Spencer Bogart, a general partner at Blockchain Capital, recently revealed the results of a survey which suggest that despite the extended cryptocurrency bear market, “Bitcoin awareness, familiarity, perception, conviction, propensity to purchase and ownership all increased/improved significantly.”
According to a blog post, published on April 30th, 2019, by Bogart, the survey “results highlight that Bitcoin is a demographic mega-trend led by younger age groups.” Bogart also wrote that the “only area where older demographics matched younger demographics was awareness.”
Notably, the survey was “conducted online by The Harris Poll, on behalf of Blockchain Capital, from April 23–25, 2019 among 2,029 American adults.”
Bogart, a business economics graduate from the University of California, Santa Barbara, explained that those surveyed had a relatively high awareness about cryptocurrencies. He noted that “regardless of age, the vast majority of the American population has heard of Bitcoin.”
As mentioned in Bogart’s blog, the “percentage of [US residents] that have heard of Bitcoin rose from 77% in October 2017 to 89% in April 2019.”
Moreover, the survey results indicated that overall “awareness of Bitcoin is strong across all age groups — those aged 18–34 have the highest rates of awareness at 90% and those aged 65+ have the lowest at 88%.”
When compared to last year, the “percentage of people that have not heard of Bitcoin fell by more than half — from 23% in October 2017 to 11% in April 2019,” the survey data revealed.
Approximately 60% of survey participants aged between 18 and 34 said that they were “at least ‘somewhat familiar’ with Bitcoin — up from 42% in October 2017.” Moreover, Americans between the ages of 18 and 34 are “3x as likely to be at least ‘somewhat familiar’ with Bitcoin as those aged 65 and over,” the survey data suggested.
Other notable survey results indicate that the “percentage of [Americans] who ‘strongly’ or ‘somewhat’ agree that ‘Bitcoin is a positive innovation in financial technology’ rose 9 percentage points — from 34% in October 2017 to 43% in April 2019.”
Meanwhile, the “younger demographics were most inclined to have a positive view of Bitcoin,” the survey results suggested. In fact, around “59% of those aged 18–34 ‘strongly’ or ‘somewhat’ agree that” the Bitcoin protocol will have a positive impact on the world’s existing financial system. Notably, the overall positive attitude towards Bitcoin (BTC) among younger US residents increased by as much as 11% “from October 2017.”
Interestingly, more Americans now believe that “most people will be using Bitcoin in the next 10 years.” According to survey data, the percentage of US citizens who think Bitcoin will play a significant role in the future economy increased “ from 28% in October 2017 to 33% in April 2019.”
Survey results also indicate that “48% of those aged 18–34 ‘strongly’ or ‘somewhat’ agree that ‘it’s likely most people will be using Bitcoin in the next 10 years’ — up 6 percentage points from October 2017.”
According to recent survey data, 27% of Americans said “they are ‘very’ or ‘somewhat’ likely to buy Bitcoin in the next 5 years” – up “from 19% in October 2017.”
Other key findings from the survey are as follows: