Category: Business For Beginers

10 Tools to Help Your eCommerce Business Get off the Ground

While the COVID-19 pandemic has devastated the global economy, eCommerce has proven surprisingly resilient. As brick-and-mortar shops close, many people turn online to purchase, putting eCommerce in a promising boom.

If you’re thinking of starting an eCommerce business in these times, technology can be a significant boon for you. We’ve rounded up 10 of the best budget-friendly tools to help you get your business off the ground.

1. ImageX Ultra: Image & Graphics Editor – $28.99 (Orig. $85.00)

A budget-friendly alternative to the Adobe Creative Cloud, ImageX Ultra gives you design powers, even if you have no idea what you’re doing. With more than 500 customizable graphics templates, you can quickly create a design for your website without any technical expertise needed.

2. SocialBot by ZapApps: Lifetime Subscription – $29.00 (Orig. $1,740.00)

Facebook Messenger can be an excellent tool to improve your customer service and boost your sales. But who has time to constantly monitor messages? With SocialBot, you’ll have dedicated bots for Messenger, SMS, and email marketing to handle any job you program them to.

3. Blueprints Website Builder: Lifetime Subscription – $39.00 (Orig. $149.00)

With 200 examples pages, 500 responsive blocks, more than 30 navigation panels, and many more tools, Blueprints helps you build websites without writing a single line of code. Creating a custom eCommerce site is easy, even if you’ve never coded before.

4. WooCommerce 110+ Premium Plugin Bundle – $39.00 (Orig. $199.00)WordPress is one of the top platforms for building eCommerce websites these days because of plug-ins like WooCommerce. WooCommerce Plugin Bundle makes it extremely easy to build and manage an eCommerce website, and with this massive bundle, you’ll have everything you need to get the most out of your business. With more than 110 plugins, you’ll be able to vary images, analyze site data, and much more.

5. .STORE Domain Name 5 Year Subscription – $39.99 (Orig. $145.00)You’re an eCommerce business, why not have a domain that says what you do? With a .STORE domain, users will know exactly what they’re on your site to do: buy! Plus, you’ll have access to secure, fast hosting and be able to find a domain that more accurately describes your brand.

6. Sellful: All-in-One Business Software for Freelancers & Entrepreneurs – $49.00 (Orig. $840.00)You could invest in a dozen different programs, or you can just use Sellful: All-in-One Business Software for Freelancers & Entrepreneurs. This ingenious platform combines a website builder, CRM, SEO planning, appointment scheduling, and much more in one platform.

7. Botsify Chatbot: 5-Yr Subscription – $49.99 (Orig. $2,940.00)Botsify Chatbot is one of the leading bot builders on the market. With this clever tool, you can build your own chatbots and customize them to help customers answer their questions, complete sales, and much more.

8. Bouncer Bulk Email Verification: Lifetime Subscription – $50.00 (Orig. $100.00)Nobody wants to work hard on an email campaign only to discover that half of your email list is expired or broken. With Bouncer Bulk Email Verification, you’ll be able to verify your entire email list almost instantly. It goes through to verify syntax, check activity, and remove duplicates so your email list is always up to date.

9. JumpStory™ Authentic Stock Photography: Lifetime Membership – $99.99 (Orig. $2,340.00)

Stock photography is essential for any business that engages in digital marketing. JumpStory™ gives you unlimited access to more than 25 million authentic photos, videos, illustrations, vectors, and icons, as well as an AI tool to edit them instantaneously. You can crop images, insert text, insert your own logo, and much more, allowing you to quickly spruce up marketing campaigns in just minutes.

10. ThunderDrive Cloud Storage Plans: Lifetime Subscription – $59.00 (Orig. $1,200.00)

Every organization needs reliable cloud storage. This seamless tool gives you 2TB of access to secure AES 256-bit encrypted storage as well as a central hub for organizing all of your files. ThunderDrive is the perfect Dropbox cost-effective alternative. 

