8 Keys to Coming Off As The Expert In Whatever You Sell – Marc Wayshak

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The most successful salespeople in the world don’t come across as salespeople at all. Instead, they carry themselves as experts in their industry who can solve key challenges for their ideal prospects. Simply put, if you’re in the business of selling, then you’re an expert in whatever you sell. It’s up to you to make sure your prospects know it.

While your prospects only see what’s going on at their own companies, you can offer them a valuable bird’s eye view of trends across the entire industry. But do your customers see it that way? If not, it’s because you’re coming off as salesy instead of as an expert.

The following eight simple keys will help you build a reputation as an expert in whatever you sell, so you can earn prospects’ trust and start to crush your sales goals:

1. Don’t think like a salesperson.

If you want to come across as an expert to your prospects, you must first stop being salesy. That means you have to stop thinking like a salesperson. When you think like a salesperson, you jump at any chance to pitch your product or service. Instead, slow down and listen. Strive to identify if your prospects are a fit in the first place. Thoughtful intentionality is the first step towards being viewed as an expert in the eyes of your customers.

2. Adopt a doctor’s mindset.

Instead of thinking like a salesperson, try adopting the mindset of a doctor. I’ve never met a doctor who used a pitch like, “We have this incredible new procedure that I just can’t wait to tell you about! It’s going to change everything!” Rather, good doctors ask questions to make sure they truly understand your pain before making a diagnosis. Mimic this approach by making it your goal to fully understand your prospects’ deepest frustrations before you ever propose a solution.

3. Lose the P.E.P.

Most salespeople are full of P.E.P. — Persuasion, Enthusiasm and Pitching. They’ve been told that this is the key to closing more sales, but it simply isn’t true. If you have to persuade a prospect, then that prospect probably isn’t a good fit for what you sell. Enthusiasm comes off as salesy and insincere. And pitching is the opposite of trying to understand a prospect’s problem. Instead of turning your sales meeting into a P.E.P. rally, adopt a genuine approach that seeks to understand and diagnose key challenges. When you do, prospects will view you as an expert they can trust.

4. Share challenges you’ve observed.

As an expert, you have valuable industry information that your prospects would love to know. Capture their attention and increase your perceived value by sharing some of that information at the start of your conversations with prospects. Try listing a few examples of challenges you’ve seen in their industry. This will provide value, give the prospect something to relate to and serve as a launching-pad for some great discussion.

5. Ask about their challenges.

Once you’ve shared a few common challenges you’ve observed, simply ask, “Do any of these challenges ring true to you?” Simple questions like this create more value when you sell, in addition to engaging prospects and encouraging them to open up to you. If you can get someone to articulate a challenge that they’ve yet to share with anyone else, you’ll immediately gain respect as an authority in your field who can tap into, and ultimately resolve, big problems.

6. Know when to walk away.

What do you do if you ask, “Do any of these challenges ring true to you?” and your prospect answers “no?” Well, if a prospect doesn’t have the challenges you can solve, then it’s probably not a good fit. When this happens, you must be willing to disqualify. Walk away without looking back so that you can spend your time with qualified prospects instead. Customers will respect and trust you more when they notice you aren’t trying to push a product they don’t need.

7. Remember the 15 percent rule.

Salespeople should never talk for more than 15 percent of a meeting. Talking doesn’t put you in control of a conversation; great questions do. Engaged body language, thoughtful questions and small prompts such as, “really?” are all great tools to keep the customer talking. Follow this rule, and prospects will view you as a thoughtful listener and an expert.

8. Never need a sale.

In all fairness, there may be times when you really do need a sale to pay your bills, but prospects should never be able to tell. When you come across as successful and confident, prospects will believe you don’t need their business. Instead, you’re simply meeting with them because you think your offering will truly help them. Relaxed confidence is attractive to prospects, and an air of success will suggest that you’re an established expert in your field.

