4 Ways to Stop Attracting People Who Can’t Afford Your Services

There’s nothing worse for an entrepreneur than putting all your efforts into building a service, and a marketing strategy, only to continuously attract people who say they can’t afford them. 

While many business owners focus their attention on making sure they have built an apparent “fool-proof” plan to bring people in, they can still stumble into an audience that isn’t right for them. This can be frustrating because people don’t understand why, even though they are good at what they do, prospects aren’t buying or, worse yet, they are asking for discounts on everything.

The good news is that there is a way to stop attracting those who can’t afford your services and shift your attention and marketing efforts to bring in people who are ready to buy. It all boils down to having and implementing a brand strategy that deeply resonates with your target audience and allows you to show up authentically every single time.

1. Get clear on who you do want to attract

For your business to be successful and start attracting the right people, you need to begin by understanding who your ideal customers are at a granular level. The more effective you are at connecting with the right audience and speaking to their problems and needs, the more sales you will make. 

Getting extremely clear on who your ideal customers are requires going beyond demographics to truly understand the psychological and emotional elements that are impacting their lives, which will, in turn, determine their purchasing decisions. 

The more you understand your audience, the more effective your messaging will be because you will have the capacity to speak directly to them, and they will finally feel seen and heard. Pricing becomes less important when they see you as the best solution to the specific problem or need that they have. 

For example, it’s not nearly as impactful or effective to say that you are selling a program for women who want to lose weight, which is hugely generalized, than to say that you help busy women over 40 who are frustrated after trying low-carb, high-fat fad diets without lasting results lose weight.  Not only is the latter version a lot more detailed, but it also speaks to a very specific pain point which means that these women will feel an immediate sense of recognition and understanding.

2. Stop undercharging for your services

Many entrepreneurs undercharge for their services because they believe they need to build a robust reputation or have a large audience before they can charge premium prices. 

However, in practice, lowering your prices may end up hurting your reputation in the first place. If you’re building an audience based on people who are looking for a cheaper solution then it will be very difficult for you to make sales once you raise your prices.

If you want to start attracting clients who can afford your services as an online coach or consultant, you need to start charging the right price instead. Trying to sell a service by being the cheapest option out there is going to be a race straight to the bottom. After all, there will always be someone with a lower price in the market.

Instead, you want to set your price based on the value you deliver. To make this calculation, first determine what the outcome of the results you help to generate is worth. 

3. Position yourself as an authority

Attracting the right people also comes down to being able to effectively position yourself as an authority or leader in your field by creating a powerful brand strategy that will allow you to be intentional with your marketing.

Building an effective brand strategy requires having absolute clarity around who you are, what you stand for and the complete experience that comes from being in contact with your business.

It is fundamental to have a well-defined brand message that clearly communicates your value by showcasing the actual outcome that you help your clients achieve. What you have to ask yourself as a business owner is “what am I really selling?” because I can assure you that it is much more than the service you are giving them. It is truly about the transformation, the outcome and the results they are getting because of hiring you. 

Focus your brand communication on them and not on you. Many service providers make the mistake of simply saying things like “I am a web designer” or “I am a fitness coach” as a way to explain to others the kind of service that they provide. When doing this, they are focusing on themselves instead of on the needs of their audience.

Instead, you want to change your messaging to reflect the result you help others achieve. For example, saying things like “I build websites that increase conversions” or “I help women lose those stubborn 10 lbs” is more specific to the outcomes you deliver.

4. True brand differentiation

While it is true that it seems like market saturation is at its peak, in reality,  this is only an illusion. 

The real problem isn’t that there are too many providers and competitors in an industry, it’s that most entrepreneurs don’t know how to effectively differentiate themselves from others.

To attract the right audience, it’s vital that you position your offer as the best solution and ideal vehicle prospects need to achieve success.  One of the best ways to do this is by creating a framework, methodology, or process that is unique to your business, a signature system that distinguishes you and sets you apart from the rest. 

On top of this, according to the theory proposed by George A. Akerlof, winner of the 2001 Nobel Memorial Prize in Economic Sciences, and Rachel E. Kranton, professor of Economics at Duke University, in their Identity Economics book, people make economic decisions based not just on financial incentives, but also on their identity.

This matters to you as an entrepreneur because if you want to attract the right people, you need to effectively differentiate yourself from others while standing for something in the process. Today’s consumers are making more and more decisions based on their identities and how others’ identities shape their own. What this means is that when faced with many different options, we tend to choose the one that reinforces our beliefs the most.

If you, as a brand, aren’t doing an excellent job at clearly and succinctly communicating who you are, then you are making it way too difficult for the right people to choose you.

Putting the pieces together

Ultimately, attracting the right people comes down to making sure you are being highly intentional with your message and the way this message comes across. This allows you to transform your audience’s perception of you while bringing in the right people into your business. Taking the time to craft your complete brand strategy will allow you to get more effective results with your marketing plan as well. 

Fabi Paolini Entrepreneur Leadership Network Writer

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Skillopedia – Skills for the real world

How To Attract The Right People For Personal Development & Growth | Soft Skills & Self Improvement Training | Skillopedia #softskills#selfimprovement#personalitydevelopment Researchers and personality analysts say that your personality is a combination of people you interact and spend most of the time with. Yes, it’s true. It’s imperative to surround yourself with the right people for your own self-improvement and personal growth. Now, that might make you wonder how should I attract the right people in my social and professional network? Where do I find them? Some people perfectly do that, they have the right people in their life who motivate and inspire them from time to time. This self improvement and soft skills training video would help you exactly achieve that goal. Learn the steps to invite, not good, but the right people into your life for your own personality development. You are watching this video on Skillopedia, part of Let’s Talk Institute for Personality Development and self improvement. We have hundreds of videos to develop good communication skills, interpersonal skills, personal growth, motivation skills, inspirational tips to develop self-confidence. A complete soft skills training catalogue to help you stay ahead in this competitive world. Skillopedia is a well known name in the corporate training segment in Mumbai to deliver best personality development courses for corporate employees and individuals. To watch such interesting videos and read the complete transcript of this video, visit – http://www.learnex.in/ ============================================= Our Social Media – 👉Facebook – @skillopediaone http://www.facebook.com/skillopediaone 👉Instagram – @letstalkpodcast http://www.instagram.com/letstalkpodcast 👉Follow us on Twitter – http://www.twitter.com/letstalkone ============================================= Our other Channels you would ❤️ 👉Learn English as a secondary language http://www.youtube.com/letstalk 👉Learn English through Hindi – https://www.youtube.com/channel/UCtAr… 👉Learn a new English word daily – http://www.youtube.com/letstalkpodcast Some other Skillopedia sessions you might have missed :- 👉Public Speaking Tips To Overcome Stage Fear https://youtu.be/4-R1EHKmano 👉 How to AWKWARD SILENCE in a conversation? https://youtu.be/CDflqsRwUis 👉What to do when people Shout or Yell at you? https://youtu.be/cR_fjOtNqNo 👉8 Morning Habits To Kick-Start everyday. https://youtu.be/BQQ3I6ztO-A 👉The art of saying – I don’t give a DAMN! https://youtu.be/Hwkavu-F9r0 👉Communication Skills Training – How To Avoid Awkward Silence? https://www.youtube.com/watch?v=CDflq… 👉How To React When People Shout At You? https://www.youtube.com/watch?v=cR_fj… 👉6 Phrases That May Sound Rude. https://www.youtube.com/watch?v=Uv48j… 👉Start A Conversation ANYWHERE, ANYTIME https://www.youtube.com/watch?v=xPxaU… 👉How to be a SMART MOUTH? https://www.youtube.com/watch?v=-fXja… 👉How to attract people like a magnet? https://www.youtube.com/watch?v=UYxn9… 👉How to sound more confident when you are not? https://www.youtube.com/watch?v=yJtcV… 👉Why People Misunderstand You? https://www.youtube.com/watch?v=lcW9f..

