Have you ever heard of re-targeting? Large companies like Coca Cola Use it and now you can too, and it costs less than you think.With industry estimates reporting that less than 2% of web traffic make a purchase, complete a form or sign up for a product or service when on your site, marketing to those other 98% has been lost in the weeds.
With re-targeting, you can display ads to the 98% who leave without buying and keep your product in front of them until they’re ready to convert.Let’s take a look at these two different groups of visitors and see how they interact with your website.
You, the marketer or business owner, generate or buy traffic and direct it to your website or through an affiliate link. The objective is to have that user complete an action, make a purchase, complete a form or sign up for a product.
Visitor #1: Those Who Convert:
As this visitor browses your site, they love what they see and instantly become interested in purchasing, signing up or completing a form.This visitor is part of the 2% of your web traffic that will, on average, convert when on your site.This visitor is now a customer and will go into your customer retention funnel.
Visitor #2: Those Who Bounce:
As this visitor is browsing your site, they look at a few pages and then “bounce” or leave your website without purchasing, signing up to your list or completing a form.This can be for any number of reasons. Perhaps they received a phone call, were distracted by the kids, wanted to read reviews or perform price comparisons, etc. In any event, they leave your website and don’t return.This visitor is part of the 98% of your traffic, that will leave your website without completing an action.This visitor is still interested in the products or services you offer, but just wasn’t ready to buy.
What Are The Benefits Of Re-Targeting?
With a well-defined marketing plan, communication with your potential or current customers doesn’t end when they leave your site. Close the sale with a promotion: offer an exclusive promotion to visitors who bounced from your site. Because this won’t be available to the general public, you can offer deeper discounts to these visitors.
Promote similar products and services: perhaps the product or service your visitor looked at wasn’t right for them. With re-targeting, you can feature similar products or services they may not have found while on your site, but could have been looking for.