The 10 Most Customer Focused Companies In Asia -Blake Morgan

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All over the world customers are king. But it’s especially true in Asia. Customers in Asia are unlike any others in the world. They tend to be more connected to their mobile devices and are eager to spend and connect with brands. Many of the most successful companies are those that are completely focused on their customers. Here are 10 of the most customer-focused companies in Asia. Customers are front and center at Singapore-based DBS Bank. The company has a Customer Experience Council, chaired by the CEO, which proactively anticipates and addresses customer needs……………

 

 

 

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5 Powerful Examples Of Social Media Customer Care – Alina Gorbatch

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Social media customer care doesn’t sound like something worth an entire article. After all, social media has been with us for a while. We know that customer care is important, we have business pages on multiple platforms, we reply to messages and direct tweets, solve tickets, and gradually forget how to use a phone. What else is there to do? Unfortunately, it turns out that most of us don’t do even that. Social media customer care suffers from a sheer lack of attention. Research shows that brands reply to only 11% of customers…….

Read more: https://www.jeffbullas.com/social-media-customer-care/

 

 

 

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Why Customer Service Is Important To The Success Of Your Business – Salesforce

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Great customer support drives an amazing customer experience, especially when your support team moves beyond just reacting to problems and toward anticipating customers’ problems. When support agents are empowered to go above-and-beyond with customers, or have a help desk solution that makes it easy for them to upsell or cross-sell relevant services, they can create winning experiences that help you stand out from the competition……

Read more: https://www.salesforce.com/products/service-cloud/what-is-customer-service/?d=7010M000000uOnuQAE&ban=US_Pocket&dclid=CLD6rPvTnN4CFQFODAodGZsAwg

 

 

 

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Captipic Enhancement – The First Power of Persuasion Personalisation That Brings Real Customers To your Business

You are now able to send personalized images to ANY of your leads, subscribers and customers, either on your website or via email. But, if you’re already impressed with Capticpic, get ready to be WOWED. Let’s face it, as most of us are staring at our various screens for several hours a day, we’ve got used to seeing most standard fonts. We’re even become savvy to the more stylized fonts that mimic handwriting. Imagine the look on your leads, subscribers or customers’ faces when you send them to a link on your website, or you send them an email, and they see a handwritten message, just for them……

Read more: http://sales.captipic.com/oto-1-v1/

Captipic Enhancement – The First Power of Persuasion Personalisation That Brings Real Customers To your Business

Imagine the look on your leads, subscribers or customers’ faces when you send them to a link on your website, or you send them an email, and they see a handwritten message, just for them. This really is on another level. What the Capticpic team are allowing you to do is, not only hand you THE way to grab attention, build engagement and rapport in 2018, they’re future-proofing your marketing campaigns! NO ONE else is doing this online. What you are witnessing here is the future of personalisation. This is what marketers will be doing in 5 years’ time.

The Unity Suite -Our “TUS is” the ultimate way to grow your reach when it comes to the names being captured for the future of your personalisation! Imagine being to tap in as a collective as Captipic harvests ALL users names and allows every Unity member to use it on auto pilot. send personalized images to ANY of your leads, subscribers and customers, either on your website or via email…….

Read more: http://sales.captipic.com/oto-1-v1/

Empathy Mapping Projects For Your Clients – IOCEA

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What is an Empathy Map?


Empathetic thinking might not be something you’d jump to address when outlining a basic plan of action for a client.  However, it is slowly creeping into business concept planning and product strategy in the form of an empathy map.

To put it simply, an empathy map is a tool that, if used correctly, allows you to understand your target audience.  Through filling in an empathy map you can understand and cater to the clients wants, needs, goals and feelings.

Through collaboration in-house with the use of many sticky notes, you need to address the questions below and fill out the map accordingly:

What is the customer thinking and feeling?

  • What is the customer concerned about?
  • Is the customer satisfied?
  • What are the customer’s priorities?
  • What causes an emotional reaction for the customer?

What is the customer seeing?

  • What does your customer’s environment look like?
  • How does the customer interact with their environment?

What is the customer hearing?

  • What or who influences the customer? And are they easy to influence?
  • Where does the customer get their information and ideas from?

What is the customer saying and doing?

  • How does the customer portray themselves in front of others?
  • What information does the customer withhold or leave out when sharing with others?
  • What is the gap between what they say and how they act?