Stimulus Check Qualification Rules Could Change With a Second Payment

Congress is scrambling to piece together another relief package before the end of the year that would, if some legislators have their say, include a second economic stimulus check for individuals and families who meet the requirements.

Sen. Bernie Sanders, an independent, and Sen. Josh Hawley, a Republican, are looking to modify a $908 billion plan with an amendment that would authorize a second check for up to $1,200. The unamended proposal doesn’t include another direct payment. If Sanders and Hawley’s amendment is successful, the new payment would likely follow the same outlines of the first stimulus check for speed and simplicity, but even minor changes could have a significant impact for millions.

Another new proposal, this time from the White House, would provide $600 apiece for each qualifying adult and child, Though it’s less likely we’ll see this proposal become law, if it did it would clearly affect how much money a household could get, by halving the share per qualifying adult and increasing it by $100 per eligible child dependent

Even if no stimulus check is approved in 2020, the discussions happening now could impact the stimulus check conversation in early 2021. There’s clearly enough support for a second round of aid before there are enough available doses of the COVID-19 vaccine to inoculate the US population.

Read on for more information about what may happen to stimulus eligibility now. We update this story often.

How the qualifications could change with a new bill

While many members of Congress agree on the need for more aid, they differ on the specifics, and the two sides continue to discuss who needs assistance and how much to spend. Based on proposals that’ve been on the table this fall, here’s what lawmakers could do (or have already done):

Update the definition of a dependent: The CARES Act capped eligible dependents at kids age 16 and younger. One proposal this summer expanded the definition to any dependent, child or adult, you could claim on federal taxes. That means families with older kids or older adults at home could potentially see $500 more in their check total per individual if that proposal is adopted.

Read more: Nobody can take your stimulus check away, right? Not quite

money-dollars-bills-sock-american-flag
If the definition of a dependent changes, your family could benefit. Angela Lang/CNET

Raise the amount of money per child dependent: One White House proposal from October would’ve kept the definition of a child dependent used in the CARES Act but increased the sum per individual to $1,000 on the final household check. (Based on that, here’s how to estimate your total stimulus money and here’s the IRS’ formula for families.)

The White House’s new Dec. 8 proposal would reportedly raise the sum for each qualifying child to $600, up from $500 in the CARES Act.

Stop seizing overdue child support: The Democrats this summer pushed to let a parent who owed child support receive a payment; the original CARES Act allowed the government to redirect payments to cover overdue support.

Send checks to people who are incarcerated: After months of back and forth, the IRS is sending checks to those who are incarcerated and eligible for a payment. A Republican plan this summer would’ve excluded the payments.

Include noncitizens: The CARES Act made a Social Security number a requirement for a payment. Other proposals would’ve expanded the eligibility to those with an ITIN instead of a Social Security number because they’re classified as a resident or nonresident alien. A Republican plan this summer would’ve excluded those with an ITIN.

Who could qualify for a second stimulus check

Qualifying groupLikely to be covered by the final bill
IndividualsAn AGI of less than $99,000 (Same as CARES)
Head of householdAn AGI of less than $146,500 (Same as CARES)
Couple filing jointlyAn AGI less than $198,000 (Same as CARES)
Dependents of any ageNo limit (HEALS proposal; up to 3 in Heroes)
US citizens living abroadYes, same as CARES
Citizens of US territoriesLikely, with payments handled by each territory’s tax authority (CARES)
SSDI and tax nonfilersLikely, but with an extra step to file (more below)
Uncertain statusCould be set by court ruling or bill
Incarcerated peopleExcluded under CARES through IRS interpretation, judge overturned
Undocumented immigrantsQualifying “alien residents” are currently included under CARES
Disqualified groupUnlikely to be covered by the final bill
Noncitizens who pay taxes (ITIN)Proposed in Heroes, unlikely to pass in Senate
Spouses, kids of ITIN filersExcluded under CARES, more below
People who owe child supportIncluded in Heroes proposal, but excluded under CARES

Would the income limits be similar with another check?

Under the CARES Act, here are the income limits based on your adjusted gross income for the previous year that would qualify you for a stimulus check, assuming you met all the other requirements. (More below for people who don’t normally file taxes.) With the amendment proposed by Sanders and Hawley on Dec. 10, the requirements guidelines would follow those set out in the CARES Act.

  • You’re a single tax filer and earn less than $99,000.
  • You file as the head of a household and earn under $146,500.
  • You file jointly with a spouse and earn less than $198,000 combined.

What role do my taxes play in how much I could get? What if I don’t file taxes? 

For most people, taxes and stimulus checks are tightly connected. For example, the most important factor in setting income limits is adjusted gross income, or AGI, which determines how much of the total amount you could receive, be it $600 or $1,200 for individuals and $1,200 or $2,400 for married couples (excluding children for now).

Our stimulus check calculator can show you how much money you could potentially expect from a second check, based on your most recent tax filing and a $1,200 per person cap. Read below for your eligibility if you don’t typically file taxes.

coins-measuring-spoons
How much stimulus money you could get depends on who you are. Angela Lang/CNET

What should retired and older adults know?

Many older adults, including retirees over age 65, received a first stimulus check under the CARES Act, and would likely be eligible for a second one. For older adults and retired people, factors like your tax filingsyour AGI, your pension, if you’re part of the SSDI program (more below) and whether the IRS considers you a dependent would likely affect your chances of receiving a second payment. 

If I share custody or owe child support, how does that affect eligibility?

Due to a specific rule, if you and the other parent of your child dependent alternate years claiming your child on your tax return, you may both be entitled to receive $500 more in your first stimulus check, and in the second if that rule doesn’t change.If you owe child support, your stimulus money may be garnished for arrears (the amount you owe). https://playlist.megaphone.fm/?e=CBS4695642448&light=true

I haven’t submitted my federal tax return for at least two years. Can I still get money?

People who weren’t required to file a federal income tax return in 2018 or 2019 may still be eligible to receive the first stimulus check under the CARES Act. If that guideline doesn’t change for a second stimulus check, this group would qualify again. Here are reasons you might not have been required to file:

  • You’re over 24, you’re not claimed as a dependent and your income is less than $12,200.
  • You’re married filing jointly and together your income is less than $24,400.
  • You have no income.
  • You receive federal benefits, such as Supplemental Security Income or Social Security Disability Insurance. See below for more on SSDI.

With the first stimulus check, nonfilers needed to provide the IRS with some information before they could receive their payment. (If you still haven’t received a first check even though you were eligible, the IRS said you can claim it on your taxes in 2021.) This fall, the IRS attempted to contact 9 million Americans who may’ve fallen into this category but who haven’t requested their payment. Those in this group can claim their payment on next year’s taxes.

I’m part of the SSI or SSDI program. Am I eligible to get a stimulus check?

Those who are part of the SSI or SSDI program also qualify for a check under the CARES Act. Recipients wouldn’t receive their payments via their Direct Express card, which the government typically uses to distribute federal benefits, but through a non-Direct Express bank account or as a paper check. SSDI recipients can file next year to request a payment for themselves and dependents.

