Is Email Marketing As Good As It Is Ever Going To Get? – Forrester

“Marketers already know what best practices will make email marketing better, they just don’t apply them.Because doing so: – Costs more. – Calls for more tenured staff. – Doesn’t improve performance that much. Now, I’m not crying false on the 300% lift in clicks and conversions that vendors claim they earn from improving email relevance. I’m just saying that when a medium already costs almost nothing to deploy, the return is already so good, that it doesn’t seem worth it to work harder or invest more.”

Sourced through from:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s