yourself succeeding in the role, given your skills and experience.

While the interviewer is hiring you for who you are and what you can do now, they’re also interested in what you can achieve in the future. After all, they’re not just hiring you; they’re investing in you.

Express confidence about your ability to succeed and grow in the role. Use phrases like “Given my experience in X, I can see myself succeeding…,” “I look forward to using my skills to…,” and “I think I will contribute by….” The key is to describe how your previous experience has prepared you to hit the ground running.

Sample Answers

Here are examples of responses that paint a peek at what may be.

  • “I can see myself succeeding in this position because I’ve done similar work in the past and know what it takes to engage these particular consumers.”
  • “I’ve found I work best in a collaborative environment, so I look forward to working with several departments to align on and achieve our goals.”
  • “After learning more about this job, I’m sure I can help you find ways to manage projects more efficiently and effectively.”

Combining the Three Approaches: Sample Answer 

Here’s a sample answer using a hypothetical marketing position for a health care company where writing, creativity, and collaboration are key priorities:

I want to work here because, with physicians in my family, I’m passionate about helping people address their health challenges and make smart decisions about their bodies and their lives. I also love copywriting and diving into editorial strategy — especially in social media — and enjoy brainstorming with colleagues to come up with the best creative ideas. When I think about the needs of this role and the integrity of the corporate mission, I feel incredibly inspired and can see myself contributing in a big way.

Key Tip: Be Specific

As you develop your answer, understand that the more specific you are, the more powerfully your answer will resonate. Conversely, the vaguer you are, the more generic — or even canned — the response will seem.

In the example above, the writer alludes to health care professionals in their family, focuses on copywriting and editorial strategy — not just writing — and mentions brainstorming, a more specific form of collaboration. These are all examples of specificity that make the answer seem more personal and unique.

What Not to Say

It’s obvious how you shouldn’t answer the “Why do you want this job” question, but it bears repeating. Don’t say you want the job because:

  • You like the salary
  • You like the perks or benefits
  • You like the title
  • You want to work remotely or in a particular location
  • You couldn’t get another job you really wanted

Before your next interview, practice your response to “Why do you want to work here?” out loud, not just in your head. And keep in mind that the best answer is less about why you want them and more about why they should want you. If you convey passion, enthusiasm, and optimism with specificity, you’ll connect to the interviewer’s wish list in a way that will leave them thinking, “This is why we want you to work here.”

By: Joel Schwartzberg

Source: How to Answer “Why Do You Want to Work Here?”

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Building a Community For Your Brand

Critics by smile.io

Imagine having customers that continue to engage with you beyond your products. This is a sign of a loyal brand community, and some of the most successful businesses are strong because of it.

Building a great brand community can be done in three steps:

  • First, you need a captivating reason for members to join.
  • Secondly, you need to make it worth their time to engage with each other and with your brand.
  • Finally, it has to be easy and valuable for members to share your community with others and help it grow.

Once you have all three steps working together, you’ve got yourself a brand community.

What is a brand community? A brand community is a group of customers who are invested in a brand beyond what is being sold. So, while this might be a new idea for you, many of the world’s best brands have been putting community building to the test for years.

To get an idea of what this community building looks like in action (and to get you inspired to build your own), let’s take a look at 10 of the best brand communities and what makes them so great.

Gymshark

Gymshark is one of the fastest growing fitness apparel brands in the world, and their incredible growth is largely fueled by the strong community they have built around their brand. Using their Gymshark Central blog as a hub, they make it easy for new and returning customers alike to dive into their community without having to do any heavy lifting.

With articles loaded with tips, tutorials, and exercises, their blog is jam-packed full of health and fitness related information that has clearly positioned them as their members’ go-to source for anything health and fitness related. This makes it easy for customers to decide to purchase their products as a way of strengthening their connection with the fitness community.

Gymshark’s strong value-add marketing strategy is also evident through their team of athletes. With a huge social following of their own, each athlete is handpicked to represent the brand to their own communities. This gives them the chance to individually engage with their own loyal fans on a personal level as a reflection of the Gymshark brand.

When you combine these social interactions with their strong purchase intent, Gymshark customers are given many opportunities to continue engaging with the brand over time, and almost as many opportunities to share their Gymshark experiences with their own communities.

This is most clear at Gymshark’s many pop up shops that spring up across the UK. Featuring special sales as well as live classes, demonstrations, and appearances from Gymshark athletes, these are highly-anticipated events that have community members waiting for hours for the doors to open in the hopes of scooping up some exclusive gear and meeting up with other Gymshark fans.

By growing their community both on-and-offline, Gymshark is a prime example of what it means to build a brand experience customers can’t wait to be a part of.