For more, here’s what we know about the major proposals for another stimulus package. We also have information on unemployment insurance, what you can do if you’ve lost your job and what to know about evictions.

Coronavirus updates

First published on June 25, 2020 at 4:15 a.m. PT.BudgetingTaxesPoliticsPersonal Finance How To

By: Clifford Colby, Julie Snyder, Katie Conner

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Credit Suisse Bullish On Stocks In 2021 Because It’s Bullish On 2022

NEW YORK, NEW YORK – JULY 23: People walk along Broadway as they pass the Wall Street Charging Bull statue on July 23, 2020 in New York City. On Wednesday July 22, the market had its best day in 6 weeks. (Photo by Michael M. Santiago/Getty Images)

Credit Suisse analyst Jonathan Golub introduced his 2021 price target for the S&P 500 (^GSPC) of 4,050, implying 12.2% upside from Tuesday’s closing levels. Underpinning this upbeat call is his assumption that two years from now, the post-virus economic recovery will have already hit a peak.

“Our 2021 forecasts are designed to answer a simple question: what will the future (2022) look like in the future (end of 2021),” Golub said in a new note Wednesday. “From this perspective, we are forced to de-emphasize the near-term, focusing instead on the return to a more normal world.”

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“As we look toward 2022, the virus will be a fading memory, the economy robust, but decelerating, the yield curve steeper and volatility lower, and the rotation into cyclicals largely behind us,” he added.

Based on Golub’s analysis, economic activity as measured by GDP growth will renormalize at levels slightly above trend, or with quarterly annualized growth rates just over 3%, starting in the second half of 2021.

And the labor market — which as of October was still 10 million payrolls short of pre-pandemic levels — will likely reach “full employment” by the second half of 2022, Golub added.

Since the stock market discounts future events, each of these prospects for further improvement down the line should translate into a higher S&P 500 as investors price in these events.

Analysts have already begun to account for an anticipated improvement in corporate profits, as S&P 500 earnings per share (EPS) have on aggregate sharply topped consensus expectations so far for each of second and third quarter results this year.

“We expect 2020 estimates to rise, 2021 to remain stable and 2022 to moderate,” Golub said.

His 2021 S&P 500 price target of 4,050 is based on earnings per share of $168 next year, for an improvement of 20% over the expected aggregate EPS this year. He expects EPS will then rise to $190 in 2022.

Sector leadership

On a sector basis, Golub rates technology stocks as Overweight for 2021, given their “faster sales growth, superior margins, robust FCF [free cash flow], and low leverage. He also rated financials, one of the laggard sectors so far for the year-to-date, as Overweight, given their propensity to lead during recoveries.

“Consistent with a typical recovery, banks should benefit from improving credit conditions, increasing transaction volumes, and a steepening yield curve,” Golub said. “The group is adequately reserved, likely. resulting in a greater return of capital.”

Golub designated cyclicals with a Neutral rating for next year, saying he is “positively inclined toward economically-sensitive groups and believe[s] their momentum should persist over the near-term.” But he added that he thinks the largest quarter-over-quarter improvements in economic activity have already come and gone, leaving more tepid further upside potential for stocks with profits closely tethered to economic growth.

He rated non-cylicals like consumer staples as underweight, while giving health care specifically an Overweight rating.

“Non-cylicals should lag in an improving economy as falling volatility supports higher P/Es (price-earnings multiples) for riskier assets, and rising rates make their high dividend yields less appealing,” he said. “The one exception is health care, which should outperform given a more robust earnings trend.”

Emily McCormick is a reporter for Yahoo Finance. Follow her on Twitter: @emily_mcck

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Customer-Centric Leadership is The New Growth Indicator: Zendesk & ESG

  • The new report, CX Champions: How CX Leaders Who Improve Their Game Are Driving Business Success , surveyed more than 1,000 CX managers and leaders in North America, Europe, Asia Pacific, and Latin America to better understand their investments in CX.

Zendesk today released new research in partnership with Enterprise Strategy Group (ESG) showing how companies investing in customer experience (CX) are reaping the benefits.

The global study found that there is a clear link between organizations with more mature customer experience capabilities and greater business success in areas such as market share, increased customer spend, and dynamic processes over the past six months.

The research also found that, as companies around the world adapt to new forms of remote work and constant uncertainty in 2020, more than three-quarters of medium-sized and enterprise companies (78%) and almost two Thirds of small businesses (65%) said that customer-centric agility has increased in importance as a result of the COVID-19 pandemic.

“Organizations are under increasing pressure to outperform the competition and grow their businesses – that’s an even greater challenge as companies adjust to the impact of a global pandemic and associated uncertainty ahead,” he said. Colleen Berube, CIO and senior vice president of operations at Zendesk.

“By working with ESG, we set out to confirm the link between an organization’s ability to deliver a high-quality experience and better business results. The relationship is clear. We hope that these insights into the connection between a focus on customer experience and business success can help companies learn from those ahead of the CX scale, “he added.

The new report, CX Champions: How CX Leaders Who Improve Their Game Are Driving Business Success , surveyed more than 1,000 CX managers and leaders in North America, Europe, Asia Pacific, and Latin America to better understand their investments in CX. Based on the research, ESG developed a CX Maturity Scale that segments organizations into three levels of customer service maturity, based on seven key characteristics that cover how organizations use their support teams, technology and data to drive better performance. Next, ESG classified the companies into three maturity categories: Starters : showing from zero to three of the seven characteristics; Risers (Advanced): they have four to five of the characteristics; and Champions (Expert 🙂 that meet at least six of the characteristics.

Some key findings from the report show that companies that invest in CX reap significant benefits, including:

  • Faster growth: Even during the pandemic, midsize and business Champions were found to be 8.7 times more likely than beginners to have significantly increased customer spending. For the Small Business Champions, this figure increases to 9.2 times.
  • Increased market share: Medium-sized and enterprise Champions were 3.3 times more likely to have increased their customer base in the past six months. Small Business Champions experienced similar growth, 3.6 times more likely to have increased their customer base in the same period.
  • High-level support: Champions also ensured increased investment and support from high-level leaders within their organization. For example, senior Champions leaders of midsize companies and enterprises were 3.8 times more likely to see customer service as a differentiator.

“Our research identified a clear connection between CX excellence and business growth. Not only are companies in the Champion stage of scale seeing better results in traditional service metrics such as time to resolution and CSAT, they are also experiencing positive business results in customer spend, retention, and CX board-level support as a business priority, ”said Adam DeMattia, director of personalized research at ESG.

By: Entrepreneur en Español

Jennifer Bridges, PMP, shows how customer-centric leadership can help your business. Try our award-winning PM software for free: https://www.projectmanager.com/?utm_s… The customer is king, but unfortunately they aren’t always treated as such. See how customer-centric leadership can help your business with real-life case studies from successful companies such as Apple, Amazon and Virgin Airlines.

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7 Actionable Tips Every Business Should Try

When the news is constantly negative and the world seems down, are you going to take your business down with it? Of course not!

It’s time to rise up and get your business in gear during these difficult times. Get those gears churning and make your business a success in even the toughest of times.

If you’re looking for some inspiration, it’s time for you to look into some of these actionable business tips. Just keep reading.

1. Save, save, save

One of the biggest problems that businesses have is that they don’t have enough cash in the bank for when bad times come. When there’s a slow down in your business or a slow down in the economy in general, you have to be prepared.

Think about this as a savings account.