You’re already an expert in your industry. Now it’s time to act like one. Which of these keys will you use to establish yourself as an expert in the eyes of your prospect? Take this free 1-Minute Sales Strengths-Finder Quiz for even more insight into improving your sales strategy.

If everyone who reads our articles and likes it, helps fund it, our future would be much more secure. For as little as $5, you can donate us – Thank you.

 

eCommerce Institute – Changing Business Landcape To Scale Your Growing Industry

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This is one helluva eCommerce course. It goes above and beyond other eCommerce products by actually teaching people how to earn 6 to 7 figures. Although it’s 75 minutes long, your customers can consume this course in bite-size chunks as it’s broken down into 30 quick videos.

But what I like is that you don’t have to download any videos if you don’t want to.That’s because your done-for-you Members Area already has the videos uploaded and embedded for you. Of course, you’ll also get access to the video files if you want to edit and rebrand the videos.

Section 1: The eCommerce Formula
Video a – The formula explained
Video b – Picking your niche
Video c – Researching your niche
Video d – How to find suppliers
Video e – Creating a brand
Video f – Traffic part 1
Video g – Traffic part 2 (this is where I show you how a 16-year-old kid made $18,000 in one day)
Section 2: Where to find 100 Million products you can dropship
Video a – What is dropshipping?
Video b – Where to find over 100,000,000 products you can dropship
Video c – Benefits of this dropshipping source
Video d – Tips on how to sell products from this source – Part 1
Video e – Tips on how to sell products from this source – Part 2
Video f – How to automate the dropshipping process
Section 3 – Examples of hot selling products and how to find your own winning products
Video a – How to find products that have the potential to generate 6 and 7 figures
Video b – Products that have brought in between $100k and over $1mil in ecommerce stores
Video c – A hot selling lightweight product
Video d – A hot selling controversial item
Video e – Who would’ve thought this would be a hot seller online?
Video f – A hot selling product in almost any niche
Video g – Catchy products that are hot sellers
Video h – Other examples of hot selling products
Section 4 – More tips
Video a – How to scale your business to 7 figures
Video b – Make 7 figures from one product (How to sell high ticket products)
Video c – General Store vs Niche store
Video d – How To Increase Customer Value
Section 5 – How to make money without any eCommerce Store or Amazon (this is not affiliate marketing)
Video a – Intro
Video b – The method explained
Video c – Product research
Video d – Product suppliers
Video e – The funnel
Video f – Traffic
For example, aside from a done-for-you salespage, you’ll also get a done-for-you Members Area with videos already uploaded and embedded for you so you don’t have to upload them to your server.

It teaches:

—–Where to find over 100 million products at rock-bottom prices
—–How to sell high-ticket products and where to find them
—–How to automate your business
—–A secret formula you can use to build your business
—–Which is better, general online stores or niche online stores
—–How a 16-year-old kid made $18k in one day while spending the day in school
—–How to scale your business to 7 figures

These are the main components of your funnel:

—–Done-for-you lead generation page (this gives away a video that will get your leads interested in the main product)
—–Done-for-you Thank You page for your lead magnet (this page will entice your leads to go buy your main product)
—–Done-for-you salespage (show this to your leads immediately after opting in or in your follow-ups)
—–Done-for-you Members Area for main product (All 31 training videos already embedded for you)

INSTANT-ACCESS

 

The Best 7 Jobs for People Who Like to Read, Write and Share Content

 

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Writing and reading can turn into full-time jobs in the content marketing industry. Recent years have brought new job roles. Specialists become more and more essential in digital advertising, branding and inbound marketing departments. If you consider a career change, you can turn to professional reading and writing. You will share content and decipher the secrets of social media and how to create and engaging audience.

We have compiled a top of the best 7 jobs in the content marketing industry. They are usually available in digital marketing companies, advertising agencies and even online startups. Before we begin, keep in mind that other applicants will compete with you for the job. Some of them are highly experienced in the inbound marketing field. Others stand out for impressive projects they have completed. You should have a complete application file prepared for each potential employer. Find resumes and cover letters resources, along with guidelines and tips to emphasize your traits and background!

