Despite the bad press millennials receive, as a cohort they have committed to sustainability. A full 70% of millennials will pay more for products made sustainably, while 83% consider a product’s environmental or social impact before making a purchase. They are bringing that sense of responsibility for maintaining a livable planet to the cannabis industry which is populated with young, progressive entrepreneurs. But while cannabis is a business based around agriculture, there aren’t clear rules for how to make it more sustainable…..
Source: Cannabis Companies Struggle To Become More Sustainable
Advertisements