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4 Key Elements of a Successful Landing Page for Health Consultants – Laura Peill

Amidst the vast array of webpages, online Shopify sites, Instagram profiles and pop ups, sits the humble landing page.  Used for executing a call to action upon readers and known for being very good at its job when done well, it is a unique beast to tackle no matter what your site. Add in the … Continue reading 4 Key Elements of a Successful Landing Page for Health Consultants – Laura Peill

Content is King and It Reigns Supreme – Logan Godfrey

Content, along with content marketing, is important. It’s important because it sets you apart from your competitors. Not just any kind of content, but content that’s better than all the rest. Content that makes you think. Content that makes you sweat. Content that makes you bleed. Okay… That might be going too far, but you … Continue reading Content is King and It Reigns Supreme – Logan Godfrey

Transform Your Content Marketing Program with a Message Architecture – Katie Del Angel

It’s necessary for content marketing teams to constantly evaluate where they’re at. From measuring performance KPIs to the strategic trajectory, it’s important to ensure that your programs are aligned and on-track for success. One important aspect that may not be on your radar to assess? Your message architecture. A message architecture is a prioritized set of … Continue reading Transform Your Content Marketing Program with a Message Architecture – Katie Del Angel

Tips To How to Master Your Content Curation Strategy – Brendan Schneider

Do you always find yourself not having enough time to create content for your blog? Or maybe you are short on writers who can publish articles regularly. Then, it’s time to consider content curation as part of your marketing strategy! Content curation is the process of discovering and selecting content that is relevant to a … Continue reading Tips To How to Master Your Content Curation Strategy – Brendan Schneider

How a Few Pages Can Make or Break Your Website – Jeff Baker

A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry? Unlike art, … Continue reading How a Few Pages Can Make or Break Your Website – Jeff Baker

How to Use Keyword Gap Analysis to Land High-Quality Guest Posts – Dustin Christensen

The days of guest blogging strictly for SEO purposes may be over – Google long ago called out the tactic  – but it is still a great way to build rapport with your industry. Guest posting is also an ideal way to provide value to your audience without having a large platform yourself, which is often the … Continue reading How to Use Keyword Gap Analysis to Land High-Quality Guest Posts – Dustin Christensen

7 Forms of Content Marketing That Can Help You Generate More Sales Leads – Chirag Kulkarni

According to a study by Media Dynamics, Inc., customers are shown more than 5,000 ads and brand messages per day, so it’s no surprise that content marketing is becoming one of the most successful strategies for reaching the consumer. People are tired of having traditional outbound ads forced on them, so when a brand steps in … Continue reading 7 Forms of Content Marketing That Can Help You Generate More Sales Leads – Chirag Kulkarni

How to Introduce Content Marketing to Other Business Functions – Gaby Tama

In this infographic series, we share the top five trends that will shape content marketing in 2018, as well as key tactics for implementing them into your program to drive the results that matter most to your company. Here’s how to introduce content marketing to other business functions. Content is key to any company’s success. … Continue reading How to Introduce Content Marketing to Other Business Functions – Gaby Tama

Visual Content Marketing: Why It Matters and How It Differs from Content Writing – Aby Nicole League

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual content. No wonder Facebook and YouTube are the most popular social networks worldwide. Instagram, Tumblr, and Pinterest are also catching up. Visual elements like images and videos … Continue reading Visual Content Marketing: Why It Matters and How It Differs from Content Writing – Aby Nicole League

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