By: Entrepreneur Store / Entrepreneur Leadership Network VIP

5 Honest Truths About Starting A Business

After graduating from college, I’d wake up at six in the morning with one question in mind: Should I go all-in and focus exclusively on entrepreneurship — consequences be damned? Or look for a full-time job that gave me a sense of stability (and allowed me to make rent).

Let me rewind a bit. Back in 1999, while still studying computer science, I came up with my very first software product idea, a free open source membership program for a student website. Needless to say, I was beyond thrilled when this turned out to be an unexpected success. 

After receiving positive feedback from users, I decided to release a paid version that soon became lucrative. Just like that, I was an entrepreneur in the making.

Related: 8 Things You Need to Know Before Starting a Business

Friends insisted I follow my dream after graduating and jump in with both feet (a tempting choice for a twenty-something-year-old). 

But after all of the back and forth, I ended up deciding against the most seductive choice and listened to my gut instead.

Overnight success stories are overrated

This is not the story you were probably expecting. In the tech industry, you’ve likely read about fearless dreamers who launched their startups against all odds: Those who opted for building businesses from scratch rather than pursue the security of a nine to five job.

I get the allure of these stories. Overnight success isn’t impossible. But this narrative can be misleading when it makes people believe they should start a business before they’re ready.

I’m a fairly risk-averse person. Meaning, I think moderation is king when it comes to most things. So, what did I end up doing all those years ago? (It’s not as exciting as all those founders who went straight to the top of TechCrunch after graduating). 

I found a full-time job as a programmer for a New York media company. 

Related: How to Conquer Your Fear of Starting a Business

But here’s the thing: I didn’t give up on my dream. Instead, I used my day job to fuel my passion and learned valuable lessons about business and managing teams in the process. Five years later, I felt more prepared and confident to quit my job and to start my own company, JotForm.

Of course, during that time, I had the privilege of finding a job in the first place. 

Because of the current crisis, many of us are re-examining different aspects of our lives. 

You may be questioning whether you should turn your skills into a business, or maybe you are one of the tens of millions of Americans who have lost their jobs due to the coronavirus recession and were forced to make this decision.

While new opportunities are always exciting, whatever your situation — more than anything, I’d like to advocate for following a grounded approach. 

Some real talk about entrepreneurship

In her fascinating article for Harvard Business Review, author Emily Heyward points out that there are a few things to consider before taking that blind leap with your business idea. 

“As a founder who works alongside many other founders, I’ve seen firsthand what leads to success, as well as what can go wrong,” Heyward writes. “It’s also never been more competitive. The barriers to entry for starting a new business keep getting lower, as technology becomes more accessible and user friendly.”

Related: Starting a Business Isn’t What You Think. Here’s What to Expect Instead.business

This is in no way to discourage you from trying. While Heyward describes the excitement of starting a new venture, she also offers a few guiding principles aspiring entrepreneurs should take to heart.

“However you come to your idea, you should feel like you have no choice but to start this particular business at this moment in time,” she says. In other words, a genuine connection to your idea is key to success.

I couldn’t agree more. As CEO of JotForm, I’d love to share the expert-backed tips and lessons I’ve learned over the years while bootstrapping my company to over seven million users.

Surround yourself with trusted mentors and colleagues

Unlike other entrepreneurs, I ended up deciding against having a co-founder to build my business with. However, this doesn’t mean I didn’t rely on incredibly smart people to help me along the way. 

Before you dive headfirst into your idea, make sure you’re surrounding yourself with the right people like mentors and colleagues who are a few steps ahead of where you want to be. 

Writing for Entrepreneur, Sheila Eugenio argues that in hard times, having a mentor can help us keep our head high: “The valuable connections, timely advice, occasional checks — together with the spiritual and moral guidance you will gain from having a mentor — will literally leapfrog you to success.”

