Advertisements

Tips To How to Master Your Content Curation Strategy – Brendan Schneider

1.jpg

Do you always find yourself not having enough time to create content for your blog? Or maybe you are short on writers who can publish articles regularly.

Then, it’s time to consider content curation as part of your marketing strategy!

Content curation is the process of discovering and selecting content that is relevant to a particular subject or area of interest for your target audience. Curata defined content curation as:

  • Performed by a person, not simply a computer algorithm.
  • Being discerning, discriminative, and selective.
  • Added value. You offer perspective, insight, guidance.
  • Not a one-time event or activity.
  • Informed by a laser focus on your audience.

If you’re interested in implementing content curation, find out how these experts are doing it successfully.

Create a Curated Newsletter

I position my Weekend Update Newsletter as my reader’s “weekly professional development required reading.” The newsletter is simply a curated email of written content, audio content, and questions from my private Facebook Group that I determine are the most important for my readers to consume.

I’ve been creating my newsletter for years, and the three most important lessons I’ve learned are:

  1. While this might go without saying, you absolutely need to understand who your reader is and what their challenges are.
  2. You need to be a consumer of content yourself. You need to read, listen, and watch as much content as you can from the industry you are trying to curate.
  3. You need to have your content organized, and I use and recommend the RSS reader Feedly. Good luck and happy curating!

Set Your Goals

It’s very important to establish from the start what exactly you want to achieve with content curation:

  • more influence in your niche,
  • promoting your business,
  • generating more followers and engagement, etc.

This will help you decide what channels to use, what types of content to share, and what content formats to use in order to ultimately achieve your goals.

Another important part: don’t just share links and be done with it. Give your input, make a comment on what you’ve read or seen, explain why people should check out that piece of content, be funny – that makes the difference between simply sharing content and curating content.

While content curation is good for SEO and the marketing of your business, you’ll get more long-term results if you remember that your audience is not there to help you. Everything you write, curate and promote must be of the greatest value of the readers or viewers. Make it all about them and they will reward you with attention and interest.

If everyone who reads our articles and like it , that would be favorable if you send us your donations…THANK YOU

Advertisements

How a Few Pages Can Make or Break Your Website – Jeff Baker

1.jpg

A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry?

Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business.

Most of your content won’t do anything

In order to have this conversation, we really need to deal with this fact.

Most content created lives deep on page 7 of Google, ranking for an obscure keyword completely unrelated to your brand. A lack of scientific (objective math) process is to blame. But more on that later.

Case in point: Brafton used to employ a volume play with regard to content strategy. Volume = keyword rankings. It was spray-and-pray, and it worked.

Looking back on current performance for old articles, we find that the top 100 pages of our site (1.2% of all indexed pages) drive 68% of all organic traffic.

Further, 94.5% of all indexed pages drive five clicks or less from search every three months.

So what gives?

Here’s what has changed: easy content is a thing of the past. Writing content and “using keywords” is a plan destined for a lonely death on page 7 of the search results. The process for creating content needs to be rigorous and heavily supported by data. It needs to start with keyword research.

1. Keyword research:

Select content topics from keywords that are regularly being searched. Search volume implies interest, which guarantees what you are writing about is of interest to your target audience. The keywords you choose also need to be reasonable. Using organic difficulty metrics from Moz or SEMrush will help you determine if you stand a realistic chance of ranking somewhere meaningful.

2. SEO content writing:

Your goal is to get the page you’re writing to rank for the keyword you’re targeting. The days of using a keyword in blog posts and linking to a product landing page are over. One page, one keyword. Therefore, if you want your page to rank for the chosen keyword, that page must be the very best piece of content on the web for that keyword. It needs to be in-depth, covering a wide swath of related topics.

How to project results

Build out your initial list of keyword targets. Filter the list down to the keywords with the optimal combination of search volume, organic difficulty, SERP crowding, and searcher intent. You can use this template as a guide — just make a copy and you’re set.

Get the keyword target template

Once you’ve narrowed down your list to top contenders, tally up the total search volume potential — this is the total number of searches that are made on a monthly basis for all your keyword targets. You will not capture this total number of searches. A good rule of thumb is that if you rank, on average, at the bottom of page 1 and top of page 2 for all keywords, your estimated CTR will be a maximum of 2%. The mid-bottom of page 1 will be around 4%. The top-to-middle of page 1 will be 6%.