It’s highly recommended that everyone keep six months’ worth of living in their savings account. This means that you should have at least $3,000 in your savings account if you spend $1,000 a month. This includes all living expenses like rent, food, utilities, gas, and more.

You should have enough in your business’ savings to cover six months of employee pay, supply pay, and more. If you’re not keeping this amount in your business’ account, you need to reevaluate how your business is operating and allocating its expenses.

2. Take care of your great employees

The best thing you can do to keep your business running on a positive note is to take care of your employees. You need to recognize who your most valuable employees are and take care of them as much as you can.

If you continuously take care of your best employees, they’re more likely to work harder and stay longer. Having faithful employees is great, especially when it makes for a great environment for your customers.

The employees that you’re taking care of will appreciate your friendly and encouraging workplace over others they may have worked at. The point in caring for these employees is to make your workplace stand out. Take advantage of your great employees and show them that you care so that you can stand out for making them stand out. 

3. Say goodbye to bad employees

It is never too early to fire a bad employee. While you should understand that giving second chances is okay, you should know when to fire them.

A bad employee isn’t an isolated issue. These are people who are interacting with your business’ customers and other employees. They could be making a bad experience for everyone else.

If you’re finding that one of your employees is building a poor experience for your customers and employees, it’s time to say goodbye.

Before moving on from this idea, we should explore second chances though. It may be useful to have an unspoken system when it comes to disciplinary actions for poor employees.

You may want to give one or two chances for small, isolated incidents. If an employee has blatantly made a customer have a poor experience, you shouldn’t be shy about hiring someone else for that position.

4. Look at yourself before anyone else

If something in your business is consistently going wrong, your probably the reason why. This is why you should always look at yourself before anyone else when it comes to workplace mistakes.

You have a great influence on your workplace, from your leadership style to your workplace rules to even your mood. It’s important to recognize how you could positively and negatively impact your workplace.

Make sure to evaluate yourself before pointing fingers. Even if an employee made a mistake, you should think about how you could have poorly communicated your expectations.

5. Listen to your customers

The customer is always right, at least the majority of the time. They know what they want, and it’s your job to help them get what those things are.

As your business grows, your customers will tell you what they want. Whether it’s through your social media channels or directly to an employee, it’s important to take down any complaints or suggestions.

Make sure that you tell your employees that they should always make a note of what the customers have been saying.

6. Trust your gut

Your gut is normally right when it comes to split-second decisions. Go with your gut.

In business, you’re going to come across a lot of decisions to make. Sometimes, you’re not going to have the time or the energy to get into a full-scale investigation for every question and problem. That’s the perfect time to depend on your gut.

Focus your time and energy on bigger decisions. Let your gut lead you when it feels strongly about something.

7. Keep your business separate

You need to keep your business life separate from your personal life. Keep them separate when it comes to everything.

Your social life will thank you when you’re keeping your work life at work. You shouldn’t be working on work tasks at home, just like you wouldn’t bring your children to work with you every day.

You should also make sure that your personal and business accounts are different. You never want to tap personal money into your business accounts. It’s going to be a tough call to make if your business is ever on the downturn, but you need to make sure that your business is sufficient outside of your personal savings account.

Getting More Business Tips

Getting business tips like these are great for any business person who’s looking for a little bit of inspiration and encouragement. You should always be looking to take in great information like the seven tips we shared in this post. If you have more specific questions to ask, contact us here. We’d love to hear from you and help you with anything you need.

By: Adam Jacobs / Managing Director Bubblegum Casting & Hunter Talent

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How to Build a Brand That Contributes to a Greater Cause

Having a greater cause behind your brand matters — not just for consumer perception of what your brand does, but for your ability to do good in the world. A social impact edge isn’t for every company, but when you give back or align your brand with helping the world, people notice. Research from Zeno’s 2020 Strength of Purpose reported that when consumers perceive that a brand or company has a strong purpose, they are six times more likely to defend or protect the company if there’s ever a misstep. They’re 4.5 times more likely to recommend it to their friends and family and become a champion behind it. 

But despite this research, Carole Cone on Purpose shared that only 24 percent of their business respondents reported having a purpose embedded in their business. And while it’s true that you shouldn’t add purpose or social impact for the sole purpose of resonating more with consumers, it is important to assess: What does my brand stand for? How do we help the world? How can I connect my profit with a greater purpose? Here are some things to consider in that assessment. 

Related: 9 Social Impact Models That Entrepreneurs Can Learn From

1. How can your product truly help others?

Sure, your product is a great help to customers — that’s why it’s doing well. But there’s a deeper consideration here. Can you extend the use of this product to those who need it most? This is similar to the TOMS model of thinking, where one pair of shoes is donated for every pair purchased. The shoes “help” the customers that buy them. But even more so, on the social impact end, they help underprivileged children internationally who don’t have shoes. 

Another powerful example of an entrepreneur using their services for good is real estate developer Christopher Senegal, who is tackling gentrification in a Houston neighborhood called Liberty Square. “Gentrification is always a sensitive topic in neighborhoods that are changing,” Senegal shared via email. “I’m facing the topic head-on. Not by protesting or trying to stop it but instead, identifying ways to be involved in the process.” At 33, he began developing middle-class townhouses in the neighborhood when he saw the development patterns in surrounding areas. 

“I realized that doing so would keep the culture of the community intact while improving the neighborhood and increasing tax dollars, which would improve schools,” he shared. “I made it a point to not only bring those that are originally from the area back from the suburbs but also only hire from the neighborhood and build a team of successful African American professionals around me. My construction team, realtors, preferred lenders, insurance agents and inspectors are all from the community.” 

Related: How Can Social Entrepreneurs Sell a Product While Promoting a Cause?

2. How can you raise awareness about causes that matter?

Your social media or ad campaigns are an ideal opportunity to show what it is that you stand for. For example, P&G created an ad campaign called “We See Equal,” which made its stance on gender equality in the workplace clear. However, they walk the talk, too — 45 percent of P&G’s managers and a third of their board are women. Make sure to put your money where your mouth is, and go beyond the ads and social media posts to show how you’re actually trying to make a difference.

Kris Ruby of Ruby Media Group recently posted an article about brand activism and how consumers are now “voting with their dollar.” Simply put, “consumers expect more from brands nowadays.” This should include actions such as using brand awareness for positive impact, participating in social movements and displaying brand values proudly on websites. 

Related: Cause Marketing Matters to Consumers

3. How can you implement social advocacy within your business model?

How you do business matters, too. Just like your ability to walk the talk alongside raising awareness is so critical, you need to make sure that every step of your business practices aligns with your purpose. An example of this is the online clothing company Everlane, which is working to improve transparency about how they make their clothes and even the details behind how they determined the prices. They do this by sharing “behind the scenes” footage of their factories and production processes, and the exact costs involved in making each piece of clothing. 

With unjust conditions in many international garment factories, a stand like this proves Everlane’s commitment to the cause and their desire to raise awareness about the right way to do things. This may seem hard to implement if your business model has already been running like a well-oiled machine, but consider little things you could do like banning unpaid internships because they’re inherently exclusive for those with socioeconomic disadvantages or ensuring that your products are cruelty-free and proving it to customers. They’re watching how you do everything you do. Prove they can trust you to abide by your greater cause.

Ultimately, these questions should lead you not to what your customers most want your brand to stand for, but what you as a founder deeply care about. How can you prove this through your business? There are countless ways — and you don’t have to be a social impact business to begin.