Focus on value over competition

JotForm is bootstrapped, and we’ve never taken a dime from outside investments. Which is to say, we’re not necessarily the “cool kids” of the startup world. 

Here’s my point: There are always going to be competitors more popular than you. Hitting the front page of TechCrunch or playing the comparison game will get you nowhere. 

So, what does move the needle forward?

Focus on building value for your customers instead of chasing trends. As Heyward puts it: “It’s not about who’s first, it’s about who does it best, and best these days is the business that delivers the most value to the consumer.”

Keep asking yourself: How can I make the best product possible? How can I keep improving my services?

The bottom line: We reached over seven million users because we chose to listen instead of compare. 

Do it with passion or not at all

While there’s no way to know how long this recession will last, considering your role as a founder from the very beginning will go a long way in ensuring where your business ends up. 

“People care deeply about who’s behind the companies they’re purchasing from,” Heyward notes. “It’s hard to feel a personal connection to a nameless, faceless corporation, and far more rewarding to support brands that are built by individuals with a compelling story.”

Whatever you do, don’t be generic. Be willing to communicate with your consumers, share your purpose with them, and what’s driving your efforts. Developing an authentic voice and relationship with the people buying your products doesn’t just help you gain traction, it gives your work more meaning.

Perhaps Heyward put it best: “Recognize that the very long, exhilarating, terrifying, exhausting, but oh-so-rewarding journey ahead of you only begins when you fully commit to your vision and take control of your outcome.”

By: Aytekin Tank Entrepreneur Leadership Network VIP / Entrepreneur / Founder and CEO, JotForm

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Small Factories Embrace Automation Because They Can’t Find Enough People

Robotic arms on display.

If you look up at the night sky and happen upon some little lights on the move it might be a shooting star. Likely it is not a UFO.

The better bet, of course, is that the lights belong to an airplane. And the odds are very high they come from Astronics Luminescent Systems Inc (LSI).

These ingeniously designed, extra-durable LED exterior lights are made at Astronics LSI’s flagship factory in East Aurora, New York, a suburb of Buffalo. The facility, utterly nondescript from the outside, though a sprawling, bustling workshop inside, employs 300 mostly blue-collar workers.

With its motto of “innovation at 30,000 feet,” Astronics LSI is well-known in the industry for aircraft lighting. It’s also a major supplier of cockpit instrument panels. The company’s hundreds of products are subjected to rigorous quality control measures as dictated by the Federal Aviation Administration. Cockpit lights need to be bright, but not too bright. And they can’t ever suddenly go out.

Image result for small industry big size gif advertisementsDemand is usually sky high with new jet fleets being rolled out regularly. Astronics products are custom-crafted. They are tested and re-tested. Nothing is rushed.

Still, the company is eager to ramp up production. And they would, too. If only they could hire more people.

“It’s been a continual challenge for us,” Astronics CFO David Burney said. “We can’t find enough qualified workers.”

The company needs machinists and engineers and assemblers – careful, not easily distracted people who like working with their hands.

Astronics is not alone.

The National Association of Manufacturers has sounded an alarm, estimating some 2.4 million manufacturing jobs could go unfilled by 2028 due to labor shortages.

Somewhere along the line, over the past several generations, high school shop courses fell out of favor as communities steered their youths toward college degrees tied to white-collar work. New forces are at now reshaping the labor market.

Automation, as well as AI technology that takes robotics closer to sci-fi levels, has and will continue to reconfigure work as humans have known it. At risk, it seems, are people who weld, fabricate, mill, join, lathe, wire, cut, hoist, assemble, package and load stuff.

“AI could affect work in virtually every occupational group,” said the Brookings Institute in a new report. And while manufacturing and production workers will be among the most affected, white-collar workers are seen as equally vulnerable.

Most big companies, such as those in the automotive industry, already have become mostly automated; smaller companies, not so much.

Robotic arms have become nimbler, safer and less expensive. It has never made more sense for so-called “SMEs” (small and medium-sized enterprises) to automate.