Charlie Hustle

There are very few things that can bring people together to form a strong community like sports can. Rooting for your favorite team automatically creates a connection with other die-hard fans, and that’s exactly what Charlie Hustle has taken advantage of to create their brand community.

This sporty t-shirt brand offers customers the chance to show their hometown pride through their Kansas City dedicated clothing. A brand community doesn’t have to have members across the globe to be successful–sometimes keeping it local helps you score big.

What customers love most about Charlie Hustle is the feeling of community that is intrinsically  displayed in every t-shirt. From their vintage-made-fresh style to the Kansas City branding on each piece of clothing, customers are easily recognizable as a part of the Charlie Hustle community when they wear their tee.

It’s not just the fashion that draws customers in, though–Charlie Hustle’s Communi-Tees line is dedicated to raising money for a local organization. For example, their Nelson-Atkins Museum Tee raises money for educational programs at one of Kansas’s most famous landmarks. Allowing customers to support a cause that’s so close to home is what makes Charlie Hustle’s brand community so successful.

Along with their socially responsible values, Charlie Hustle offers a rewards program to keep their brand community engaged. Their Bleacher Club Rewards encourages customers to keep hustling their way through a tiered VIP program to reach all-star status in order to unlock exclusive rewards like event invites. With a brand that values local community engagement so much, this type of experiential rewards are a perfect fit.

Charlie Hustle has knocked it out of the park by creating a brand that celebrates hometown pride and gives customers an outlet to interact with like-minded individuals.

Starbucks

The Starbucks brand has been synonymous with community for quite a while, thanks to how well they’ve crafted their brand image.

For starters, when you enter a Starbucks cafe you aren’t greeted by mere employees—you’re greeted by Starbucks partners.  This is the term Starbucks uses to refer to their baristas, and this small detail helps make inclusion in the brand community something felt by everyone, not just the customers that come in to get a drink.

Outside each cafe’s walls, Starbucks has continued to do an amazing job of strengthening their community with a number of social initiatives to boost member interaction and engagement. One great social impact initiative is the volunteer matching service they created to help partners and community members engage with each other, and help those outside the community that need assistance.

Between the annual #redcupcontest holiday cup decorating contest and the countless #psl (pumpkin spice latte) photos customers post every fall, Starbucks has taken full advantage of the power of user-generated content to build a community, reposting some of the best-tagged customer photos on their corporate social profiles.

However, this all pales in comparison to the crowning jewel of the Starbucks brand community: their Starbucks Rewards program. As a Starbucks Rewards member, customers can earn Stars for making purchases, playing games, and attending bonus point events.

They can then cash those Stars in for free products, or save their stars for even sweeter reward. With the integrated mobile app, customers have access to their rewards wherever they go. Starbucks even celebrates their community members by offering a free birthday treat to their program members on their special day. Offering personalized rewards like this one help your community members feel connected to your brand. After all, who doesn’t love free coffee?

Glow Recipe

The cosmetics industry is perhaps one of the strongest community-fostering industries out there. With beauty buffs constantly seeking out product recommendations and reviews, having brand advocates to vouch for you is absolutely essential.

With all-natural, fruit-inspired skin care products, Glow Recipe aims to make skin care fun for their customers. Their website is filled with everything customers could possibly want to know about their products from tutorial videos, customer reviews, and skincare product recommendation quizzes. They’ve even included a Glowipedia to allow customers to know exactly how to achieve their favorite look. This type of value-added content creates a strong brand community by giving customers so much more than just face masks and cleansers.

Glow Recipe strengthens their brand community by offering content that really matters to their customers. In order to celebrate their community of empowered women, they’ve started their Boss Babes interview series, which features female entrepreneurs. By offering content that goes beyond their products, they’ve shown a true dedication to the values of motivation, empowerment, and confidence that are so important to their customers.

Glow Recipe knows how important their community members are for their success and that’s why they’ve created Glow Miles. Customers can see how valued they are through this VIP program that offers them exclusive rewards like early access to products and sales and invites to events. Their strong brand centred around female empowerment and confidence creates a customer experience that’s just as beautiful as their products.

The Walt Disney Company

When you think about brands that have a huge community of followers, one of the first ones you probably think of is the House of Mouse. For a company that was founded nearly 100 years ago, Disney has done everything possible to make their brand not just a media company, but a complete entertainment experience. With beloved characters like Winnie the Pooh and Donald Duck, their films and stories are the perfect vehicle for building lasting emotional relationships with each of their customers, no matter where they are in the world.

