Social media management is all about posting, right? You schedule posts based on optimal times, they lead people back to your site, you convert them into customers. Simple.
Well, not really.
As social media marketing becomes more entrenched into modern business practice, it’s evolved well beyond its roots as what many originally saw as a teenage fad. From the dorm rooms at Harvard to the devices of billions of people worldwide, social now plays a crucial part in our discovery and interactive process – and with that comes the requirement for modern social marketers to master a wider range of skills in order to maximize their results.
Sourced through Scoop.it from: www.socialmediatoday.com