Image result for small industry big size gif advertisements

Advanced manufacturing has a chance to transform smaller manufacturers like Astronics, and hundreds of others like them in the Western New York region.

Written off by some as a rust-belt relic, Buffalo tried to reinvent itself during the 1980s and ‘90s as more of a white-collar hub. But its blue-collar roots run deep, going back to the early part of the nineteenth century.

The first waves of Irish immigrants, many of whom helped build the Erie Canal, found work unloading grain shipments from eastbound lake freighters hauling barley, wheat and rye across Lake Michigan, by way of the Detroit River, to Buffalo. In the latter part of the 19th century, that task was automated. Grain elevators (buckets fastened to steam-powered conveyor belts) may have displaced some Irishmen (who became “scoopers,” going down into hulls to shovel the corner piles that the buckets couldn’t snag) and, as more Irish (and German and Polish and Jewish and Italian and black Southerners) poured into Buffalo, they found abundant employment. Bethlehem Steel and Curtiss-Wright and GM and Ford plants at one time all ranked among the most productive manufacturing sites on the planet.

By the 1970s, most of the large manufacturers were gone, leaving behind empty, too-massive-to-knock down facilities most of which still stand today like “the ruins of a manufacturing empire,” as one local business leader has said.

In 2014, New York State Governor Andrew Cuomo, through his Buffalo Billion initiative, opened Buffalo Manufacturing Works. It runs an ambitious nonprofit program to help revitalize the area’s manufacturing base through technology, including robotics and also additive manufacturing, or 3-D printing.

Related imageBuffalo Manufacturing Works (and don’t ever call them “BMW” if only because the German multinational has that trademarked) was born of a vision by state and local leaders to reinvigorate the city’s manufacturing base. Because Buffalo had few, if any, automation consultants and no real robotics industry of which to speak, the state partnered with Columbus, Ohio-based technology innovator EWI.

For more than three decades, EWI has been providing advanced manufacturing support to companies across the rust belt and throughout the country. Expanding on what EWI has done in Ohio, Buffalo Manufacturing Works serves as a central resource for Western New York manufacturers as they tip-toe toward innovation, including automation.

The Buffalo area is still home to more than a dozen large manufacturers, including Moog, Sumitomo Rubber, Fisher-Price/Mattel and Dresser-Rand. Two GM plants still make engines here. And there is a Ford stamping plant.

Tesla’s controversial factory in South Buffalo, originally SolarCity, employs about 300 people making energy storage products for electric cars. Panasonic Corp, which makes solar panels, has about 400 employees. Whether the Tesla-Panasonic partnership creates hundreds more jobs remains to be seen. (Based on the amount of subsidies provided, New York State believes it will).

Despite the dramatic reduction of large manufacturers over the decades, there are roughly 1,600 small- and medium-sized factories based in Western New York (a region also often dubbed Buffalo/Niagara) still making stuff – aircraft lights and radio antennas and countless other items. Mostly we are talking about small parts and components of other products. To stay competitive, these small companies, many of them run like family businesses, will need to invest in the future.

“Only about 20% of the small factories in the Buffalo area have some form of automation,” said Mike Garman, Senior Engineer-Automation, Buffalo Manufacturing Works. “The rest are just starting out down this road. A lot of these companies know they need to automate but putting in a robotic arm? That’s overwhelming to them – they don’t know where to begin.”

If Buffalo is ever to regain past manufacturing glory, the companies calling it home might have no choice but to automate.

“We project more than 20,000 advanced manufacturing job openings in Western New York in the next 10 years,” said Stephen Tucker, President and CEO of the Northland Workforce Training Center, another key player in the region’s advanced manufacturing initiative. The openings owe to an aging workforce and pending retirements, Tucker added.

“[The training center] is working to prepare local residents with 21st century technical skills necessary to fill those jobs,” he said.

