Owning Company Stock Can Keep Customers Loyal and Lead Them To Spend More

The fintech app Bumped wants stocks to be the new customer rewards programs. 2021 has been a big year for stonks. Day trading has increased dramatically throughout the pandemic as more people are at home and out of work, and the GameStop short squeeze in January briefly directed national intrigue toward the world of amateur investing, a phenomenon powered by no-fee trading apps like Robinhood.

And while some, like Robinhood CEO Vlad Tenev, believe investing to be the new American dream, a little more than half of Americans (55 percent) own some form of stock, according to a 2020 Gallup poll. Ownership was more common (62 percent) prior to the Great Recession and is still largely tied to factors like education, household income, age, and race.

Yet, stocks are more accessible than ever: Trading fees are extremely low, and employee stock ownership plans (ESOPs) are on the rise. The concept of the “ownership economy” is gaining steam, even among regular Americans who aren’t tuned into the latest tech developments, as evidenced by the NFT craze. The ownership economy’s basic premise is that equity — allowing people to have a stake in a brand, business, artist, or even influencer — generates loyalty, and establishes a relationship between the stakeholder and whatever they’ve invested in.

According to research released by the Columbia Business School in February, stock ownership drives consumer loyalty, and retail investors increase their spending at companies in which they own stock. This is, of course, good news for recognizable brands with devoted followings. The rise of conscious consumerism during the Trump presidency has moved consumers to think critically about the brands they buy from.

For better or for worse, people are demanding more from corporations and are willing to boycott or wage social media campaigns to demonstrate their discontent. On the flip side, the Columbia research shows how consumers are moved to financially support brands they have a stake in — even if it’s only a few shares.

The study, titled “Bumped: The Effects of Stock Ownership on Individual Spending,” analyzed transaction data of more than 9,000 American users from Bumped, a fintech app that opens a brokerage account for users and rewards them with stock through purchases from certain retailers. Users are able to preselect their preferred brands from 16 different groups, like travel and fashion (the study only observed the six most popular categories), and are automatically granted stock when they spend at those stores.

The researchers accessed data on users’ spending transactions before and after they opened Bumped brokerage accounts. They found that after users were granted stock from selected companies, their weekly spending increased by 30 to 40 percent (an average of $23) toward those companies, and remained around that rate for three to six months.

Loyalty, the researchers concluded, was a driving factor in maintaining a consumer’s relationship to a brand, and this incentivized relationship “closely resembles the compensation programs which address executives through stocks.” Prior research has shown that people invest in companies they care about, according to researcher and Columbia associate professor Michaela Pagel.

The study provided new evidence that “owning a stock makes people feel more loyal towards the company and in turn, they go out of their way to spend on that companies’ goods or products,” Pagel wrote to Vox via a Columbia spokesperson. “It’s a case of putting your money where your mouth is and there is a direct link between stock ownership and happiness via consumption, which hasn’t been shown before.”

Bumped CEO David Nelsen told Vox that the app allows for consumers to participate in an “entirely new reward mechanism,” similar to points or cash-back rewards. This isn’t exactly a novel idea; people naturally hold greater affinity for things they’ve invested in, but fintech developments that track and categorize credit card spending have only recently made this rewards process possible, he added.

“The concept of having millions of people investing small amounts became much more prevalent with Robinhood,” Nelsen said. “We didn’t have fractional shares when I was an investor, and it was harder to own things. Now, this technology is more widespread, and companies are building tools that break things down into smaller units to allow more people to participate.”

This idea of fractional ownership and equity is not exclusive to publicly-traded companies. Tech enthusiasts can become accredited “angel” investors for startups in need of funding, now that the Securities and Exchange Commission expanded its eligibility requirements for private investors. Similar to NFTs, fans can use bitcoin to “invest” in influencers through BitClout, a startup that claims to sell “shares” of a celebrity’s clout on the blockchain.

Most research into consumer and investor behaviors has generally categorized people as either a consumer or an investor. A 2009 study published in the Journal of Consumer Marketing was one of the first that sought to combine those two categories, although it relied on self-reported data to analyze participant motivations.

