A video has the power to tell a convincing story about your business in 60-seconds. But before you even think about the cutesy illustration and animation, you need to pour everything you have into developing a killer script.
A well-written, engaging script is the foundation for a successful ex plainer video. Without the right foundation, the rest of the creation process is in vain. We’ll show you the length of your script will depend on your audience.
A captive audience in an auditorium endures about six to eight minutes before beginning to drift. An Internet surfer popping by your website tends to check out after two to four minutes depending on how compelling your material is and whether or not she needs your product.