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How Apple Killed The Swiss Watch Industry

A report by Strategy Analytics reveals that during 2019, Apple Watch sold more units than the entire Swiss watch industry: Apple shifted 30.7 million units, up 36% from the 22.5 million it sold in 2018, while the Swiss watch industry as a whole managed just 21.1 million watches, a decline of 13%.

In 2015, the year the Apple Watch was launched, LVMH watch division president and Tag Heuer CEO Jean-Claude Biver said the Swiss industry was not afraid of Apple’s new product, because it could not be repaired in a thousand years or eighty years, nor inherited by children, nor would it ever become a status symbol. As is always the case when disruption occurs in an industry, traditional competitors are not able to see the threat, and continue to try to analyze it according to the variables that were important yesterday.

Later that year, I discussed technology substitution in the watch sector. In May 2017, I pointed out that three years of growing sales of smartwatches and a consecutive drop in exports by the Swiss watch industry represented an unprecedented crisis, one that heralded its demise, consigning it to the past and that while it would retain its followers, they would be a residual market. As I said at the time, when disruption hits, hoping that the inertia of tradition, style and other intangibles will save the bottom line won’t cut it.

Apple’s reinvention of the wristwatch is not only evident in its impressive sales figures: it can be seen by analyzing its usage dynamics. When somebody acquires an Apple Watch, they typically tell themselves they will wear it sometimes, but remain faithful to their favorite traditional watch. After all, the Swiss industry has been trying for years to get us to see watches as a fashion accessory or collectable. For many watch enthusiasts, a Swiss watch was a powerful status symbol.

But once you have tasted the apple, you’re lost. Experience shows that the Apple Watch is more than something that tells the time, and is instead receives notifications, evaluates your physical activity, shows the weather forecast, tells you if your team has won, and a myriad other things, including whether you are suffering from an arrhythmia. As soon as you start using the Apple Watch, you realize one thing is clear: the rest of your watch collection will live on in a drawer from now on.

And every time you’re tempted to take them out and use them instead of the Apple device, you spend the whole day looking at your wrist for information that isn’t there. Your wristwatch, that status symbol, with all its technical complexity, has become obsolete. If it hasn’t happened to you yet, don’t worry: it’s just a matter of time. The Apple Watch is simply another kind of product: a reinvention of the watch for the digital environment.

Over the coming years, as we notice the number of people around us wearing an Apple Watch, we’ll still observe those hopeless nostalgics with their air of superiority, showing off an expensive Swiss timepiece. But they too will grow up, exclusive members of a shrinking market. In the meantime, successive generations of smartwatches will provide increasingly attractive features, watching over our health, overcoming the limitations of previous versions, and winning over more and more people.

If you still don’t believe it, if you think that the sales figures are just a blip or you think that the Swiss watch industry is in a bunker in the Alps planning its revenge… don’t worry, it will pass in time. You’ll get tired of waiting.

Follow me on Twitter or LinkedIn. Check out my website.

Teaching Innovation at IE Business School since 1990, and now, hacking education as Senior Advisor for Digital Transformation at IE University. BSc (Universidade de Santiago de Compostela), MBA (Instituto de Empresa) and Ph.D. in Management Information Systems (UCLA).

Source: How Apple Killed The Swiss Watch Industry

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As MMM looks at how luxury watch maker Audemars Piguet markets watches for hundreds of thousands of dollars, James Wright explores how the Swiss industry has survived the onslaught of quartz and smart watches and mobile phones for telling the time and how industry marketing trends are changing.

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Apple Issues Expensive Shock For Millions Of iPhone Users [Updated]

Apple iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max - Apple

 

Apple’s 2020 ambitions know no boundaries. The company plans to release up to seven new iPhone models and, internally, they will make the biggest generational leap in years. The problem for Apple is the designs keep leaking and, having already been disappointed once, a major new iPhone design leak means we are likely to be disappointed all over again.

Digging through Apple’s small print, the eagle-eyed MacRumors discovered Apple has quietly slashed trade-in values across its entire iPhone range for anyone looking to upgrade to a new iPhone. And the newer your trade-in model, the more money you will lose:

  • ‌iPhone XS‌ Max – up to $500 (was $600)
  • ‌iPhone XS‌ – up to $420 (was $500)
  • iPhone XR – up to $300 (was $370)
  • ‌iPhone‌ X – up to $320 (was $400)
  • iPhone 8 Plus – up to $250 (was $300)
  • ‌iPhone 8‌ – up to $170 (was $220)
  • ‌iPhone‌ 7 Plus – up to $150 (was $200)
  • ‌iPhone‌ 7 – up to $120 (was $150)
  • ‌iPhone‌ 6s Plus – up to $100 (was $120)
  • ‌iPhone‌ 6s – up to $80 (was $100)

Yes, if you plan to trade-in your current iPhone, you will now receive up to $100 less even if it is in perfect condition (remember: these are “up to” prices). As it stands, despite the convenience of trading your old iPhone in with Apple, these prices make it a poor financial decision to do so. You’ll receive considerably more elsewhere, particularly if you sell it online.

