How Founder Coaching Can Lift Humanity up in the VC World

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The global entrepreneurship landscape is buried under the avalanche of news stories about founders securing multi-million-dollar funding to live out their dream of taking the world by storm.

But the heavy snowfall of cash falling from the venture capital sky may be blinding us to the struggles of startup owners along the way, especially those who are undertaking this expedition for the first time.

This is a trap that even the best of investors can fall into. Elite coach Ariane de Bonvoisin has experienced first hand that many venture capitalists and business leaders treat founders as superheroes who can brave anything without having a clue about their personal journeys.

“They’re investing in the company and not investing in the founder,” says Bonvoisin, an executive coach to top CEOs, startup founders, and VCs, who aspires to help clear the vision of investors so that they can better see the importance of coaching.

In her view, it is easy to forget that people are humans. “You give people the label of entrepreneur or founder, but it’s still just a role that people are in. You peel back the role, and that’s where you find the truth,” she told 150sec.

As someone who has sat on both sides of the table—having been an investor and an entrepreneur—she knows well that separating the founder from the business leads to a “dangerous” path that could threaten the survival of the business while sapping the morale of its owner.

Bonvoisin is a swimmer, a ski instructor, a long-distance runner, and a climber who has reached the summit of Mount Kilimanjaro and accompanied a group of students to Antarctica.

What perplexes her is that a professional athlete would never get a sponsor without having a coach because “it implies that they have talent” but a tech startup can attract millions of dollars in investment without any coaching attached to it.

“When you look at the acting world, you see that even multiple Academy Award winners still have acting coaches. They are still given a coach for every role they take without any question. It’s the same in the music industry,” she said.

Normalizing coaching.

Ariane has come across investment firms that refuse to invest in a company unless they have a coach but believes there is a long road ahead for coaching to become mainstream among investors.

However, as a wise man once said, even the longest journeys begin with a single step. And who knows it better than Bonvoisin who is featured in a documentary that follows a motorcycle excursion through the highest passes of the Indian Himalayas.

In the case of founder coaching, she argues the first step is to start shattering the taboo against seeking help.

“The perception is if you need a coach, you’re worried or scared or incompetent or are dealing with something you don’t really want to tell your investors,” Bonvoisin said, adding that she has worked with founders whose investors refused to pay for their coaching.

Asked what needs to be done to reduce this stigma, she said using facts and statistics to demonstrate the true impact of a coach can go a long way toward normalizing coaching “because we’re still in an industry that values results, money, growth, and success.”

For instance, she says, a founder can tell the investor they would have raised $1 million without a coach but managed to raise $5 million with the help of a coach or that they taught they were at the pre-seed stage without a coach but raised a Series A round with a coach.

Another example, according to her, is when the entrepreneur can explain they could not hire a VP of sales but a coach helped them bring someone on board that secured new clients and elevated the company’s position in the market.

Celebrating role models.

The other thing is to ask founders to talk about their personal and work-related struggles without shame or fear of judgment, added Bonvoisin, an author who has given a TED talk and keynoted Oprah Winfrey’s O You conference in 2013.

She thinks celebrating successful people who hire coaches—including famous Silicon Valley entrepreneurs and investors or executives at companies like Google or Facebook—is another link in the chain that can cause cracks in the taboo surrounding coaching.

Bonvoisin also feels the need for increased awareness about different types of coaching that exist.

“When people think of coaching in this industry, they think of it as life coaching or business coaching. To me, coaching is a lot broader than that. For example, investors can give founders a health coach. And there are people who have parenting coaches to help them build a startup with two kids at home that need home schooling.”

Return-on-coaching mindset.

Dedicating even 1 percent of the fund to facilitate founders’ access to coaching is a “brilliant” use of money, added Bonvoisin, who has been invited to Google, Amazon, the World Bank, and Red Bull to teach about navigating change and founder and startup wellness.

“It is a very small contribution that has the ability to massively affect the quality of your investment,” she said, emphasizing that there needs to be a return-on-coaching mindset—not just a return-on-investment mindset.

In her opinion, founders should be given the freedom and trust to choose their own coach without having to report the details of how they are using the coaching money because it would be an intrusion on their privacy.

However, investors can make some coaches available or put them on retainer for when founders are having a panic attack before an important meeting or need immediate help with a decision.

