Black Friday, Cyber Monday Sales Hit Another High, But It’s Not Time To Celebrate Yet – Andria Cheng

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The American sport of deal hunting and conspicuous consumption has again been on display with the onset of Black Friday doorbuster deals followed by Cyber Monday promotions enticing consumers to open their wallets and officially kick off the U.S. holiday shopping season.On Cyber Monday, an occasion the industry invented to encourage online shopping, American consumers were on track to spend $7.8 billion and make it the biggest online shopping day in U.S. history, according to Adobe Analytics. That follows record online sales for both Black Friday and this past weekend. More than $2 billion of Monday’s sales, or nearly 20% of the day’s total, is expected to come from smartphones, after mobile spending topped $2 billion for the first time on Friday, according to Adobe………………

 

 

 

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