As far as I understand, this is also an usual step to reduce prices mid-cycle with Apple typically dropping values only with the release of each new iPhone generation. Consequently, it will be a nasty shock to many upgraders.

01/13 Update: Apple has confirmed to me that it has dropped trade-in prices mid-generation, but it has not yet provided a reason why the decreases are so sizable on this occasion.


Gordon’s Top Apple Daily Deals:

  • AirPods with Charging Case – (typically $159.99) – Amazon: $129 / Best Buy: $139.99 / Staples: $129 / Walmart: $139
  • 10.2-inch 2019 32GB iPad – (typically $329.99) – Amazon: $279.99 (currently unavailable)/ Best Buy: $279.99
  • iPhone 11, iPhone 11 Pro Max – save up to $700 with second purchase and free year of Apple TV+ – shop deal now
Apple Sale Alert: AirPods Pro, iPad Pro, iPhone 11, MacBook Pro Best Deals [Updated]

Forbes Gordon Kelly


Interestingly, Apple has also slashed prices on iPads at the same time but Mac and Apple Watch trade-ins are barely changed.  For example, there’s only a $10 cut to one Apple Watch model (Series 4), and the most you will lose on any Mac is $90 and that’s on an iMac Pro worth over $4,000. Apple has not given a reason for its timing with these new iPhone and iPad cuts, but I have asked the company and will update when/if I receive a response.

In the meantime, anyone still on the fence about upgrading to the iPhone 11 may have just found a good reason to wait. And (despite my love of the current generation), this may prove to be the smart move. After all, we already know the iPhone 12 range is a major upgrade delivering, among many other things, a new long-range 3D camera, 120Hz ProMotion displays, the introduction of in-display Touch ID and 5G for all new models without a significant price penalty.

Now that’s a pricing decision I can get behind.

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Apple AirPods Pro Vs AirPods: What’s The Difference?

Samsung Galaxy S11: Everything We Know So Far [Updated]

I am an experienced freelance technology journalist. I have written for Wired, The Next Web, TrustedReviews, The Guardian and the BBC in addition to Forbes. I began in b2b print journalism covering tech companies at the height of the dot com boom and switched to covering consumer technology as the iPod began to take off. A career highlight for me was being a founding member of TrustedReviews. It started in 2003 and we were repeatedly told websites could not compete with print! Within four years we were purchased by IPC Media (Time Warner’s publishing division) to become its flagship tech title. What fascinates me are the machinations of technology’s biggest companies. Got a pitch, tip or leak? Contact me on my professional Facebook page. I don’t bite.

Source: Apple Issues Expensive Shock For Millions Of iPhone Users [Updated]

Got An Apple Watch 5? How To Secure It In Three Simple Steps

Apple Watch Series 5 security tips

Following the publication of a U.S. patent that mentioned a fingerprint sensor for the Apple Watch, rumors have been rife that Touch ID will be coming to the wearable soon. If you’ve just received a gift of an Apple Watch 5, then rumors won’t help you secure it (or an Apple Watch 3 or 4 for that matter) from those who would use it to unlock other devices, perform Apple Pay transactions or access data. These tips, however, will.

Do you need to secure your Apple Watch?

Although one recent study has suggested that Apple is less trustworthy than Google when it comes to data encryption, that is something of an outlier. Apple has a pretty decent security record when it comes to the iPhone and its iOS operating system when compared to relatively insecure Android devices. Not that the iPhone is immune from device-specific malware as the iPhone only Krampus campaign demonstrates. The Apple Watch, however, doesn’t run on iOS; it uses the iOS-derived WatchOS instead.

So, is WatchOS free from any security issues? Well, if you check the security vulnerability database at CVE Details, you will see plenty of problems that could specifically impact WatchOS. There are 473 vulnerabilities listed in total, ranging from the low severity to the critical. But don’t panic; if you sort the results by “number of exploits,” you’ll notice there have been precisely zero for any of them. And Apple regularly updates WatchOS as it does iOS and operates a bug bounty program to reward those security researchers who uncover vulnerabilities, with a top bounty of $1.5 million (£1.15 million) on offer. So you don’t need to worry about securing it, right?

Wrong.

The security issues you do need to be concerned about now you are the owner of a shiny new Apple Watch Series 5 are, frankly, much the same as you face with any other mobile device. The wearable is, in practical terms, an extension of your iPhone. This means that you need to be aware of how it interacts with your iPhone and the access it provides to the smartphone itself, the data upon it and the services it facilitates.

Apple Watch security tip number one: Set a long passcode

The default four-digit PIN, what Apple refers to as a “Simple Passcode,” is not secure enough. Especially as most people will likely use the same PIN for their Apple Watch as they do for their credit cards, debit cards, smartphone, SIM card, and anything else that requires a four-digit code. Password reuse is a terrible thing, and the same applies to PIN codes which are just pretty bad passwords after all.

To strengthen your Apple Watch PIN, go to the Watch app on your iPhone and click on “Passcode” then disable the “Simple Passcode” option. After confirming your existing PIN, you will be able to set a new 10-digit code. The longer the PIN the more secure, in theory. However, the usability factor kicks in if you are using a random 10-digit code that you can’t easily remember. It’s not recommended to use memorable dates either; a threat actor will likely be able to guess these from social media information.

