6 Proven Ways Social Media and Ecommerce Can Boost Sales

Over the past decade, social media platforms have experienced tremendous growth in ways that not many people could have predicted. Today, these platforms have become avenues for marketers and business owners around the world to foster relationships with their audience and boost their brand exposure.

In addition to growing brand image and building relationships with customers, you can also leverage the power of social media and ecommerce to increase your online sales. So what are the best social media and ecommerce tactics that can be used to increase sales?

Why advertise on social media?

Advertising has been around for a much longer period of time than social media. It has been reaching consumers via TV, radio, even billboards for decades now. So why is advertising on social media so integral to a business’ success now?

The main factor behind the sudden growth in social media advertising is quite an obvious one. The vast growth of the platform means that more and more of a brand’s target audience are available in one place. However, this isn’t the only element pushing brand’s towards an online advertising campaign.

Another decisive factor is the specificness of social media advertising. People willingly give social media large quantities of information on their background and daily lives. This means it is easier for a business to target the exact type of person they want to reach with an advert, and tends to lead to increased success at the same time. This is especially true when you leverage social proof marketing.

In fact, social media ads are possibly some of the most refined there has ever been, reaching customers in niches never previously thought of. And with each platform offering different ways to connect with consumers, social media advertising is well worth taking advantage of.

Know the right networks to target

When social media is mentioned, most people think of Facebook. However, Facebook is not the only platform you can promote your online business on; there are other networks with high volumes of users you should consider too.

Knowing the platform where your audience spends most of their time will help you come up with a marketing strategy that suits the network. It will also help you to directly engage with your main social media audience, and improve the relationship between your brand and your customers.

Here are the main networks and their suitable audience:

Facebook

As one of the largest platforms in terms of customer base, Facebook is great for brand recognition, especially with younger generations. It is a platform that allows your ads to be seen by the most substantial numbers, whilst it also allows you to interact with customers with ease through messenger and your page.

Online businesses can benefit from Facebook by focusing on strategies that help them improve their brand exposure. In addition, you can also boost sales by using retargeting ads and advertise to those who have previously shown interest in your brand or your products.

Instagram

Instagram is ideal for brands who priotorize visual advertising, due to its focus on images, videos and other visual content. It is also the perfect platform for bridging the gap between consumer and brand, due to the interactivity of the site. You can communicate with customers through various mediums on Instagram, including stories, your page, and influencers.

Through influencers, Instagram allows you to make extensive use of celebrity endorsement. Influencers can give your products the extra boost they need during an ad campaign, to really push sales through the roof. You just have to make sure you choose an influencer that is truly representative of your brand and product, otherwise their use could end up having a detrimental effect on your brand, and campaign.

Twitter

Twitter is great for growing your brand name thanks to the popularity of hashtag usage. You can use it to run competitions such as giveaways, or simply to draw attention to your campaigns.

In addition to hashtag campaigns, you can also run standard feed advertising campaigns. These campaigns can be used alongside the hashtag campaigns to maximise their effectiveness.

Pinterest

This is a great platform for brands that sell beauty products. This is because research has shown the majority of Pinterest’s frequent users are women. Similar to Instagram, Pinterest allows brands to focus on the visual side of advertising so a detailed use of images is vital for success.

As you can see, different platforms attract a type of audience, thus requiring a different approach with your marketing strategy. Prior to deciding where to market your products, it is important that you learn where your audience is most active when online. Once you have this information, you can come up with a marketing strategy that will boost your online presence, sales, and brand recognition.

Use the right ads

There are a wide range of advertisement possibilities when it comes to social media marketing. And with each platform offering different capabilities, it is important to find the right way to reach your audience.

A good example of the variety of options on offer, is Facebook. Facebook offers extensive detail in their targeted ads, which is for finding new prospects who fit your demographics.

However, Facebook doesn’t offer this in one form. You can choose to use an ad in a video, within the users feed, or even use sponsored posts.

Instagram, which is now run by Facebook, also offers a wide range of options. Stories are a fantastic way to draw your audience closer to your brand, and allow you to use engagement techniques through video, polls, and more. If you want to show your audience what goes on behind the scenes, and the products you offer, stories are ideal.

On the other hand, Instagram also offers standard feed posts similar to that of Facebook, or sponsored content within posts, such as an influencer wearing a jacket from a brand that is then tagged.

One of the most effective advertising tactics to use across platforms is retargeting advertising.

Retargeted advertising is essential reaching back out to customers who come to your website but do not finish performing an action. For instance, a customer might have added a product to their cart, but failed to finalise that purchase.

Retargeted ads encourage your prospect to get return to a store, or website and complete their purchases. Big draws for customers tend to be limited promotional offers, or discounts.

Remember to check out how your retargeted ads are performing on each platform and make adjustments appropriately.

