Facebook advertisers are stuck competing for the same limited keyword terms because Facebook doesn’t show them. Advertisers are paying higher prices for clicks, getting lower click through rates on their ads. Advertisers are unknowingly flushing millions of dollars down the drain every single day targeting the limited audiences that Facebook shows you.
When you target interests poorly less people click on your ads. When Facebook sees that less people are clicking on your ads it means that your ads are hurting peoples user experience. So what Facebook does is it increases the price you pay for clicks. If you want to avoid getting less clicks and Facebook charging you more for clicks within Facebook you need target your audiences correctly.
Problem is that Facebook’s system for targeting is extremely limited and many of the tools out on the market right now don’t provide you with the information that you need.Search through Facebook and you’ll find very limited results with only general audiences..
Simply run a search for any keyword and uncover a number of great keywords you can use to advertise to your audience. Instantly increase your ad click through rates and profit. Imagine side stepping your competition and targeting fresh untapped audiences. Within minutes access a constant flow of the most recent, powerful and specific data Facebook has available. Save thousands on split testing costs and even make money extracting data from this software and selling it to businesses.
Once you login you’ll see how easy this software is. Within a couple of clicks you have Facebook’s very best data at your fingertips. Navigate through the data using our clean and intuitive interface.
Access the largest group of interests data on earth. Navigate through different keywords and acquire lists of Facebook users who have expressed interests in a range of different topics. Select from a wide range of suggestions and dig deep into peoples interests to find the very best and most accurate targeting data.
As a stepping stone, most experts recommend beginning with a broad audience and thereafter, steadily narrowing down to smaller audiences using additional qualifiers or the layering options I talked about earlier.
Over time, you will gain insight into what your target audience resonate most with your campaigns.
It is always important and better to have the most specific audience and ads possible. While this strategy will lead to lots of ads and ad sets which can be quite hard and cumbersome to manage and optimize, in my opinion and experience, it is well worth it.
However, when you want to figure out the best Facebook advertising targeting strategy, you do not have to shoot yourself on the foot or pick just one of the options above; study each of them and see whether they may fit each of your various market segments.