That said, a six-digit PIN is far more secure than the default and just as easy to remember. Or how about keeping the four-digit PIN you know off by heart and repeating it, in reverse, to create an eight-digit code? So 1234 (please don’t use that) would become 12344321. If you enable the “Erase Data” option, then another security feature kicks in: self-destruct. OK, it’s not quite that extreme, but not far off. After six incorrect PIN code attempts, the Apple Watch will initiate a 60-second delay between further attempts. Get it wrong ten times and all data will be erased from the device.

Apple Watch security tip number two: Get smart with more locking options

Either on your Apple Watch or iPhone, it’s less fiddly for those of us with fat finger syndrome to use the iPhone, make sure that the “Wrist Detection” option is toggled on. This has the effect of automatically locking your Apple Watch when you take it off, necessitating entry of that now longer PIN before unlocking.

There’s also an option to “Unlock with iPhone,” which works in combination with the wrist detection to automatically unlock your Apple Watch without needing the PIN code. As long, that is, the iPhone is close enough to the watch, which you must be wearing. It’s another good usability option with no substantial negative impact on security for 99.9% of people 99.9% of the time. As I said before, good security must be easy to use or people find ways to get around it. Which usually means they disable it altogether.

Apple Watch security tip number three: Lost Mode and Activation Lock

Every iPhone owner is familiar, I’m guessing, with the Find My iPhone iCloud feature or app, or “Find My” for iOS 13 users. If not, then get acquainted as it’s an essential part of your iPhone security posture. And that of your Apple Watch.

As well as being useful in finding your watch if you can’t remember where you left it last, Find My has some additional security-related functionality up its virtual sleeve. Things like being able to remotely wipe your data from your Apple Watch if it is permanently lost or stolen and activating “Lost Mode.” The latter will display a short custom message and number to call if someone finds your Apple Watch. More importantly, it will also disable Apple Pay which ticks a significant security concern box for most people who have lost their wearable.

You should also check that the Activation Lock function is enabled in Find My, and if it can see your watch, then it is. What does this do? How does making your Apple Watch worthless to any thief sound to you? Unless that thief knows your Apple ID and password, Activation Lock prevents them or anyone else from being able to wipe your data from the device. The result, an unsaleable Apple Watch.

For more Apple security advice, read How To Secure Your iPhone: 12 Experts Reveal 26 Essential Security Tips.

Follow me on Twitter or LinkedIn. Check out my website.

I’m a three-decade veteran technology journalist and have been a contributing editor at PC Pro magazine since the first issue in 1994. A three-time winner of the BT Security Journalist of the Year award (2006, 2008, 2010) I was also fortunate enough to be named BT Technology Journalist of the Year in 1996 for a forward-looking feature in PC Pro called ‘Threats to the Internet.’ In 2011 I was honored with the Enigma Award for a lifetime contribution to IT security journalism. Contact me in confidence at davey@happygeek.com if you have a story to reveal or research to share.

Source: Got An Apple Watch 5? How To Secure It In Three Simple Steps

The Mystery Of Apple’s Missing MacBook

With the release of the Mac Pro this week, and the 16-inch MacBook Pro last month, Apple’s deskbound MacOS machines have been pushing the price point higher and higher, with increased specs for professional users.

What about those at the lower end of the portfolio, looking for an alternative to a Windows 10 laptop, those who want to keep their mobile devices in the same ecosystem, those who have a long relationship with Apple’s MacOS computers but find the rising price is too high for them to upgrade? And how can Apple bring new users to the platform

In short, where is the entry level MacBook, the point where everyone can start their journey? Right now, there isn’t one.

The lowest priced MacBook in the current portfolio is the MacBook Air, with a starting price of $1099 for 8 GB of RAM and 128GB of SSD based storage. I’m pretty sure that a laptop with prices starting at over a grand would not be considered an entry-level laptop by many customers.

Why should Apple be looking at a lower price point for a MacBook? It’s worth taking into account the amount of effort that Apple is putting into cloud-based services and applications. Perhaps the answer to an entry-level MacBook would be to follow Google’s path with the Chromebook options, push everything into a new branch Apple’s walled garden with improved services to match the offering from Google, while keeping the option of local applications and processing power for intensive tasks.

Arguably Apple has already something similar on the books. Take an iPad, add the Smart Keyboard Cover, and you have your equivalent of the Chromebook. The advantage of this solution is that Apple brings the consumers closer into Apple’s garden, with almost every transactions pushed through the App Store and the thirty percent rake, more opportunities to upsell users into Apple’s subscription-based services, and a good chance of locking them into Apple’s hardware eco system for the medium- to long-term.

Whether you consider a tablet and keyboard combo running the closed iPad OS a suitable replacement for a entry-level MacOS powered laptop is the big question.

I suspect Apple believes the answer is yes. Personally I’m in the no camp. While the iPad can hit some of the same functions as a laptop, the MacBook range is about delivering more power, more flexibility, and more customisation than the restricted options present in the iPad.

