Here’s how it works. A consumer downloads the BIGtoken app, then he or she completes actions in the app such as answering questions and surveys, checking into locations, referring friends and family, and connecting their social media networks and bank accounts. The consumer gets rewarded in points for every action completed in the app. From there the consumer can redeem their points for cash or gift cards, or they can choose to donate their earnings to help fund a charity organization.
With BIGtoken, consumers get full control of what data is shared and who can access it. Thus within the app, people can easily opt in and opt out of specific advertising segments or specific advertisers.
The proposition seems to be catching on as the company says that it already has 11-plus million subscribers in just a little over a few weeks. SRAX says that it has also been asked to integrate BIGtoken with financial institutions such as JP Morgan Chase and Citibank as well as prominent media companies such as Hulu and iHeart Radio.
With such innovations, the industry is clearly poised for massive change. In fact, K&H Connection believes the following predictions will be key to track. Look for processing within branded currency to become less expensive. The ability to tie together multiple data points across a transaction will become automatic. Gift cards and loyalty points will be able to be used cross-border. And, or course, spending crypto will be fully integrated into the branded currency space.