Related imageAbout a 15-minute drive north from Astronics’ East Aurora factory is one of Buffalo’s best-known suburbs, Orchard Park, home of the NFL’s Bills.

In a bland corporate complex, not that much more than a Josh Allen deep ball away from New Era Field, is a company called STI-CO. They make mobile radio antenna systems. STI-CO’s customers include law enforcement agencies and the military which need customized covert equipment. The U.S. Department of Defense uses the company’s products to outfit low-profile overseas operations and in natural disasters.

Additionally, STI-CO engineers antenna systems for freight and passenger railroads that communicate critical Positive Train Control data such as how fast a train is moving and if it needs to be remotely controlled to slow down.

“We recognize that we need to automate and have allocated the resources to do it,” said CEO Kyle Swiat, whose late father, Robert Kaiser, a machinist, founded the company in 1967. “But we are involving all of our people in the conversation.”

They’ve added CNC machines and a 3-D printer to speed up processes.

“Our employees are excited about the technologies,” she said. “They want to see the company invest in future growth.”

Today, STI-CO produces hundreds of products and is keen to stay competitive in a global market. That means exploring alternatives, including, eventually, robotics.

She also confirmed the challenge of finding qualified, reliable workers and sees automation as inevitable and a win for her 45 employees.

“This is a family,” she said. “Even if we could automate the whole operation we wouldn’t ever do that because we believe that people still make the difference.”

One of the worst jobs at the STI-CO plant had been the dreaded taping and labeling detail. Each set of antennas come with sets of color-coded wires (like when you hook up a stereo). STI-CO’s process for packaging and marking the wires not only was tedious but woefully inefficient i.e. done in an outdated manner the way they’ve always done it – by hand.

So in something of a baby step into the future, STI-CO, about ten months ago, invested in a computer-enabled system. While not a robot, the creatively engineered set-up was a modern machine that took on the bundling and labeling tasks previously done by humans, freeing up those workers to focus more on quality control.

“When a company looks to automate, the first project should be an easy win,” Garman said.

Simply automating for the sake of automating, without fully thinking it through, creates more headaches, not less, he warns; a robot deployed without a clear problem to solve is just “a hammer in search of nail,” Garman explains. “We always say, ‘start slow, start small and keep it simple’ and then move from there to something more ambitious.”

As far as its first foray into actual robots, STI-CO is still coming up the curve with help from Garman and the team at Buffalo Manufacturing Works, as well as from a host of robotics industry people: advisory professionals; robotic arm distributors; systems integrators and consultants. These firms form a village of advanced manufacturing enablers supporting smaller factories in their efforts to automate more activities.

In the next installment, we’ll take a deeper dive into this robotics ecosystem and the work they are doing to reboot the Buffalo area.

(Part two of this three-part series will run tomorrow, Wednesday, Nov. 27.)

Follow me on Twitter or LinkedIn.

Rich Blake

I’ve covered Wall Street for nearly 25 years, focused mainly on asset management, working for publications such as ABCNews.com, Trader Monthly and Institutional Investor. Lately, writing as a freelancer, I’ve been focusing on machine learning and automation. I am also the author of three nonfiction books, including “The Day Donny Herbert Woke Up,” currently being adapted into a motion picture. I do NOT have a podcast.

Source: Small Factories Embrace Automation – Because They Can’t Find Enough People

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B2B eCommerce: Here’s What Every B2B Company Needs to Know

B2B customers need seamless user experiences and top-notch branding just like B2C customers.

B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of largest eCommerce growth from 2020 to 2025.

That means BIG things for B2B marketing are on the horizon.

Merit claims that 73 percent of B2B buyers today are Millennials, who prefer buying online—this is a large part of why B2B eCommerce growth has occurred at such lightning speed.

According to the latest publication from Meticulous Research, the global e-commerce market is expected to grow at a CAGR of 11.1 percent from 2018 to 2025, reaching $24,265.12 billion by 2025.

