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How a Few Pages Can Make or Break Your Website – Jeff Baker

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A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry?

Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business.

Most of your content won’t do anything

In order to have this conversation, we really need to deal with this fact.

Most content created lives deep on page 7 of Google, ranking for an obscure keyword completely unrelated to your brand. A lack of scientific (objective math) process is to blame. But more on that later.

Case in point: Brafton used to employ a volume play with regard to content strategy. Volume = keyword rankings. It was spray-and-pray, and it worked.

Looking back on current performance for old articles, we find that the top 100 pages of our site (1.2% of all indexed pages) drive 68% of all organic traffic.

Further, 94.5% of all indexed pages drive five clicks or less from search every three months.

So what gives?

Here’s what has changed: easy content is a thing of the past. Writing content and “using keywords” is a plan destined for a lonely death on page 7 of the search results. The process for creating content needs to be rigorous and heavily supported by data. It needs to start with keyword research.

1. Keyword research:

Select content topics from keywords that are regularly being searched. Search volume implies interest, which guarantees what you are writing about is of interest to your target audience. The keywords you choose also need to be reasonable. Using organic difficulty metrics from Moz or SEMrush will help you determine if you stand a realistic chance of ranking somewhere meaningful.

2. SEO content writing:

Your goal is to get the page you’re writing to rank for the keyword you’re targeting. The days of using a keyword in blog posts and linking to a product landing page are over. One page, one keyword. Therefore, if you want your page to rank for the chosen keyword, that page must be the very best piece of content on the web for that keyword. It needs to be in-depth, covering a wide swath of related topics.

How to project results

Build out your initial list of keyword targets. Filter the list down to the keywords with the optimal combination of search volume, organic difficulty, SERP crowding, and searcher intent. You can use this template as a guide — just make a copy and you’re set.

Get the keyword target template

Once you’ve narrowed down your list to top contenders, tally up the total search volume potential — this is the total number of searches that are made on a monthly basis for all your keyword targets. You will not capture this total number of searches. A good rule of thumb is that if you rank, on average, at the bottom of page 1 and top of page 2 for all keywords, your estimated CTR will be a maximum of 2%. The mid-bottom of page 1 will be around 4%. The top-to-middle of page 1 will be 6%.

In the instance above, if we were to rank poorly, with a 2% CTR for 20 pages, we would drive an additional 42–89 targeted, commercial-intent visitors per month.

The website in question drives an average of 343 organic visitors per month, via a random assortment of keywords from 7,850 indexed pages in Google. At the very worst, 20 pages, or .3% of all pages, would drive 10.9% of all traffic. At best (if the client followed the steps above to a T), the .3% additional pages would drive 43.7% of all traffic!

Whoa.

That’s .3% of a site’s indexed pages driving an additional 77.6% of traffic every. single. month.

How a few pages can make a difference

Up until now, everything we’ve discussed has been hypothetical keyword potential. Fortunately, we have tested this method with 37 core landing pages on our site (.5% of all indexed pages). The result of deploying the method above was 24 of our targeted keywords ranking on page 1, driving an estimated 716 high-intent visitors per month.

That amounts to .5% of all pages driving 7.7% of all traffic. At an average CPC of $12.05 per keyword, the total cost of paying for these keywords would be $8,628 per month.

Our 37 pages (.5% of all pages), which were a one-time investment, drive 7.7% of all traffic at an estimated value of $103,533 yearly. Can a few pages make or break your website? You bet your butt.

If everyone who read the articles and like it, that would be favorable to have your donations – Thank you.

 

 

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Working From Home: Tips And Tricks On Running A Home Business Enterprise — Marketing Secrets

TIP! Concentrate on making your customers happy. It takes less effort to get sales from pleased, repeat customers than to convince the new ones to buy for a first time. There are many great parts of having your own online business, but there are disadvantages, especially when you are unaware of what you are doing. […]

via Working From Home: Tips And Tricks On Running A Home Business Enterprise — Marketing Secrets

Take The Red Pill To Choose Paytrix The Amazing Affiliate Marketing Machine

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Paytrix is a brand new training that gives you everything you need to finally make real money online. Paytrix is NOT about exploiting some loophole. It’s a PROVEN system for making money and scaling up to a quit-your-job level of online income extremely quickly
Today, you have the opportunity for us to show you EXACTLY how you can do this . I’ll teach you the exact system I use to make $700+ per day, and between us we’ll also show you how to take that to the next level using the method that Paul and Richard taught me.
This is something I am positive you have NEVER seen before, and will probably never have the opportunity to see again. Paytrix is a brand new system that gives you everything you need to add an extra $0.75 to every $1.00 you make online. Paytrix is NOT about exploiting some loophole.
It’s a PROVEN system for making 75% more from the current affiliate promotions you are running. This means for every $1 most affiliates earn you can now increase your earnings on the same promos to $1.75, simply by following this proven process.