She maintains that coaching is crucial because it is a role entrepreneurs do not get from their family, friends, spouse, co-founders, or investors “from which they are usually hiding things.”

“When humanity gets lifted in both the investor side and the startup side, a very different conversation is possible, which is not just about ROI, KPIs, or fundraising goals. And what I’ve seen with the founders is that when the VC shows they care about the founder, the founder will run 10 more marathons for them.”

There needs to be a return-on-coaching mindset—not just a return-on-investment mindset.

~ Ariane de Bonvoisin

Common misconceptions.

As a Tony Robbins certified trainer who assists in a leadership capacity at his events around the world, Ariane can talk for hours and hours about common misconceptions about coaches and the process of coaching.

Many are under the assumption that coaching is expensive, she said, adding that it is also a false perception that a coach is all about the psychology of people and not the real guts of the business.

“A coach can have a bit more of a 360-degree view of the situation, ask questions that no one else is asking you about your business, and add tremendous value even without having direct experience in the industry in question.”

There are a large number of coaches who have worn many hats as founders and investors and can share their knowledge about different aspects of a business, she added.

Another thing she says some people get wrong is that a coach is “very soft and is like a friend that cheers you on or you cry with when you fall apart.”

But the reality is that coaching can be “direct, brutal, and honest” while offering “a very loving, kind, warm, trusting, and safe place to land” at the same time, added Ariane, who landed on the list of Silicon Alley’s top 100 people to watch a few years ago.

Coaching is not ‘surgery.’

Another prevailing myth, according to Bonvoisin, is that a coach is a temporary resource and is for when things are going badly.

“Some think that coaching is like a surgery and is just for a specific period of time when they are dealing with difficult decisions,” she said.

But coaching is a relationship where “you build something together with someone who is your raving fan”, added Ariane who has had her own coach for 17 years and says almost 80 percent of her clients have been with her for more than a year.

Another misbelief she knows from experience is that a coach should be older than the coachee or “is someone like you”.

Elaborating further, Bonvoisin said, “Some people think only coaches who have the same gender, race, or background can understand, coach, and relate to them and that someone totally different to them probably won’t be able to enter their world.”

This is a total myth as “someone who is different often stretches your identity, offers a new perspective and worldview, helps you see blind spots, and expands your beliefs,” Bonvoisin added.

In her world, coaching is like traveling.

“The more you travel to different places, the more you learn, grow, and expand your awareness and consciousness. If you take a plane to a faraway destination where you don’t speak the language and people look different to you and eat different things, what you learn will be exponential.”

People often look for what they are familiar and comfortable with so they gravitate to individuals who are like them, she said.

“It’s easier for people to fly from New York City to Miami for a ‘change of scenery’ than to Delhi. And yet Delhi will change them far more. The same metaphor applies to going on the adventure of coaching,” commented Ariane, who has lived and worked in different countries.

Coaching can be “direct, brutal, and honest” while offering “a very loving, kind, warm, trusting, and safe place to land” at the same time.

~ Ariane de Bonvoisin

As for gender-related misconceptions, she says some are under the impression that female coaches are too soft and emotional.

“But a female coach can sometimes read a situation much better, whether it’s intuitively or emotionally. I think, depending on different times in your life, you might need one or the other.”

Over the years, Bonvoisin has met people who want “really complicated things” and “strange techniques” to improve their performance.

“As human beings, we have resistance to the simple things. And sometimes the most simple tools in your toolbox are the ones that you’re not using—like drinking enough water or sleeping properly,” she noted, bringing to mind a quote from American author Jim Rohn that says “what’s simple to do is also simple not to do.”

How to choose a coach.

On how to choose the right coach, the CEO of Ariane Media said the best way to find a good one is by word of mouth.

While acknowledging that some coaches have gotten a bad rap, she maintains “it doesn’t mean all the apples in the coaching basket are rotten.”

“Definitely interview more than one. Most coaches offer a free introductory session. Do some due diligence on the coach. Ask them who they have coached, ask for testimonials, or ask to speak to other clients they’ve coached,” she told founders.

Bonvoisin says it is important to understand why they are a coach, what they love about coaching, what training they have had, what aspects of coaching they appreciate, why they think they have been an effective coach, what their gift is, and how they choose their coaching clients.