The MacBook family addresses and solves different problems than the iPad family. Not all of these problems are $1099 problems, but they are problems that countless consumers need addressed. By keeping the entry point to MacOS at such a high level, Apple is ignoring a significant market.

A software and services approach requires the widest possible user base. The wider the base you have, the more you can upsell. Apple needs a diverse product range that meets the needs of as many potential customers as possible. It doesn’t need to fight in the $199 Chromebook market, but Tim Cook and his team should consider the need for a competent laptop in the $799 to $999 range.

Now read how Apple turned the iconic MacBook brand into a supporting player…

Check out my website.

I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses. I’ve been following this space for over ten years, working with a number of publishers, publications and media companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or shows. As Scotland’s first podcaster, I continue to be a prominent voice in the rise of podcasting and new media online, and picked up a British Academy (BAFTA) nomination for my annual coverage of the Edinburgh Festival Fringe, alongside contributions to Radio 5 Live, the BBC World Service, presenting Edinburgh local radio’s coverage of the General Election. You’ll find me on Twitter (@Ewan), Facebook, and Google Plus.

Source: The Mystery Of Apple’s Missing MacBook

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Watch more Top 5: http://bit.ly/1N5SGJ6 Sure there’s a touch strip above the keyboard, but Apple’s new MacBook Pros are lacking in a number of ways. Apple’s new mainstream MacBook Pro: http://bit.ly/2eW6gWX Does the new Macbook Pro revolutionize laptops?: http://bit.ly/2eQbdmr Watch more Apple News: http://bit.ly/1X0DYcp Read the CNET review: http://cnet.co/2efTYra Subscribe to CNET: http://bit.ly/17qqqCs Watch more CNET videos: http://bit.ly/1BQxrGw Follow CNET on Twitter: http://twitter.com/CNET Follow CNET on Facebook: http://www.facebook.com/cnet Follow CNET on Instagram: https://www.instagram.com/cnet/ Follow CNET on Snapchat: CNETsnap

Missing MacBook Pro Confirms Laptop’s Lost Reputation

At the start of October, Apple was riding high following the launch of the iPhone, new online services were opening for business, and a number of new products were hiding in plain sight ready for a launch before Christmas. There was also every expectation that these products would be boosted by a second event in October. Well, it’s the end of October, and there hasn’t been an event.

It looks like Apple has decided that October’s second-line product launches are not going to get the exposure and the oxygen of a staged event. AirTags are still waiting to be activated, the AirPods Pro were launched by press release yesterday, and the iPad Pro has been deemed ‘good enough’ to get through the holiday season before a potential update in March 2020.

And a triumphant return of a large-screened MacBook Pro in front of the gathered excitement of the geekerati has been denied. Once it was a powerful statement of computing power and prestige, now it’s a tool to help sell more iPhones and subscriptions.

The update to the 16-inch MacBook Pro has been trailed throughout the year. Expectations have been rising from reports at the start of the year on Apple’s portfolio, through movement in the supply chain,  to the leaks that suggested production had started on the units earlier this month.

There is even evidence of the new laptop tucked away in a beta of MacOS Catalina with a nod towards the 16-inch form factor in the system icons. And let’s not forget the AirPods Pro. They require MacOS 10.15.1, and the eagle eyed will note that, as the digital presses roll on this editorial, MacOS 10.15.1 is to yet available to the public.

The new laptop would fill the void left behind by the loss of the 17-inch MacBook Pro in 2012, would reinvigorate Apple’s laptop range, bring back a physical escape key, and fix the embarrassment of the butterfly keyboard once and for all.

Tim Cook, chief executive officer of Apple Inc., speaks during an event at the Steve Jobs Theater in... [+] Cupertino, California (Photographer: David Paul Morris/Bloomberg)

© 2019 Bloomberg Finance LP

Everything was there for a launch, everything was there for an event that would allow Apple to explain its new strategy of a Mac ecosystem tightly tied to the iPhone, iPad, and online services. Everything was there for Apple to return to the ‘large screened laptop’ with the 16-inch MacBook Pro that was effectively the same size as the 15-inch model.

Everything was there except the drive and determination to push the Mac as a platform in general and the MacBook Pro specifically.

So yes, dear faithful geekerati. Go and buy the new MacBook Pro when it arrives. Go and develop your apps for iOS and iPadOS on it. Go and edit the films and TV series for Apple TV+, the games for Apple Arcade , the podcasts for (er) Podcasts… but don’t expect the genre-defining MacBook Pro to get any public recognition from Tim Cook.

Now read more about the first release of MacOS Catalina, and if you should upgrade…

Follow me on Twitter or LinkedIn. Check out my website.

I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses. I’ve been following this space for over fifteen years, working with a number of publishers, publications and media companies. As Scotland’s first podcaster, I continue to be a prominent voice in the rise of podcasting and new media online, and received a British Academy (BAFTA) nomination for my annual coverage of the Edinburgh Festival Fringe. You’ll find me on Twitter (@Ewan), Facebook, and at my own site.

