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Category: Branding Tools

11 Fashion Brands That Support Breast Cancer Awareness Month – Barry Samaha

Orange, red and yellow are generally what spring to mind when one considers October colors. But instead of rocking those autumnal hues, think pink instead. It is Breast Cancer Awareness Month after all. The use of pink to symbolize breast cancer awareness started in…

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3 Ways to Build Your Brand Identity Using Content Marketing – Brian Hughes

Can your company’s content pass the “no-logo test”? When I work with digital strategy clients who are struggling with content marketing, I always ask them to take the logo test, inspired by this excellent Content Marketing Institute article. You should try it, too. Related:…

A Future of Monetized Branded Content Begins With Customer Value – Lauren McMenemy

Content noise has reached epic proportions, and standing out from the crowd is no longer as easy as chucking money into paid distribution. Providing customer value becomes paramount as users have millions of links all vying for their clicks. They are more discerning, and…

Transform Your Content Marketing Program with a Message Architecture – Katie Del Angel

It’s necessary for content marketing teams to constantly evaluate where they’re at. From measuring performance KPIs to the strategic trajectory, it’s important to ensure that your programs are aligned and on-track for success. One important aspect that may not be on your radar to assess?…

The 15 Biggest Clues Your Business is Ready for Chatbots – Larry Kim

Chatbot technologies and AI keep advancing. Maybe you’re wondering if the time is right for chatbots for your business. Is it Time to Look at Chatbots for Small Business? Here, 15 signs it’s time to invest in a chatbot. 1. You have a Blog A chatbot can…

5 Ways To Create a Better Brand for Your Small Business – Brian Hughes

Your small business brand is like a business card that you present to the marketplace, making it clear who you are and what valuable goods and services you provide. When someone sees your brand you want them to associate it with positive experiences, great…

7 Things You Should Stay Away While Doing Social Media Marketing

Social media has become a huge platform to socialize and connect with your loved ones. It has also become a great place to market your products to a greater customer base, which enhances the chances of your business. With the ever advancing World Wide…

Why Brands Have To Manage Follower Expectations On Social Media – Jayce Redford

It’s only a tweet. There’s no harm done. It’s just banter. That’s not how Mauricio Pochettino saw it. Or, indeed, Harry Kane. When the official Twitter account of the Football Association sent a tweet lightly mocking – and all in good nature – the…

10 Ways to Create a Positive, Personal “Service” Brand

When your business product is invisible, it can be difficult to become the go-to expert in your field. We’re talking about business coaches, career counsellors, wellness practitioners, personal trainers, key note speakers, consultants and anyone working in the services industry. This makes creating and…

Branding Elements

Branding is both an art and a science. It’s true — a business can survive without an intentional branding strategy. But a strong brand helps you understand what you’re business is all about, who you should target, and how to speak to your audience….

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