Still, it found that investors are motivated to engage in brand-supporting behaviors in addition to purchasing more from the company, such as serving as informal brand ambassadors. These behaviors solidify a longer-term commitment to a company’s success, compared to cash rewards or points that can be redeemed over a shorter period of time.

Some user testimonies Bumped shared with Vox emphasized the value of having an ownership stake, but similar to ESOPs, it’s unlikely that the fractional stocks offered will amount to a significant percentage of total company shares.

However, this could still have a greater impact on the corporate end, as Bumped looks to expand its offerings through partnerships with different companies and banks. “You’re allowing millions of people to become small shareholders,” Nelsen said. “That can be extremely impactful for any brand.”

Source: Owning company stock can keep customers loyal and lead them to spend more – Vox

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Corporate Social Responsibility isn’t a Solution To Government Problems, Though Starbucks and Domino’s Have Tried

Starbucks is sort of America’s bathroom. In cities like New York, where public restrooms are hard to come by, it’s the de facto spot to stop and pee. Mike Bloomberg, who tried to set up a network of public toilets when he was mayor, once reportedly shrugged that perhaps “there’s enough Starbucks” to address the city’s bathroom needs anyway.

But Starbucks is an imperfect public toilet because providing a public toilet is not the point of Starbucks. It has tried in the past to limit its facilities to employees, or, at the very least, to require people using those facilities to buy something first. That proved to be a problematic system after employees at a Philadelphia Starbucks in 2018 called the police on two Black men who asked to use the bathroom while waiting for a business associate. And so, the coffee giant has begrudgingly accepted its fate as many passersby’s emergency loo.

The solution is far from ideal. But in many places in the US, there aren’t many immediate alternatives. The government has failed to meet a very basic biological need, and so a private company fills part of the gap.

Across various segments of American life, the private sector has begun to take on tasks big and small that one might think should be tackled by the public sector. Domino’s filled in potholes. Dawn’s dish soap saved ducks. American Express pitched in on historic preservation. Walmart started selling low-priced insulin. A slew of companies help workers pay for school. Much of America’s health care system is still handled through private insurers and your job.

As people lose faith in government to act on sweeping issues such as climate change and guns, they’re increasingly looking to corporate America and asking whether there’s something they can do about it. If Congress won’t tackle gun violence, maybe Dick’s Sporting Goods can try.

It’s not a bad thing for brands and companies to try to make the world better. Starting a business often involves identifying a problem to solve, and it’s much better for companies to help than to do harm. Corporate social responsibility is fine. There are, however, limits.

“Of course we want businesses to be responsible,” said Suzanne Kahn, managing director of research and policy at the Roosevelt Institute. But she emphasized that this does not constitute a plan for how to organize society. “Private companies don’t, can’t, or won’t plan with the same values that we demand and expect the government to.”

Companies have a profit motive and are ultimately accountable to shareholders. Doing what’s lucrative often doesn’t align with what’s best for most people, and when they do nice things, it’s often because they know it will play well with consumers and workers. Domino’s helped fill some potholes because it was good advertising for pizza pickup customers, not because it’s overly concerned about the future of America’s bridges and roads. The issue is, the entity that should be driving the bus on America’s bridges is kind of asleep at the wheel.

The private sector is increasingly encroaching on the government’s space because the government is leaving so much space to begin with. Corporations are swooping in with solutions because the solutions coming from public officials and entities aren’t working or are nonexistent.

“I don’t think it’s bad for a company to say we’re going to do the Paris climate accord,” Kahn said. “It’s bad when we as a country say we’re going to let companies do what should be a public responsibility.”

Corporate America wants to be here for you … to a point

At the start of the pandemic, the airwaves were filled with commercials from brands promising solidarity and support. Corporate America was eager to reassure us “we’re all in this together” and highlight the myriad ways they were supporting their customers and workers. Insurers paused policy cancellations. Telecom companies gave away extra data. Retailers started calling their workers “heroes” and, in some cases, giving them hazard pay.