This can be attributed to factors including:

  • Rising mobile and internet penetration
  • Technological advances such as big data and cloud-based e-commerce platforms
  • Advanced shipping and payment options
  • Rise in disposable incomes.

The Push for Amazon Businessmazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection, and convenience of Amazon, with features and benefits designed for businesses of all sizes.

It’s designed to make purchasing easy and cost-effective by combining Amazon’s familiar one-stop shopping with quantity discounts, price comparisons, approval workflows, and multi-user accounts.

Its competitive annual membership program means that, similar to Prime members, Amazon Business members get perks including free two-day shipping. It also includes business-tailored features, such as multi-user business accounts, approval workflow, payment solutions, tax exemptions, dedicated customer support, and more.

Install WooCommerce

How B2B Brands Build Relationships with Clients and UsersAs retailers become more selective in choosing the brands they want to carry, B2B sites must give brands the platform to not only sell the products they offer but promote the image they’ve built.

So how can you engage the majority of consumers—whether B2B or B2C—with a straightforward marketing strategy? Here are five steps to take which, if implemented over time and with consistency, can help you reach success.

1. Create A Blog About Your Niche

Your eCommerce store is for other business people. They want information that will help them make rational decisions. When you create a blog for your niche, you’re supporting your community while also gaining valuable SEO.

2. High-Quality Backlinks: Reach Out To Develop B2B Connections And Content

Backlinks, or links from other pages leading back to your website, help build your web page’s authority within your domain. They’re also an excellent B2B marketing strategy for eCommerce pages.

3. Establish an E-Commerce SEO Strategy For Your B2B eCommerce Store: Optimize Your URLs

This is a key part of telling both humans and search engines what to expect to find on the page. Good URLs are related to the page they represent, and are essential for good user metrics.

4. Improve Site Speed: B2B Clients Get Impatient Too

People hate to wait for an eCommerce page to load. Whether you’ve got a B2C or B2B page, you need to do everything you can to deliver a speedy experience—otherwise, you’ll be losing business by the second.

5. Set Goals For Your B2B Ecommerce Site And Track With Analytics

Install Required Plugins

On average, B2B clients do more research than B2B consumers because they are making business decisions. Understand what your clients need and offer them the services that will make finding business opportunities easier for them.

Learn to Support Brands in B2B EcommerceEven in B2B, your brand matters! You’ve got to act like a B2C while operating as a B2B in order to generate demand, build better relationships, and ultimately drive sales. Here are four key branding factors to consider that B2B often forget.

  1. Constant Consumer Communication

Manufacture demand by communicating all the time, not just in high season for your industry or high buying times in the calendar year. This includes utilizing all social media channels and keeping them updated with fresh content.

  1. User Experience

Oftentimes, B2B sites don’t consider their user experience a high priority, which can affect how often retailers frequent and use their portal. Just as consumers prefer websites with engaging content, graphics, and character, online ordering portals can and should offer more than just utilitarian lists of SKUs.

  1. Optimize for Mobile

Millennials are picking up the B2B eCommerce market and want it on the go. B2C sites recognize this and are constantly optimizing their websites across desktop, tablet, and mobile. This should be no different for B2B sites.

  1. Brand Story

Provide the same ability for buyers to learn about brands. Enabling brands to share their stories is a crucial part of the wholesale process, both for selling to new buyers and strengthening relationships with existing buyers.

Top B2B Platforms, Technologies, and FunctionalitiesSelecting a shopping platform is the foundation of any eCommerce business operation. Most of the leading platforms are not industry-specific, and all of them competently provide core shopping cart, payment, shipping, and store management features.

For B2B, choosing the right eCommerce platform is not a decision to be taken lightly.