7. Content Writer

As a content writer, you create fun and engaging articles on given topics. You follow a brief set of indications, which includes tone of voice, key word insertion and article length. Once you start writing, you can let your imagination run free and exploit numerous fields and information resources. You compile your findings and add them a personal note through your writing. Then, you move on to another subject and experiment with new writing styles.

Salary: According to PayScale, content writers earn $42,042 per year in average.

Career potential: Most specialists have less than 20 years of experience in content writing. You can specialize by becoming a tech writer or a creative copywriter (we will discuss this job below). The common career paths lead to content and marketing management.

6. SEO Specialist

The SEO (Search Engine Optimization) specialist develops and/or implements a strategy to maximize the potential number of visits of a website. You don’t get to write a lot. Yet, this job allows you to play with words, and discover the public’s concerns and interests. You also find new communication paths between a website and its public. You can become a SEO specialist even as an entrepreneur regardless if you research enough and take online specialized courses. The job teaches you to learn how to grow your website based on searches.

Salary: SEO Specialists usually earn around $44,000 yearly in the USA.

Career potential: You can become a marketing manager, a business development director or a SEO director after some years of experience.

5. Proofreader

Reading enthusiasts can become either book editors or online proofreaders. Both jobs involve reading content, checking spelling and grammar and verifying information and sources. A proofreader thoroughly verifies content from writers in a digital marketing agency. The book editor works in a publishing house and works by project.

Salary: Proofreaders with less than 5 years of experience can earn around $34,000 per year. The book editor usually earns $50,000 yearly. Bloomberg LP is one of the top employers in the field and offers proofreaders salaries of around $120,000 per year.

Career potential: Publishing house employees can later become editors-in-chief. However, proofreaders can become copywriters, copy editors or tech writers.

4. Social Media Specialist

Social media specialists create and implement marketing and communication campaigns on platforms such as Facebook, Google+, Instagram, Twitter and others. They measure results and develop guidelines based on the brand’s audience. Simply put, as a social media specialist you begin the day with a fun and attractive short text on a brand page and see how your public responds.

Salary: A regular social media specialist with a few years of experience usually earns around $45,781 every year.

Career potential: Experienced social media specialists may become communication managers or even brand managers.

3. Web Publisher

Web publishers analyze platforms and make changes to a website’s content. They update, design and create online content. As a web publisher, you may occasionally write and even edit content you receive from specialized colleagues. Also, you will study website specs and find ways to make it more responsive, friendly and intuitive.

Salary: The average pay for web publishers lies around $69,010 every year.

Career potential: If you are fond of learning technical information, you may become a front-end website developer after a few years’ experience. The creative side of this job might make you an online marketing manager.

2. Copywriter

Copywriters create persuasive ads, taglines and any advertising content for online and offline campaigns. Working as a copywriter involves plenty of creativity and understanding a brand and its public. You will create short and long-sized content which is adapted for all types of campaigns and products. You will deliver a brand message through words accompanied by images.

Salary: Copywriters earn on average $49,000 per year. Some of them receive bonuses based on their deliverables. These can go up to $6,000.

Career potential: After becoming a senior copywriter, your career path might lead to marketing and creative management.

1. Content Strategist

The content strategists gather data from the brand manager and SEO specialist. They develop a plan for the content and evaluate former plans. They need to make a coherent and persuasive message for a brand, which is visible in the online world.

Salary: The average salary of a content strategist is $60,000 per year. They usually also receive bonuses and profit shares.

Career potential: The career path of content strategists leads to marketing management.

These 7 reading, writing and editing jobs are essential in online marketing campaigns and/or advertising agencies. Find your dream job in the above list and start researching!

By: Elizabeth Heron

 

10 Ways to Create a Positive, Personal “Service” Brand

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When your business product is invisible, it can be difficult to become the go-to expert in your field. We’re talking about business coaches, career counsellors, wellness practitioners, personal trainers, key note speakers, consultants and anyone working in the services industry. This makes creating and maintaining a positive personal brand essential.