But many companies were here for us on Covid-19 until about the summer of 2020, after which many of those pandemic-related perks and benefits expired. Stores halted hazard pay for workers even though the hazard was far from over. Creditors wound down debt deferrals. We were all in this together for a limited time only. Ultimately, it was big government programs, such as stimulus checks, unemployment insurance, and eviction moratoriums, that would make the biggest difference in people’s pandemic lives.

“It’s bad when we as a country say we’re going to let companies do what should be a public responsibility”

It’s illustrative of the greater landscape: The private sector can and should play a role in addressing society’s issues, but it will only do so to a point. Kroger just isn’t going to pay its workers an extra couple of dollars an hour forever if it doesn’t have to. The airlines started laying off workers the minute government funding dried up. Operation Warp Speed for the vaccines wasn’t going to be undertaken by pharmaceutical companies on their own.

Companies are under increasing pressure from their workers and consumers to do the right thing. According to a report from Kantar Monitor, more than two-thirds of consumers expect brands to be clear about their values, and nearly half of millennials and Gen Z expect brands to be brave and speak out. Research suggests that when companies do a good deed, their products are perceived as safer and consumers are drawn in.

Employees also have high expectations of their workplaces — being on the “right side” of issues such as climate and race can be a useful recruiting tool. But what matters more than companies talking a big game on helping their communities is whether they’re backing that up, or what else they’re doing in the background.

Companies have money and power, and major multinational corporations are often the only entities besides government with the clout to influence societal forces, said Jerry Davis, a professor of management at the University of Michigan’s Ross School of Business. “It’s very clear that some of the problems that we want to have solved are going to take scale, and that’s the kind of scale that only a government or a really big business can pull off. And if we don’t trust the government to do it, that just leaves Walmart and Amazon,” Davis said.

Alice Korngold, a corporate governance consultant, echoed the idea that companies are often the ones with the weight to tackle major global issues — though sometimes, once you dig deeper, the situation becomes much more muddled. “I’d never say, ‘This company is doing a particular thing, then this company is great!’ And it’s really industries that are often culpable for creating situations that need to be addressed,” she said.

She explains that, far from alleviating collective problems, some industries are complicit in creating them, pointing to the fossil fuel industry, a notorious driver of pollution and waste. If Walmart were to decide to stop selling factory-farmed meat or were to commit to selling only LED lighting, it could have a real impact on the environment. But companies can’t always, or even often, be trusted to wield all of their powers for good.

“We need big to do some good things, and yet big can be really bad,” Davis said. “Big in the hands of Mark Zuckerberg is a nightmare.”

If the government’s in the back seat, who do you expect to drive?

The cynical view of companies acting as a benevolent force in the world is that they’ll only do so to the extent that it somehow benefits their bottom line or is good marketing. That cynical view is sometimes borne out in reality.

Take the example of the internet. The government has given private companies billions of dollars to try to expand broadband internet access across the United States and often relied on going through telecom companies to expand urban and rural broadband alike. But some companies have taken the public cash without fulfilling their end of the bargain, or used public financial support to further their private financial interests.

Still, millions of Americans don’t have fast, reliable internet because it’s just not lucrative for telecommunications companies to get it to them. Americans who live in remote or low-income areas won’t generate a return on investment.

And yet, we keep looking to private companies to help fix America’s broadband problem because the government isn’t there to do it. The government doesn’t think about the internet the way it does, say, electricity — as in something everyone should have. It’s hardly the only example of the public sector ceding territory or leaving to the private sector tasks reasonable minds might think it should take on.

“We have to recognize that sometimes privatization arises because other systems don’t work”

The 1980s and ’90s saw a shift in political rhetoric to shrinking the reach of the government. Ronald Reagan told us, “Government is not the solution to our problem, government is the problem.” George H.W. Bush declared, “Read my lips, no new taxes.” Bill Clinton announced, “The era of big government is over.” The neoliberal idea took hold that the government should set the rules of the road and take on some challenges, but the private sector and marketplace are equipped to do much of the driving.

Lower the taxes paid by the rich and by corporations, the thinking goes, and hopefully their money will trickle down and they’ll put it to good use.“ The premise of a kind of market-leaning libertarian is that the pursuit of private self-interest in the marketplace, aggregated across many actors, will turn out to be socially beneficial,” said Rob Reich, a professor of political science and philosophy at Stanford.