From the United States to Tokyo and everywhere in between, Disney fanatics are all connected by a deep love of all things magical. This shared passion has led to a number of exciting traditions inside the Disney community that bring people together, including Dapper Day and cosplay meetups.

Perhaps the most exciting event, however, is the D23 Expo. This annual gathering is sponsored by the Official Disney Fan Club, D23, and welcomes members of the Disney community to come together and celebrate all things Disney. This three-day event is the highlight of the year for the most avid Disney community members, and is a fantastic opportunity for new and old fans to meet, create more lasting relationships, and share their own experiences with each other.

While each of these experiences are magical in their own right, the pinnacle of a true Disney community experience is physically going to one of their parks. Gathering with a crowd of other wide-eyed enthusiasts to take part in the rides, sights, and sounds of the world of Disney is the ultimate expression of what it means to be a member of this worldwide community.

inkbox

If you’re looking for a brand community that makes you feel like part of the family, look no further than temporary tattoo makers, inkbox. Their original products were inspired by the indigenous tribes in Panama, who have been tattooing for thousands of years as a function of family and community. To echo these values of inclusivity and togetherness, inkbox’s inkfam community is built around making sure their community members know just how much they’re valued.

With their #tattoosfornow hashtag, they let their community members submit photos of their freshly applied tattoos to be featured on the brand’s website and social channels. By showing each member of the inkfam that their engagement and belonging in the community is valued, inkbox shows exactly the kind of brand they are. That desire for belonging is exactly why over 1000 photos have been tagged with the hashtag, meaning they have a lot of customers that love their ink and love being part of the inkbox family.

The values we enjoy most as part of a family are acceptance, openness, trust, and support. By tying their community to these values, and doing everything they can to live them out, inkbox has built a community that feels safe and inviting–like a family you’re already part of.

Lululemon Athletica

Athleisure has been on the rise for a number of years, and few brands have had as much of an impact on this trend than Lululemon. With luxurious yoga gear serving as the heart of their diverse product line, Lululemon’s brand community is built around empowering their customers to lead a healthy, active lifestyle.

One of the key ways they do that is by offering accessible, invigorating experiences to their community members. If you’ve never tried yoga before, Lululemon gives you a chance to join them for a free yoga class or to come to one of their other larger festivals and events. At all of these gatherings, community members can sweat, meditate, and retreat together from the chaos of everyday life. For their most dedicated community members, they’ve even gone as far as opening an experiential store in Chicago, offering several fitness studios, a juice bar, as well as their high-quality athletic gear.

How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community
Lululemon has transformed their business into a lifestyle brand. Discover which of their strategies are the key to building a brand community for your own small business.

Even though these events do a lot to keep members engaged, Lululemon also recognizes that they need advocates to help their community grow. To help draw a crowd to their events, Lululemon has an active ambassador program that features a number of athletes and leaders in fitness, nutrition, and business. As independent brand ambassadors, these leaders evangelize the Lulu brand, serving as a living embodiment of the brand’s values in the real world.

Joining a new community can be intimidating, but Lululemon has done a lot to make the barriers to both their sport and their community as non-existent as possible. Since great brand communities have to be accessible, by embracing the values of both athleticism and leisure, Lululemon has made their brand community easy to try out and join, but still exciting to engage with through their events and ambassadors.

Itzy Ritzy

Parenting is emotionally rewarding but can also be confusing, so it’s no wonder that in the necessity of sticking together, parenting communities are some of the strongest and largest you can find. Unsurprisingly, the brand community surrounding Itzy Ritzy is no different. Having created a value-add marketing strategy with different types of content, they’ve become a go-to destination for info about everything from diaper bags to teething tools.

Their commitment to their community is most evident in their parent profiles featured on their blog. These interview-style posts outline not only what some of their most loyal customers love about their brand, but also their own personal parenting stories. This type of authentic user-generated content help inspire future customers to join the Itzy Ritzy community to continue getting the support they need.

These type of customer stories are one of the best ways their members can share their experiences with others. To make that sharing process even easier, Itzy Ritzy runs a referral and rewards program that rewards their happy customers for sharing the brand with their friends. This makes it beneficial for customers to leave product reviews, use a unique referral link, or share the Itzy Ritzy brand on social media.

By giving their customers a way to make engaging with them valuable, Itzy Ritzy has built a foundation for a strong and quickly growing brand community. With so many resources for educating their customers and celebrating their parenting lifestyle, new and returning customers are quickly welcomed into the Itzy Ritzy family and shown how beautiful and valuable it is to be a parent.

Building a great brand community is easier than you think

What each of these awesome brand communities have in common is that they know what their customers care about. With this knowledge at the helm, these 8 brands have built a community around enabling their customers to live out those values through a complete and rewarding brand experience.

