Authority Marketing or Authority Media Marketing is the process of positioning yourself as an authority in your market using different forms of media. Times are changing and to attract attention to your brand you need to not only promote your business, but also to promote yourself as a brand. People are moving away from liking a brand and more onto liking people.Now is the time to begin positioning yourself as an authority and expert using national media, the web and in your social media network. That said, as a business, entrepreneur, speaker or coach, you need to be out there as a profile (person) as well as a business.
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