7 Tips to Maximize E-Commerce Content Marketing

7 Tips to Maximize E-Commerce Content Marketing

Content marketing is quickly becoming one of the most popular forms of marketing online. And it’s easy to see why—content marketing has numerous benefits. It is a fantastic way to generate targeted visitors to your e-commerce store and build trust, generating more leads for your business while also saving you a few dollars compared to many other marketing techniques.

But it’s not always easy to get started. Content marketing goes way beyond writing a piece of content, posting it to your blog, and waiting for the leads to build. Here are 6 tips you can use to get your content marketing off to a great start.

1. Create a Buyer Persona

It all starts with a buyer persona. You have to know exactly who you are targeting—otherwise, you’ll get the wrong sort of visitors arriving at your site (visitors who are unlikely to become customers), and that won’t help anyone.

Brainstorm with your team to come up with an idea for who your buyer persona is. Try to go beyond the basics by creating a more detailed persona. Consider their age, income, hobbies, likes, dislikes, hopes, dreams, challenges, and more.

Research online to help you come up with a more detailed picture. Use social media, groups, and forums, and even carry out focus groups if you have the budget.

Then create content that targets them specifically—this should be easier now that you know exactly what they want and don’t want. You can answer their questions in your content and solve their problems, helping to ensure your content connects with the right people.

2. Choose the Type of Content You Want to Create

Content does not only involve written content; there are many types of content you could use as part of your marketing efforts. So before you get going, try to define the type of content you want to create for your target market.

You want to create content that connects with your audience. But this might be easier to do with videos compared to written content. One way to find out what works best is to experiment. Try out infographics, podcasts, case studies, and guides to see which make the most impact, then refine your content over time.

3. Find Out What’s Working for the Competition

Another thing to do before you go full throttle on content creation is to find out what’s already working.

One way to do this is to analyze your competitors. Check out their own blogs and social media accounts and identify the blog posts with the most shares, the posts that are getting the most social likes, the content that is driving the most engagement. You could even sign up for their email lists—what are they doing that you aren’t?

Use specialist tools like SEMRush to “spy” on them and find out which keywords they are targeting. Are they ranking highly for these keywords? Then perhaps you can target them too.

You could also check out BuzzSumo to find out which content in your niche is generating the most shares so you have an idea of the sort of thing that gets a response.

4. Create Content Regularly

You’ll also need to create content on a regular basis. It’s no good creating the odd piece and leaving it at that. No matter how good an individual piece of content is, what you need is consistency to succeed at this game.

Create a content calendar to set out the content you will create over the coming weeks and months. Be organized and plan ahead—are there any major industry events coming up? Write topics around them. If you make more sales around Christmas or in the summer, plan for seasonal topics.

5. Promote Every Piece of Content

You cannot just create content and hope it will work—you have to get it found. And that means promoting it.

Social media is the best way to promote your content. You might also consider paid social to get it in front of more people and generate more engagement. And don’t forget to send it out to your growing email list.

Also, identify influencers in your niche, those people with large followings who can help to promote your content to large numbers of people and give you a boost.

Start following their blogs, and comment on their social posts, share their social posts, and generally start engaging with them. When you’re ready, suggest some content their readers might find valuable, and you might just get some help.

6. Build More Backlinks

You can also get visibility for your content via the search engines. High-quality content that gets shared will also get backlinks, which you will need to improve your SEO.

One way to start is by creating content for other websites and blogs in the form of guest posting. Identify some authority blogs in your niche and start following them and commenting on the posts.

When you have a good idea of what sort of content they publish, suggest a blog idea to the owner and you might be able to get something published—which can generate direct traffic as well as links.

7. Supercharge Your Content Marketing

Content marketing is one of the most effective ways to get the word out there, attract visitors, build your list, and make more sales. It takes time, effort, and patience, but the results will be well worth it if you do it effectively.

So follow the tips set out above, and start benefiting from the power of content marketing.

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