Whether it’s through rewards, special events, user-generated content like newsletters, or brand advocates, the world’s biggest brand communities give their members the tools to bring other like-minded individuals into the brand’s story, the motivation to keep them engaged, and the power to spread the love as far as they can.

Community doesn’t get much better than that!

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Microcoaching: The Next Generation Of Personal Development

As the modern workplace evolves, its associated practices must too. An office used to mean a fixed location, now it’s anywhere with an internet connection or something to write with. A multi-million dollar business used to require heaps of staff and complicated infrastructure, now it could be a teenager with a Shopify site. Meetings used to always be face-to-face. Emails used to be faxes. Instant payments used to be cheques. You get the idea.

Ambitious entrepreneurs are maximising their time; fitting in more of what matters and doing less of what doesn’t. More is automated, delegated and eliminated than ever before. It makes sense that coaching is up for discussion.

What is microcoaching?

Microcoaching is an alternative to traditional coaching, consisting of smaller and more frequent questions, guidance and assistance. Rather than scheduling hour-long calls or face-to-face meetings, microcoaching might involve a five-minute chat every few days, and the exchange of voice notes or text-based questions and prompts between coach and client. The principle is that frequent doses of guidance might help keep someone on track better than an in-depth discussion every two weeks, for example.

Microcoaching is used by coaches looking to adapt their practices to a changing workplace, as well as the evolving demands of a modern entrepreneur. It’s used within larger organizations, to enable senior team members to offer support to junior ones, or to enable peer-to-peer development. It might be used within entrepreneur networks or between friendship groups. Whenever you’re spending time with someone who is helping you find solutions or holding you accountable, you might be on the receiving end of microcoaching.

Formal, structured coaching has its place, but for some clients of coaches it’s surplus to requirements and shorter, more frequent bursts of motivation, inspiration and nudging may prove more beneficial.

What makes microcoaching so effective?

Microcoaching, by its very nature, enables more frequent catch ups and a real-time method of keeping in touch. This means challenges can be assessed and dissected and a plan of action made without waiting for the next scheduled session, which may be weeks or even months in the future. This is particularly useful if the microcoaching recipient feels they may have made a mistake, could have handled a situation better, or they have a big decision they’d like to discuss.

The faster implementation of microcoaching can make the recipient more effective in their work. Whether self-employed or an employee, they are less likely to waste time pursuing practices that are ineffective or go too far down a rabbit hole before they’re caught. Feedback loops are far shorter meaning actions can be redirected accordingly. Furthermore, the microcoaching receiver can access frequent doses of motivation, keeping their levels topped up rather than allowing for boom and bust.

One of the key benefits of microcoaching is its flexible nature, especially when communication is delivered asynchronously. This means the coach and their client can exchange thoughts and questions in their own time, whenever is convenient. This removes the need to find time in two busy schedules and block out an afternoon for a call and review period. Long coaching calls can be draining for both parties and they’re not always effective. Furthermore, long coaching calls might require an initial phase of catching up, which microcoaching negates the need for.

How can entrepreneurs benefit from microcoaching?

Ambitious entrepreneurs are hungry for knowledge, including feedback and pointers of how they can improve. They can open themselves up for microcoaching by letting key individuals around them know that regular feedback is welcome.

Within a formal coaching relationship, where an entrepreneur has commissioned a coach, they might adapt the schedule so they communicate in smaller bursts and incorporate ad hoc phone calls, shorter catch ups or voice notes, saving the longer sessions for when deep dives are necessary or when there’s something significant to discuss. This adaptation may be welcomed by their coach and make the arrangement more effective.

Outside of a formal coaching relationship, for example in mastermind groups or between friendship groups consisting of entrepreneurs, each member can administer and receive microcoaching according to the boundaries of those involved. If a friend is explaining a business problem, for example, I might ask them if I can offer feedback, ask some questions, or suggest a new way to frame the problem. In turn, they may hear of a business challenge I’m facing and ask if it’s okay that they probe, in order to help me reach a solution.

When microcoaching is met with an open demeanour and willingness to learn, it can be effective. When it’s unsolicited, defensiveness may ensue, and no solutions reached, hence why it’s crucial to check before offering input.

Entrepreneurs who question every aspect of their career and work will inevitably find better ways of conducting business. Modern businesses have reimagined what’s possible; applying the same to personal development could unlock the progress ambitious business owners are seeking.