That’s not, in practice, how the market often works. The US has left health care up to private insurers in the Affordable Care Act, ultimately leaving a public option by the wayside. The result: a health care system that is still exorbitantly expensive. There are countless stories of GoFundMe drives that are supposed to be heartwarming, where people raise billions of dollars through a private internet platform to cover expenses for health costs or other financial setbacks in their personal lives.

As to how heartwarming these stories actually are, well, your mileage may vary — it’s not ideal that a crowdfunding platform has taken the place of a more robust public system to cover health costs. “Privatization, I think, is a very bad solution to certain problems. But I do think we have to recognize that sometimes privatization arises because other systems don’t work,” said Chiara Cordelli, a political philosopher at the University of Chicago and author of The Privatized State, which makes the case that privatization and government outsourcing weaken the legitimacy of the state.

Americans are also losing faith in the ability of government to act. According to Gallup, just 18 percent of Americans say they have a great deal or quite a lot of confidence in big business. Their faith in Congress, however, is somehow even lower, at just 13 percent.

It’s understandable, given so much of the gridlock in Washington, DC. In the current balance of power, Democrats hold the White House, the House of Representatives, and the Senate — and they’re still struggling to get major legislation passed. Republicans won’t go along with much of what Democrats want to accomplish, and Democrats are unwilling to make the changes (as in, abolishing the filibuster) necessary to push their agenda through.

Capitol Hill has failed over and over to make real reforms on issues such as guns and immigration and climate. Many companies — which are subject to the pressures of their consumers and their employees — have at least tried. But, again, that trying has limits.

“We have these big, public, global and national problems that we need to address, and that’s not the length of time at which they think, it’s not the scale at which they think,” Kahn said. “And if they’re choosing to put some of these values front and center, we certainly cannot count on them to be thinking about how equitably their moves are affecting different communities.”

There’s a space for the private sector to fill public needs. But maybe not like this.

With threats as big and imminent as the Covid-19 outbreak or climate change, it’s important to have an all-hands-on-deck approach that draws in various players: the government, private companies, nonprofits, and philanthropy. And there are plenty of smart people who argue that while private entities are not the answer to the world’s problems, they need to play a role.

“You can look at almost every major issue of today … and it requires, to solve it, going across all these sectors and aligning interests, whether it’s homelessness, whether it’s climate action, whether it’s racial equity, what have you. None of this is going to be solved by government alone or by the private sector,” said William Eggers, the executive director of Deloitte’s Center for Government Insights.

“The role of government absolutely should be to protect our public interest,” Korngold said. “The problem is that so many problems are global, and the governments are national.”

Still, finding a balance is tricky. Take the example of billionaire philanthropy, which is often an outgrowth of extraordinary success in the corporate world. It’s nice that rich guys are trying to have a positive influence on the world. It’s also hard not to wonder whether said rich guys shouldn’t just be taxed more, or why the US and the world are in a spot where private entities, whether it be Bill Gates’s charity or his company, are filling in such obvious public spaces.

The government is by no means a perfect actor. But it is leaving problems to the private sector to address what it feels like should be directly in its purview, whether it be providing citizens basic health care or filling in a pothole in the street.

Even decent outcomes, like Starbucks as a forced public bathroom, can feel pretty uneasy. The pandemic gave it a good reason to shut those restrooms down, meaning suddenly a solution many people had adopted was no longer available. And even in normal times, it’s a little awkward to sneak by the barista without buying a coffee or muffin or water first. That’s because it is, and a private coffee company shouldn’t be standing in as a public restroom in the first place.

Emily Stewart

By: Emily Stewart

Source: Corporate social responsibility isn’t a solution to government problems, though Starbucks and Domino’s have tried – Vox

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5 Questions to Ask Before Including Services in Your Bootstrapping Strategy

Most tech entrepreneurs these days stay away from services because investors are looking for high-margin, repeatable revenue. Service revenues don’t command the same multiples that product revenues do.

