Content noise has reached epic proportions, and standing out from the crowd is no longer as easy as chucking money into paid distribution. Providing customer value becomes paramount as users have millions of links all vying for their clicks. They are more discerning, and also more skeptical; so the quality and provenance of content is … Continue reading A Future of Monetized Branded Content Begins With Customer Value – Lauren McMenemy
Category: Branding Tools
Transform Your Content Marketing Program with a Message Architecture – Katie Del Angel
It’s necessary for content marketing teams to constantly evaluate where they’re at. From measuring performance KPIs to the strategic trajectory, it’s important to ensure that your programs are aligned and on-track for success. One important aspect that may not be on your radar to assess? Your message architecture. A message architecture is a prioritized set of … Continue reading Transform Your Content Marketing Program with a Message Architecture – Katie Del Angel
The 15 Biggest Clues Your Business is Ready for Chatbots – Larry Kim
Chatbot technologies and AI keep advancing. Maybe you’re wondering if the time is right for chatbots for your business. Is it Time to Look at Chatbots for Small Business? Here, 15 signs it’s time to invest in a chatbot. 1. You have a Blog A chatbot can function as a blog RSS blaster, giving your posts high visibility. … Continue reading The 15 Biggest Clues Your Business is Ready for Chatbots – Larry Kim
5 Ways to Create a Better Brand for Your Small Business – Brian Hughes
Your small business brand is like a business card that you present to the marketplace, making it clear who you are and what valuable goods and services you provide. When someone sees your brand you want them to associate it with positive experiences, great products and services, and quality, whether or not they had direct … Continue reading 5 Ways to Create a Better Brand for Your Small Business – Brian Hughes
7 Things You Should Stay Away While Doing Social Media Marketing
Social media has become a huge platform to socialize and connect with your loved ones. It has also become a great place to market your products to a greater customer base, which enhances the chances of your business. With the ever advancing World Wide Web, digital media trends and rapidly growing social media users, there … Continue reading 7 Things You Should Stay Away While Doing Social Media Marketing
Why Brands Have To Manage Follower Expectations On Social Media – Jayce Redford
It’s only a tweet. There’s no harm done. It’s just banter. That’s not how Mauricio Pochettino saw it. Or, indeed, Harry Kane. When the official Twitter account of the Football Association sent a tweet lightly mocking – and all in good nature – the England and Tottenham Hotspur striker Kane, all hell broke loose and … Continue reading Why Brands Have To Manage Follower Expectations On Social Media – Jayce Redford
10 Ways to Create a Positive, Personal “Service” Brand
When your business product is invisible, it can be difficult to become the go-to expert in your field. We’re talking about business coaches, career counsellors, wellness practitioners, personal trainers, key note speakers, consultants and anyone working in the services industry. This makes creating and maintaining a positive personal brand essential. So, what is a personal … Continue reading 10 Ways to Create a Positive, Personal “Service” Brand
Branding Elements
Branding is both an art and a science. It’s true — a business can survive without an intentional branding strategy. But a strong brand helps you understand what you’re business is all about, who you should target, and how to speak to your audience. In short, a strong brand sets you up for business […] via … Continue reading Branding Elements
Applying A.I. To Retail Brands And Beyond | Branding Strategy Insider | Strategy, Data and AI
AI is an ingredient of a much larger, transformative business process that can work for all brands. Source: Applying A.I. To Retail Brands And Beyond | Branding Strategy Insider | Strategy, Data and AI
The Power Of Intimate Brands | Branding Strategy Insider | Personal and Corporate Branding
We now understand that the biggest indicator of purchase is how we feel about a brand. This makes brand intimacy a mandate. Source: The Power Of Intimate Brands | Branding Strategy Insider | Personal and Corporate Branding