Author of Ten Year Career: Reimagine business, design your life, fast track to freedom. I founded a digital agency in 2011 that was acquired in 2021

Source: Microcoaching: The Next Generation Of Personal Development

Critics by C. Lee Smith

I define microcoaching as short, frequent bursts of sales coaching, personalized to the individual’s specific needs, that fill the developmental and motivational gaps from existing 1‑on‑1 coaching sessions. The bite-sized guidance is ideal for reps who are overwhelmed or easily distracted. The ability to automate sales microcoaching through AI is ideal for sales managers who are too busy for more 1‑on‑1 coaching and believe their reps need frequent reinforcement on key sales principles and practices.

The differences between microcoaching and traditional sales coaching comes down to how and when it happens and to what’s covered in the sessions. A traditional sales coaching session can take place in a one-on-one meeting. It can also happen during a ride-along. As you and your rep approach an account’s office for an in-person meeting, coaching will include a strategic discussion. These sessions usually take anywhere from 20 minutes to an hour.

They are often focused on deal coaching, or reviewing the rep’s pipeline, at the expense of skills building and motivation, according to research from the Sales Management Association. Microcoaching, on the other hand, involves the delivery of one key piece of information. These sessions last between two and six minutes. This is the sweet spot of attention for the typical learner, but for easily-distracted salespeople, they should be closer to the two-minute mark. When a rep receives a microcoaching feed in an email or chat message, they can quickly review a basic principle such as the need to research the prospect before reaching out.

After reading the statement, reviewing a blog post or short video, they can build their knowledgebase by reflecting on and responding to two questions that come with the feed. And automated sales microcoaching works well when it relies on AI driven by the results of the rep’s sales assessment. In these cases, a feed will summarize a detail about the rep’s work habits or process as it relates to sales or interacting with others. The rep then reflects on and gives brief answers about how they can adapt their practices to improve sales outcomes.

Microcoaching is best suited for tactics, but can be very effective for developing skills and their mindset. These topics are often neglected in standard one-on-one meetings. Through four years of testing and development at SalesFuel, we created the first sales microcoaching platform, SalesFuel CoachFeed. It contains four essential elements for upskilling your sales reps. 

Needs analysis – Every successful sales professional knows that their sales outcome will only be as good as the needs analysis they conduct on their prospect. Microcoaching emphasizes how to conduct effective needs analysis.

Sales coaching – Microcoaching doesn’t exist in a vacuum. The material should supplement the topics managers and reps cover in their regular one-on-one sessions.

Adaptive coaching – Every sales rep is at a different point in their professional development. They come to their positions with unique strengths and weaknesses. Microcoaching platforms can target each rep’s unique needs by tapping assessment results. They then merge the results with knowledgebase information into effective suggestions and thought-provoking questions.

Microcoaching – Regular topical feeds address a rep’s sales skills needs and their mindset based on assessment results. Additional feeds address account-based coaching. First, reps identify the accounts they want to land or grow. Then, they receive feeds containing intelligence about those accounts and advice on how to proceed.

You know how to coach your reps. And if you had more time, you could turn some of your average sellers into superstars. When you turn to microcoaching, you don’t need to find more hours in the day. Both you and your reps will benefit from using microcoaching to supplement the coaching you’re already providing.
Related contents:
M&A and Rapid Sales Growth Expert and Family Business Entrepreneur Joins CEO Coaching PR Newswire (Press Release)

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How To CUSTOMIZE Your Appointment Schedule And Booking Pages By EZLocal Serviced-Based Business

EZLocal is the most complete appointment scheduling software for agencies & local marketers of every level. If you were to start up a local service-based local business right now, would you want your customers to be able to book your services online? I know I would because the more convenient my business is the more clients I would get to work with.

A lot of people don’t mind setting appointments over the phone or in person but there are other people who simply don’t have the time to do so. For those people, it would be much easier to just book an appointment online. This is why businesses gain an average revenue increase of 27% when using online booking systems.

WHAT EZLOCAL CAN DO FOR YOU

  • Create Personalized Booking Page For Any Serviced-Based Business in just minutes
  • Allow clients to book online 24/7
  • Synchronize available appointments with the calendars of all your employees
  • Send automated notifications to clients and staff members
  • Provide easy online access to the schedule from all types of devices
  • Reduce the number of no-show appointments
  • Make all clients’ information easy accessible
  • And a lot more

And now there is an extremely easy way that you can do this thanks to a brand new software called EZLocal.

  • Step 1: SET: Create a booking or appointment with just 3 clicks
  • Step 2: SHARE: Share your booking page URL on any social platform, website,  email for others to book your services from anywhere in the world.
  • Step 3: GROW: Grow your business with tons of Qualified Leads, Sales & Profit.