What are the customer’s pains?

  • What obstacles does the customer need to overcome?
  • What frustrations are on the horizon for the customer?
  • Why hasn’t the customer been able to reach their goals?

What does the customer gain?

  • What methods does the customer use to achieve success?
  • What are the short and long-term goals of the customer?

It has been proven that business’ who use empathy maps to understand their clients rather than just jumping into a project, have a better and more successful long-term outcome.

Take a look at the advantages vs the risks of not using an empathy map:

Although an empathy map can’t guarantee you great success it’s a great material to use to get to know your client and the target audience before starting a project completely blind.

 

 

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Digital Storytelling Lesson Ideas with Book Creator | Digital Storytelling Tools, Apps and Ideas

Book Creator is a powerful tool for digital storytelling lesson integration. Here are lots of classroom ideas to turn your students into creators.

Source: Digital Storytelling Lesson Ideas with Book Creator | Digital Storytelling Tools, Apps and Ideas

 

 

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VidAgency Ally – Discover How To Find The Best Business Video Marketing For Outsourcing & Turn It Into long-Term Clients

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VidAgency Ally is a powerful cloud-based software to find, close, and manage clients combined with the best, proven training on starting and growing a successful freelance or agency businesses from scratch.

In this step-by-step training you’ll get proven strategies to land high-paying clients from 100% scratch and scale to a 6 figure agency if you want.

You’re getting proven blueprints to bypass gatekeepers, close businesses offline and online, prospect cold clients, structure offers for most money with least amount of work, and run a real video agency in 20+ HD video modules.

Here’s just some of the groundbreaking training waiting for you inside:

  • How to bypass “gatekeepers” like receptionists quickly and speak to the decision makers in any local business
  • The secret to winning high-paying clients from freelancer sites like Upwork, Fiverr, Freelancer and more
  • How to grow your weekly income by landing clients on Craigslist, Google Local, Facebook Groups, Twitter, Facebook PPC, and LinkedIn
  • A top-secret positioning strategy that helps you command top-dollar with minimal clients or proof… and be able to take entire weeks off without struggling to pay the bills
  • How to make sure the emails you send to business owners have them scrambling to hire you
  • How to level up your agency by using a simple funnel to win more trust, silence the competition and triple your income in days
  • The RIGHT way to set up an agency site and portfolio that sells your services on total autopilot (without breaking the bank or wasting days working on it)
  • How to effortlessly and confidently close clients on calls and handle the “how much does it cost?” question effectively — even if you hate selling
  • The absolutely BEST types of clients and niches who you should be selling video services to right now (this is pure gold)
  • How to attract local clients without the usual resistance
  • How to ensure that clients tell everyone they know about your services, and have fresh, hungry leads knocking on your door desperate to hire you
  • The powerful yet simple “carpet bombing” Facebook ad strategy that pulls in tons of leads whenever you need more money (You don’t need to buy advertising to land clients, but this strategy is awesome for rapidly ramping up your business when you’re ready to take it to the next level)
  • How to fully outsource and hire out your jobs creating a business that runs itself hands-free.

VidAgency Ally Features

Prospect Clients through Google, Facebook, and Yellow Pages
Find the best local business leads in any location from Google, Facebook, or Yellow pages in seconds. See important data like address, email, website, star ratings, and far more.

Detailed Lead Opportunity Finder
In one click, see where your leads need marketing help the most. View data like if the lead is using video marketing, if they have SSL integrated, using WordPress, mobile friendly. Plus, view how much traffic their site is getting, any social networks they’re set-up on, website load speed, and way more.

Instant Site Health Audit Reports
Just paste in your lead’s URL and quickly generate a great looking“site-audit” report you can charge for or give away for free to your potential client. It includes any issues their site has, overall SEO health, and how competitors are beating them.

CRM Dashboard Manage Opportunities and Projects
Add any lead to your CRM tab to and manage them from lead to longterm client. Keep track of solid opportunities you find, products you’re working on, and clients they relate to all in one easy-to-use place.

Built-in Client Calendar
If you’re serious about running a full-time profitable agency business you need to keep detailed track of when projects are due, meetings with new leads, and more which can all be done with the built-in calendar system.

Built-in Mobile Optimization Analysis
Quickly see if a prospect’s site is mobile friendly, how fast it loads, and even what it looks like on mobile right within VidAgency Ally.