In the instance above, if we were to rank poorly, with a 2% CTR for 20 pages, we would drive an additional 42–89 targeted, commercial-intent visitors per month.

The website in question drives an average of 343 organic visitors per month, via a random assortment of keywords from 7,850 indexed pages in Google. At the very worst, 20 pages, or .3% of all pages, would drive 10.9% of all traffic. At best (if the client followed the steps above to a T), the .3% additional pages would drive 43.7% of all traffic!

Whoa.

That’s .3% of a site’s indexed pages driving an additional 77.6% of traffic every. single. month.

How a few pages can make a difference

Up until now, everything we’ve discussed has been hypothetical keyword potential. Fortunately, we have tested this method with 37 core landing pages on our site (.5% of all indexed pages). The result of deploying the method above was 24 of our targeted keywords ranking on page 1, driving an estimated 716 high-intent visitors per month.

That amounts to .5% of all pages driving 7.7% of all traffic. At an average CPC of $12.05 per keyword, the total cost of paying for these keywords would be $8,628 per month.

Our 37 pages (.5% of all pages), which were a one-time investment, drive 7.7% of all traffic at an estimated value of $103,533 yearly. Can a few pages make or break your website? You bet your butt.

If everyone who read the articles and like it, that would be favorable to have your donations – Thank you.

 

 

How to Use Keyword Gap Analysis to Land High-Quality Guest Posts – Dustin Christensen

1.jpg

The days of guest blogging strictly for SEO purposes may be over – Google long ago called out the tactic  – but it is still a great way to build rapport with your industry. Guest posting is also an ideal way to provide value to your audience without having a large platform yourself, which is often the case with new brands or websites.

One of the most challenging parts of this process is finding the right topic to pitch to your target sites. This can be particularly difficult when approaching large sites that have hundreds or thousands of published articles spanning many years. The chance that your topic has already been covered may be high.

Recently, I discovered an easy way to find potential topics for your guest posts that can nearly guarantee you will pitch something they haven’t covered before. It takes some research, but can dramatically improve your success rate when it comes to editors accepting your ideas.

Here is how it works:

1. Find a website you’d like to write for and identify their main organic competition.

2. Use the SEMrush Keyword Gap Tool to find keywords that the competition ranks for, but your target site does not.

With this data, you will have plenty of topics that your target site hasn’t sufficiently covered, and with the right approach, you can craft a pitch that is tailored to that site’s focus and audience. This doesn’t mean you will automatically get your idea published, but it will help you avoid pitching topics they have already discussed.

In your pitch, you can also allude to the fact that their closest competitors have covered the topic, which may help your case.

I recently used this strategy to write a contributor post for Foundr.com; a site focused on early-stage entrepreneurship. Here is a look at the process I used, and how you can apply this to your guest blogging campaigns.

Find Your Target Website

Many websites still accept guest posts or editorial submissions, so building your potential prospect list should be straightforward. I began by looking for entrepreneurship, business, and marketing sites that seemed accessible, and made a list of 5 – 10 websites I wanted to pitch.

From there, I started with Foundr.com because the site met my criteria and includes a contributor page with information on how to submit content ideas. When a site offers this info, it is much easier to adapt your pitch to exactly what they are looking for.

foundr contributor form

Aside from being a fan of Foundr’s podcast, I also spent some time browsing their recent and most popular blog articles to get an idea of the site’s tone, voice, and style. Once I was comfortable knowing I could pitch a topic that would be valuable to their audience, I began researching the site’s organic competition.

Identify the Organic Competition

The SEMrush Organic Competitors report identified more than 7,500 domains that had keywords in common with Foundr.com, including large sites like Forbes.com, Entrepreneur.com, and Medium.com.

foundr organic competition

When choosing domains to run through the Keyword Gap Analysis, however, I like to use sites that aren’t too large – otherwise, you will get a lot of keywords and topics that aren’t necessarily related to your target site.

If I were to run YouTube and Foundr through the analysis, for example, I would get thousands of keywords YouTube ranks for that are unrelated to Foundr.