By: Jennifer Spencer / Entrepreneur Leadership Network VIP

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6 Ways to Come Back From the Pandemic With a Stronger Team

The future of work arrived out of nowhere, on the back of a once-in-a-century pandemic. Team dynamics got challenged as members dealt with illness, trauma, and crisis. We’ve all been forced to rapidly and radically adapt to new working norms. The Ferrazzi Greenlight Research Institute has spent more than 15 years studying high-performing teams, but I’ve never seen entrepreneurs rise to the occasion as they have this year.

When the crisis subsides, the temptation will be to turn back that progress and retreat into old behaviors. But entrepreneurs need to shift from overload to shared load, and to practices that can transform team performance to find unexpected growth–and lower unsuspected risk. Let’s not go back to work; let’s go forward.

We’ve been examining great remote teams since well before the pandemic. The most effective ones, we’ve discovered, were committed to going beyond collaboration to what I call co-elevation. This is a “we will go higher together” attitude toward the mission and with one another, matched by distinct co-elevating practices that enhance performance. As I describe in my new book, Leading Without Authority, the work of a true leader is to promote a shared sense of responsibility among the team.

The pandemic has exposed lots of work norms that weren’t serving us. Our surveys consistently show that seven out of 10 team members don’t get value from being part of a team, and 74 percent feel like they cannot speak up in a group of their peers. That failure is on us as leaders to fix. It’s time to stomp out conflict-avoidance and embrace bold steps to move everyone forward.

The shift to virtual teams doesn’t make this work any harder, and may, in fact, make some aspects of change easier. Let’s look at the co-elevating traits that underpin great teams, along with some high-return practices to sustain these traits.

Agility

People have been talking about agile techniques for a while, but the massive shift to virtual has made them hugely valuable to practice. Agile management replaces annual planning and long, painful meetings with weekly or monthly sprints. In these sprints, teams focus on one or two projects at a time.

Every critical functional area of the business knows what the outcomes are for the week. Every team does daily standups called scrums, in which everyone answers three questions: What have I done? What are the challenges I need help with? What am I doing next? Quick, effective decision-making becomes the norm, just as it has become the norm during the pandemic. Let’s make sure it sticks.

A high-return practice: Adopt weekly or monthly sprints. Agree as a team what to prioritize, and assess as a team if things are off track. Shift the focus from process to delivering on customer value. The right decisions are the ones made at the level where things get done.

Co-Creation

Necessity has forced us to cut across silos and draw from the combined wisdom that ignites innovation. The teams I’ve worked with over the years have discovered how remote working can drive even greater collaboration. Using the psychological safety of Zoom breakout rooms, leaders can foster more risk-taking to replace monotonous report-outs.

Too many big discussions about process innovation or identifying new markets become one-way affairs, with leaders asking and answering all the questions. Don’t think of yourself as the center of your team. Your job is to ask the smart questions, and to break the team into smaller groups so everyone’s voice can be heard and their insights extracted into breakthrough innovation.

A high-return practice: Move all meetings toward collaborative problem-solving. Make heavy use of video breakout rooms, because people are conflict-averse and won’t share openly in a big room. Commit at least 50 percent of your time to collaborative problem-solving.

Empathy

It has become harder to maintain our professional faces after so many hours peering into our colleagues’ homes, watching kids crawling across laps, and hearing one another’s struggles. Academics such as Brené Brown at the University of Houston have long advocated the power of vulnerability and empathy. Finally, the whole world is accepting it.

A high-return practice: Avoid diving into meetings transactionally, as you might have done before. Start with a conversation that gets people relaxed and empathetic to one another, going deeper than that superficial small talk you’d normally make in the hallway. Have everyone do a “personal-professional check-in” or “sweet-and-sour,” to share something they are struggling with.

‍Accountability

The first question many leaders ask me is, “How do I make sure remote workers are being productive?” What they’re really asking is, “How do I know they’re not in the other room on a yoga break?” Being a great leader means establishing clear outcomes and a vision for what winning looks like. If you’ve given your people clear outcomes and set them up with project sprints and they’re meeting their goals, who gives a damn whether they’re doing yoga in the afternoon?

Another great way to ensure teams are engaged is to elevate accountability among peers. No one wants to let their teammates down. Peer accountability might start to feel punitive or like micro­managing, but I keep going back to this principle of co-elevation, helping one another get across the finish line. If you elevate peer-to-peer accountability above the individual, then somebody who’s ahead on their timeline this week will run back and help a colleague get across the finish line.

A high-return practice: After team members share their plans or reports in a meeting, break them up into small groups to “bulletproof” one another’s work by pointing out one risk that the individual might guard against, one innovative idea to consider, and one act of generosity that the group could offer by way of help. If you make space for people to be of service to one another, you get more risk-taking and more crazy ideas that lead to innovation.

‍Generosity

“How can I help?” I have heard those words more than ever during the pandemic. There’s a real commitment to taking care of people and helping with their projects and ideas. This is crucial to driving higher employee engagement. In our research, remote teams who are left unattended suffer a roughly 50 percent reduction in productivity.

A high-return practice: Leaders can embed generosity as a behavioral norm by routinely asking whoever makes a report or does a presentation, “What can any of us do to be of service?” This kind of help is best offered during the bulletproofing process in the breakout rooms. In the big room, it would fall flat.There’s a real commitment to taking care of people and helping with their projects and ideas. This is crucial to driving higher employee engagement.

Candor

Elon Musk has said that his friends tell him how good things are, while “my best friends tell me what sucks.” I get why: Entrepreneurs are strongly opinionated and often shut down candor from their team. That’s wrongheaded. Fear of honest talk leads to longer cycle times and slower decision-making.

A high-return practice: Candor breaks are the best way to discover what’s being held back. Pause the meeting when it feels right and ask the team, “What’s not being said?” Or, again, divide into small-group sessions midway to ask that same question.

Disruptive technologies and disrupted markets have been pushing us to behave and work differently. But for too long, too many of us have kept playing by the old rules. There is a community of business leaders at GoForwardtoWork.com who are dedicated to gathering and sharing the best ideas in the new world of work. Join us.

By Keith Ferrazzi, Founder and chairman, Ferrazzi Greenlight

Small Factories Embrace Automation Because They Can’t Find Enough People

Robotic arms on display.

If you look up at the night sky and happen upon some little lights on the move it might be a shooting star. Likely it is not a UFO.

The better bet, of course, is that the lights belong to an airplane. And the odds are very high they come from Astronics Luminescent Systems Inc (LSI).

These ingeniously designed, extra-durable LED exterior lights are made at Astronics LSI’s flagship factory in East Aurora, New York, a suburb of Buffalo. The facility, utterly nondescript from the outside, though a sprawling, bustling workshop inside, employs 300 mostly blue-collar workers.

With its motto of “innovation at 30,000 feet,” Astronics LSI is well-known in the industry for aircraft lighting. It’s also a major supplier of cockpit instrument panels. The company’s hundreds of products are subjected to rigorous quality control measures as dictated by the Federal Aviation Administration. Cockpit lights need to be bright, but not too bright. And they can’t ever suddenly go out.

Image result for small industry big size gif advertisementsDemand is usually sky high with new jet fleets being rolled out regularly. Astronics products are custom-crafted. They are tested and re-tested. Nothing is rushed.

Still, the company is eager to ramp up production. And they would, too. If only they could hire more people.

“It’s been a continual challenge for us,” Astronics CFO David Burney said. “We can’t find enough qualified workers.”

The company needs machinists and engineers and assemblers – careful, not easily distracted people who like working with their hands.

Astronics is not alone.