So, what is a personal brand, why is it so important and how do you do it? We spoke to Lauren Clemett, an award-winning personal branding specialist, for her expert tips.

What is a Personal Brand?

A personal brand is the process of creating a specific image of yourself in the mind of your ideal client, so they can get to know, like and trust you before they buy from you. Having a clearly defined personal brand makes it easy to explain what you do and why they should choose you. In the same way big brands create instant recognition, your personal brand makes you stand out from a crowd of competitors.

Why is a Personal Brand So Important?

We are living in an increasingly confusing and overcrowded world, where standing out is vital, especially if you sell services such as business coaching, real estate, personal training, finance or wellness services because selling services is like selling thin air. You need to create confidence that you can deliver on your promises to become the go-to trusted expert.

In the 1970’s it was estimated that the brain saw around 500 branded messages a day, today that’s closer to 5,000. The brain is easily overwhelmed by all the brands it sees, which is why having a unique, stand-out brand that engages instantly is so important.

1. Know Yourself First

Before you start any marketing, figure out what you want to be well known, well paid and wanted for. This could be in any space that you have expertise, an interest, education or life experience. When you know yourself and the service you want to offer well, you’re equipped to promote yourself and create a strong and positive personal brand.

2. Get 100% Focused on Your Brand Strategy

If you are an entrepreneur you will have a creative and adventurous brain, which is awesome, but it can also get side-tracked or distracted by “bright-shiny-objectitis.” If you have focus, you will invest your time and money in the right places. I call it finding your true north and you can go through the exercise of considering four aspects:

West – What problem do you solve (not just helping people get fit or balance the books)? What transformation takes place for your clients?

East – Execution. How will you provide a resolution in a unique way?

South – The value of what you deliver. What do your clients really get, beyond what they pay you for?

North – True North. This is your passion, purpose, mission. Why do you do what you do? What is in your DNA that makes you so driven to help others?

3. Consider Your Brand Personality

Your personal brand flows into your business brand, so if you have a clear idea of the brand personality, you can ensure all elements of your business are infused with consistent messaging. If you consider your brand as if it were a person, you can get consistent on how it would behave, speak, react and communicate. The most memorable brands have been totally consistent with their brand personality for years – boring maybe, but everyone knows Nike, Coke and Virgin!

4. Expert-Ease

This is where you should be careful not to sell yourself or your skills short. You should remember that not everyone knows how to do what you do! When you create your personal brand, be aware that your ‘service’ is something you do with ease, but that others find difficult, that’s why it’s called expert-ease!

5. You’re Not Right for Everyone

Just as every person is unique, so too is your service offering. Don’t try to be everything to everyone, as this is where you will come undone. Instead, accept that you can’t help “every Mary in the diary!” You will have more impact and influence with the right tribe following you.

6. Finding Your Tribe

Know exactly who you want to attract to your business – not only clients but also affiliates, suppliers, partners, and staff. Your brand is a culture and you need the right people around you. Start by identifying your core message, mission and brand purpose. This way you can ensure there is a natural alignment with those you choose to spend time with. Maya Angelou said, “People will forget what you said and what you did, but they will never forget how you made them feel.” Branding is all about creating a culture and considering how you want people to feel when they interact with your brand. What’s the number one emotion you want to generate?

7. Create a Target Avatar

Create an actual target avatar, with a name, photo, life-stage and lifestyle as well as their preferred method of communication. When you create this avatar, you will know the right message, the right channel and the right time to contact your potential client. You will also engage and connect on a relevant and relatable level.

Start by considering the demographics: their age, income, do they have children, married, living in a city? All of this will affect their daily lives and give you a better idea of when it’s the right time to propose your solution to them.
Next consider psychographics: how do they feel about the situation they are in? Are there generational values or beliefs that might create barriers or stop them from considering your help?
Lastly, look at their personal communication style and preferred method of communication. There are four types – Owls, Eagles, Peacocks and Doves. Much like the DISC profiling, you can first work out your own dominant style, then learn the others to ensure you are targeting the people that will naturally like working with you.

