Today, nearly every business is attempting to become a content marketer. The results aren’t pretty. The noise is deafening and while there’s plenty of great content, every industry is being bombarded with junk-cheap imitations of the idea of content marketing-create original, compelling, helpful content. You can trace the problem to a long list of problems.
Customers care about themselves, not you. Content marketing is not advertising. If it doesn’t deliver value, it has no value to your marketing.
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Avoid Following 8 Mistakes:
1. Playing it safe
If you’re afraid to take chances with your content, you’ll travel down the middle of the road and become roadkill in the noisy media.
2. Perfection paralysis
You publish too infrequently for fear that everything has to be perfect.
3. Low standards
Too many marketers just contribute to the clutter and noise with their content. Aim high and aspire to be the premier voice of authority in your industry.
4. Talent shortage
Your content planning and creation team should comprise experienced strategists, writers, designers and producers. If you don’t have them, hire them.
Content marketing efforts backfire when they take place in silos, that is different departments and entities within your company fail to integrate efforts. You need to tell a consistent story.
Your content should provide clear direction regarding what you want the reader/viewer to do. Use a call to action that maps to your marketing objectives-every time.
6. Fire. Ready. Aim.
Enormous problem: marketers think channel before strategy. Think about the problem you are solving for your customer. Establish where your customer is, what they’re doing there and create your content accordingly.
If your C-suite, fellow marketers, or peers don’t faithfully join the party, you’re doomed.
8. Too broad
Content marketing is niche marketing. You’ll fail trying to be the expert in everything or an overly broad subject. Focus.
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