Source: Missing MacBook Pro Confirms Laptop’s Lost Reputation

15.6M subscribers
After many years using MacBook variants I’ve made the switch to Windows. I’ve used every version of MacBook Pro and MacBook Air that have been released. My current laptop of choice is the Lenovo Thinkpad X1 Carbon / Lenovo Thinkpad X1 Extreme.Turns out switching from Mac to Windows isn’t as painful as I expected. FOLLOW ME IN THESE PLACES FOR UPDATES Twitter – http://twitter.com/unboxtherapy Facebook – http://facebook.com/lewis.hilsenteger Instagram – http://instagram.com/unboxtherapy

As Apple Improves Its Maps App, Google Responds By Adding A Popular Waze Feature To Google Maps On iOS

Google is expanding a feature within the Google Maps app on iOS that allows users to report driving incidents on the app.

The reporting feature has been available for Android users since earlier this year. Google Maps iOS users are now also able to report crashes, speed traps and traffic slowdowns directly through the app, in hopes of creating more accurate, real-time data for traffic estimations. Google said the reporting features have been popular with Android users. Google-owned Waze has offered similar features for years.

Drivers will also be able to report objects on road, disabled vehicle, lane closures or construction. Interested users can report these road hazards by tapping the “+” sign on the app, and then selecting “Add a Report.”

Today In: Innovation
Facebook And Google Chase Waze Inc. Map Software

BLOOMBERG NEWS

Google Maps, once the default maps and navigation app for iOS users, continues to be challenged by consistent improvements to Apple’s own Maps offering.

In a recent update, Apple Maps users can now share their estimated time of arrival with contacts, a feature that is also offered by Waze. Apple has also added a new “Look Around” feature, a direct challenge to Google Maps’ “Street View” offering.

Follow me on Twitter.

I’m a Los Angeles-based contributing writer for Forbes covering Google and Alphabet. I’m also a writer and curator for Inside.com, where I have covered a variety ot topics, ranging from automotive to Google. Send tips, pitches or notes via email (johanmore@gmail.com), on Twitter (@dudejohan) or on Signal (714-331-5730).

Source: As Apple Improves Its Maps App, Google Responds By Adding A Popular Waze Feature To Google Maps On iOS

270K subscribers
Apple introduced updates to many of the built-in iOS apps in iOS 13, and Maps is no exception. The updated version of Maps has a long list of new features that are designed to make the Apple Maps app better able to compete with mapping apps from other companies. There’s a new Look Around street view level feature, a Collections feature for aggregating lists of your favorite places, a Favorites option for getting to your most frequently traveled places quickly, and some other smaller updates that are worth knowing about. read more – https://www.macrumors.com/guide/maps/

In Apple’s push to emphasis software and services, it’s tough to look at macOS and wonder what the deskbound platform would look like if Apple had decided to make it successful in its own right. As well as its role in being the developer platform for iOS and iPadOS apps, macOS has been slowly turned into a subsidiary OS which supports the features of iOS. New apps are rarely for new desktop purposes, but to support existing mobile purposes.

While the world is moving towards mobile, there is still a strong place for desktop apps. But Apple’s focus is on iOS, on subscription services delivered to mobile, and how to support the cloud based services. It’s tough for any Mac to stand out when your seen only as a secondary supporting character.

Today In: Innovation

Most Apple watchers are expecting Tim Cook and his team to organise a second consumer event at some point in October (my money is on October 29th) and this will be the last opportunity in 2019 for Apple to publicly introduce the 16-inch MacBook Pro…  which is already in production ahead of the launch.

But the event is unlikely to be just about the new MacBook Pro… or the full MacBook or Mac range… Apple’s slate has a number of products that are going to be loved by Cook much more than the macOS machines. There’s the traditional ‘don’t you think the iPhone has been doing well’ reinforcement to the hand-picked audience which will take up some of the digital column inches.

Apple has been working on geo-location tags, and the expectation is that the Apple Tags system will launch at this event with the ‘new power’ of the iPhone 11 switched on by a software update to interact with these tags (and other Apple devices).

And then there’s the ‘direct’ competition in the form of the iPad Pro, which is also expected to pick up an update for the holiday season.

Given the choice between eulogising the new iPhone, increasing its functionality, and promoting the walled-garden of the iPad Pro… or giving the MacBook Pro family room to breath and luxuriate in the limelight, I suspect Cook will choose the former. I would love to be proved wrong but nothing in the last year or two suggests that is going to happen.

Finally, there’s another truth about the MacBook range as a whole, and the MacBook Pro individually, that has to be noted. No matter what Apple says on the stage, the MacBook Pro is going to struggle in comparison to its Windows 10 counterparts. There are laptops with far better designs and styling (such as Microsoft’s Surface Book series), there are laptops far better suited to gaming and multimedia creation (such as the Razer Blade Pro), and there are far more portable and practical business laptops (HP’s Elitebook range).

Even restricting a comparison to the headline feature (increasing the screen size to 16 inches), the new MacBook Pro is falling short not just of Apple’s previous large screened MacBooks, but also of the top line large screened laptops where the going rate on the diagonal is seventeen inches. It might be ‘the biggest and best MacBook Pro from Apple’ but it’s nowhere close to being the biggest or the best laptop in the market.