When I decided to bootstrap my startup, I never expected to be selling professional services. I quickly learned, however, that offering services tied to your product can be incredibly useful when bootstrapping. When my company started offering design and development services utilizing our low-code development platform, these services led to high-margin recurring revenue and greatly improved unit economics. These services also drove a tremendous amount of customer success.

But, service offerings are not for everyone. Here are a few questions you should ask yourself in order to determine whether services should be part of your bootstrapping efforts.

Related: 5 Reasons Bootstrapping Your Business is the Best Thing You Can Do

Do the services have good margins?

For bootstrapping to work, you need a healthy margin. At one of the companies I founded, our professional services were a necessary element of customer onboarding since product implementation was incredibly complex and not self-service.

Our professional services margin was -20%, which eroded our cash significantly. In this instance, service was not a revenue center but a loss leader — something we had to offer to secure the more valuable recurring revenue. If you find yourself in the same boat, services will never be a viable bootstrapping strategy. They could, however, be a tool you utilize to drive the rapid growth of recurring revenues.

Does the market/customer want the services?

Many products simply can’t be used by most people without a services component. At my company, we found that even though our low-code development platform could be utilized by people with minimal coding expertise, certain segments of our user base simply didn’t have the inclination to build their solution on our platform. We also discovered that even with powerful tools, many people wanted to leverage the expertise of an experienced software design team.

This prompted us to spin up a services team that could charge for design and development as an initial project and even provide ongoing development services on a monthly basis. Going this route is driving a three-to-six month payback on and marketing investment for us. Do these types of opportunities exist for you?

Related: 7 Ways to Bootstrap Your Business to Success

Can your service offering eventually be outsourced to an ecosystem of providers?

Services can serve as a bridge to help fund platform losses up to a point where outsiders can take over. Building an ecosystem can create an awesome flywheel effect, whereby participants not only become service providers but a channel for bringing in new product sales — without the expense of having to add to your own sales team.

Salesforce and Workday both did a brilliant job of executing this strategy. Ideally your product will gain enough acceptance that you can sell off your services division for additional profit.

Do services provide you with more customer intimacy and enhance your retention metrics?

A customer’s switching costs go way up when there is both a human and technological connection to your product and services. This sort of intimacy can provide a significant boost to your retention metrics and ensure predictable revenue.

Having great people to support clients can make up for early product deficiencies and create a level of trust that a pure low-touch product cannot. This is especially important in the early days of any startup’s product lifecycle.

Related: What Nobody Tells You About Taking VC Money

Can bootstrapping with services strengthen your product development?

Launching a services division also provides another benefit: the chance for you to “eat your own dogfood.” It’s a fact that when employees use their own product, it gets markedly better. At my company, we rotate core team members in and out of the professional services team to ensure every engineer feels what our customers feel. I believe this leads to product brilliance.

Now I’m not advocating you become a services company, but having a product company with a service business could stave off having to secure venture backing before your product is more mature. This can help you avoid things like dilution, a loss of control and the pressure to grow fast for a speedy exit.

As someone who’s previously founded two venture-backed startups, I like how bootstrapping with services is allowing my company to grow more thoughtfully. We have time to think about product/market fit before scaling up, we’re not pursuing growth rates that our platform can’t support, we’re making smart hires and we’re scrutinizing the ROI of all of our expenses because every dollar counts.

Additionally, we are vetting the utility of our own product with real-life customers and creating a virtuous circle of feedback to drive new features. I feel like it’s the smarter way to evolve a business like ours — building a company for the long haul versus hitting some arbitrary goal to secure additional venture capital.

There is one important consideration before bootstrapping with services: You’ll want to make sure you’re growing (albeit at a deliberate pace) and not just treading water. That’s why the above questions are something you’ll want to consider before following my lead. It’s critical you feel confident that you’ll create enough runway and customer success for your ultimate business model to take shape, while not letting services become a distraction.

By:

Source: 5 Questions to Ask Before Including Services in Your Bootstrapping Strategy

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Critics:

In computer technology the term bootstrapping, refers to language compilers that are able to be coded in the same language. (For example, a C compiler is now written in the C language. Once the basic compiler is written, improvements can be iteratively made, thus pulling the language up by its bootstraps) Also, booting usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, the kernel will load the operating system which will then take care of loading other device drivers and software as needed.