With EZLocal, you can easily sell online booking pages to the local business owner. Yes! It’s an easy sell. And there are so many different business owners you can sell to. For example You can create an online booking page for a local fitness coach. He can then place the URL for that page in his Instagram or Facebook bio where prospects can schedule workout days with him. It’s quick and convenient plus he doesn’t even need a website. This is just one tiny example but as you can see, this is a huge opportunity right now.

You can now automate your business & offer a complete ‘set-n-forget’ high-ticket service to local businesses & get paid every month. Get this Today, at an All-time-low exclusive one-time “early-bird” price that is the LOWEST you will ever get it. And bonuses worth THOUSANDS are included when you grab this TODAY. Click on the Buy Button Right Now to grab this UNBELIEVABLE offer, or you’ll have to pay a monthly fee later!

EZLOCAL FEATURES

  • A complete lead generation & sales getting system for your business & your clients…
  • Automate your business & offer a complete ‘set-n-forget’ high-ticket service to local businesses & get paid every month…
  • No technical skills or experience required!
  • Create personalized booking pages for any service-based business
  • Allow clients to book online 24/7
  • Customize your appointment schedule and booking page in just 1-click
  • Share your Smart Booking Link to accept bookings on social media, email, or any other platform
  • Synchronize available appointments with the calendars of all your employees
  • Send notifications to remind customers about their appointments & to offer deals, coupons, discounts
  • Send automated notifications to staff members
  • Accept on/offline payments from your customers using PayPal, Stripe or accept cash/card onsite using our POS system
  • Make all clients’ information easily accessible like previous services or products purchased, notes, gift certificates, and much more.
  • Create a membership business & add reward points to membership to encourage future purchases, offer free trials, exclusive promo codes, or daily deals
  • Client Portal for your customers to book services & classes online…and buy packages, memberships, gift certificates, and products.
  • Get paid from anywhere in the world. EZLocal supports all the major currencies.
  • Easy-to-use for both beginner & experienced marketers
  • Accept Online Bookings 24/7 through your personalized booking site (or integration with your existing site), Facebook, Instagram, Google, or your own branded client app.
  • Multi-Location Booking System. With one click, view the schedule of every location. Make & change bookings with a simple drag & drop.
  • 1-Click Staff Scheduling & Management. Auto-allocate appointments to staff members based on intelligent algorithms to ensure maximum productivity.
  • Get Paid In Multiple Currencies. Get paid from anywhere in the world. EZLocal supports all the major currencies.
  • Fully cloud-based. No waiting for hour-long downloads. Just set up your EZLocal account in your browser within seconds.
  • And so much more

In fact, 46% of all appointments for local services are made online. That means all local businesses that don’t use online booking systems are losing out on nearly half of their potential clients. And guess what? The majority of local business owners are completely unaware of these facts. So, why am I telling you this?

I’m glad you asked. See, if you could help these business owners set up online booking systems to sell their services you could literally double their clientele overnight.

Source: https://www.getezlocal.com

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Monkeypox: Here’s How Colleges Are Preparing For Possible Outbreaks As Students Return

Universities and colleges across the U.S. are preparing for potential outbreaks of monkeypox this fall as students begin returning to campus amid an upswing in cases nationally, marking another public health challenge for schools to manage after years of grappling with Covid-19.

Dr. Ina Park, a professor at the University of California San Francisco School of Medicine, told Forbes that while monkeypox “does pose a risk to students,” the risk is different from that posed by Covid-19 and there is not a concern about catching the virus through everyday activity or passing someone in a corridor.

The main issue is that students live together in close quarters and gather to socialize, including hookups where close contact like kissing, skin-to-skin contact and sex might happen, Park explained, adding that the virus could also potentially be transmitted through sharing clothing or sleeping in someone else’s bed.

Numerous universities told Forbes they are in contact with local and federal health authorities to plan their responses and some schools, such as Texas A&M University, said clinicians at student health services have taken part in CDC training related to the disease.

Other universities, including Georgetown University and NYU, said student health services are able to carry out the specific testing needed to diagnose monkeypox.

Disinfecting desks or public toilets—surfaces the monkeypox virus can live on—could be one way of minimizing the risk to students, Park said, as would vaccinating students who are men or transgender people who have sex with men and expanding access to all college students when supplies permit.

Evidence-based education—especially alerting people to “the fact that monkeypox is transmitted through intimate contact”—will be crucial, Dr. Marina Klein, a professor of medicine at McGill University, told Forbes, as well as training campus health services to be on the lookout for potential monkeypox cases.