Some big names are always popping up like Magento, Shopify, Enterprise, and BigCommerce. When looking at the array of options, it is important to ask yourself if they have the following:

  • Mobile Compatibility—More and more B2B decision-makers are using their mobile devices to search for solutions. Not being mobile-friendly can prove costly today.
  • Compliance—The platform should be able to accommodate GDPR, ADA, and other mandatory user privacy and accessibility guidelines that are in effect today.
  • B2B eCommerce Functionality—Your B2B eCommerce platform should ideally have b2b eCommerce functionality features directed at B2B buyers like bulk ordering and pricing, account management, and multiple shipping/payment capabilities.
  • Optimal User Experience—The user should have a customizable marketplace template to choose from to create an intuitive and user-friendly experience.
  • 24/7 Availability—Unlike the traditional method where clients need to wait for your response, eCommerce platforms are always open for business.
  • Marketing functionality—With more and more online searches being made via web and mobile, SEO-optimized eCommerce platforms boost your visibility.
  • Automation and Machine Learning—Humans are error-prone. Automated platforms offer a consistent solution.
  • Customer Communications—Not only does the client get an instant response, but he can also select their desired product/s with just a few clicks.

The predominance of B2B eCommerce means that B2B businesses must improve and simplify their shopping journey, channeling the B2C ordering experience. However, the B2B shopping experience is a lot more complicated than that of a B2C customer.

Install WooCommerce

Because of the nature of the transaction, B2B buyers usually need to go through various steps, including sales representative interaction, negotiations, and approvals before they can make a successful purchase.

That’s why it’s crucial for B2B eCommerce businesses to provide a more seamless transaction, building in advanced functionality to their sites for quote management, price negotiation, easy ordering, and inventory management.

Consider hiring the right experts to manage your platforms as B2Bs have enough to consider with running their businesses. Custom programming, development, and functionality require consistent and careful planning, strategy, and great execution.

There are even companies that create custom functionality projects for any eCommerce platform such as Volusion, Bigcommerce, Shopify, 3DCart, Americommerce, Magento, Netsuite, Ecwid, Bigcartel, Zencart, Virtuemart, Prestashop, CoreCommerce, WooCommerce, WordPress, OSCommerce, Infusionsoft, Podio and X-Cart.

If you’ve been told that a certain functionality is not possible, it’s worth getting a second opinion. Even for mobile, your eCommerce store needs to in top shape to convert the sale. If you follow these guidelines, you’ll be ready for the next wave of B2B eCommerce growth opportunities.

Follow me on Twitter or LinkedIn. Check out my website or some of my other work here.

Shama Hyder

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a b2b communications firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. An acclaimed keynote speaker, Shama has delivered keynotes in over 20 countries and spoken for recognized brands including Movado, Chase, Tupperware and Inc 5000.

As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn has named Hyder one of their “Top Voices” in Marketing & Social Media for four years in a row. Her online videos were awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was given the “Global Empowerment award for Marketing and Technology” by Anokhi Media.

As the CEO of Zen Media, she and her team help b2b companies succeed in the digital age

Source: B2B eCommerce: Here’s What Every B2B Company Needs to Know

Adding Product

Eurotas comes with several shortcodes which can be used to display your content. To use our shortcodes, you go to page editor and change to Visual Composer canvas. Click on the Add Element button to open Visual Composer elements list and change to Theme-Sky tab.

  1. Adding a product on sale and a deal:
    • With the Simple Product, you select General tab. You add a Sale Price and click the Schedule button to set up date.
    • With the Variable Product, after setting up Product Attributes in the Attributes tab, you can go to the Variations tab and add New Variation. With each Variation Product, you also click the Schedule button next to the Sale Price field. Please note that product only displays the time of first Variation Product.
  2. Adding Additional Information: You go to the Shipping tab. You set value of Weight and Dimensions options. You can change the unit by going to WooCommerce > Settings > Products tab
  3. Enable/Disable Product Review: You go to the Advanced tab. You will see Enable reviews option. Just check/uncheck it.
  4. The WooW works well with Visual Composer, the popular drag and drop page builder plugin with intuitive interface to build your content at ease. If you plan to use Visual Composer Plugin for your site, check out these source.