An employee is illuminated by the screen of an Apple Inc. laptop computer as he works at Flock's office in Mumbai, India. Photographer: Dhiraj Singh/Bloomberg

© 2017 Bloomberg Finance LP

I want Apple to prove me wrong. I want Apple to do more than a minimum viable upgrade to the MacBook Pro. I want a machine that is seen as more than a ‘use this to support your iPhone’, ‘code for your mobile devices’ or ‘edit your miniseries so it can feature on Apple TV’.

But I don’t think Apple wants any of that.

Now read more about how Apple’s decisions have doomed the Mac family of devices…

Follow me on Twitter. Check out my website.

I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses. I’ve been following this space for over ten years, working with a number of publishers, publications and media companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or shows. As Scotland’s first podcaster, I continue to be a prominent voice in the rise of podcasting and new media online, and picked up a British Academy (BAFTA) nomination for my annual coverage of the Edinburgh Festival Fringe, alongside contributions to Radio 5 Live, the BBC World Service, presenting Edinburgh local radio’s coverage of the General Election. You’ll find me on Twitter (@Ewan), Facebook, and Google Plus.

Source: Apple’s Unpleasant Behaviour Is Hurting The Macbook Pro

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Download PDFelement for Mac Free: https://www.macpdfeditor.com/?utm_sou… Save 50% on Back-to-school sale: http://bit.ly/2N7ITg5 Review It to get $5 Amazon gift card free: http://bit.ly/2Nd764H Rules: Download PDFelement 7 from Mac App Store and give it a try! Rate and write a review for it on the Mac App Store Capture your review and send it at jessie@wondershare.com Within 2-5 business days to wait your gift card to come. -Sponsored by PDF element The entry level MacBook Pro 2019 has been out for over a month. With previous problems like the reliability of the butterfly keyboard, thermal throttling issues on the 2018 model, just how well does Apple’s latest entry level MacBook Pro hold up after one month of use? #MacBookPro #MacBookPro2019 #MacBookPro13 Buy MacBook Pro 13″: https://amzn.to/2XKboqm Join the Greg’s Gadgets Discord: https://discord.gg/s8jp9Kt Follow Me on Twitter: http://bit.ly/2G9H3HM Audible: http://www.audibletrial.com/GregsGadgets Buy Greg’s Gadgets Merch: http://bit.ly/2RWZUNs NEW Six Colors Logo: http://bit.ly/2SIIpQy NEW Six Colors Logo 2: http://bit.ly/2Gr98vt PROMOCODE: SIXCOLORS for 25% off!

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Apple’s Obsessive Behaviour Is Killing The Macbook Pro

With the iPhone 11 launch out of the way, Apple’s attention will turn from the iPhone 11 and iPhone 11 Pro phones to the iPad Pro and a new wave of tablets to accompany the newly forked iPadOS. But what of the upcoming MacBook Pro updates and the larger 16-inch laptop?

Looking closely at the attitude of Tim Cook’s Apple to the macOS powered laptops, you’d be forgiven in thinking that the MacBook Pro has already been moved to legacy status. The intense and almost obsessive focus on thin and minimalist design, coupled with restricting choice and denying Mac owners long-term flexibility, has pushed the still-useful and beloved laptop family out of the public’s gaze.

First up is the obsessive drive to make its laptops thinner and lighter. Yes, the resulting devices look lighter and I’m sure that focus groups presented with alternate designs will choose the prettier one, but a laptop is not phone, nor is it a tablet. You need a certain amount of size to enjoy the experience, to have space for powerful chips, to handle the cooling requirements, to allow for new technology, and to guarantee reliability.

Today In: Innovation

By all means use the MacBook Air for the ‘thin’ brigade, but for the workhorse laptop, the MacBook Pro, Apple’s decision to prioritise a thin design – notably the fragile butterfly keyboard – has allowed the competition to catch up with and overtake the MacBook Pro in terms of hardware options and software flexibility.

One obvious lucrative area where macOS has fallen behind is in gaming. MacOS

may have a significant share of the market, but where are the gaming options? They’re all using Windows 10, with access to a wide range of graphics cards, super processors, and fast refreshing densely packed 4K screens.

This speaks to another area where Apple’s obsessive nature has hindered the MacBook Pro. The inability to open up the system to graphics cards vendors is a poor choice at best, yet one where you could – if you look hard enough – understand why Apple is restricting the options inside the hardware. But is that any excuse to lock out some of the biggest names when using external graphics card caddies?

Apple has decided on the one true way to use your laptop, and has forced that through. If you want to do something outside of that definition, then the closed nature means you are out of luck.

Take the removal of the SD Card reader. Photographers are a notable demographic in MacBook Pro ownership and regularly tote a ridiculous number of cards around. It was an easy matter to pop these into their primary machine as required. Nope, that’s not the way forward that Apple sees it, so the SD card reader is removed.

And frankly, for a professional machine, the answer of using an external card reader in the USB ports or connecting through the camera is an embarrassment. And that’s before it leads to counting the number of available USB ports.