This easy to follow video course shows you how I went from earning $18 a day to over $700 a day.This is great for any newbie who wants to start generating affiliate commissions. I haven’t left anything out all you need to know is inside.

 

The Paytrix method, it’s mind blowing to see how much potential in earnings could be getting left on the table by the majority of people who run affiliate promotions online.The Paytrix system is so simple yet so effective, we can see exactly how 90% of affiliate marketers are leaving so much easy cash on the table. It’s time to rethink how we run our affiliate promotion

 

  • This is a COMPLETE system that gives you everything you need to make extra money online
  •  Discover how to make money quickly and scale up to a ‘quit your job’ level of online income
  •  No product creation required with the Paytrix method
  •  Works for promoting any kind of offer you want (software or information)
  •  FREE traffic methods included so you can get going on a shoestring budget
  •  Scalable to 6 figures and beyond

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You’ll discover a brand new, never-before-revealed method for making a daily online income and then scaling things up to 6 figures and beyond. We’re positive you have never seen anything like Paytrix before. This training will completely change what you thought you knew about making money online and give you a simple, step-by-step plan that actually makes you money.

Paytrix is a complete system for making money online, and inside we reveal how to get traffic flowing right away. We even show you how to make money fast with the Paytrix method using 100% FREE traffic.Inside Paytrix you get a Quick Start Guide and access to our Step-By-Step video training.

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The Key to the Future of SEO / AEO – Jason Barnard

The Key to the Future of SEO / AEO – Understanding and Credibility

When someone searches on Google (or Bing), they are expressing a problem they are seeking to solve, or a question they need the correct answer to. The “raison d’être” of Google and Bing has always been to guide their users quickly and simply to the best available result.

With the rise of voice search, Google and Bing increasingly rely upon understanding and credibility to provide the one, single, best solution.
What should you be doing to take advantage?

In this article we will review:

  1. An overview of the situation.
  2. The foundation of the future.
  3. What you need to do – starting today.

Overview of the situation

The evolution Desktop -> Mobile -> Voice

Search evolves with the devices we use. That is key. The switch from desktop to mobile has had (and continues to have) a major impact on search behavior. The switch to voice will have an even bigger impact – both in terms of how users search, but also the way Google and Bing provide answers to those users.

Market Share By Device 2000 to 2028

Voice is naturally more verbose, more natural…. and ultimately requires a single answer.

What does that mean to the relative importance of top rankings?

  • In the relatively slow days of the desktop-noughties, ranking page 1 was a success, ranking in the top few pages was acceptable.

 User chooses the best solution / answer from 10 to 20 options.

  • In the mobile world of today, ranking top 3 is a success. Ranking top half of page 1 is acceptable.

 User chooses the best solution / answer from half a dozen options.

  • As Google and Bing evolve from search engines to answer engines, ranking #1 (increasingly position 0) is success, ranking top 3 is acceptable.

 User accepts the suggested best solution / answer, but retains a (little exercised) option to choose from a  top 2 or 3.

Acceptable Ranking SERP by DeviceAcceptable Ranking SERP by Device

What does this mean to your organic traffic?

In 2018: Don’t panic.

Things won’t change significantly this year. But now is a very good time to start changing your thinking from “Page 1 or nowhere” to “#1 or nowhere”. And get to work preparing your site, and your company for this new paradigm.

Beyond 2020: Panic.

It is not unreasonable to imagine that by 2022, search traffic is divided equally between desktop, mobile, and voice.

  • In 2005, the first place gave 30% of market share.
  • In 2017, the first place gave 40% of market share.
  • In 2022, the first place will give 60% of market share.
    ….
  • In 2026, first place will give 80% of market share

As you can see, the shift towards the dominance of that top spot is accelerating.

As we move to a world that will increasingly favor voice search, ranking at the top (#1 / position 0 / featured snippet / answer box) is going to be critical. Your competitors know it. They are working towards that.