Bootstrapping can also refer to the development of successively more complex, faster programming environments. The simplest environment will be, perhaps, a very basic text editor (e.g., ed) and an assembler program. Using these tools, one can write a more complex text editor, and a simple compiler for a higher-level language and so on, until one can have a graphical IDE and an extremely high-level programming language.

Historically, bootstrapping also refers to an early technique for computer program development on new hardware. The technique described in this paragraph has been replaced by the use of a cross compiler executed by a pre-existing computer. Bootstrapping in program development began during the 1950s when each program was constructed on paper in decimal code or in binary code, bit by bit (1s and 0s), because there was no high-level computer language, no compiler, no assembler, and no linker.

A tiny assembler program was hand-coded for a new computer (for example the IBM 650) which converted a few instructions into binary or decimal code: A1. This simple assembler program was then rewritten in its just-defined assembly language but with extensions that would enable the use of some additional mnemonics for more complex operation codes.

The enhanced assembler’s source program was then assembled by its predecessor’s executable (A1) into binary or decimal code to give A2, and the cycle repeated (now with those enhancements available), until the entire instruction set was coded, branch addresses were automatically calculated, and other conveniences (such as conditional assembly, macros, optimisations, etc.) established. This was how the early assembly program SOAP (Symbolic Optimal Assembly Program) was developed. Compilers, linkers, loaders, and utilities were then coded in assembly language, further continuing the bootstrapping process of developing complex software systems by using simpler software.

See also

 

This Is The State of SMEs One Year After The Pandemic, According To Facebook

This is the state of SMEs one year after the pandemic, according to Facebook

As part of its efforts to support SMEs, Facebook presented the latest installment of its Global Report on the State of Small Businesses, a survey conducted in February 2021 of 35,000 SMEs around the world to learn how the restrictions imposed to control The pandemic impacted their operations, their income, their workforce and even their medium-term plans.

Facebook is committed to supporting SMEs on the road to economic recovery by making relevant and actionable information available to companies, organizations, government agencies and the general public to find solutions that help this important sector of the economy. This is in addition to the free tools and training that Facebook offers to SMEs to support their digital transformation.

The 2021 edition of this report studies the continuing effects of the COVID-19 pandemic on SMEs. In this context, Facebook research aims to provide insights and information that can facilitate meaningful support for this important sector.

Among the main findings of the Global Report on the State of Small Businesses it was found that, in February 2021, globally 76% of SMEs were operating or participating in some income-generating activity, compared to 75% registered in Mexico. While in October 2020, according to the last installment of last year, the percentage reported in our country was 86%.

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The SME sector is the largest employer in any economy, and it plays an even bigger role in developing and emerging economies. However, access to credit is often a big challenge for SMEs. This is mainly because of their specific characteristics, especially their opacity and lack of verifiable information on their operations. Banks have traditionally used relationship lending to extend finance to SMEs, although in recent years other innovative lending technologies have also showed a lot of promise. Link to learn more about the FDFIx course and register for the public: https://www.edx.org/course/financial-… Link to learn more and register for government officials: https://www.imf.org/en/Capacity-Devel…

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Meanwhile, in February 2021, 27% of SMEs globally reduced the number of their employees, while in Mexico it did so 38%; percentage that in 2020 was higher with 42%.

In addition, 55% of the companies surveyed globally reported a decrease in their sales, compared to the same month last year. In Mexico the impact was less, but considerable with 48%; In October 2020, 64% of Mexican SMEs reported this reduction compared to their sales in October 2019.

On the other hand, 51% of SMEs globally and 56% in Mexico reported trusting in their ability to continue operating for at least six months if current circumstances persist.

Regarding future challenges, both globally and in Mexico, 19% of SMEs surveyed in February 2021 (33% in October 2020 in our country) anticipated challenges related to cash flow, while 24% foresee challenges related to demand or lack of customers.