Apple CEO Tim Cook presents new products, including new Macbook laptops, during a special event at... [+] the Brooklyn Academy of Music (Photo by Timothy A Clary/AFP/Getty Images)

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Finally, there’s Apple’s attitude towards the Mac machines in general, and the flagship MacBook Pro laptops specifically. While Tim Cook and his team are happy to sell them, and happy to remind developers about the machines, when it comes to the consumer events, the MacBook Pro is simply left in the wings.

WWDC saw the launch of the Mac Pro, and a focus on high specs and how it works for the multimedia creative (presumably focusing on the companies that are going to be supplying content for Apple’s subscription TV business). The real line items from WWDC were iOS and the reveal of iPadOS. The Mac was well down the running order and the MacBooks were nowhere to be seen.

Apple’s September event is the key consumer event for the year. It sets the tone for the year to come, it focuses the attention of the public on Apple’s core devices, and that was the iPhone and the Apple Watch. The side order of iPad was a kick in the teeth for those waiting for the 16-inch MacBook Pro.

The obsession of preserving September for just the iPhone and any supporting peripherals weakens the MacBook Pro. And yes, Apple has the option of an event in October where the MacBook Pro can be revealed, but I suspect that even if the 16-inch MacBook Pro is given a public reveal (rather than a humbling ‘launch by press release’) the priority at the october event will be the iPad Pro.

Apple CEO Tim Cook presents new products, including new Macbook laptops, during a special event at... [+] the Brooklyn Academy of Music (Photo by Timothy A Clary/AFP/Getty Images)

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Tim Cook’s Apple is in the middle of a move towards software and services. At some point that means the focus on the iPhone and the iPad as standalone hardware will fade away and they will become little more than conduits for content. It means that there will come a point where Apple does not have to keep up with other platforms and manufacturers that are pushing the limits of technology – there are some would say that Apple is already following this model given the lack of change in the iPhone over the last few years.

What does that future look like? It looks a lot like the present day MacBook Pro. Unloved by management but continuing to perform vital tasks in the ecosystem; unnoticed by consumers who are lured into more profitable machines with software lock-ins and walled gardens that offer Apple’s accountants a thirty percent rake on everything; and unable to respond to competitors who are developing laptops and desk-bound machines for a new generation.

Now read why Apple is not just ignoring, but is afraid of your new MacBook…

Follow me on Twitter. Check out my website.

I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses. I’ve been following this space for over ten years, working with a number of publishers, publications and media companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or shows. As Scotland’s first podcaster, I continue to be a prominent voice in the rise of podcasting and new media online, and picked up a British Academy (BAFTA) nomination for my annual coverage of the Edinburgh Festival Fringe, alongside contributions to Radio 5 Live, the BBC World Service, presenting Edinburgh local radio’s coverage of the General Election. You’ll find me on Twitter (@Ewan), Facebook, and Google Plus.

Source: Apple’s Obsessive Behaviour Is Killing The Macbook Pro

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After many years using MacBook variants I’ve made the switch to Windows. I’ve used every version of MacBook Pro and MacBook Air that have been released. My current laptop of choice is the Lenovo Thinkpad X1 Carbon / Lenovo Thinkpad X1 Extreme.Turns out switching from Mac to Windows isn’t as painful as I expected. FOLLOW ME IN THESE PLACES FOR UPDATES Twitter – http://twitter.com/unboxtherapy Facebook – http://facebook.com/lewis.hilsenteger Instagram – http://instagram.com/unboxtherapy

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Apple Just Did Something Remarkable And It’s Very Good News For Its Customers

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No one likes to admit when they’re wrong. That’s true for you and me, and it’s especially true for big companies like Apple. The thing is, when you’re willing to admit when you made a mistake, it goes a long way towards building trust. And trust is, by far, your brand’s most valuable asset.

Today, Apple apologized for how it had handled recorded snippets of users’ voice interactions with Siri, the company’s digital assistant. In a statement, the company said that  “we realize we haven’t been fully living up to our high ideals, and for that we apologize.”

You might remember that Apple, like pretty much every other tech company, recently admitted that it used contractors to listen to, and transcribe these recordings in an effort to improve the artificial intellience-powered service. Making matters worse is that fact that the company hadn’t disclosed this practice, and contractors often heard false-activations that revealed personal information and other private conversations.

Earlier this month, Apple paused its review program and ended its relationship with the contractors involved. Now, it appears to be taking the next step, which started with an apology.

That’s actually pretty remarkable. It’s not often that companies say, “I’m sorry. We messed up.” Sure, they sometimes say a lot of words that vaguely sound like “I’m sorry,” but rarely are they this direct. Apple basically called itself out, saying that it wasn’t living up to its own standards, and that it owed customers an apology for a problem it caused.

Along with the apology, maybe the even bigger news here is that Apple announced a series of steps it plans to take moving forward, including:

  • The company will no longer retain recorded Siri interactions, but will use computer-generated transcripts instead.
  • Apple will allow users to opt in to having their audio samples included in the company’s efforts to improve the product. Users will also be able to opt out at any time after that.
  • Apple will only allow its employees (not contractors) to listen to audio samples, and will delete any “inadvertent trigger,” of Siri.