The National Association of Manufacturers has sounded an alarm, estimating some 2.4 million manufacturing jobs could go unfilled by 2028 due to labor shortages.

Somewhere along the line, over the past several generations, high school shop courses fell out of favor as communities steered their youths toward college degrees tied to white-collar work. New forces are at now reshaping the labor market.

Automation, as well as AI technology that takes robotics closer to sci-fi levels, has and will continue to reconfigure work as humans have known it. At risk, it seems, are people who weld, fabricate, mill, join, lathe, wire, cut, hoist, assemble, package and load stuff.

“AI could affect work in virtually every occupational group,” said the Brookings Institute in a new report. And while manufacturing and production workers will be among the most affected, white-collar workers are seen as equally vulnerable.

Most big companies, such as those in the automotive industry, already have become mostly automated; smaller companies, not so much.

Robotic arms have become nimbler, safer and less expensive. It has never made more sense for so-called “SMEs” (small and medium-sized enterprises) to automate.

Image result for small industry big size gif advertisements

Advanced manufacturing has a chance to transform smaller manufacturers like Astronics, and hundreds of others like them in the Western New York region.

Written off by some as a rust-belt relic, Buffalo tried to reinvent itself during the 1980s and ‘90s as more of a white-collar hub. But its blue-collar roots run deep, going back to the early part of the nineteenth century.

The first waves of Irish immigrants, many of whom helped build the Erie Canal, found work unloading grain shipments from eastbound lake freighters hauling barley, wheat and rye across Lake Michigan, by way of the Detroit River, to Buffalo. In the latter part of the 19th century, that task was automated. Grain elevators (buckets fastened to steam-powered conveyor belts) may have displaced some Irishmen (who became “scoopers,” going down into hulls to shovel the corner piles that the buckets couldn’t snag) and, as more Irish (and German and Polish and Jewish and Italian and black Southerners) poured into Buffalo, they found abundant employment. Bethlehem Steel and Curtiss-Wright and GM and Ford plants at one time all ranked among the most productive manufacturing sites on the planet.

By the 1970s, most of the large manufacturers were gone, leaving behind empty, too-massive-to-knock down facilities most of which still stand today like “the ruins of a manufacturing empire,” as one local business leader has said.

In 2014, New York State Governor Andrew Cuomo, through his Buffalo Billion initiative, opened Buffalo Manufacturing Works. It runs an ambitious nonprofit program to help revitalize the area’s manufacturing base through technology, including robotics and also additive manufacturing, or 3-D printing.

Related imageBuffalo Manufacturing Works (and don’t ever call them “BMW” if only because the German multinational has that trademarked) was born of a vision by state and local leaders to reinvigorate the city’s manufacturing base. Because Buffalo had few, if any, automation consultants and no real robotics industry of which to speak, the state partnered with Columbus, Ohio-based technology innovator EWI.

For more than three decades, EWI has been providing advanced manufacturing support to companies across the rust belt and throughout the country. Expanding on what EWI has done in Ohio, Buffalo Manufacturing Works serves as a central resource for Western New York manufacturers as they tip-toe toward innovation, including automation.

The Buffalo area is still home to more than a dozen large manufacturers, including Moog, Sumitomo Rubber, Fisher-Price/Mattel and Dresser-Rand. Two GM plants still make engines here. And there is a Ford stamping plant.

Tesla’s controversial factory in South Buffalo, originally SolarCity, employs about 300 people making energy storage products for electric cars. Panasonic Corp, which makes solar panels, has about 400 employees. Whether the Tesla-Panasonic partnership creates hundreds more jobs remains to be seen. (Based on the amount of subsidies provided, New York State believes it will).

Despite the dramatic reduction of large manufacturers over the decades, there are roughly 1,600 small- and medium-sized factories based in Western New York (a region also often dubbed Buffalo/Niagara) still making stuff – aircraft lights and radio antennas and countless other items. Mostly we are talking about small parts and components of other products. To stay competitive, these small companies, many of them run like family businesses, will need to invest in the future.

“Only about 20% of the small factories in the Buffalo area have some form of automation,” said Mike Garman, Senior Engineer-Automation, Buffalo Manufacturing Works. “The rest are just starting out down this road. A lot of these companies know they need to automate but putting in a robotic arm? That’s overwhelming to them – they don’t know where to begin.”

If Buffalo is ever to regain past manufacturing glory, the companies calling it home might have no choice but to automate.

“We project more than 20,000 advanced manufacturing job openings in Western New York in the next 10 years,” said Stephen Tucker, President and CEO of the Northland Workforce Training Center, another key player in the region’s advanced manufacturing initiative. The openings owe to an aging workforce and pending retirements, Tucker added.

“[The training center] is working to prepare local residents with 21st century technical skills necessary to fill those jobs,” he said.

Related imageAbout a 15-minute drive north from Astronics’ East Aurora factory is one of Buffalo’s best-known suburbs, Orchard Park, home of the NFL’s Bills.

In a bland corporate complex, not that much more than a Josh Allen deep ball away from New Era Field, is a company called STI-CO. They make mobile radio antenna systems. STI-CO’s customers include law enforcement agencies and the military which need customized covert equipment. The U.S. Department of Defense uses the company’s products to outfit low-profile overseas operations and in natural disasters.

Additionally, STI-CO engineers antenna systems for freight and passenger railroads that communicate critical Positive Train Control data such as how fast a train is moving and if it needs to be remotely controlled to slow down.

“We recognize that we need to automate and have allocated the resources to do it,” said CEO Kyle Swiat, whose late father, Robert Kaiser, a machinist, founded the company in 1967. “But we are involving all of our people in the conversation.”

They’ve added CNC machines and a 3-D printer to speed up processes.

“Our employees are excited about the technologies,” she said. “They want to see the company invest in future growth.”

Today, STI-CO produces hundreds of products and is keen to stay competitive in a global market. That means exploring alternatives, including, eventually, robotics.

She also confirmed the challenge of finding qualified, reliable workers and sees automation as inevitable and a win for her 45 employees.

“This is a family,” she said. “Even if we could automate the whole operation we wouldn’t ever do that because we believe that people still make the difference.”

One of the worst jobs at the STI-CO plant had been the dreaded taping and labeling detail. Each set of antennas come with sets of color-coded wires (like when you hook up a stereo). STI-CO’s process for packaging and marking the wires not only was tedious but woefully inefficient i.e. done in an outdated manner the way they’ve always done it – by hand.

So in something of a baby step into the future, STI-CO, about ten months ago, invested in a computer-enabled system. While not a robot, the creatively engineered set-up was a modern machine that took on the bundling and labeling tasks previously done by humans, freeing up those workers to focus more on quality control.

“When a company looks to automate, the first project should be an easy win,” Garman said.

Simply automating for the sake of automating, without fully thinking it through, creates more headaches, not less, he warns; a robot deployed without a clear problem to solve is just “a hammer in search of nail,” Garman explains. “We always say, ‘start slow, start small and keep it simple’ and then move from there to something more ambitious.”

As far as its first foray into actual robots, STI-CO is still coming up the curve with help from Garman and the team at Buffalo Manufacturing Works, as well as from a host of robotics industry people: advisory professionals; robotic arm distributors; systems integrators and consultants. These firms form a village of advanced manufacturing enablers supporting smaller factories in their efforts to automate more activities.

In the next installment, we’ll take a deeper dive into this robotics ecosystem and the work they are doing to reboot the Buffalo area.

(Part two of this three-part series will run tomorrow, Wednesday, Nov. 27.)

