You’ve probably heard that old quote that says something about how the definition of insanity is doing the same thing over and over again while expecting a different result. That’s true—and most social media managers know that Instagram is no exception to that rule. Understandably, you don’t want to keep investing blood, sweat, and elbow grease into your Instagram marketing strategy without some sort of confirmation that what you’re doing is actually making a difference. But, how can you know what’s moving the needle—and what needs some tweaking and refinement? Well, it all comes down to your Instagram metrics…..
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