To create a successful social media campaign, you need to think carefully about the ads that are more likely to appeal to your prospects. Each brand will have a different audience, therefore there is no perfect strategy that covers every brand.

Use relevant hashtags

It’s with the help of hashtags that most platforms classify a wide range of posts into different sections. Using relevant hashtags will improve your website’s organic traffic as more of your target audience will come into contact with your posts.

With hashtags, the important thing to do is to spot what’s trending in your niche, and integrate those hashtags into your posts.

While this is a great way of expanding your brands reach, do not overdo it. You may incorporate a few hashtags in your posts, and they will have a largely positive effect. However, if you overdo it, you risk being labelled as spam. This will have a detrimental effect in both long term and short term.

Hashtags can also be implemented within your advertising campaigns. They can help to give your posts a clear narrative for your customers to follow. In addition, they can also draw one person into the entire campaign, even if they only come across one hashtag, and choose to click it.

All in all, hashtags can be a great way to depict your brand through social media. They can help to highlight your brand values, whilst taking up very little budget. They can also help your campaigns to increase in longevity and impact.

Use giveaways

Who doesn’t like free things? Giveaways and competitions are a fantastic way to draw in the crowds to your website. Contests can get people interested in your brand with just one short campaign, and also give you an opportunity to get people signed on to your newsletter.

By encouraging people to sign on to a newsletter, or to enter their details when joining a campaign, you can collect all important customer information. This could allow you to retarget them with offers in the future, or simply to remind them to join further initiatives that could create further interest.

Pro tip: Remember to make sure that any individual who stands to win must like or follow your page. This will expose them to the brands posts in the future.

Work with influencers

In most cases, influencers are people who have a sizable following on social media. You can use these influential people to promote your product to their audience online.

When deciding on which influencers to reach out to, it is important that you consider whether or not their following fit your target audience demographics.

For instance, if you are in the men’s clothing brand, ideally you will want to look for male influencers who discuss fashion, or similar products. Whilst you wouldn’t want to target a female gaming influencer, as her following would likely be the opposite of what you need.

It is also worth considering whether you want to work with micro-influencers, who generally do not have a mass following, or someone with a much larger group of followers.

It is worth noting that influencers with larger followings tend to have less specific demographics. You may be exposed to more engagements and clicks, but it is less likely that they will be relevant. Conversely, micro-influencers tend to have a more specific audience who share similar interests, which means they may have a better ROI.

Encourage your customers to leave reviews on social media

Social media is rapidly turning into a platform where people go to search for reviews of products and brands, prior to making a decision on a purchase.

A recent study showed that 91% of respondents were influenced to buy something by positive online reviews. This shows the importance of encouraging happy customers to post their reviews regarding your store on your social media profiles. It also highlights how a positive review could be the difference between someone buying, and someone not buying a product from you.

However, this is not an overnight task. You have to actively encourage customers to share their experience after buying from you.

Many customers will choose not to leave reviews, even with your encouragement. Therefore, it could also be worthwhile to offer something in return for a review, such as a discount on a future purchase, or early access to new products. Incentives can not only get you the review you were seeking out, they may also encourage a customer to use your brand again, especially if their review is actually positive.

You can also make reviewing easier for customers by embedding a share button on your thank you page or even a note with the delivery of their purchase. By making it easier to review the product, customer reviews will become more frequent, and brand engagement may even increase.

Final thoughts on Social Media and Ecommerce

If you are looking to improve your social media advertising, following these six tactics will help you on your way to success. By building brand recognition, trust and general awareness you will be able to bridge the gap between your brand and the customer. This will encourage purchases in both the short term, and the long term, whilst also helping you to better understand those who show interest in your brand.

Once your social media efforts are paying off, it’s time to measure your results and see how you can improve your online presence and sales even more. Jamie’s article does a great job in explaining how you can get started with tracking and measuring your social media ROI. Check it out!

Jacques van der Wilt

 

By: Jacques van der Wilt

Jacques van der Wilt is the founder and CEO of DataFeedWatch, a leading global feed management and optimization solution that helps online merchants optimize their product listings for 1,000+ ecommerce channels in more than 50 countries.

Source: 6 Proven Ways Social Media and Ecommerce can Boost Sales | Bulkly

.

.