It helps to identify sites of the same relative size and scope of your target site, and this will make the next step easier when choosing keywords and potential content topics. In my research, I found one site that seemed to have a large amount of data to work with, but was focused enough to provide targeted results, and that was Harvard Business Review.

foundr competition

Harvard Business Review covers everything from entrepreneurship to leadership, management, and marketing. The site seemed a good fit because Foundr takes a decidedly young approach to entrepreneurship, where HBR is a decades-old non-profit whose goal is “to improve the practice of management in a changing world.” They may cover similar topics, but their philosophies are different, and I believed I could use this to my advantage when crafting article ideas.

The next step was to find keywords and topics that HBR ranked for that Foundr did not.

Use Keyword Gap Analysis to Find Relevant Keywords

Using the Keyword Gap tool, I entered HBR.org as the first domain and Foundr.com as the second. In between, I chose the “Unique to the first domain’s keywords” option. This gave me more than one million keywords.

foundr gap analysis tool

To clean things up, I narrowed down the results by volume (keywords between 80 and 500 searches) and keyword difficulty (less than 85). This gave me a more manageable starting point of about 150,000 keywords.

how to build resilience at work keyword

Next, I began going through the keywords to see if there was anything I could use as the seed of an article for Foundr. Here is where critical thinking comes into play, and although it is not always fun to work through hundreds of keywords, the time you put into this stage can make or break your pitches down the road.

Many keywords were related to careers and management, including:

  • How to tell someone they are being laid off
  • Office politics hbr
  • How to write short cover letter

Some of these may be good long-tail topics, but Foundr is about early-career entrepreneurs and founders – not traditional career advice. After some research, one of the top keywords stood out:

  • how to build resilience at work

That was something that applied to entrepreneurship because of the immense obstacles and challenges facing those looking to build businesses. Resilience isn’t just helpful for founders – it is practically a requirement.

After doing further research on Foundr’s content, including a Google “site:” search, I found no other article that seemed to hit on the same topic. I had a winner.

Tailor Your Keyword with an Appealing Angle

Once you have your keywords in mind, it is not enough to simply pitch that search query as your topic. You will want to craft an angle that is specific to your target site’s audience and goals. For Foundr, it was not a stretch to relate resilience and entrepreneurship, but I needed to refocus the keyword to be more focused on their brand and business goals.

In my submission, I described “how entrepreneurs can build world-class resiliency by rethinking the way they approach their struggles and challenges.” I explained that for entrepreneurs, resilience is often more important than more concrete skills that are easier to quantify.

The search “how to build resilience at work” then became the topic of how to build resilience while building a business.

I sent the pitch and the next day received an email from the editor saying they were interested in the article. Several drafts, revisions, and months later, the article was published and shared more than 70 times.

building resilience article

Conclusion

For many writers and marketers, finding a good angle for content is often harder than the writing itself. Using the SEMrush Gap Analysis tool, I was able to cut hours of time from my prep work by focusing on topics I knew websites would be more likely to publish. It is not a fool-proof method to landing guest posts, but it can make the outreach process much more efficient.

In the end, the success of your guest post campaigns comes down to your ability to provide real, practical value to your audience, and the right keyword research can help you demonstrate that value front and center starting with your guest blog pitch.

If everyone who read the articles and like it, that would be favorable to have your donations – Thank you.

7 Forms of Content Marketing That Can Help You Generate More Sales Leads – Chirag Kulkarni

1.jpeg

According to a study by Media Dynamics, Inc., customers are shown more than 5,000 ads and brand messages per day, so it’s no surprise that content marketing is becoming one of the most successful strategies for reaching the consumer. People are tired of having traditional outbound ads forced on them, so when a brand steps in with authentic, useful content, consumers can’t get enough. That’s probably why content marketing generates six times the conversion rates of traditional marketing methods.

It’s easy to segment your content marketing to maximize your own conversion rates. Start by creating content based on your product or service, and then use content to target each of your strongest-performing buyer personas. To get even more specific, focus on the various pain points that these buyers are looking to address. According to Curata, 41 percent of marketers have increased the number and quality of their sales leads by utilizing content curation.

While there’s no denying the effectiveness of content marketing, it’s a broad term. Content comes in many different shapes and sizes and can require varying degrees of upfront investment. To improve your reach and generate more sales leads in 2018, focus on these seven forms of content.