Entrepreneurship and women

Regarding the statistics that show the disproportionate impact among Mexican SMEs led by women, compared to those by men, it was observed that:

  • 73% of women’s SMEs are in operations, compared to 76% led by men (84% versus 88% in October 2020)
  • 52% of women’s SMEs reported lower sales in February 2021 compared to the same month in 2020 (prior to the COVID-19 pandemic), compared to 48% of SMEs run by men.

https://hamyarminer.org/?rf=14972

As the pandemic enters a new phase with the reduction of restrictive measures, it is important to understand what are the most important challenges that SMEs face on the road to economic recovery.

Entrepreneur en Español

 

By: Entrepreneur en Español / Entrepreneur Staff

Source: This is the state of SMEs one year after the pandemic, according to Facebook

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Examining the Effects of Raising the Federal Minimum Wage to $15
[…] Demand for Workers and the State of Small Businesses The COVID-19 pandemic has driven many businesses—particularly small businesses—to close permanently […]
21
Americans Strongly Favor Additional Small Business Relief | by Ben Worsley | Masterplans | Jan, 2021
medium.com – January 21
[…] Small Business News When measuring the current state of small businesses, the first indicator many analysts look at is unemployment […]
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Insights – Exchanges at
[…] TOPICS: COVID-19 | MARKETS 15 OCT 2020 Exchanges at Goldman Sachs The State of Small Businesses in the UK Charlotte Keenan, head of the Office of Corporate Engagement’s internationa […] Strongin and Amanda Hindlian of Goldman Sachs’ Global Investment Research Division discuss the state of small businesses in America, and owners from the Goldman Sachs 10,000 Small Businesses program share their bigges […]
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Supply Chain Finance: A Life Preserver for Small Suppliers?
lsq.com – January 13
[…] Bob: It’s good to know that as miserable as this economy is right now and as perilous the state of small businesses these days, that there are some solutions out there that they can avail themselves of […]
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Webinar Registration – Zoom
us02web.zoom.us – January 5
[…] This webinar will offer an overview of the state of small businesses in the Southeast pre-COVID-19, share preliminary findings on the virus’s impact on small businesses […]
1
Creating an “Online Payment” Event via Facebook
analytics.webdab.com – January 5
[…] As per the Global Report on the State of Small Businesses, 35% of the businesses that shut down have moved towards maintaining their presence online […]
1
�� Small Business Demographics in the U.S. – Hourly, Inc.
http://www.hourly.io – January 4
[…] how are those small businesses responsible for moving our economy forward? Let’s take a look at the state of small businesses in the United States—how many there are, what industries they’re in, and how small busines […]
1
Fact check: Post about Illinois’ lockdowns, taxes missing context
http://www.usatoday.com – December 28, 2020
[…] 24 analysis looks at the state of small businesses in Illinois […] “This recent Illinois Policy Institute research provides analysis on the state of small businesses in Illinois,” said Bryce Hill, senior policy analyst at Illinois Policy and the author of the post […]
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7 Clever Pieces of Advice from a Product Growth Expert and Top 30 Apple Podcaster | by Jonah Malin | Better Entrepreneur | Dec, 2020
medium.com – December 19, 2020
[…] Despite nearly 40 minutes of thoughtful commentary on the state of small businesses and the strategies she offers clients to help them grow, this comment stuck […]
2
GoCardless Report Unveils the Best U.S. States to Start a Small Business
globalfintechseries.com – December 7, 2020
GoCardless, a leading fintech for recurring payments, today unveiled a new report on the current state of small businesses in the United States […]
1
Supporting SMEs’ access to COVID support funding via professional advice
http://www.accountancyeurope.eu – December 4, 2020
[…] play an important role in supporting SME survival and have financial expertise about the current state of small businesses […]
2
Insights – Briefly
http://www.goldmansachs.com – December 4, 2020
[…] Learn More 21 OCT 2019 Briefly The State of Small Businesses in the UK Climate change, advancing technologies and shifting workforce dynamics are among the to […]
9
Homepage – UN Capital Development Fund (UNCDF)
http://www.uncdf.org – November 20, 2020
[…] Our effort to fill this information gap resulted in the launch of our LDC SME pulse survey— “The State of Small Businesses in the LDCs: Taking the Pulse of SMEs in the LDC Markets During COVID-19”—a unique surve […]
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How to Nail the Small Business Banking & Lending Market in 2021
thefinancialbrand.com – November 17, 2020
[…] A review of studies on the state of small businesses and small business banking, and interviews by The Financial Brand, indicate that banks will need to […]
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Why Digitally Mature Small Businesses Have an Advantage
blogs.cisco.com – November 13, 2020
[…] How mature is your company? Cisco commissioned IDC to assess the state of small businesses’ digital transformation and the results of the 2020 Small Business Digital Maturity Study ar […]
2
Do You Have a Beauty Business? L’Oreal and Facebook Will Give Free Workshops for Entrepreneurs in Mexico
http://www.entrepreneur.com – November 4, 2020
[…] more originated on digital platforms during July, according to data from the Global Report on the State of Small Businesses prepared by Facebook in collaboration with the OECD and the Bank […]
9
Historic Election Day draws steady stream of voters in Boone County | Elections | columbiamissourian.com
http://www.columbiamissourian.com – November 3, 2020
[…] ” — Marcy Coley, 59, business support specialist “I am most concerned with the state of small businesses and COVID response and schools […]
11
Facebook launches a free online course for SMEs throughout Latin America
http://www.entrepreneur.com – October 27, 2020
[…] According to figures from the most recent Global Report on the State of Small Businesses , carried out by Facebook in collaboration with the OECD and the World Bank, 51% of the Mexica […]
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10,000 Small Businesses Voices
http://www.goldmansachs.com – October 27, 2020
Virtual Capitol Hill Week On June 9th -11th, more than 2,000 small business owners joined the 10,000 Small Businesses Voices Virtual Capitol Hill Week to connect with Members of Congress through 400+ online meetings to make their voices heard on Capitol Hill.  Learn More   Goldman Sachs 10,000 Small Businesses Conversations We connect with US political leaders to discuss the current state of small businesses.
1
SurveyMonkey Powered Online Survey
http://www.surveymonkey.com – October 19, 2020
[…] Cuyahoga County, the City of Cleveland and key service organizations seek to understand the current state of small businesses in this environment […]
10
York Region moving to modified version of Stage 2 starting on Monday, Premier Doug Ford announces | CP24.com
http://www.cp24.com – October 16, 2020
[…] While he is concerned about the state of small businesses in his city, Bevilacqua said they are resilient […]
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How Entrepreneurs Can Use Data Aggregation to Grow Their Business

