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Orange, red and yellow are generally what spring to mind when one considers October colors. But instead of rocking those autumnal hues, think pink instead. It is Breast Cancer Awareness Month after all. The use of pink to symbolize breast cancer awareness started in…
Category: Brand Marketing/Services, Branding Tools, Cancer Treatment, Content Marketing, Fashion Industry/Study, Fashion News, Rebranding ToolsTags: 11 Fashion Brands That Support Breast Cancer Awareness Month, branding charity, branding on charity, breast cancer awarenes, breast cancer charity, breast cancer donations, charity, Fashion, fashion branding, fashion charity, fashion for charity purposes, fashion show
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Can your company’s content pass the “no-logo test”? When I work with digital strategy clients who are struggling with content marketing, I always ask them to take the logo test, inspired by this excellent Content Marketing Institute article. You should try it, too. Related:…
Category: Brand Marketing/Services, Branding Tools, Business Hacks, Business/Innovation, Content Marketing, Content Marketing, Content Strategy/Generating Content, Content Targeting, Identity/Business, Marketing Hacks/Proposals, Marketing Regulations/LegislationsTags: 3 Ways to Build Your Brand Identity Using Content Marketing, B2B companies, brand content, brand marketing, Branding, Content Builder, Content Marketing Strategy, Content Sharing, marketing identity, Marketing Strategy, money management
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Content noise has reached epic proportions, and standing out from the crowd is no longer as easy as chucking money into paid distribution. Providing customer value becomes paramount as users have millions of links all vying for their clicks. They are more discerning, and…
Category: Affiliate Marketing Study/Strategies, Brand Marketing/Services, Branding Tools, Business Hacks, Business/Customer Care, Consultant Tools, Content Marketing, Content Strategy/Generating Content, Customer Care/Orientation, Customer Identification Tool, Marketing Hacks/ProposalsTags: A Future of Monetized Branded Content Begins With Customer Value, brand marketing, content branding, Content Marketing Strategy, content targeting, customer care branding, monetized branding
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It’s necessary for content marketing teams to constantly evaluate where they’re at. From measuring performance KPIs to the strategic trajectory, it’s important to ensure that your programs are aligned and on-track for success. One important aspect that may not be on your radar to assess?…
Category: Brand Marketing/Services, Branding Tools, Content Blogger Tool, Content Building Tools, Content Curation Apps, Content Marketing, Content Marketing, Content Strategy/Generating Content, Content TargetingTags: Card sort approach, content marketing program, Content Marketing Strategy, content marketing transformation, content strategy, Content Strategy at Work, documented content strategy, Group and prioritize, Invite your stakeholders, message architecture, product content, Spectrum shortcut approach, Transform Your Content Marketing Program with a Message Architecture
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Chatbot technologies and AI keep advancing. Maybe you’re wondering if the time is right for chatbots for your business. Is it Time to Look at Chatbots for Small Business? Here, 15 signs it’s time to invest in a chatbot. 1. You have a Blog A chatbot can…
Category: Branding Tools, Budget Issues, Business Assistance/Consultant, Business Hacks, Chat Marketing Tools, Content Marketing, Deal BusinessTags: business chat site, business chatbots clues, business clues, chat advertising, chat marketing, chat site, chat support, chatbots, chatbots for business, The 15 Biggest Clues Your Business is Ready for Chatbots
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Your small business brand is like a business card that you present to the marketplace, making it clear who you are and what valuable goods and services you provide. When someone sees your brand you want them to associate it with positive experiences, great…
Category: Brand Marketing/Services, Branding Tools, Business Hacks, Business/Customer Care, Career Skills, Content Marketing, Credibility/Personality, Logo Creator Apps, Marketing Hacks/Proposals, Marketing Strategy, Website Prospector ToolTags: 5 Ways to Create a Better Brand for Your Small Business, Branding, branding ideas, business sharing, logo designing, Small Business, small business development, Small Business ideas, Small Business Tips, website consistency, website development
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Social media has become a huge platform to socialize and connect with your loved ones. It has also become a great place to market your products to a greater customer base, which enhances the chances of your business. With the ever advancing World Wide…
Category: Brand Marketing/Services, Branding Tools, Business Assistant Tool, Business/Innovation, Campaign Marketing, Content Marketing, Content Strategy/Generating Content, Integrator Tools, Internet Tools, Marketing Hacks/Proposals, Marketing Strategy, Sales Strategy, Social Media Marketing, Social Signal ToolsTags: 7 Things You Should Stay Away While Doing Social Media Marketing, content media marketing, Customer Strategy, Marketing Strategy, media marketing tools, online media marketing, social media analytics, social media audience, social media business, social media growth, social media marketing social media strategy, social media targeting, valid media contents
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It’s only a tweet. There’s no harm done. It’s just banter. That’s not how Mauricio Pochettino saw it. Or, indeed, Harry Kane. When the official Twitter account of the Football Association sent a tweet lightly mocking – and all in good nature – the…
Category: Brand Marketing/Services, Branding Tools, Business Hacks, Content Marketing, Learning/Knowledge, Marketing Hacks/Proposals, Marketing StrategyTags: brand marketing, Branding Strategy, corporate branding, follower expectations, marketing brands, social media brands, Why Brands Have To Manage Follower Expectations On Social Media
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When your business product is invisible, it can be difficult to become the go-to expert in your field. We’re talking about business coaches, career counsellors, wellness practitioners, personal trainers, key note speakers, consultants and anyone working in the services industry. This makes creating and…
Category: Brand Marketing/Services, Branding Tools, Business Assistance/Consultant, Business Assistant Tool, Business For Beginers, Business Hacks, Business Strategy Course, Business/Customer Care, Content Marketing, Customer Care/Orientation, Marketing StrategyTags: 10 Ways to Create a Positive, brand services, brand strategy, cbranding, customer branding, Customer Care, customer services, marketing brands, Marketing Strategy, positive service brand
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Branding is both an art and a science. It’s true — a business can survive without an intentional branding strategy. But a strong brand helps you understand what you’re business is all about, who you should target, and how to speak to your audience….
Category: Branding Tools, Content MarketingTags: Branding Elements
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