1. Create a company blog. You should already have one, but if you don’t, then join the club and make 2018 the year you finally start that company blog. HubSpot notes that 53 percent of marketers cite blog content as their top priority for inbound marketing.

Putting blog content to work is a great strategy. Content Marketing Institute reports that more than three-quarters of all internet users read some form of blog, and they aren’t just passive observers. When given a recommendation by a favored blog, 61 percent of U.S. consumers made a purchase, which is probably why small businesses with a blog enjoy 126 percent more lead growth than their peers that don’t.

2. Use brand journalism. Part of what gives your brand a sense of authenticity is a strong focus on storytelling. Brand journalism is simply about keeping your audience up to date on the story of your company.

Companies such as PowerPost are making brand journalism easier by providing software that coordinates content publishing across a wide range of channels. They also help with content creation so it doesn’t take up your or your employees’ valuable time. After all, content marketing isn’t helping your bottom line if it gets in the way of running your business.

3. Add video content. According to Cisco, 82 percent of all internet traffic by 2021 will be video. It’s taking over the internet, but it’s especially significant in the social media sphere. When it comes to content, an Animoto survey found that customers prefer viewing a video 4 times more than reading text. This hasn’t escaped the attention of marketers — almost 70 percent say they’re ramping up spending on video production.

4. Curate content from influencers. Word of mouth is one of the most effective types of marketing, and online influencers can amplify that approach with powerful megaphones. YouTube is an especially effective means for influencers to reach their audiences — 70 percent of teenagers on YouTube relate to their favorite influencers better than conventional celebrities. According to a 2017 poll by PMYB, 28 percent of marketing managers reported that influencer marketing was their fast-growing method of acquiring customers online.

5. Spice up statistics with infographics. Customers prefer video over text, but an infographic allows information to be digested even faster. Infographics draw customers in quickly while communicating several paragraphs’ worth of messaging in a single visual, and the appeal is undeniable. On social media, infographics are shared and liked three times more often than other content varieties, according to research compiled by Lucidpress.

6. Employ Google AdSense. This advertising tool from Google puts display ads on websites that pay a commission each time they’re clicked. Google automatically scans your website content so it can display the most relevant advertising, meaning some ads are worth more than $1 per click for the website owner. AdSense is a great way to monetize a blog, yielding dollars that you can then reinvest in content generation.

7. Create an online course. If your business has expertise in a particular area, sharing it with your audience will help you gain a loyal following. If you’re not sure where to start, there are a number of marketplaces for online courses worth checking out, and certain software solutions can make the process of putting together a course simpler for you and your students.

Whether you rolled out a content marketing strategy for the first time in 2017 or you’ve been utilizing this marketing gold mine for years, there are many ways to optimize your content marketing performance in the coming year. Using some of these tools and techniques can help you generate more leads and acquire more customers, but remember that consistency is crucial when it comes to content marketing. Put in the time and effort, and you’ll reap the rewards.

 If everyone who reads our articles and likes it, helps fund it, our future would be much more secure by your donations – Thank you.

How to Introduce Content Marketing to Other Business Functions – Gaby Tama

1.jpg

In this infographic series, we share the top five trends that will shape content marketing in 2018, as well as key tactics for implementing them into your program to drive the results that matter most to your company. Here’s how to introduce content marketing to other business functions.

Content is key to any company’s success. And as more companies of all sizes realize the impact contact marketing can have on their businesses, they’re increasingly adopting its strategies. From boosting brand awareness to driving leads, sales, and operational efficiencies, content marketing can result in substantial ROI.

Which is why content marketing is moving out of the marketing realm and into all areas of the business.

Consider how a content marketing strategy could benefit your human resources department. In the same way that content marketing is used to target buyers or customers, it can also be deployed to attract and retain top talent. In planning your next recruitment campaign, consider incorporating a full-funnel content marketing strategy to deliver content that engages your target pool of prospective candidates and eventually gets them to apply.

Bloomberg L.P. shows us what’s possible by using content marketing to foster a culture of diversity and inclusion. The Bloomberg D&I blog features a vast array of articles that highlight the company’s commitment to an inclusive workplace. Anyone who visits the blog can gain a clear understanding of where Bloomberg stands on pertinent D&I issues, and how that stance manifests throughout the entire organization.