8. Choose Your Words Carefully

Your personal brand is what people say about you when you’re not in the room. Be clear on what you want to be called so you’re introduced correctly to potential clients.

Use the right words in your elevator pitch and on your collateral and online marketing and think like a P.R.O – Problem, Resolution, Outcome. Most service providers are good at talking about the problem they solve, and the resolution clients get, but few consider the outcome.

The brain thinks in pictures so use engaging language and images that clearly show clients what life could be like if they use your service. A simple action step is to ask your existing clients “What was it that I did for you?” and consider using their words to describe what you do.

9. Create a Cascade of Influence

You can create influence by approaching the key opinion leaders in your industry, or affiliates who have similar clients. Word of mouth marketing is free: third party endorsements make it easy for others to refer to you. Once you know exactly who your ideal client is, you can look at who they already go to for advice. By going to the community or industry leaders and asking for their help, you let them know you are there and make them aware of what you are trying to achieve with your brand. Never try to sell to an opinion leader but consider it an opportunity to work together.

10. Share Your Brand Story

Your brand story is all about recognition, reputation and respect. To be recognised is all about what others say about you, so include the challenges and struggles as well as the good parts. Reputation is memorable, so make your story easy to repeat and share. Respect is about being authentic; we live in the age of authenticity. Remember, anyone can Google you to find out more, so be the expert, but also be a human (and honest).

Australian Online Courses

An ideal way to boost your personal brand and add to your LinkedIn profile is through professional development. If you want to take your business or career to the next level, study with Australian Online Courses to increase your chance of success. Simply visit us online or contact one of our friendly Learning Consultants today on 1300 762 221

What is Growth Hacking and Why is it So Popular for Twitter and Instagram

 

 

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If you are a latecomer to using social media marketing for your business, then you might feel a bit overwhelmed at the task ahead of you. You may have checked out the Instagram and Twitter accounts of your competition, seen their large following and wanted to give up before you started. Or maybe you’ve been using channels like Instagram and Twitter for a while now, but aren’t seeing much growth from your efforts.

All of you are the reason I wrote this article.

Because you really need to know about growth hacking.

What is growth hacking and why do I care?

Wikipedia always seems to say it better than I can. Wikipedia defines growth hacking as a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business. This process involves marketers, engineers, and product managers. Their job is to focus on building and engaging the user base of a business. Through a variety of non-traditional tactics such as rapid follow-to-follow-back campaigns, new and small businesses can quickly gain traction and find new customers. When it comes to growth hacking, the costs are low and the results are fast.

eady to master Twitter? How about Facebook? Google+? We’ve got that too! Take a look at more great resources to increase your social media presence.

Growth Hacking and Instagram

Airbnb, Hotmail, Dropbox, Youtube and Paypal are all brands you know. They also all happen to be growth hacking success stories. These companies used smart growth hacking tactics to emerge out of seemingly nowhere. On Instagram, growth hacking can have similar opportunities. An Instagram account with only a small following can quickly become an Instagram hit by playing your cards right. Let’s look at how.

 