More Contents:

Learn how to run a self-help group from a Social Saheli
pluc.tv – Today
[…] a 100 women from self-help groups have been trained by Social Saheli in mobile storytelling and social media marketing to grow and expand their businesses […]
1
Home
Raindrop Comms offers virtual assistance, social media, marketing & communications, providing an alternative to the costliness of recruiting & hiring staff.
N/A
Badminton Shoes Market Share, Size & Trend | Industry Analysis 2018-2028
industrytoday.co.uk – Today
[…] Sensing the aforementioned, manufacturers in the badminton shoes market are modifying their social media marketing tones to boost sales […]
0
Social Media Marketing
ducodigital.com – Today
[…] What’s Included In Social Media Marketing? Our social media marketing service includes an initial marketing consultation from our Director Darren Winter, who has an M […] What’s Included In Social Media Marketing? Packages including social media marketing training for teams and individuals are also available, please enquire for an accurate cost […]
N/A
Why Tracking Pixels Are Important for Home Builders (and how to use them!)
blog.marketingninjas.com – Today
[…] With this piece of code, you can seamlessly integrate your paid and organic social media marketing efforts to your website for real-time tracking […]
N/A
You will get linkedin marketing and leads generation for your business
[…] customers? Do you have tons to supply , but don’t know where to start? Do you feel overwhelmed by social media marketing and paid advertising? -I’ll be by Your Side to help you and- -I’m here to Help You make an Onlin […]
0
HOT JOBS & COOL JOBS: PPC SPECIALIST SEM / PPC PAID MEDIA IRVINE CA USA
[…] Apply Now>> 27 Social Media Marketing Specialist Irvine, CA, USA Social Media Marketer Job Description: Seeking driven individuals t […]   SEO/SEM, database marketing, email marketing, social media marketing ad space and audience  […]
N/A
Cardano Blockchain To Take The Lead In Scalability With Hydra – The Migration Begins…
markethive.com – Today
[…] The next tech social media, marketing, and broadcasting giant, Markethive, has also moved to the Cardano blockchain from Ethereum […]
0
⭐How To Make Money On Fiver
en.avision.org – Today
[…]   Visit Fiverr Social Media Marketing The demand for SMM is rising day by day […] Depending on your experience, you can make money in a reasonable amount by selling your social media marketing services […]
1
An Ultimate 2021 Guide for Yoast SEO
searchgnext.com – Today
[…] This will also help you with social media marketing which will eventually help in your SEO as well […]
0
Digital Marketing Internship in Ghaziabad at Indian Tech-Marketing Company –
jobviewtrack.com – Today
[…] Indian Tech-Marketing Company Job description: for social media & websites Skill(s) required Social Media Marketing WordPress Digital Marketing Search Engine Optimization…, blogging & social media 2 […]
N/A
Process Automation: Automated. for HyperAutomation.
amelia.com – Today
[…] started a new company today, would you prefer to buy different “best of breed” products for your social media, marketing, sales, and customer support needs and integrate them all after the fact, or would you invest in […]
N/A
What Is The Job Market Really Like Right Now? | Social Hire
social-hire.com – Today
[…] The Social Hire team never just do social media marketing […]
N/A
Lessons Learnt: Doing Business Internationally + Surviving A Downturn | Social Hire
social-hire.com – Today
[…] Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals […]
N/A
Youtube Channel Promotion Strategy | YouTube | SEO | Link Building | Content Marketing | Keyword Research | Freelancer
[…] for 500 Subscribers⭐⭐ ⭐⭐YT LIKE & VIEW $30CAD for 1000 views ⭐⭐ ⭐⭐ TARGETED VISITORS ONLY ⭐⭐ ⭐⭐ Social Media Marketing(SMM)⭐⭐ ✅ CONSIDER IT DONE✅ We will provide you with 100% permanent and organic au More $250 CAD i […]
N/A
Semrush
Grow your online visibility. On all key channels. From just one platform. 50+ tools on SEO, content marketing, competitor research, PPC and social media marketing to help you attract and grow your audience online faster. Start your free trial
150
Social Networking: All You Need to Know
[…] From a business perspective, it is equivalent to social media marketing, or using social media networks to communicate with existing and new leads and customers […] Here are three things to keep in mind as you develop your social media marketing plan for 2021: Create Useful and Engaging Content Your social media marketing efforts will be only as successful as your content […]
1
Social Media Advertising Agency in Gloucestershire
[…] What is Social Media Marketing? Social media marketing is the process of increasing website traffic or brand attention through using these platforms […] Top Rated Social Media Marketing Companies Near Me We think of ourselves as one of the greatest marketing and advertising specialist […]
N/A
Social Media: 6 Trends To Improve Your Marketing Strategy In 2021 [Infographic]
[…] Also, with a successful social media marketing strategy, you can generate more sales […] (Pandemic Effect) Your social media marketing strategy needs to target and baby boomers […]
N/A