One of the rising tech sectors today is data aggregation with many millennials coming to the forefront of the industry to bundle information and convey it in a summary form.

Aggregating is all around us

To fully understand what data aggregation is, let’s look at this example: Data-collecting companies, like Facebook, gather intelligence such as likes or page-visits users consume. This information is carefully organized to promote ads or document what users see in their feeds. In business using behavior metrics such as the number of transactions, or average age of the consumer, helps the company focus on bestsellers. 

Related: Opportunity For Startups in Manufacturing, Logistics and Supply Chain

What does this mean to the average entrepreneur? Using these kinds of systems can pinpoint and increase productivity to boost sales and growth

Related: [Funding Alert] Healthtech Start-Up Innovate Raises $70 Million

Dollars for data

Vasiliy Fomin is an excellent example of someone currently cashing in by way of running a data aggregator, bundling information from various sources into a single API, and allowing all types of businesses to power their offerings to consumers. He’s been able to build a thriving business earning millions in revenue by selling aggregated vehicle data, arrest record data, and more to a network of qualified resellers. 

For entrepreneurs, research and development are essential in understanding the market behavior so as to provide the best services to their customers. Data aggregators embrace innovations, new ideas and critical questioning by syncing with the industry’s changing trends in various aspects like leading, hiring, retaining and technology.

Related: 4 Ways Businesses and Consumers Can Take Back Their Data

By: Luis Jorge Rios Entrepreneur Leadership Network Contributor

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More Resources:

How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps

How to Generate Data-Driven Copy for Ecommerce Category Pages with GPT-2

You Need This 2021 Marketing Calendar [Free Templates]

How to Maximize Link Building Impact in 4 Steps Link Building·SEO Link Building: How to Understand Your Niche With These 10 Questions

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