A few (not-so-doom-and-gloom) provisos that may help calm your nerves:

  1. The importance of this trend of “#1 or nowhere” will vary enormously between markets and business types… Generally speaking, niche markets and local businesses will be most affected by this trend.
  2. Long-tail search queries will increase, leaving more opportunity to get at least some #1 rankings and spreading the risk.
  3. Voice search will not 100% replace mobile in the same way that mobile did not 100% replace desktop.
    It is very important to bear in mind that desktop, mobile, and voice will all continue to bring a share of traffic. It is anybody’s guess what the relative importance will be.

The Foundation of the Future

Understanding and credibilityWhat Google is looking for above all else.

Understanding – Looking from Google’s point of view, it needs to understand who you are and what you offer in order to consider your offer as a potential candidate to be suggested as the best solution.

Credibility – Once it has understood you and your offer, in order to present your offer as the best from several possibilities, Google will look at relative credibility.

In the new world of Answer Engines,
understanding and credibility are what matter most.
By Far.

What has Google understood so far?

Basic Understanding:

Google is not starting from scratch; it has already understood some (basic) things about your brand. It has a pretty good basic understanding of most brands. Here are some figures from Kalicube.pro (who measure Brand Authority):

Kalicube.pro Understanding MeasurementsYou will gain a significant competitive advantage by pushing up into the top 20 percentile.

Complex Understanding:

What Google lacks is the details and confidence in what it has understood. What I call “complex understanding”. For the moment Google has this understanding for very few brands – perhaps 5% or less! The biggest opportunities are here – Google gives a significant advantage to brands it is sure it has correctly understood in detail.

Kalicube.pro Understanding MeasurementsNote: That first line actually goes all the way up to about 80… Google lacks complex understanding of well over 80% of brands.

What is Google’s take on credibility?

Once again, Google is not starting from scratch; it already has an opinion about the credibility of your brand (good or bad). It has a great deal of information to base it’s “opinion” on.

Kalicube.pro Credibility MeasurementsYou will gain a significant competitive advantage by pushing up into the top 20 percentile.


What You Need to Do – Starting Today

Communicate - Convnice - Kalicube.proWhat you can do to get ahead of the competition.

Communicate – You can sit back and hope that it will understand your brand and your offers. Or you can actively communicate to Google who you are and what you offer.

Convince – You can sit back and hope that it will realize that you and your offer are the best of the best. Or you can seek to convince it that your offer is the best, most credible available.

Looking at it from another angle…
The onus is on you

Communicate so that Google understands and convince the search engine that your brand is the most credible solution.

Communicate - Understanding - Kalicube.pro

Techniques that will help you communicate effectively and improve understanding:

Advice: Do a search for your brand name right now and see what comes up pages 1 and 2. Then work to ensure that every result on those first two pages reflects a positive, coherent, and standardized view of who you are and what you do.

  1. Semantic HTML5.
  2. Structured Schema markup.
  3. Quality content using appropriate vocabulary.
  4. Get / improve links and mentions from highly pertinent brands.
  5. Get / improve confirmation by third parties (NAPs).
  6. Confirm and valorize off-page mentions and links on your site.

Convince - Credibility - Kalicube.pro

Techniques that will help you convince Google you are highly credible

Advice: Do a search your brand name plus the word “reviews” right now and see what comes up pages 1, 2 and 3. Those are the opinions that Google thinks are the most representative of public opinion about your brand. The first thing to do is work to ensure that every result on the first two pages reflects positively on your brand.

  1. Drown the bad stuff by promoting the positive results on pages 2 and 3 (don’t create spammy content of your own – that will come back and bite you).
  2. Get positive reviews on the review platforms that appear on pages 1 and 2.
  3. Ask journalists to update articles that appear on pages 1 and 2.
  4. Generate positive client feedback social media / reviews (including your reaction).
  5. Obtain peer group confirmation (associations, conferences, etc.).
  6. Get vocal support from thought leaders / journalists.
  7. Get links and mentions from highly pertinent brands.
  8. Confirm and valorize all the above on your own site.

Sidenote: Understanding and credibility need to evolve in tandem. 

To attach any sort of credibility to your brand or your offers, Google needs to understand who you are.
Credibility without understanding means nothing.