Android App Development — 2 | Android | Mobile App Development | Java | iPhone | Android Wear SDK | Freelancer
[…] say about your app developer system and method for producing high revenue with your company and the social media marketing $20 USD / hour (0 Reviews) 0 […]
N/A
How to Put Your Social Media on Lockdown | Social Hire
social-hire.com – Today
[…] Marketing Drives Results for Small Businesses, 3 Guidelines for Young Startups Starting out with Social Media Marketing, The Advantages of Leveraging Social Media for Business, and 5 Content Marketing Mistakes That Will […]
17
157 Positively Resilient Ways to Win your Job with Networking | Social Hire
social-hire.com – Today
[…] We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their socia […]
N/A
10 Best Practices for Social Media Etiquette
bulk.ly – Today
[…] This content is perfect for social media marketing, as you can delve into a topic, give your followers information about your product and conclud […]
N/A
HOT JOBS & COOL JOBS: MARKETING MANAGER LAKESIDE TX USA
[…] Apply Now>> 9 Social Media Marketing Manager Haslet, TX, USA Manage all social platforms including Facebook, Twitter, and Instagram […]
N/A
The Social media marketing Daily
paper.li – Today
A selection of articles, blog posts, videos and photos recommended by Prisca Kumako…
N/A
Digital Marketing Intern in Nasr City, Cairo | WUZZUF
wuzzuf.net – Today
[…] days ago Similar opportunities Digital Marketing – InternOkhtub – Smart Village, Giza9 days ago Social Media/Marketing InternNexus Analytica – Shorouk City, Cairo6 days ago Social Media Marketing Special […]
3
Agency Partners platform
What can an Agency Partner help you with? Our Agency Partners are skilled marketers who have excelled at helping their clients grow. Being long-time Semrush users, they also know how to make the most of the data and tools we provide. Rely on an Agency Partner to supplement your team and take a shortcut to better marketing results. Search Engine Optimization Content Marketing Marketing Strategy Social Media Marketing Analytics & Data Science Advertising
75
Best Practices for WooCommerce Follow-Up Emails (+ 3 Workflows to Test)
[…] Zakowicz, Director of Content at Omnisend, has nearly 15 years of experience in email, mobile, and social media marketing […]
N/A
6 Proven Ways Social Media and Ecommerce can Boost Sales
bulk.ly – Today
[…] Use The Right Ads There are a wide range of advertisement possibilities when it comes to social media marketing […]
N/A
Senior Social Media Manager – Code Red Esports
hitmarker.net – Today
[…] Key Responsibilities: Carry out social media marketing services for Code Red’s clients: day-to-day management of their social channels, creative ideatio […]
N/A
HOT JOBS & COOL JOBS: MEDICAL MARKETING WEST PALM BEACH FL USA
[…] West Palm Beach, FL, USA Beautiful Medical Spa and Anti-Aging Center looking for an In house Social Media Marketing, Creative Graphic Designer with Sales and Marketing experience for our 2 facilities […]  This job offer is not available to social media “marketing” companies or an individual seeking to  […]
N/A
HOT JOBS & COOL JOBS: DIGITAL MARKETING STRATEGIST MILWAUKEE WI USA
[…] This individual will be responsible for developing and executing strategic omni-channel digital and social media marketing programs for the company and our clients […]
0
HOT JOBS & COOL JOBS: DEVELOPMENT MARKETING DIRECTOR BRIGHTON MI USA
[…]  Social Media Marketing: 1-3 years Required license or certification: * Valid Drivers License […]
N/A
HOT JOBS & COOL JOBS: SENIOR SOCIAL MEDIA MARKETING MANAGER SAN DIEGO CA USA
FIND THE PERFECT JOB! keywords location distance 1 Senior Social Media Marketing Manager San Diego, CA, USA As the SR. Social Media Marketing Manager, you’re responsible for our marketing and relationship lifecycle across social channel […]  Some experience with video content creation and social media marketing * Some experience managing  […] Apply Now>> 15 Social Media Manager San Diego, CA, USA This role is that of a social media marketing strategist, creative, and manager who has great communication skills and follow-through […]
N/A
HOT JOBS & COOL JOBS: ENTRY LEVEL MARKETING BRAND AMBASSADOR TITAN FANS WANTED NASHVILLE TN USA
[…]  Experience and understanding of social media marketing are highly preferred […]
0
What We Do –
wolfinteractive.co.uk – Today
[…] From Facebook advertising and social media marketing, to content marketing, SEO and SEM – Google Adwords and beautiful website design mixed wit […] carefully planned and executed advertising campaigns offer the optimal return on investment (ROI) SOCIAL MEDIA MARKETING Great digital marketing can bring remarkable success to your business, creating devoted bran […] a difference! Call for advice 0800 288 4763 What we do Website design Search engine optimisation Social media marketing Digital advertising Corporate photography Brand + print design Useful links About us Blog Terms […]
N/A
Digital Marketing and Jump Rope Expert Geraldo Alken Tells A Story Of Courage Leading To Success – Press Release – Digital Journal
[…] marketing, website design, content creation, search engine optimization, email marketing, and social media marketing […]

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: