Is Email Marketing As Good As It Is Ever Going To Get? – Forrester

“Marketers already know what best practices will make email marketing better, they just don’t apply them.Because doing so: – Costs more. – Calls for more tenured staff. – Doesn’t improve performance that much. Now, I’m not crying false on the 300% lift in clicks and conversions that vendors claim they earn from improving email relevance. I’m just saying that when a medium already costs almost nothing to deploy, the return is already so good, that it doesn’t seem worth it to work harder or invest more.”

Sourced through Scoop.it from: blogs.forrester.com

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