Entrepreneurs can also ask a coach whether they have any specific industry experience “if that’s important to you”, and how much they want to be involved in “your life aspect versus your business aspect,” she added.

Bonvoisin insists people should choose “a person that you’re going to trust more than anyone in your life without feeling judged by them.” She says it is not a good sign if “you don’t look forward to speaking to your coach or getting an email from them or if the coach is trying to impose a change on you and has too many strong opinions.”

“And then the ultimate thing I always go to at the end with everything is: What does your gut tell you? It really is an intuition thing. You can hear that someone’s been trained at Harvard and coached the founder of Google and has done a TED talk, but if it doesn’t feel right to you, it’s a no.”

‘You can’t fix what you can’t see.’

Reiterating the significance of coaching, Bonvoisin said some people “keep doing what they’ve always done and keep getting poor results because they can’t fix what they can’t see.”

“For example, you may not be able to see the way you’re asking for money. It may appear like you’re getting a lot of money until you work with a coach who’s going to show you not what your verbal communication is, but what your energetic communication is.”

She says a professional coach can help people realize their inner life is determining their outer life and that the way they are viewing the world is what is impacting the world they see.

The elite coach sees entrepreneurs as “master storytellers” who are telling a story to the outside world, to the press, to their clients, to their investors, to their colleagues, and to people they want to hire.

“And yet the most important story is the one you’re telling yourself,” Bonvoisin said, adding that a coach can help founders break free from the shackles of limiting beliefs and tell themselves a more “empowering” story.

Disclosure: This article mentions a client of an Espacio portfolio company.

Source: How Founder Coaching Can Lift Humanity up in the VC World

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References

Grant, Anthony M. (2005). “What is evidence-based executive, workplace, and life coaching?”. In Cavanagh, Michael J.; Grant, Anthony M.; Kemp, Travis (eds.). Evidence-based Coaching, Vol. 1: Theory, Research and Practice from the Behavioural Sciences. Bowen Hills, Queensland: Australian Academic Press. pp. 1–12. ISBN 9781875378579. OCLC 67766842.

The Highest-Paid Female Athletes 2019: Serena And Osaka Dominate

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Naomi Osaka entered the U.S. Open last year largely under the radar as the 19th-ranked player in the world. But that all changed with her run to the finals and her memorable win over Serena Williams. When Osaka backed up the Open title with a second straight Grand Slam win at the Australian Open in January, the next marketing superstar was born.

Osaka’s accomplishments, youth, skill and multicultural appeal make her a marketer’s dream. Born to a Japanese mother and a Haitian-American father, she was the first Japanese player to win a Grand Slam event and the first Asian player to hold the top ranking in singles.

Her off-court earnings jumped from $1.5 million annually to an estimated $16 million for the 12 months ending June 1, after she signed deals with Mastercard, All Nippon Airways, Nissan and Procter & Gamble.

Her endorsement haul will be even greater over the next year after she signed a blockbuster, multimillion-dollar pact with Nike in the spring, just ahead of our earnings cutoff. Osaka, 21, is primed to be one of the faces of the 2020 Summer Olympics in Tokyo.

Including prize money, Osaka’s total earnings over the last 12 months were $24.3 million, by Forbes’ count. That makes her just the fourth female athlete to earn $20 million in a year, joining three fellow tennis aces: Williams, Maria Sharapova and Li Na.

Osaka’s big payday still trails that of Williams, who is the world’s highest-paid female athlete for the fourth year in a row. She earned $29.2 million, including $4.2 million in prize money, after returning to the WTA Tour following the birth of her daughter, Olympia, in September 2017.

Williams continues to expand one of the most robust endorsement portfolios in sports, adding Pampers, Axa Financial and General Mills to her roster. They join more than a dozen other brands, like Nike, Beats, Gatorade and JPMorgan Chase.

The 23-time Grand Slam champ scores highly across all demographics, and among athletes, only Tiger Woods and Tom Brady have higher levels of awareness with U.S. consumers. Williams’ $225 million estimated net worth makes her the only athlete on Forbes’ list of America’s Richest Self-Made Women.

Williams and Osaka both earned more than twice as much as the third-highest-paid female athlete in the world, Angelique Kerber, who pulled in $11.8 million from tennis.