Monkeypox primarily spreads through close physical contact, as well as contact with contaminated objects and surfaces like bedding or clothing. While infections are clustered among men who have sex with men—data suggests the outbreak is largely driven by sexual activity—there have also been cases in women and children and experts told Forbes there is a risk the disease could spill over into other groups and obviously these communities are not self contained and members also attend university.

Experts stress the importance of balancing the provision of accurate information about the risks of monkeypox and how it is spreading and avoiding stigmatizing the groups most affected. Campuses also face a number of unique challenges when managing disease outbreaks, the American College Health Association (ACHA), told Forbes, such as how to isolate people with limited housing available and managing the disruption a two-to-four week isolation period can cause to students. The organization said it is working to develop tailored guidance for campus settings.

What To Watch For

How universities communicate about monkeypox. Several universities told Forbes they are following guidance from local health departments and the CDC, though this advice does not specifically address university settings. Many universities have set up informational websites providing resources and guidance on the virus, while some like NYU, the University of Texas at Austin, Texas A&M University and the University of Michigan told Forbes they have also emailed staff and students about the outbreak and will provide updates as the situation evolves.

Other universities have gone, or plan to go, further in communication efforts: the University of Florida told Forbes it is increasingly promoting safe sex messaging and Texas A&M University said the school is pushing out information on the disease via social media and flyers in residence halls and high-traffic areas. Guidance and protocols are sure to evolve as the outbreak does; NYU spokesperson John Beckman told Forbes the university is “closely following developments” and staff at the student health center are on “heightened alert” to respond.

There are also broader impacts of monkeypox to be considered, Cornell’s director of media relations Rebecca Valli told Forbes, adding that the school is considering “the potential academic impacts and accommodations which may arise” should a student come down with monkeypox.

There have been 10,768 confirmed cases of monkeypox in the U.S., according to numbers from the Centers for Disease Control and Prevention. The overwhelming majority of cases have been among men who identify as gay, bisexual or who have sex with men and transmission is suspected to have occurred through sexual activity in most of those infected.

The World Health Organization , the White House and a number of local jurisdictions have declared the outbreak a public health emergency and a vaccination campaign is underway to target groups most at risk of the virus. Supplies of Jynneos, the only vaccine licensed against monkeypox in the U.S., do not come close to meeting demand for the shot and U.S. officials have greenlit a dose-saving strategy to stretch the stockpile.

Though the outbreak is largely, though not exclusively, limited to men who have sex with men and spread through sexual activity, concern has grown among officials that the disease could spread more widely. The close-contact campus environment, notably dorms, contact sports and sex, have flagged colleges as more likely to experience outbreaks. At least five schools—Georgetown University, George Washington University, the University of Texas at Austin, Bucknell University and West Chester University—have already reported monkeypox cases, according to STAT News.

McGill’s Klein said it is “inevitable” that monkeypox will spillover into populations other than men who have sex with men, which could happen more easily in situations where people are living in close quarters. “There is no need for panic,” Klein stressed, urging strong and sensible messaging on how monkeypox is transmitted and reinforcing “messages about how to be safe when having sex,” especially with casual contacts. “Making vaccines easily available in safe spaces for those at risk would also go a long way to helping stem any potential outbreaks on campus,” Klein added.

I am a senior reporter for the Forbes breaking news team, covering health and science from the London office. Previously I worked as a reporter for a trade publication

Source: Monkeypox: Here’s How Colleges Are Preparing For Possible Outbreaks As Students Return

Critics by: Nicole Karlis

One of the first public health measures triggered by the onset of the COVID-19 pandemic was mass closure of daycares and schools. Indeed, the proximity with which students and teachers congregate in close quarters means that viruses are more apt to spread in such conditions, which made school closures a sensible means of slowing the spread of COVID-19.

Then, last week, news broke that an Illinois daycare worker tested positive for monkeypox. While the worker is isolating, it remains unclear how many children — if any — were exposed to the virus while the infected person was at work. The news raises questions over whether schools, daycares, and the like are safe — from monkeypox — for both workers and their charges.

“An adult at a day-care center in the Rantoul area has tested positive for a case of monkeypox,” Dr. Sameer Vohra, director of the Illinois Department of Public Health, said at a news briefing. “Screening of children and other staff is taking place now.” As parents gear up to send their children back to school, should they expect monkeypox outbreaks to occur in school and daycare settings?

The answer to that requires understanding the way that monkeypox spreads, and how it differs from COVID-19.  Monkeypox symptoms start within two to three weeks after exposure to the virus. The primary mode of transmission for monkeypox is skin-on-skin contact or contact with contaminated items.