Being understood, but not being credible (bad reviews, negative social media, etc.) is obviously bad.
Understanding without credibility will kill your brand.


A Simple View For the Future (Answer Engines)

google-brands-communication.png

  • Google wants to understand. It is your job to communicate and educate it.
  • Google seeks credibility. It is your job to convince.

If everyone who reads our articles, who likes it, helps fund it, our future would be much more secure. For as little as $5, you can donate us – and it only takes a minute. Thank you.

 

 

Why Affiliate Marketing Is Important For An Increased Conversion Rate

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Marketing is the basic necessity of business owners in the present age. They have to use different marketing tools and techniques to ensure that they rank higher in comparison to their competitors. However, when it comes to increasing conversion rates, most people fail. The reason is that they are not using the right marketing strategy. Affiliate marketing is very important to increase conversion rates and here are some of the reasons why.

More visitors

First, online business owners require visitors. Many find it hard to attract visitors to their website. Affiliate marketing provides a better way of attracting customers. When the readers of your affiliate marketer read an interesting review or article about your products, they will find it hard to resist clicking on the links provided. This way, your page views will increase, which will increase the chances of most of the visitors converting into customers. However, you have to make sure that your website is interactive.

Increased credibility

Gaining the trust of customers is the hardest thing that business owners have to deal with. When you use affiliate marketing, you will get the following benefits:

  • Customers trust the blogger, which means that they will automatically trust your services
  • When they will read a positive or unbiased review, your chances of generating more leads will increase
  • Customers will be encouraged to try products that have been mentioned several times
  • If your affiliate marketer adds a call to action at the end of his blog, it will create a sense of urgency and your visitors will surely trust your products.

More visibility

With the help of affiliate marketing, your online visibility will increase. Your products will not only be shared on the blog of the affiliate marketer, but there are chances that his readers will share the post on a different platform. It means that the number of individuals reading about your products will increase. You can also share the blog on your social media profile as a sales pitch to showcase how your products have been mentioned in a famous blog. In this way, when customers enter the keywords associated with your website, they will have you in the first few search results, which will increase your conversion rate.

Higher search engine ranking

One of the biggest benefits of affiliate marketing is a higher search engine ranking. All the blogs that are written by the affiliate marketer will be optimized according to the latest SEO rules. Apart from that, most of the written content will be positive. We all know that search engines prefer websites with positive reviews. When your customer searches for your products or website, they will always find positive search results. Remember that many customers trust the results shown by Google and only affiliate marketing can help you achieve that positive ranking.

Customers will spend more time

We all know the rule of business, that when a customer spends more time on your website, there is a chance that he will not leave without buying a product. With the help of affiliate marketing, you can make your customers spend more time on your website. Due to the highly engaging and interactive content, there are chances that your customers would love to know about every product that is available at your store. In this way, most of your leads will be converted into potential customers.

Stay ahead of your competitors

With the help of affiliate marketing, you can stay ahead of your competitors. You can select different famous affiliate marketers to display your products. In this way, your overall visibility will increase. When your competitors do not have the same level of marketing, there is no chance that they will have more customers than you. it will help you to maintain your higher ranking and it will help you to gain more customers. Remember that you will have to pay attention to your ranking all the time because your competitors are working hard as well and you cannot let them take your place.

Improved social media rating

Generating a better rating on social media is not an easy task, but with the help of affiliate marketing, you can make it possible. When you share the famous blogs on your social media profiles along with the positive comments that you already have, your rating will be improved. You will notice that more customers will be drawn to your website because of the positive comments. Again, if they also share their positive reviews about your website or products on their social sites, your overall ranking will automatically increase. Most customers often check the rating on the social media sites before they buy a product and it will prove very beneficial for you.

Provides long-term results

There are many benefits of affiliate marketing, but none of them measure up to the benefit of long-term results. We all know that affiliate marketers hardly take down their blog posts and they stay online for as long as they like. This means that you will get positive feedbacks for a long time. New readers will keep reading about your products and in this way, your sales will increase. It is the most affordable marketing technique you can use.

Bottom line

When you are planning to select an affiliate marketer for your business, you have to be extra careful. You have to ensure that he has the same customers that you need because that is the only way you will be able to engage more clients. Do not forget to check the traffic of the person’s website you are planning to use. The more traffic he has, the better your conversion rate. Make the right choice and enjoy increased sales and better revenue.

By: Mariia Lvovych

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