5 Ways You Can Recession-Proof Your Business That Go Beyond Simply Saving Money

The economic outlook at any point in time can cause confusion. Is the market bullish or bearish? What if Wall Street is happy but wages aren’t keeping pace and thus customers are tightening their belts?

One thing we can say for sure is that traditional markers of economic growth and stability show the U.S. economy is improving. Hiring is up, and unemployment is down. California just posted it’s lowest unemployment numbers in more than four decades. However, there are always doubts about the economy when debt is high and many people have little extra spending money.

What are some unconventional but beneficial moves for small businesses to make in this economic climate, then? Here are a few options.

Invest in upgrades now, not later.

Typical posts about recession-proofing your business would have you save up and hunker down for the inevitable economic downturn. While saving up is always a good thing, sometimes the best strategy to meet economic uncertainty is to grow before it arrives. Growth requires facilities sufficient to sustain increased demand. Consequently, now’s a great time for your business to invest in better equipment and facility upgrades.

Make sure you line up funding before you begin a facility overhaul or equipment buying spree, however. Start shopping around now for the best funding options. Explore bank loans, lines of credit, or other kinds of financing from different sources so you can find the most competitive terms available to you.

The types of financing available to small-business owners are increasing these days. Financial and risk-management technologies are making the extension of business credit in the form of loans or revolving lines of credit more attractive for lenders. That means you’ll have an easier time securing financing now than, say, later on, if the economy takes a turn for the worse.

Add mobile payment options.

How easy do you make it for your customers to make purchases? According to a recent Bank of America report, 46 percent of small businesses were equipped to take digital payments in 2018, a substantial increase from 36 percent in 2017.

Expanding your customer base and making it easier for those customers to make purchases is one of the soundest investments you can make in your business. Leaning into digital payment technology isn’t something that’s usually at the top of the list for most companies when times are lean. With a healthier economy right now, make sure you’re keeping up with the technological times and helping your mobile customers give you their business.

Attract top talent.

If you want your business to dominate your industry or even just a slice of it, you’ll need the best possible people on your team. Figure out ways to court the best workers in their fields for open positions.

A key strategy for accomplishing this goal is to examine what your industry leaders do. What kind of compensation packages are they offering? Where do they recruit? Do they offer college internships, and are they paid or unpaid? Adopt and adapt their tactics to suit your own business.

Plan to expand.

The crash of 2008 put a lot of business plans on hold. While the economy has certainly improved, that sense of pressure and crisis is hard to shake off. And many companies have shied away from significant investments.

Therefore, an unconventional tactic may be to dust off those expansion plans. Be careful, though. Evaluate your revenue and cash-flow projections to make sure your future earnings warrant such a move. If so, then proceed with those plans if the expansion still makes sense for your business. However, remember that goals you set years ago may not necessarily fit your business today.

Attack your debt, and build up reserves.

Pay down both personal and business debt where you can. High levels of credit card debt can rack up thousands, especially with interest rates in the double digits. If you have college student loans, pay those down as well.

Also, aggressively add more to personal savings and build up cash reserves for your business. Extra cash on hand will come in handy during a downturn.

Get a professional opinion and advice about other smart money moves. Hiring a personal or business financial planner is a savvy investment. In addition, expand your own knowledge in other ways. Read books on the economy and financial planning, take a course at your local college or online, and spend more time keeping up with financial developments through news sites and financial blogs.

Finally, set realistic yet challenging financial goals, both for yourself and your business. Goals that feel like a bit of a stretch are usually the ones that keep us fired up and motivated. Write down your goals and then figure out how you can achieve them within a realistic time frame.

By John Boitnott Journalist and digital consultant

@jboitnott

Source: 5 Ways You Can Recession-Proof Your Business That Go Beyond Simply Saving Money | Inc.com

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