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From a fancy fragrance to a simple bowl of oranges, scent can transform how you feel about yourself, another person or a place. But how can you work out what suits the moment? And the best way to get rid of a stink? Perfumers reveal how to make your world smell fantastic.

 Smell is an extreme sensation

“Scent provokes a visceral reaction,” says Ezra-Lloyd Jackson, a perfumer and artist who makes wearable fragrances under the brand name deya and creates scent installations for art exhibitions. What fascinates him about working with scent is the process of transforming “something that is grotesque or alarming into something that is familiar and comforting, or vice versa”.

She tried to capture this feeling in other artistic forms before realising that what she really wanted was to portray the way it smelled. “We know that our sense of smell is directly linked to the part of the brain where our memories are stored,” she says. “So it makes a lot of sense that fragrance and smells are connected to our memories….Story continues…

By: Sarah Phillips

Source: The experts: perfumers on 20 ways to make you, your house and your laundry smell fabulous | Life and style | The Guardian

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