A Potential Future For E-Commerce

The business world is driven by buying and selling transactions—also known as commerce. Today, the business world sees technological advances and societal changes driving an e-commerce boom. Amazon is one of the leaders in e-commerce today, shaping consumer expectations of fast deliveries, instant order acknowledgments, and increased communication from ordering to delivery.

Amazon isn’t the only one to watch as the global e-commerce market as a whole is expected to grow “from 3.3 trillion today to 5.4 trillion by 2026.” In my experience as a former CFO and now chief solutions architect, there are several possibilities for the future of e-commerce. I touch on a few of them in this piece, but the possibilities extend even further.

The future of e-commerce could see the blend of building communities of buyers and sellers rallied around specific interests or specialized business segments. This could lead to more options for consumers to interact with sellers and other consumers. You may see a shift from a centralized, dominant company platform to an e-commerce platform that hosts various sellers using decentralized technology, including blockchain, where everyone can access the transactions in real time on a distributed ledger.

Social media companies can enable buying and selling in these communities of buyers by connecting sellers to potential buyers to drive sales through e-commerce platforms. Influencers on social media can raise awareness of products and services to influence the purchases made by their followers. Instead of buyers browsing an online catalog, they may be posting stories about the product or service; they could be reading product reviews or interacting with those who already own the product; the buying and selling could take on these elements of social media where people might comment about products and services.

E-commerce companies could use the power of word-of-mouth advertising and apply it by leveraging social media. Some influencers could create a network of multiple influences on sales, creating more employment and offering new sales channels to companies selling products and services.

New investor-funded e-commerce companies will also help meet the anticipated demands. And according to Morgan Stanley, “For investors, the e-commerce boom will likely continue, offering opportunities for gains across multiple businesses, regions, and verticals—and at a time when recent stock valuations don’t necessarily reflect that growth.”

I hear arguments about “why use blockchain technology when you can easily use a traditional database?” We live in a time where we do not trust easily. One way to potentially improve trust in transaction data is to make sharing those records publicly on a blockchain available to all stakeholders. Transparency is created by linking blocks of data to allow people to confirm transactions. Those secured transactions tell the story of the data by putting the data in multiple hands at once.

For example, a transaction is written to a blockchain if the buyer places an order for a bottle of wine. A winery accepts that order, and that transaction is written to the blockchain so the buyer and winery can see what is going on as the transactions are connected. When the winery ships the wine, that shipment record is written to the blockchain. When the buyer receives the wine from the seller, that transaction is written to the blockchain.

These digital supply chain transactions are recorded in a time series to document the process and provide vital information to each person in the transaction. Blockchain can also link payments through smart contracts and digital wallets based on these supply chain transactions.

Blockchain could help bring about the democratization of the internet through decentralization and more commerce opportunities for the average person, whether found in community buyer circles led by influencers or elsewhere.

CFO for AIOne, Inc. to create new companies to form an ecosystem of networks and to reward influencer efforts. Read Dave Sackett’s full executive profile here.

Source: A Potential Future For E-Commerce

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To talk about the future of e-commerce, nothing better than starting with data and statistics, so let’s go to them. According to the Italian consultancy finaria and dissemination of Forbes, global e-commerce retail sales will reach more than 2,7 trillion dollars in 2021, and should reach 3,4 trillion dollars in 2025. These figures express once again that the future of e-commerce is stable, with no signs of falling.

With this growth, e-commerce sales are gaining more and more space in the retail market. If before the pandemic online sales represented only 10% of global retail, it is estimated that in 2021 they will compose 17,5% of all global sales. And the chances of growth are even greater if we think about the quantity and speed of technological advancements and digital transformation of society. 

Physical establishments must take this into account and put together a structure to bring their businesses offline to an online platform. If they do not have an online presence, they will lose many customers, who are looking for an easy, fast and convenient purchase, from the comfort of home.  Offer a omnichannel experience, or multichannel, for the customer is increasingly necessary and this will certainly be a common practice in the future of e-commerce. 

People are consuming more and more online, as the statistics show, but this will not end physical retail, as it is not just preference, but convenience. The consumer does the action that seems easiest and most practical at that moment. 

If he is walking down the street, passes a store, sees a jacket and is interested, he may want to go in and buy it. But if he has an appointment then, he may not want to take the jacket at that time and choose to have another day at his house. 

Or, the opposite: you may prefer to search for jackets on the internet, buy online and then pick up directly at the physical store, reducing waiting time and saving on shipping. Hence, physical and digital retail must be connected, ensuring an excellent consumer experience, regardless of the choice you make. 

Another strong trend in e-commerce is to give several payment options for the consumer, mainly quick payments, making the checkout process easier and more agile.  A virtual store that does not offer this diversity on its website can reduce sales and even lose customers. Because people who use Paypal can give priority to stores that use it, while there are those more inclined to use Google Pay or Samsung Pay, who would definitely like to see such options available in their store. 

In addition, with the launch of the PIX and the advances in cryptocurrencies, payment methods are broadening. If today it is essential to provide several payment options, in the future this will be almost an order to remain competitive.

O m-commerce, or mobile commerce, already represents more than 70% of the online retail and, for sure, it will continue to grow in the coming years. According to a survey conducted in August 2020 by Panorama Mobile Time and Opinion Box, 91% of Brazilians who own a smartphone have already purchased online through the device. That number before was 85%. The growth took place in just six months, during the social isolation caused by the Covid-19 pandemic. 

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