1-Click Email Contacts with Custom Templates
VidAgency Ally will find the email addresses of local client leads and allow you to email them from right inside the app with your own custom-made templates.

getinstant

 

7 Obvious Things Marketers Forget About When Creating an Email Message – Paul Shuteyev

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According to the latest estimates 205 billion emails are sent daily. Most of them are either business-related, some type of promotions or advertising. The number might seem surprising to some but if you think about, we use email messages so much – as invitations to events or webinars, as reminders, triggered campaigns, promotional campaigns or drip campaigns, that it makes sense. But all this email writing made us blind to some obvious things and lose our focus.

Your email messages can be improved to the point where they’ll help you convert within minutes. But this article is not about marketing “rocket-science” or some crazy hacks. The goal is to remind you that it’s the simple changes that produce the most results.

Which is why we have compiled these 5 tips that will allow you to improve your current email messages, or create new ones that will convert better than you ever thought. Do you use these rules for your emails? Read on and see.

Tip 1: Use conversational style

Are you tired of long introductions, enterprise-level style and terminology-packed emails you receive on a daily basis? That’s how most people feel when they receive emails written in the wrong style.

People love and respond to things that are simple and clear, so that should be your priority when creating your email copy. When we receive an email that sounds way too impersonal and corporate, we assume it’s automated or a bulk campaign, which doesn’t help the conversions. Your email shouldn’t just be friendly, it should seem personal – make it look like it’s been created just for this one person, as if in a private conversation.

Corporate style (the complex one) is only appropriate if you’re sending a message to a government institution or a massive enterprise-level company, but that is very rare even for those who deal with emails every day. In all other cases don’t be afraid to speak your mind.

Nothing converts better than a friendly email, as long as you keep it polite. Don’t be afraid to write “Hi!”, “Hey!”, or “How’s your day?” – we are all human!

Tip 2: Keep your emails short

This issue is closely related to the style of your email, as many marketers and salespeople still believe that they must put as much information in one email as possible. Do you read long emails? No, and no one does. When people see a long email, they usually can only get through the first few lines.

Studies show that an average person spends only a couple of seconds evaluating an email. Not enough to even get through your long introduction.

Keep your emails as short as possible. This will make your email look more personalized, as messages written individually are usually short. If you need to introduce yourself do it with one sentence. Then write one or two lines focused entirely on the email’s main topic and proceed to the main goal – a question or a CTA.

Even sales and promo messages can be short. If you want a recipient to reply – just ask them a simple short question. If you want them to open your link – briefly describe what they’ll get by doing that. The shorter your email is, the more information is digested by the recipient.

Tip 3: Make your CTA clear

Emails written by marketers and salespeople all have a goal. However, we often see promotional email messages cluttered with questions, buttons, links and more. That can backfire.

Your CTA should be concise and to the point. If your goal is to start a conversation, the best CTA is a question that pushes a recipient to reply to your message. If you want a recipient to download something, to fill in a form, or perform any similar action, just describe the advantages of them doing so and provide them with a link.

CTA is an essential part of a marketing email, so remember to add one in the first place. Adding extra information distracts the recipient from the main point of an email.

Tip 4: Consider the technology behind the email

Email messaging has sophisticated and complex systems behind it – IMAP and SMTP servers, filtering mechanisms, wording analysis, anti-spam filters and much more. These are essential in designing your email:

  • Avoid spam-words, such as – 100%, access, act now, as seen on, all natural, compare rates, double your, extra income, free access, free sample, giving away, great offer, etc.
  • Don’t include too many links. This includes links to your CTA, your website, your profiles or social media pages. 1 or 2 links is enough.
  • Allow people to unsubscribe, either through an unsubscribe-me link if you are sending a bulk or cold campaign, or just a line “Please let me know if you are not interested, so I don’t bother you anymore”. Make it easy for the recipient to unsubscribe, this will lead to improved reported-as-spam rates.
  • Avoid using scripts or code in your emails don’t overcomplicate it. When filters detect scripts or code in your email they assume it’s automated or promotional. Use graphics and HTML templates only when delivering messages to existing subscribers or clients.

Tip 5: Use Re: subject lines

If you are reaching out to a recipient with a second or third email message within the same conversation, or because the first email went unanswered, use the same subject line.

