Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that’s partly thanks to how expansive the internet has gotten with commerce.
Banner ads, for example, weren’t around until recently. But for prime ad placement, banner ads are the way to go and have cemented their importance in revenue gain for marketers.
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So what exactly are banner ads and how do they work? We’ve got a simplified version you can use to explain them to anyone.
A banner ad, also known as a display ad, is similar to a digital billboard in that it uses imagery (hence the term “banner”) to attract attention with the goal of driving traffic to the advertiser’s site.
Banner ads are placed in high-traffic locations on web pages, creating brand awareness and generating click-throughs, purchases, and leads. These high-visibility locations include the front, bottom, or the side of a webpage; places where the eyes of browsers usually wander.
A great banner ad grabs the reader’s attention and invites them to learn more about what’s being advertised. They’re bright, welcoming, and don’t have much text, instead using images or multimedia to convey a message.
LinkedIn’s banner ad was found in the sidebar of a webpage I was browsing. It was large enough to catch my eye and inviting enough to make me linger on the ad.
How Banner Ads Work
Let’s say you’re a publishing outlet. You are able to drive a lot of traffic to your content because it’s helpful and valuable, but you have no way to monetize your efforts. However, your site does have a lot of valuable real estate that advertisers could capitalize on.
This makes selling that space an attractive proposition. To do that, you can sign up with a display network. A display network helps to connect you with advertisers by providing a script that you can add to your website. This script will populate display ads automatically without you having to lift a finger. AND you get paid a “commission” for each click on the ad that comes from your website. Monetization… success!
Now let’s look at it from the other side of the coin. Let’s say you’re an advertiser. You want to increase more visibility for your brand, so you want your ads to show up on high-trafficked websites that your target buyers visit. You pay the display network directly (rather than the publishing outlet) for ad placements, and you get to choose the types of websites your banner ads will display on. If effective, you get low costs per click, and this turns into real ROI for your business.
A win/win for the publishing outlet and the advertiser!
Are Banner Ads Effective?
Banner ads fall into the category of digital advertising, one of the most lucrative ways to generate revenue. In fact, in 2019’s first quarter, revenue from digital ads reached a landmark high of over $28.4 billion.
Banner ads are lucrative because of programmatic advertising, a term that describes how advertisers place ads. The software of these programs matches ads with the interests of website browsers.
To illustrate, let’s say LinkedIn’s ad team wanted to use Google AdSense as their display network. Google AdSense would then sell LinkedIn a sidebar space on websites professionals are more likely to visit, such as Investopedia. This ensures more potential for overall revenue earned for LinkedIn.
In order to determine if banner ads will be effective for you, it’s important to understand how cost is broken down with this method of advertising.
Because it’s an auction-style system, the cost of a banner ads campaign will vary according to the display network you choose, the ad’s size, how competitive your vertical is, the popularity and the nature of the website placements you earn, and more. However, according to WordStream, the cost per click for a banner ad on the Google Display Network averages around $0.58.
There are two different pricing models for banner ads:
Cost per mille (CPM) – The price for 1,000 impressions (i.e. it has been “seen” 1,000 times)
Cost per click (CPC) – The price for each ad click
Pricing structures vary between each display network, but they typically use an “auction” style system where you bid for your ad placements. In many cases, you can choose whether you bid based on a CPC or CPM model. The former is better for conversions while the latter is better for brand awareness and visibility.
With this in mind, the better your bid, the easier it will be to meet your advertising goals. In many cases, the display network will help you optimize your budget and timeframe to get the most out of your ads.
Now that you have an idea of average banner ad price tags, you can imagine that ad placement and banner size have a big impact on how often your ads are seen and clicked on. Let’s take a closer look at these two variables below:
Banner Ad Placement
The display network you choose should have transparent information on which sites or publishing outlets your ads will appear on. For example, here’s Google’s page on the topic.
Ideally, you want your ads to be placed in front of your ideal audience (rather than just anyone) so that you get the right traffic, which has a higher potential to convert into genuine leads for your business. With this in mind, you’ll want to be well-versed in the targeting capabilities your display network provides so that you can control this effectively.
While advertisers get a lot of latitude on which sites they appear on, they may not have a lot of control over where they appear on that site. On-page ad placement is in the hands of the publishing outlet. However, they do have a financial incentive to place ads in high-value locations. Remember, they get a “commission” from the display network. With that banner ads perform best when they’re:
Close to the content
Above the fold
On the left-hand side
More within an advertiser’s control is the size and design of the ads they choose to create.
Standard Banner Ads Sizes
One of the major factors on your campaign’s effectiveness is the dimensions you choose for your ad(s). The right size and design can have a major effect on the click-through rate and overall effectiveness of your ad.
It’s crucial to know the necessary sizes for your banner ads — but it’s not your only consideration. In order to make sure your banner ad is effective to target audiences, we have some tricks to keep in mind while you’re designing yours.