Tennis remains the most surefire way for female athletes to make millions of dollars. Witness the WTA Tour’s announcement last week that the year-end WTA Finals event will pay its winner $4.7 million this year—the largest payout in the history of men’s or women’s tennis. Total prize money on the WTA Tour is $179 million in 2019, and the ten highest-paid female athletes in the world this year are all tennis players (women from golf, soccer and badminton crack the next five).

Female athletes in soccer, basketball and softball earn salaries of pennies on the dollar compared with their male counterparts. The WNBA max salary slot this season is $117,500, compared with $37.4 million in the NBA.

Despite the playing-salary gap in team sports, marketing opportunities have opened up in recent years for female athletes thanks to the growth of social media platforms, says Dan Levy, who heads up the Olympics and female athletes divisions at Wasserman.

“Pro athletes now have a way to connect with their fans that doesn’t rely on network TV to build a fan base and connectivity to the consumers that brands want to reach,” Levy says. “That change alone has helped women become much more powerful in the sports marketing world.”

Wasserman, which represents Alex Morgan, Megan Rapinoe and Katie Ledecky among its 2,000 clients, launched a new service, Athlete Exchange, last month to help match athletes who have robust digital presences with brands chasing a desired audience. Wasserman client Hilary Knight does not get a lot of air time as a member of the U.S. women’s ice hockey team, but her online profile has more social interactions than all but six NHL players in 2019. The engagement is a boost for her endorsement partners like Red Bull, Visa and Bauer Hockey.

Our earnings tally looks at prize money, salaries, bonuses, endorsements and appearance fees between June 1, 2018, and June 1, 2019. There are 15 female athletes who made at least $5 million during that time period; for comparison, roughly 1,300 male athletes will hit that mark this year. The top 15 earned a cumulative $146 million, compared with $130 million last year. It’s an international crew, with athletes from 11 countries represented.

15. Ariya Jutanugarn

Total Earnings: $5.3 million

Prize Money: $3.3 million

Endorsements: $2 million

Jutanugarn won the LPGA Tour’s Race to the CME Globe season-long points competition and the accompanying $1 million bonus. The Thai pro golfer has more than ten endorsement partners, including Titleist, Toyota, KBank and Thai Airways.

13 (tie). Madison Keys

Total Earnings: $5.5 million

Prize Money: $2.5 million

Endorsements: $3 million

Keys reached a pair of Grand Slam finals in 2018 (French Open and U.S. Open) and won her first clay-court event of her career at the Charlestown Open this year. Nike is her biggest endorsement, and she also counts Evian, Wilson and Ultimate Software as partners.

13 (tie). P.V. Sindhu

Total Earnings: $5.5 million

Prize Money: $500,000

Endorsements: $5 million

Sindhu remains India’s most marketable female athlete. The badminton star has endorsements with Bridgestone, JBL, Gatorade, Panasonic and more. She became the first Indian to win the season-ending BWF World Tour finals in 2018.

12. Alex Morgan

Total Earnings: $5.8 million

Salary: $250,000

Endorsements: $5.5 million

The biggest star of the U.S. Women’s National Team says she’ll be back in uniform for the 2023 World Cup and is bringing personal sponsors like Nike, Coca-Cola, Beats, AT&T, Continental Tires and Volkswagen along for the ride. The USWNT co-captain is planning to launch a media company focused on women in sport.

10 (tie). Garbiñe Muguruza

Total Earnings: $5.9 million

Prize Money: $2.4 million

Endorsements: $3.5 million

Earnings fell for the two-time major winner as her ranking recently dropped to No. 28, from second in the world at the end of 2017. She still maintains a deep endorsement roster with Adidas, Evian, Beats, Rolex and Babolat.

10 (tie). Venus Williams

Total Earnings: $5.9 million

Prize Money: $900,000

Endorsements: $5 million

The 39-year-old Williams invested in wellness brand Astura and was appointed chief brand officer of the company in May. A 23-time Grand Slam champion, including doubles, she launched her own YouTube channel last month focused on “fitness, tennis, wellness, design and more.” Williams can bank six figures a pop on the speaking circuit.