Currently, there are more than 7,500 confirmed cases in the United States, according to the US Centers for Disease Control and Prevention, which is nearly double the number of cases since late July. Last week, the Biden administration declared the monkeypox a public health emergency. While transmission is mostly occurring in adult men, in the United States there have been at least five reported pediatric cases.


Yet experts are optimistic about the safety of schools. Dean Blumberg, chief of pediatric infectious diseases and associate professor in the Department of Pediatrics at the University of California–Davis, told Salon he doesn’t anticipate K-12 schools to be particularly rife with outbreaks this school year.“Since transmission is primarily via prolonged skin to skin contact,” Blumberg said. “So of course children horse around and they might have skin to skin contact, but usually it’s not prolonged during most activities.”

Blumberg added that another way monkeypox could be transmitted in a school setting is via contaminated linens or bedding. Unlike COVID-19, which is more transmissible but usually less severe for children, monkeypox is less transmissible but can pose a higher risk of severe disease for children under the age of 8.

“I suppose during nap time if kids are sharing bedding or linens, it’s possible that there might be transmission,” Blumberg said. “But most schools and daycares, for now, have their own dedicated area, their own dedicated space, for nap time.”

Dr. Katrine Wallace, an epidemiologist University of Illinois–Chicago, told Salon via email that monkeypox could potentially spread at school “by touching someone’s rash/lesions, exchanging body fluids via kissing or prolonged face to face contact, hugging, etc.”

“So, it’s best (for [monkeypox virus] and for COVID-19 reasons) to emphasize giving each other space in the classroom and not touching one another,” Wallace said. According to the CDC, monkeypox spreads through direct contact with body fluids or sores on the body of someone who has monkeypox. It can also spread through sores that have been in contact with someone who is infected, or materials that have touched body fluids — for example, clothing or bedsheets.

Monkeypox may also spread through respiratory droplets when people have close face-to-face contact. However, experts say this is not the main mode of transmission. According to data from the World Health Organization, 91.4 percent of cases have been linked to sexual contact.

Wallace agreed it is possible for a monkeypox outbreak to occur in communities like college campuses. Understandably, this raises questions about college students in a university setting. “If students are having prolonged skin to skin contact with many others, such as having sex with multiple partners, that will be a risk factor for transmission,” Blumberg said. “And in that case, it’s easy to prevent transmission — if somebody has a rash, then they shouldn’t have prolonged skin to skin contact with others until they get that rash diagnosed and make sure it’s non-infectious.”

Wallace agreed it is possible for a monkeypox outbreak to occur in communities like college campuses.”It is important that colleges and universities are prepared to provide public health education/information about monkeypox to students, have testing/medical resources available to if students develop symptoms, and have an isolation protocol ready,” Wallace said.

Still, there are reasons to protect younger children from any exposure to monkeypox. Unlike COVID-19, which is more transmissible but usually less severe for children, monkeypox is less transmissible but can pose a higher risk of severe disease for children under the age of 8, as noted by the CDC based on limited pediatric data on infection.

“Children who have monkeypox are at higher risk for severe disease and higher fatality rates have been reported in children less than eight years of age,” Blumberg said. “There’s a variety of complications that may occur, including inflammation of different organs, myocarditis, meningitis” — hence the concern about young children being infected.

Notably,  there are vaccines for monkeypox, although supply is limited. As Salon previously reported, the U.S. has released the Jynneos vaccine against monkeypox from the Strategic National Stockpile. Meanwhile, those who received the smallpox vaccine before it stopped being regularly given in the 1970s will likely have protection against monkeypox. While the Jynneos vaccine isn’t being publicly offered to kids nor is it licensed for children, those who have been exposed to it can be vaccinated if it is recommended by the local health departments.

As noted by CDC, Jynneos has been used in studies as part of vaccines against other diseases including tuberculosis, measles, and Ebola. These studies included children as young as five months old, and were found to have no adverse health effects or safety concerns. For worried parents, Blumberg said it is a good idea to make sure that daycares and schools and policies are in place to prohibit potentially infectious staff and students.

“Most schools and daycares do have policies in place so that if somebody is suspected to be infectious to others, they are excluded — and for monkeypox, the key would be an undiagnosed rash,” Blumberg said. “There are many different infections that may cause rashes that may be transmitted to others — so schools and daycares should be pretty experienced with screening for rashes.”

Wallace emphasized how different monkeypox is from SARS-CoV-2, stating bluntly: “this is not COVID-19.””It spreads very differently and is nowhere near as contagious,” Wallace said. “If your child develops symptoms, definitely see a health care provider before sending the child back to school.”

Related contents:

California monkeypox response is bumpy, but builds on some lessons from COVID Jefferson Public Radio

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