This is a big deal for a lot of reasons, but mostly because Apple will now allow users to ‘opt in.’ This is exactly how it should work.

There are perfectly legitimate reasons why Apple would want to listen to recorded snippets of Siri interactions. That’s one of the only ways it can really know how accurate the AI is at understanding user requests and providing the right information for a human to review and correction. I don’t know of anyone who doesn’t agree that that’s reasonable.

But Apple is changing the default assumption of an unspoken ‘opt in’ to one where people are given the choice to participate, instead of simply offering some opaque way of opting out. Companies offer opt out because they know most people won’t go through the trouble of changing whatever the default setting is, meaning people stay in whether they really want to or not.

Every tech company handling sensitive data should do exactly this. Don’t just let people opt out, or delete their history, or make a request to no longer be recorded. Make the default position the thing that’s best for the user, even if it makes your job a little harder.

Then, make your case for why your practice is worth it to the customer, and let them decide to participate or not.

By: Jason Aten

 

Source: https://www.inc.com/

At its 2019 Worldwide Developers Conference, Apple showed off iOS 13, which will be coming to iPhones this fall. Some of the new features include a dark mode, an overhaul for Maps, and the ability to swipe to type. Here are the best features Apple showed off. The event took place at the San Jose Convention Center, not Cupertino as mentioned in the video. Tech Insider regrets the error. MORE IPHONE CONTENT: 23 iPhone Tricks To Make Your Life Easier https://www.youtube.com/watch?v=U52mI… $479 Pixel 3a XL VS. $1,099 iPhone XS Max https://www.youtube.com/watch?v=7ddAY… Lifelong iPhone User Switches To The Galaxy S10 https://www.youtube.com/watch?v=1r3wb… —————————————————— #Apple #iPhone #TechInsider Tech Insider tells you all you need to know about tech: gadgets, how-to’s, gaming, science, digital culture, and more. Visit us at: https://www.businessinsider.com TI on Facebook: https://www.facebook.com/techinsider TI on Instagram: https://www.instagram.com/tech_insider/ TI on Twitter: https://twitter.com/techinsider TI on Amazon Prime: http://read.bi/PrimeVideo INSIDER on Snapchat: https://insder.co/2KJLtVo The Best Features Apple Just Announced Coming To The iPhone

Apple Is Spending Billions on Its Upcoming TV Service. It Could Be a Costly Mistake

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We already knew Apple is joining the crowded TV streaming business, but thanks to a report from Bloomberg we now know the company is preparing to launch it’s Apple TV+ service in November. That coincides with Disney’s upcoming streaming service
launch announced to appear on November 12.

Certainly, Apple can afford to spend the money. With more than $100 billion in cash on hand, the company has plenty of resources to pour into building out a content library. The bigger question is, however, is it worth it?

The Financial Times reported on Monday that Apple is spending $6 billion on original content, including The Morning Show, a drama produced by Jennifer Aniston and Reese Whitherspoon, which reportedly costs more to produce per episode than Game of Thrones.

 

Apple is entering tricky waters. Netflix became the dominant leader in video streaming mostly because it had a robust library of familiar shows and films that viewers cared enough about to pay $10 a month for. That lead has eroded as content creators like HBO, Disney, and NBC Universal enter the game with their own services in order to monetize their content by cutting out the proverbial middle man.

 

For example, Netflix is losing its top two shows — The Office and Friends — in the next year, which has forced it to double-down on creating original content. Despite those efforts, and the fact that it still has a huge collection of popular shows and movies, the company saw it’s U.S. subscribers decrease for the first time last quarter.

Which brings us back to Apple. The company has remained tight-lipped about what specific content users can expect but has indicated that The Morning Show will be a launch feature.

Of course, if the primary library will be original content, that could be a hard sell for users, especially as they become tapped out by the number of subscriptions available to different video services.

Apple has bet big on its services division to drive a large part of its future growth. In addition to Apple TV+, the company is counting on its paid News+, App Store, Music, and Arcade game subscription services. Those drive recurring revenue each month, and it’s conceivable that it won’t be long before the company offers a subscription bundle that includes all of these services.

 

Still, in order for any of them to succeed, users have to care enough about the content to plunk down money every month. Apple Music benefits from the largest library of music, as well as many exclusive releases. iOS is one of the largest gaming platforms in the world, so it’s not hard to see why it will attract subscribers.

But, with the TV+ service, the bottom-line question is this: will customers pay $9.99 a month for largely unknown shows? If so, Apple could easily become a leader in both content creation and delivery. If not, the company could be looking at a very expensive lesson in the economics of media production.

 

I suspect that because it’s Apple, the content will be top-notch enough for people to sign up. I also suspect that because it’s Apple, people will sign up. But the challenge Apple faces isn’t that different from those you do — though it’s probably on a slightly larger scale.

 

That challenge is that every time you leverage your brand to launch something new, there’s not only a risk, but a cost. For Apple that cost is $6 billion. The company can’t afford to get this wrong at that — or any price.

Neither can you.

 

By : Jason Aten

 

Source: https://www.inc.com/

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