How To Grow Your Instagram Account

DIY

  • Take the time to edit your photos – With modern camera phones, it seems like anyone can be a photographer. But editing can go a long way to help your photos stand out. Download a photo editor and get serious about your photos. Make sure you keep your style consistent, including the filters you use. If you are looking for an easy photo editor try VSCO, Afterlight, or Aviary photo editors.
  • Only upload your best photos – Don’t post every picture you take. Go for quality over quantity. Go back through any old photos and remove the ones that are not part of your defined brand.
  • Pick your niche – Don’t try and be popular on Instagram for everything. Whether you are representing yourself or your business, choose what it is you want to influence and stick to it. As a brand, you might be trying to drive certain products. Or, you might be focused on hiring, company culture, and career growth. Decide early what it is you are trying to accomplish.
  • Hashtag hacking – This point is so smart it almost feels like cheating. List up to 30 hashtags as a separate comment. Then, delete them after 24 hours and add a second set of 30 hashtags. This allows you to stay at the top of 60 different hashtags and also keeps others from stealing your best hashtag secrets. After another 24 hours, delete your second set of hashtags to increase engagement from followers you already have. If you’re wondering how to know which hashtags to use, read all about the art of the hashtag here.
  • Engage with other accounts – A big part of growth hacking is making friends. Like and comment on other photos. Your comments and likes will always appear to people that already follow you. Even when it’s not your own content, being active on social media keeps you fresh in others minds.

Bots & Tools

You aren’t left to tackle Instagram growth hacking all on your own. Different social media marketing services are out there to help you succeed. Experiment with growth hacking bots for Instagram. Most of these bots help you to mass follow and like photos, so that you can spend less time checking out other accounts but still boost your own in the process.

  • Instavast ($10/month) – Helps you to also mass unfollow people, which isn’t normally offered. You will also be able to schedule your posts in advance. And even at such a cheap price, you’ll be able to track which of your hashtags are working best so you can keep improving your strategy.
  • Archie.co ($19-$29/month) – A generally good and easy-to-use deal. The main appeal of this service is how easy it is to use for even the least experienced Instagrammer.
  • InstaMacro ($59.99/month) – More of the same, but faster and better. They’ll find you the best followers and take over all your tedious tasks.
  • Boostly.io ($150/month) – If the price already is making you fidget in your seat, let me calm you quickly be assuring you you’ll get what you pay for. Boostly is a social media marketing service, and they promise to take as much work out of your hands as possible.

Of course, no matter what bot or tool you were to use you are going to have to put in some level of effort. These are tools, not finite solutions, and it will take a bit of time to get the results you want.

Growth Hacking on Twitter

Growth hacking isn’t just for Instagram, you can also use it for Twitter. Again, even a seemingly quiet Twitter account can suddenly gain a large following thanks to growth hacking techniques.

Why Grow Your Twitter Account?

Twitter is a powerful tool for business when used correctly.  Twitter takes pride in real-time news feeds, allowing conversations to naturally take place around important topics. It’s kind of like a live chat session the whole world can be in on. This allows brands to get involved in relevant conversations. It also allows them to post frequently (note: frequently doesn’t mean the same thing over and over again) about the same topic, bringing it to the forefront of the conversation wherever it naturally can take place.  If you were to post multiple times a day about the same general topic to Facebook, that wouldn’t go over so well. Twitter is an entirely different world and one that few businesses have learned how to take advantage of!

While Twitter can help you generate more leads and drive clicks to solidify your brand awareness and increase brand visibility, you can’t build these connections if you have no followers in the first place.

 

How to Grow Your Twitter Account

A growth hacking twitter strategy is going to come down to getting more followers (and good followers) and increasing engagement with them.

For more followers and more engagement:

  • Tweet consistently – A good following and active engagement will require that you post often. You’ll need to pay attention to what is going on in your industry and stay involved in the conversation. Sporadic tweets every week or two aren’t going to cut it.
  • Share quality content – This can be your own well-orchestrated tweets, as well as retweets from industry influencers. Content also doesn’t have to be actually tweets themselves, but materials such as blogs, with the option to tweet certain quotes.
  • Pay attention to timing – Take the time to see how you are doing with tools like Twitter Analytics. This will help you to see which timing is getting you the most engagement, so you’ll know when to continue to post in the future.
  • Post images with your tweets – By now we all know that people are more likely to respond to an image than words. Bufferapp blog says that using an image with a tweet doubles its likelihood of engagement. So find good, relevant images and use them!
  • Use Twitter for customer service – As a business, when you respond to customer needs via Twitter a lot of great things happen. If you respond timely, the customer is usually pleased. They are also more likely to continue to engage and use you for customer service in the future. Seeing your past customer service responses also creates an incentive for other customers to start following you. Wins all around.