Subject lines that automatically start with “Re:” have higher open rates, because the recipient sees the new message as a reply to an existing conversation. Don’t try to fake it, only organic “Re:” generated automatically will work. Most drip campaign tools do this automatically by using the subject line from the first email sent.

Extra Tip: Examples

We would like to show you few examples of short, friendly email messages with clear CTAs. Email messages like these produce better open, click-through and conversion rates, and we recommend you try them for yourself.

Example 1

Subject line:

NAME, here’s a quick question.

Body:

Hi NAME,

Hope all is well! I’m John from Johnson’s Bureau.

Do you still manage a marketing team at COMPANY NAME? I would love to hear your thoughts on our new tool for marketers.

Best regards, and looking forward to your reply,

John

Example 2

Subject line:

NAME, see your invitation to a free webinar for gym owners and trainers

Body:

Hey NAME,

Hope you are doing great!

I’m John from John’s Gym, and we have a webinar for gym owners, gym managers and fitness trainers this Thursday, July 5. We will discuss and show ways to attract more clients to gyms through offline channels.

We know you’ll find it helpful. Here is your invitation to a free webinar – LINK. Talk to you soon!

Cheers,

John

Not all email marketing tools are complex

You probably know that there are tons of email marketing tools on the market including such giants as Mailchimp, Aweber, GetResponse, ActiveCampaign. All of them may look complex because of the abundance of settings, automation mechanisms, campaign types and more.

The reality is marketing tools can be powerful yet simple. So is Snov.io – it is an all-in-one email marketing platform that allows you to generate leads (from social networks or from any other website), verify them instantly (thus making you sure you are sending your email messages to valid and existing recipients only) and create effective drip campaigns to get maximum conversions. You get the full email marketing circle without leaving a single dashboard.

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Resumes Don’t Tell the Whole Story: How a Job Application Fills in the Gaps for Smarter Hiring – Small Business Trends

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According to a recent HRdirect Small Business Hiring Practices Survey, only 21% of small businesses require applicants to complete forms to get hired. Not having this essential part of your screening and hiring processes can be a tremendous shortcoming that hinders your success. Here’s why: Slick resumes may immediately grab your attention, but these may not present the entire picture about your applicants.

To get around this — and obtain the information you want from a wide range of candidates — you need a legally sound job application. A thorough process captures the right information so you then can make smarter decisions and strengthen your overall hiring processes.

The Aim of Candidates Is to “Sell”

A resume acts as a promotional tool for the applicant. It’s his or her opportunity to impress, to sell you on his or her qualifications.

And like most promotional tools, resumes vary tremendously — and only contain what the applicant is willing to share. They may omit all kinds of information you would like to have; however, having the right tools for recruitment, you can get the answers to make better selections.

Net More of What You’re After

Using a standardized process for job applications can help give you a complete picture by asking specific questions in a uniform and compliant manner. These questions may include:

  • Full legal name
  • Email address (instead of residential address)
  • Phone number(s)
  • Preferred name
  • Employment history
  • Education (degrees and certifications)
  • Military service (relevant skills, dates of service)
  • Skills and qualifications
  • References
  • Reasons for leaving previous jobs

If it’s beneficial, you can go beyond these essentials to include a few more probing questions. For example:

  • Why are there breaks in an applicant’s employment? Ask the candidate to explain why.
  • Interested in how they interact with others? Have him or her describe to describe a relationship with a past supervisor or describe his or way in handling a conflict.
  • What is the applicant’s availability? Ask the number of hours they can work weekly or preferred shifts.

One of the bigger advantages of having a formal application is that it provides a level playing field and immediate point of comparison. Rather than slogging through all types of resumes, you quickly can compare and categorize standardized applications for a faster, more efficient screening process.

Another important advantage: A formalized, standardized process for your applicants should contain compliant language and legal disclosures that protect you from the potential for risks, that clearly state you uphold legal notices at the federal and state levels.

Connect with More Candidates with State-Specific Job Applications

Having job applications brings critical benefits to your small business. You easily, quickly and confidently can net relevant information related to employment experience and education while protecting or safeguarding your business from compliance risks.

The Job Application Smart App from HRdirect is the perfect tool for connecting with more job candidates. Email applicants with a link to your application, place it on your website, include it in your online ad or print paper copies for walk-in applicants. In addition to these convenient options, your application always will cover the latest state regulations to keep you current and on firm legal footing.

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