Follow me on Twitter or LinkedIn.

I’ve covered Wall Street for nearly 25 years, focused mainly on asset management, working for publications such as ABCNews.com, Trader Monthly and Institutional Investor. Lately, writing as a freelancer, I’ve been focusing on machine learning and automation. I am also the author of three nonfiction books, including “The Day Donny Herbert Woke Up,” currently being adapted into a motion picture. I do NOT have a podcast.

Source: Small Factories Embrace Automation – Because They Can’t Find Enough People

Related image

 

B2B eCommerce: Here’s What Every B2B Company Needs to Know

B2B customers need seamless user experiences and top-notch branding just like B2C customers.

B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of largest eCommerce growth from 2020 to 2025.

That means BIG things for B2B marketing are on the horizon.

Merit claims that 73 percent of B2B buyers today are Millennials, who prefer buying online—this is a large part of why B2B eCommerce growth has occurred at such lightning speed.

According to the latest publication from Meticulous Research, the global e-commerce market is expected to grow at a CAGR of 11.1 percent from 2018 to 2025, reaching $24,265.12 billion by 2025.

This can be attributed to factors including:

  • Rising mobile and internet penetration
  • Technological advances such as big data and cloud-based e-commerce platforms
  • Advanced shipping and payment options
  • Rise in disposable incomes.

The Push for Amazon Businessmazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection, and convenience of Amazon, with features and benefits designed for businesses of all sizes.

It’s designed to make purchasing easy and cost-effective by combining Amazon’s familiar one-stop shopping with quantity discounts, price comparisons, approval workflows, and multi-user accounts.

Its competitive annual membership program means that, similar to Prime members, Amazon Business members get perks including free two-day shipping. It also includes business-tailored features, such as multi-user business accounts, approval workflow, payment solutions, tax exemptions, dedicated customer support, and more.

Install WooCommerce

How B2B Brands Build Relationships with Clients and UsersAs retailers become more selective in choosing the brands they want to carry, B2B sites must give brands the platform to not only sell the products they offer but promote the image they’ve built.

So how can you engage the majority of consumers—whether B2B or B2C—with a straightforward marketing strategy? Here are five steps to take which, if implemented over time and with consistency, can help you reach success.

1. Create A Blog About Your Niche

Your eCommerce store is for other business people. They want information that will help them make rational decisions. When you create a blog for your niche, you’re supporting your community while also gaining valuable SEO.

2. High-Quality Backlinks: Reach Out To Develop B2B Connections And Content

Backlinks, or links from other pages leading back to your website, help build your web page’s authority within your domain. They’re also an excellent B2B marketing strategy for eCommerce pages.

3. Establish an E-Commerce SEO Strategy For Your B2B eCommerce Store: Optimize Your URLs

This is a key part of telling both humans and search engines what to expect to find on the page. Good URLs are related to the page they represent, and are essential for good user metrics.

4. Improve Site Speed: B2B Clients Get Impatient Too

People hate to wait for an eCommerce page to load. Whether you’ve got a B2C or B2B page, you need to do everything you can to deliver a speedy experience—otherwise, you’ll be losing business by the second.

5. Set Goals For Your B2B Ecommerce Site And Track With Analytics

Install Required Plugins

On average, B2B clients do more research than B2B consumers because they are making business decisions. Understand what your clients need and offer them the services that will make finding business opportunities easier for them.

Learn to Support Brands in B2B EcommerceEven in B2B, your brand matters! You’ve got to act like a B2C while operating as a B2B in order to generate demand, build better relationships, and ultimately drive sales. Here are four key branding factors to consider that B2B often forget.

  1. Constant Consumer Communication

Manufacture demand by communicating all the time, not just in high season for your industry or high buying times in the calendar year. This includes utilizing all social media channels and keeping them updated with fresh content.

  1. User Experience

Oftentimes, B2B sites don’t consider their user experience a high priority, which can affect how often retailers frequent and use their portal. Just as consumers prefer websites with engaging content, graphics, and character, online ordering portals can and should offer more than just utilitarian lists of SKUs.

  1. Optimize for Mobile

Millennials are picking up the B2B eCommerce market and want it on the go. B2C sites recognize this and are constantly optimizing their websites across desktop, tablet, and mobile. This should be no different for B2B sites.

  1. Brand Story

Provide the same ability for buyers to learn about brands. Enabling brands to share their stories is a crucial part of the wholesale process, both for selling to new buyers and strengthening relationships with existing buyers.

Top B2B Platforms, Technologies, and FunctionalitiesSelecting a shopping platform is the foundation of any eCommerce business operation. Most of the leading platforms are not industry-specific, and all of them competently provide core shopping cart, payment, shipping, and store management features.

For B2B, choosing the right eCommerce platform is not a decision to be taken lightly.

Some big names are always popping up like Magento, Shopify, Enterprise, and BigCommerce. When looking at the array of options, it is important to ask yourself if they have the following:

  • Mobile Compatibility—More and more B2B decision-makers are using their mobile devices to search for solutions. Not being mobile-friendly can prove costly today.
  • Compliance—The platform should be able to accommodate GDPR, ADA, and other mandatory user privacy and accessibility guidelines that are in effect today.
  • B2B eCommerce Functionality—Your B2B eCommerce platform should ideally have b2b eCommerce functionality features directed at B2B buyers like bulk ordering and pricing, account management, and multiple shipping/payment capabilities.
  • Optimal User Experience—The user should have a customizable marketplace template to choose from to create an intuitive and user-friendly experience.
  • 24/7 Availability—Unlike the traditional method where clients need to wait for your response, eCommerce platforms are always open for business.
  • Marketing functionality—With more and more online searches being made via web and mobile, SEO-optimized eCommerce platforms boost your visibility.
  • Automation and Machine Learning—Humans are error-prone. Automated platforms offer a consistent solution.
  • Customer Communications—Not only does the client get an instant response, but he can also select their desired product/s with just a few clicks.

The predominance of B2B eCommerce means that B2B businesses must improve and simplify their shopping journey, channeling the B2C ordering experience. However, the B2B shopping experience is a lot more complicated than that of a B2C customer.

Install WooCommerce

Because of the nature of the transaction, B2B buyers usually need to go through various steps, including sales representative interaction, negotiations, and approvals before they can make a successful purchase.

That’s why it’s crucial for B2B eCommerce businesses to provide a more seamless transaction, building in advanced functionality to their sites for quote management, price negotiation, easy ordering, and inventory management.

Consider hiring the right experts to manage your platforms as B2Bs have enough to consider with running their businesses. Custom programming, development, and functionality require consistent and careful planning, strategy, and great execution.

There are even companies that create custom functionality projects for any eCommerce platform such as Volusion, Bigcommerce, Shopify, 3DCart, Americommerce, Magento, Netsuite, Ecwid, Bigcartel, Zencart, Virtuemart, Prestashop, CoreCommerce, WooCommerce, WordPress, OSCommerce, Infusionsoft, Podio and X-Cart.

If you’ve been told that a certain functionality is not possible, it’s worth getting a second opinion. Even for mobile, your eCommerce store needs to in top shape to convert the sale. If you follow these guidelines, you’ll be ready for the next wave of B2B eCommerce growth opportunities.

Follow me on Twitter or LinkedIn. Check out my website or some of my other work here.

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a b2b communications firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. An acclaimed keynote speaker, Shama has delivered keynotes in over 20 countries and spoken for recognized brands including Movado, Chase, Tupperware and Inc 5000.