A curated, culture-focused blog of this sort could ultimately be what motivates a curious job seeker to fill out an application, or an undecided candidate to accept an offer.

Content marketing can drive business-oriented solutions in all areas of your company, not just your HR department. In the infographic below, we share our tips on how to introduce content marketing to other business functions:

2.jpg

If everyone who reads our articles and like it , help to fund it. Our future would be much more secure if you send us your donations…THANK YOU

Visual Content Marketing: Why It Matters and How It Differs from Content Writing – Aby Nicole League

1.jpg

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual content.

No wonder Facebook and YouTube are the most popular social networks worldwide. Instagram, Tumblr, and Pinterest are also catching up. Visual elements like images and videos dominate these social media channels, with some of them getting viral.

All-text-without-visuals is a thing of the past—visuals reign in content marketing nowadays. For your campaigns to stay relevant to the times and your audience’s ever-changing needs, beef them up with the right mix of text and visuals.

Why You Need a Visual Content Strategy

Let’s define first what it means to integrate visuals into a content marketing strategy.

In visual content marketing, you use images, videos, infographics, memes, or other types of visual content (may be accompanied by informative or inspirational text) for your marketing campaigns. Visuals come in an appealing, engaging format to entice people to visit your website, know your brand better, or buy your product or service.

Content marketing becomes successful with the use of well-designed visuals. According to PR Daily, visual content gets viewed 94% times more than content without any visuals.

Marketers see the valuable impact of visual content on growing their business. In the 2018 Content Marketing Institute and MarketingProfs study, B2C marketers chose pre-produced videos (45%) and illustrations or photos (29%) as among the most effective content marketing types for meeting their company’s specific goals.

2.jpg

In the future, visual content will still be the bread and butter of both B2C and B2B content marketing campaigns. Marketers plan to use more pre-recorded videos (77%), images (68%), and live videos (63%), according to a 2018 Social Media Examiner report.

If your peers in the digital marketing industry can do it, so can you. Here are four specific ways a visual content strategy can help you achieve your business objectives.

  1. Raising brand awareness

According to the Social Science Research Network, 65% of people are visual learners— they can retain information better with images, videos, and other visuals than with written words.

Additionally, the Wyzowl’s State of Video Marketing 2018 survey found that 83% of consumers who have watched a branded video would consider sharing it with their friends. More shares mean more visibility for your brand.

Want your audience to remember your brand? Use visual content to increase your brand recognition and recall. For one, you can put a watermark of your brand logo in all the visual assets you use online. When an image gets viral, people can easily associate that with your brand.

Check your company website or e-commerce site, as well as your landing pages. Are they just static? Make your brand easier to remember by updating them with compelling photos, videos, and other visuals. Just don’t overdo it.

  1. Increasing website traffic

By 2021, videos will account for 82% of all consumer Internet traffic worldwide, based on the latest forecast by the Cisco Visual Networking Index.

Video production costs a lot of money, but it’s a necessary investment to attract more people to your website. If you hesitate to make videos a part of your content marketing strategy due to budget concerns, consider how much your business will lose in terms of website traffic. Videos have been the rage these days—embrace it.

  1. Engaging customers through visual storytelling

Adding visuals to written content makes your content marketing campaigns more interesting and keeps your audience engaged. Rather than having long blocks of text, for instance, several images that break them up makes your content easier for people to skim and digest.

4.jpg

According to BuzzSumo data, Facebook posts with images had 2.3 times more engagement than those without. Meanwhile, including images to Twitter updates resulted in 150% more retweets than plain text updates.

Visual content also helps you to keep your site visitors on your landing page. This raises the click-through rates to other parts of your website and the visitor’s engagement with your brand.

Why do people prefer to engage with visual content? With just an image that resonates with your audience, you can elicit joy, sadness, shock, fear or anger. That’s how powerful visual storytelling is.

  1. Improving conversion rates

Ultimately, higher brand awareness, site traffic, and customer engagement from a successful visual content marketing strategy can all lead to increased lead generation and sales.

Video content, for example, is a key driver in the buyer’s journey. The 2018 Wyzowl Video Marketing Statistics Report notes that video has become “a decisive factor” that convinces consumers to purchase or download a product or piece of software.

The report found that a brand’s video influences 81% of viewers to buy a product or service. Also, 95% of people learn more about a product or service by watching an explainer video.