9. Elina Svitolina

Total Earnings: $6.1 million

Prize Money: $4.6 million

Endorsements: $1.5 million

Svitolina scored the biggest win of her career when she captured the WTA Finals title in Singapore to end the 2018 season. The Ukrainian-born pro pocketed $2.4 million for the win and finished the year with a No. 4 world ranking, triggering bonuses from sponsors Nike and Wilson.

8. Karolina Pliskova

Total Earnings: $6.3 million

Prize Money: $4.6 million

Endorsements: $1.7 million

The Czech-born Pliskova has won four events over the past 12 months but has not reached a Slam final since losing the 2016 U.S. Open. Pliskova bumped her off-court earnings with a new contract with FILA that kicked in this year.

7. Maria Sharapova

Total Earnings: $7 million

Prize Money: $1 million

Endorsements: $6 million

Injuries limited Sharapova to only 18 matches over the past year, but she maintains a lucrative endorsement with Nike, in addition to her Porsche, Head, Evian and Tag Heuer partnerships. Sharapova invested in the UFC and skincare brand Supergoop, yet her main off-court focus is building her candy brand Sugarpova.

6. Caroline Wozniacki

Total Earnings: $7.5 million

Prize Money: $3.5 million

Endorsements: $4 million

Wozniacki won a trio of events in 2018 and ranked among the top three players during the entire year. She married former NBA player David Lee in June. The wedding brought together stars from their respective sports, with Serena Williams a bridesmaid and other attendees including Angelique Kerber, Pau Gasol and Harrison Barnes.

5. Sloane Stephens

Total Earnings: $9.6 million

Prize Money: $4.1 million

Endorsements: $5.5 million

Stephens reached the finals of four events last year and finished the year ranked No. 6 overall. Her Nike pact, which began last year, is one of the biggest in the sport. She showcased a tennis shoe based on the “Aqua” colorway of Nike’s retro Air Jordan VIII this summer.

4. Simona Halep

Total Earnings: $10.2 million

Prize Money: $6.2 million

Endorsements: $4 million

Halep led the sport in prize money in 2018 and ranks fifth on the all-time list with $33 million. She won Grand Slam titles each of the past two years, triggering lucrative bonuses. The Romanian pro counts Nike, Wilson, Mercedes-Benz and Hublot among her sponsors.

3. Angelique Kerber

Total Earnings: $11.8 million

Prize Money: $5.3 million

Endorsements: $6.5 million

Kerber won Wimbledon in 2018 and finished the year ranked second in the world, triggering bonuses from her partners. She renewed deals with Adidas, SAP, Generali and NetJets and recently inked a new pact with Procter & Gamble’s Head & Shoulders brand. Other endorsements include Yonex, Porsche, Rolex and Lavazza.

2. Naomi Osaka

Total Earnings: $24.3 million

Prize Money: $8.3 million

Endorsements: $16 million

Nike shocked the tennis world when it announced in April it had secured Osaka to an endorsement deal. Most observers thought she would return to Adidas, which had Osaka under contract until her deal expired at the end of 2018.

1. Serena Williams

Total Earnings: $29.2 million

Prize Money: $4.2 million

Endorsements: $25 million

Williams, 37, wants to play through at least next year but is already planning her next act with a clothing line, S by Serena, and aims to launch jewelry and beauty products lines by the end of 2020. She has also built a venture portfolio worth more than $10 million.

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I am a senior editor at Forbes and focus mainly on the business of sports and our annual franchise valuations. I also spend a lot of my time digging into what athletes earn on and off the field of play. I’ve profiled a bunch of athletes that go by one name: LeBron, Shaq, Danica and others. I also head up our biennial B-School rankings and our annual features on the Best Places for Business (metros, states and countries). I joined Forbes in 1998 after working 3 years at Financial World magazine.

Source: https://www.forbes.com

Lessons From Phil Jackson The Former American Professional Basketball Player & Coach

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When Steve Kerr joined the Chicago Bulls as a guard in 1993, he began a relationship with Phil Jackson that’s been one of the most important in his life — coach, teacher, mentor, and, now for many years, good friend. The Bulls under Jackson would win three consecutive NBA championships before Kerr left in 1998. Jackson would go on to coach the Los Angeles Lakers, which he led to five championships in the 2000s, making him the winningest coach in the history of the league…….

Read more: https://story.californiasunday.com/steve-kerr-phil-jackson

 

 

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