As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn has named Hyder one of their “Top Voices” in Marketing & Social Media for four years in a row. Her online videos were awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was given the “Global Empowerment award for Marketing and Technology” by Anokhi Media.

As the CEO of Zen Media, she and her team help b2b companies succeed in the digital age

Source: B2B eCommerce: Here’s What Every B2B Company Needs to Know

Adding Product

Eurotas comes with several shortcodes which can be used to display your content. To use our shortcodes, you go to page editor and change to Visual Composer canvas. Click on the Add Element button to open Visual Composer elements list and change to Theme-Sky tab.

  1. Adding a product on sale and a deal:
    • With the Simple Product, you select General tab. You add a Sale Price and click the Schedule button to set up date.
    • With the Variable Product, after setting up Product Attributes in the Attributes tab, you can go to the Variations tab and add New Variation. With each Variation Product, you also click the Schedule button next to the Sale Price field. Please note that product only displays the time of first Variation Product.
  2. Adding Additional Information: You go to the Shipping tab. You set value of Weight and Dimensions options. You can change the unit by going to WooCommerce > Settings > Products tab
  3. Enable/Disable Product Review: You go to the Advanced tab. You will see Enable reviews option. Just check/uncheck it.
  4. The WooW works well with Visual Composer, the popular drag and drop page builder plugin with intuitive interface to build your content at ease. If you plan to use Visual Composer Plugin for your site, check out these source.

60+ Small Business Statistics That You Can’t Afford to Ignore & Top 10 Website Hosting

Small and medium-sized enterprises (SMEs) account for 99.9% of the business population in the U.K. This totals around 5.9 million businesses.

Transforming your dream into reality by starting up a new small business can be both exciting and challenging. However, it’s entirely possible to do but requires some knowledge about what and how small businesses succeed.

Familiarising yourself with recent trends is a great starting point. We’ve put together these small business statistics, including the latest trends in 2019 just for you.

Related links:

Market Reopening Small Business Survey

Digital Marketing Tips to help increase your brand’s growth

Tools For Digital Marketing That Will Help Improve Your Business

Facts & Statistics

  • Small and medium enterprises represent more than 90% of the business population
  • It is estimated that there are up to 445 million micro and small and medium enterprises in emerging markets around the world
  • 99% of all businesses in the European Union are classified as SMEs
  • 96.4% of manufacturing exporters in the US are SMEs
  • There are currently 30.2 million small businesses in the U.S.
  • 75.3% of private-sector employers are micro-businesses or those with less than ten employees
  • 69% of American entrepreneurs start their businesses at home, and 59% of businesses continue to be home-based even after three years of operation
  • The fastest-growing small business industries in 2018 (with the most number of startups) were business services and food/restaurant tied at 11%
  • The majority of small business owners are over the age of 50, a fourth is in the 40-49 age range, and the rest are between 18 to 39 years old

U.K. Small Businesses

  • There were 5.8 million small businesses at the start of 2019
  • SMEs account for 60% of the employment and around half of turnover in the UK private sector
  • In 2019, there were estimated to be 5.9 million UK private sector businesses
  • 1.4 million of these had employees and 4.5 million had no employees
  • Wholesale and Retail Trade and Repair accounted for 14% of all SME employment
  • London (1.1 million) and the South East (940,000) had the most private sector businesses, accounting for 35% of the UK business population
  • Nearly 1/5 of all SMEs were operating in Construction
  • Between 2018 and 2019, the total business population grew by 3.5%
  • Turnover in 2018 was estimated at £2.2 trillion for SMEs
  • It takes roughly 13 days to start a small business in UK and Ireland

 

U.S. Small Businesses

  • On average, it takes 6 days to start a small business in the U.S.
  • 56% of small businesses think finding great talent is their biggest challenge
  • 37% of business owners offer higher salaries to make their business more appealing
  • 26% of people say their biggest motivation to start a small business is to be their own boss
  • In 2018, there was a 34% increase in health, beauty, and fitness industries
  • 73% of small business owners are male
  • Only 26% of small business owners have a college degree

Small Business Growth

  • Each month an average of 543,000 new businesses are started
  • As of 2018, 99.9% of US businesses are small businesses
  • Small businesses employ more than 47.5% of the private workforce in the US
  • Businesses with less than ten employees are the most common, accounting for 75.3% of all private-sector employers
  • 50% of small businesses survive five years or more
  • The Small Business Association has stated that only 30% of newly founded businesses are likely to fail within the first two years
  • 66% of small businesses will survive throughout the first ten years
  • Every year 1 in 12 businesses closes
  • 4 out of 100 businesses survive past the 10-year mark
  • 82% of companies fail because of cash flow problems
  • 50% of small businesses are home-based
  • 60.1% of firms are without paid employees
  • 81% of small business owners work nights
  • 70% of small business owners said they work more than 40 hours a week with 19% working over 60 hours
  • 86.3% of small business owners take less than $100,000 a year
  • Technology, health, and energy are the most popular industries to start a small business in
  • Real estate, retail, and hospitality are also among the industries that are set to have the most substantial growth in jobs in the future

Small Business Financials

  • In 2018, the average SBA loan was $417,314
  • 26.9% of small business loans get approved
  • 12% of employer firms and one-third of non-employer firms use no startup capital whatsoever.
  • The average amount of small business starting capital is $80,000 a year
  • 1/3 of small businesses are founded with up to $5,000 of startup capital

Women-owned Small Businesses

  • In the U.S., 12.3 million businesses are owned by women
  • In 2018, 207,900 of women-led businesses (1.7%) generated more than $1 million
  • 17% of all women-led businesses are Latinas
  • 48% of women business owners are between the 45-65 age range
  • 31% are age 25-44

Small Business Marketing

  • 70-80% of people research a small business before visiting or making a purchase from them
  • 64% of small businesses have a website
  • 61% of small businesses invest in social media marketing
  • 39% of small businesses use email marketing
  • Nearly 50% of small businesses spend $10,000 or less on digital marketing each year
  • 80% of small businesses don’t use content marketing
  • 89% of small business owners believe that using SEO helps drive business
  • 92% of small business owners think that having a website is the most effective digital marketing strategy
  • 10% of small businesses engage in AR and VR technology for digital marketing

References

https://bizit.com/

https://www.worldbank.org/en/topic/smefinance

https://smallbusiness.yahoo.com/advisor/16-surprising-small-business-statistics-infographic-190434232.html

https://ec.europa.eu/growth/smes/business-friendly-environment/sme-definition_en

https://www.sba.gov/sites/default/files/advocacy/2018-Small-Business-Profiles-US.pdf

https://sbecouncil.org/about-us/facts-and-data/

https://www.sba.gov/sites/default/files/advocacy/2018-Small-Business-Profiles-US.pdf

https://smallbiztrends.com/2013/07/home-based-businesses-startup.html

https://www.guidantfinancial.com/small-business-trends/

https://www.bluecorona.com/blog/29-small-business-digital-marketing-statistics

https://www.valuepenguin.com/average-small-business-loan-amount

https://www.biz2credit.com/small-business-lending-index/november-2018

https://www.wbenc.org/blog-posts/2018/10/10/behind-the-numbers-the-state-of-women-owned-businesses-in-2018

https://about.americanexpress.com/files/doc_library/file/2018-state-of-women-owned-businesses-report.pdf

https://www.merchantsavvy.co.uk/uk-sme-data-stats-charts/

By: Anna Foster

Source: 60+ Small Business Statistics (That you Can’t Afford to Ignore) – Top 10 Website Hosting

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