How is Visual Content Marketing Different from Content Writing?

Visual content creation and content writing aren’t mutually exclusive. Together with content planning and promotion, these critical parts make up the content marketing process.

Nevertheless, it helps to know the differences between the two types of content, so you can better strategize your campaigns.

  1. Visual content gets your message across faster

The human brain processes visuals in its visual cortex, a less busy and faster part that’s separate from the busier section that processes words. This is why it’s faster and easier to understand, for instance, a cooking instruction through a video rather than text.

  1. Visuals are easier to remember

Images, videos, and other visuals are processed in the brain’s long-term memory, while words are processed in the short-term memory. When people read text-based information, only 10% to 20% of it gets retained. Add a picture to a written information, and people will recall 65% of it.

  1. Creating visuals is harder than content writing, but not as hard as you think it is

It takes a specialized skill set to produce a stunning infographic or educational video. But even if you’re not a designer, you can still create great visuals. A lot of online visual content marketing tools can help you easily edit images, create memes, and animated GIFs, convert PowerPoint slides to video files, and more.

  1. They’re suitable for different business-customer relationships

Should you use more text or more visuals in your content marketing campaigns? It depends on whether you’re marketing to consumers or to other businesses.

B2C marketers prefer visual content over textual content. The 2018 B2C Content Marketing Report shows that most B2C marketers use pre-produced videos (76%), illustrations or photos (67%), and infographics (59%).

On the other hand, B2B marketers use text-based content more than their B2C counterparts do. According to the 2018 B2B report, B2B marketers use case studies (73%) and ebooks or white papers (71%). Additionally, most B2B marketers said ebooks or white papers (62%) and case studies (47%) were the most effective content marketing type.

Moreover, blogging is more important to B2B (36%) than B2C (22%) marketing, found a recent study by the Social Media Examiner. Meanwhile, more B2C marketers (36%) see the importance of visual content than B2B marketers (25%). 

If everyone who reads our articles and likes it, helps fund it, our future would be much more secure by your donations – Thank you.

The Key to the Future of SEO / AEO – Jason Barnard

The Key to the Future of SEO / AEO – Understanding and Credibility

When someone searches on Google (or Bing), they are expressing a problem they are seeking to solve, or a question they need the correct answer to. The “raison d’être” of Google and Bing has always been to guide their users quickly and simply to the best available result.

With the rise of voice search, Google and Bing increasingly rely upon understanding and credibility to provide the one, single, best solution.
What should you be doing to take advantage?

In this article we will review:

  1. An overview of the situation.
  2. The foundation of the future.
  3. What you need to do – starting today.

Overview of the situation

The evolution Desktop -> Mobile -> Voice

Search evolves with the devices we use. That is key. The switch from desktop to mobile has had (and continues to have) a major impact on search behavior. The switch to voice will have an even bigger impact – both in terms of how users search, but also the way Google and Bing provide answers to those users.

Market Share By Device 2000 to 2028

Voice is naturally more verbose, more natural…. and ultimately requires a single answer.

What does that mean to the relative importance of top rankings?

  • In the relatively slow days of the desktop-noughties, ranking page 1 was a success, ranking in the top few pages was acceptable.

 User chooses the best solution / answer from 10 to 20 options.

  • In the mobile world of today, ranking top 3 is a success. Ranking top half of page 1 is acceptable.

 User chooses the best solution / answer from half a dozen options.

  • As Google and Bing evolve from search engines to answer engines, ranking #1 (increasingly position 0) is success, ranking top 3 is acceptable.

 User accepts the suggested best solution / answer, but retains a (little exercised) option to choose from a  top 2 or 3.

Acceptable Ranking SERP by DeviceAcceptable Ranking SERP by Device

What does this mean to your organic traffic?

In 2018: Don’t panic.

Things won’t change significantly this year. But now is a very good time to start changing your thinking from “Page 1 or nowhere” to “#1 or nowhere”. And get to work preparing your site, and your company for this new paradigm.

Beyond 2020: Panic.

It is not unreasonable to imagine that by 2022, search traffic is divided equally between desktop, mobile, and voice.