Tools

There’s pretty much a social media service out there for everything nowadays. We’ve already gone over what tools can help with Instagram, now let’s look at Twitter.

  • Jooicer (0-$99/month) – This is a tool that helps with following and unfollowing accounts, as well as setting up tweet scheduling. The variation in prices relates to how many accounts you will follow and unfollow per month.
  • TweetFavy ($9-$29/month) – This tool is less about followers than it is about impressions. Which, of course, can lead to new followers. The most basic package aims at 140-420 new followers a month. Which for $9, isn’t bad.
  • Tweepi ($10.75-$24.99/month) – Tweepi stands out as a Twitter tool because it helps you sleep with one eye open. Meaning, it helps monitor your competition and analyze their success so you can make it your own. And like the previous tools, it will help you gain new followers.

The What, The Why, The How

So now you know what growth hacking is and why it’s important for your business. And with a better idea of how to use growth hacking for your Instagram and Twitter, it’s time you stop reading this article and start growing your followings.

 About The Author

Caz Bevan

Caz is the Director of Marketing for Boostability and has deep experience blending business goals and marketing tactics into comprehensive company strategies. Her creative innovation and expertise has helped shape customer experiences and drive continual engagement for a variety of companies and products including Sony Music Entertainment and SpeedTV. Connect with Caz: @CazBevan | Linkedin

ect with Caz: @CazBevan | Linkedin

The 5 Best Tips From ‘The LinkedIn Guide To Getting Hired In 2018’

It is commencement season, and graduates all over the country and cramming for finals, packing their bags and preparing to embark on an exciting new chapter of their lives. As graduates consider their next step, they have a lot of questions they need to answer: What job do they want? Where do they want to live? What job is a good fit for their major? What are their salary expectations?

LinkedIn, a top recruitment and networking website, compiled a report on the 2016-2017 graduates researching where they landed professionally, geographically and fiscally. With more graduates than ever before, the job market is increasingly competitive and graduates need to be as knowledgable and prepared as possible. There are over one million entry-level jobs posted on Linkedin at this moment, so here are a few tips to help graduates land their dream job this summer:

1. Apply Now

The highest entry-level hire rate is April through June, so start polishing your resume and cover letters now, then apply! If you already have a summer internship lined up, August is also a good time to apply.

2. Update Your LinkedIn Profile

LinkedIn is one of the leading job search and recruitment websites in the world, it is a resume that also gives users room to show some of their personality. If you haven’t created a profile, it’s another avenue to put yourself out there, and makes it incredibly easy to apply to jobs posted on the site. Here are some good tips for making your profile stand out.

3. Make Sure To Include Soft Skills And Digital Literary On Your Resume And LinkedIn Profile

Many of the graduates that got hired last year listed soft skills and their digital literacy in their LinkedIn profile and resume. These are the top 10 skills of grads that got hired last year accordin

4.  Where Companies Are Hiring

The top 10 cities hiring graduates in 2018

According to the guide, the 10 cities hiring the most entry-level professionals are: New York City, NY, San Francisco, CA, Washington D.C., Los Angeles, CA, Chicago, IL, Boston, MA, Dallas/Fort Worth, TX, Atlanta, GA, Austin, TX and Seattle, WA. If you are unsure what career path you want to take, or do not know the best place to apply for jobs in your desired industry, read the rest of the guide here.

5. Small Businesses Create The Most Jobs

Many large firms dominate metropolitan areas in recruitment, but small businesses post more entry-level roles than any other size company. So if you’re looking to work for a smaller company, you are in luck. They may not always be the easiest job postings to find, but if you keep looking you will find the job and company size you are looking for.

ABOUT THE AUTHOR

I’m a twenty something freelance journalist, writer and blogger in New York City. I write about everything I’ve done wrong as a twenty something woman here in the trenches. Take my advice at your own risk.