Incorporate a CTA.
Add your brand.
Make sure to use keywords.
Choose high-quality visuals.
Keep things simple.
Let’s say you have all the tools for creating your banner ad in place. While the actual execution of the design is up to you, it’s important to incorporate these elements in your ad to make sure it’s effective, and not just something that crowds up a webpage.Read More…..
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Many marketers spend HOURS a day logging into traffic sites, clicking ads, all just to post their ad to promote their offer or program.
Logging into just 1 site, submitting your ad, passing the frame-break checker, then posting the next type of ad with the same routine. It can take well over 5 minutes to post 1 solo ad, 1 banner, 1 button ad, and 1 text link.
How long does it take you to post those 4 ad types to 217 traffic sites??? Let’s just say you’re pretty fast, and can post 4 ads within 5 minutes per site. That’s 1085 minutes, or just a hair over 18 hours.
Now I do it in 5 minutes from just 1 location! MasterSafelistBlaster!
Dave Mosher just launched it on July 1st, and MasterSafelistBlaster allows me to submit my ads to 217 sites with over 335k+ combined members, all within about 5 minutes. Which frees me up to other things to promote my business.
I hear Dave has a few more sites to add yet, which will increase the combined member count to over 350k+. You need to try this awesome, new resource!
Solo Ads can be submitted once every 72-hours. Please keep in mind that most sites are set up to send out Solo Ads once per hour. Which is why I have it set so you can submit 1 every 72-hours, to allow for previous ads to get sent out. You should start seeing clicks within your first 24-hours, but you’ll have a better idea of total clicks within 7 days after submitting a solo ad.
Banner Ads, Button Ads, and Text Links can be submitted once every 24-hours.
Banners: 100 Views x 217 Sites = 21,700 Views
Button Ads: 100 Views x 217 Sites = 21,700 Views
Text Links: 100 Views x 217 Sites = 21,700 Views
Monthly Gold is a Subscription ONLY!
Stripe Is NOW LIVE on MasterSafelistBlaster! Which means subscribing or making purchases by Credit Card is now available. Just remember that if you create a subscription, you will need to submit a Support Ticket in the future should you wish to cancel recurring payments so I can cancel from my end.
One of the simple things that will set *PS Click Power* apart is that members do not receive emails from other members at all.
This is something that will end up being very refreshing for those members that already have memberships to 20, 30+ sites..
Members will be incentivized to view and click ads because we’ll have a module in place so that anyone that clicks more than 50 ads in a day will be entered into a drawing to win cool prizes like credits, banners, text ads or even CASH!
Prizes will be added into the member’s account and members will be notified by email when they win.
Members can win more than once per month and can qualify every day just by clicking on at least 50 ads in 24hrs!
*Build your list
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Watch this video for simple instructions:
Banner Ads & Text Links Show To All Members On The Login Page
Also To All Members In The Members Area..
PLUS to All Visitors To The Main Page!
Normally If You Were To Buy This Many Banner Ads & Text Links It Would Cost You A Whopping $8,000.
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Featured Ad – 2,500 Views 2.99
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Featured Button Ad – 2,500 Views 2.99
Featured Banner Ad – 2,500 Views 2.99
Featured Display Ad – 2,500 Views 2.99
5-Packs of each for 9.97
10-Packs of each for 14.97
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When you submit an ad, once it is approved (approved daily), it will go into rotation until it reaches 2,500 Views, completing that ad campaign. There are no “maximums” on how many ads you can submit. If you purchased 10 ads, you can submit all 10 ads.
FOX is advertised and promoted on Text Ad Exchanges, Ad Blasters, Credit Safelists, Viral Mailers, Traffic Exchanges, Ad Boards, Classifieds, Super Solo Networks, etc. All ads are displayed and rotated from the Home Page, rotating every time there’s a new visitor.
FOX was designed to give your ads the broadest amount of exposure at an affordable price anyone can handle.
The very first Ad at the Top of the page is our Featured Ad, which is very similar to a Solo Ad. It allows you to create a catchy Subject Line to get your prospects attention; it has the body of the ad where you can create your sales letter to promote your offer; and below the display window is a link to your Target URL your prospects can click on to go to your main offer.
It’s the first ad people will see, so it’s priced just a little bit higher than all of our other ads. Use the HTML Editor to be as creative as you want to get their attention. If the body is larger than the display window, don’t worry! A scroll bar will appear on the right side so they can scroll down to see the rest of your ad.
When you click “Purchase Advertising,” you can purchase just 1 ad, a 5-Pack , or a 10-Pack .
Admin Emails – The ONLY emails you will receive through the FOX System are Admin Emails. This will generally be news/updates, or special promotions going on. So don’t worry, we’re not going to fill your mailbox up