  • In 2005, the first place gave 30% of market share.
  • In 2017, the first place gave 40% of market share.
  • In 2022, the first place will give 60% of market share.
    ….
  • In 2026, first place will give 80% of market share

As you can see, the shift towards the dominance of that top spot is accelerating.

As we move to a world that will increasingly favor voice search, ranking at the top (#1 / position 0 / featured snippet / answer box) is going to be critical. Your competitors know it. They are working towards that.

A few (not-so-doom-and-gloom) provisos that may help calm your nerves:

  1. The importance of this trend of “#1 or nowhere” will vary enormously between markets and business types… Generally speaking, niche markets and local businesses will be most affected by this trend.
  2. Long-tail search queries will increase, leaving more opportunity to get at least some #1 rankings and spreading the risk.
  3. Voice search will not 100% replace mobile in the same way that mobile did not 100% replace desktop.
    It is very important to bear in mind that desktop, mobile, and voice will all continue to bring a share of traffic. It is anybody’s guess what the relative importance will be.

The Foundation of the Future

Understanding and credibilityWhat Google is looking for above all else.

Understanding – Looking from Google’s point of view, it needs to understand who you are and what you offer in order to consider your offer as a potential candidate to be suggested as the best solution.

Credibility – Once it has understood you and your offer, in order to present your offer as the best from several possibilities, Google will look at relative credibility.

In the new world of Answer Engines,
understanding and credibility are what matter most.
By Far.

What has Google understood so far?

Basic Understanding:

Google is not starting from scratch; it has already understood some (basic) things about your brand. It has a pretty good basic understanding of most brands. Here are some figures from Kalicube.pro (who measure Brand Authority):

Kalicube.pro Understanding MeasurementsYou will gain a significant competitive advantage by pushing up into the top 20 percentile.

Complex Understanding:

What Google lacks is the details and confidence in what it has understood. What I call “complex understanding”. For the moment Google has this understanding for very few brands – perhaps 5% or less! The biggest opportunities are here – Google gives a significant advantage to brands it is sure it has correctly understood in detail.

Kalicube.pro Understanding MeasurementsNote: That first line actually goes all the way up to about 80… Google lacks complex understanding of well over 80% of brands.

What is Google’s take on credibility?

Once again, Google is not starting from scratch; it already has an opinion about the credibility of your brand (good or bad). It has a great deal of information to base it’s “opinion” on.

Kalicube.pro Credibility MeasurementsYou will gain a significant competitive advantage by pushing up into the top 20 percentile.


What You Need to Do – Starting Today

Communicate - Convnice - Kalicube.proWhat you can do to get ahead of the competition.

Communicate – You can sit back and hope that it will understand your brand and your offers. Or you can actively communicate to Google who you are and what you offer.

Convince – You can sit back and hope that it will realize that you and your offer are the best of the best. Or you can seek to convince it that your offer is the best, most credible available.

Looking at it from another angle…
The onus is on you

Communicate so that Google understands and convince the search engine that your brand is the most credible solution.

Communicate - Understanding - Kalicube.pro

Techniques that will help you communicate effectively and improve understanding:

Advice: Do a search for your brand name right now and see what comes up pages 1 and 2. Then work to ensure that every result on those first two pages reflects a positive, coherent, and standardized view of who you are and what you do.

  1. Semantic HTML5.
  2. Structured Schema markup.
  3. Quality content using appropriate vocabulary.
  4. Get / improve links and mentions from highly pertinent brands.
  5. Get / improve confirmation by third parties (NAPs).
  6. Confirm and valorize off-page mentions and links on your site.

Convince - Credibility - Kalicube.pro

Techniques that will help you convince Google you are highly credible

Advice: Do a search your brand name plus the word “reviews” right now and see what comes up pages 1, 2 and 3. Those are the opinions that Google thinks are the most representative of public opinion about your brand. The first thing to do is work to ensure that every result on the first two pages reflects positively on your brand.

  1. Drown the bad stuff by promoting the positive results on pages 2 and 3 (don’t create spammy content of your own – that will come back and bite you).
  2. Get positive reviews on the review platforms that appear on pages 1 and 2.
  3. Ask journalists to update articles that appear on pages 1 and 2.
  4. Generate positive client feedback social media / reviews (including your reaction).
  5. Obtain peer group confirmation (associations, conferences, etc.).
  6. Get vocal support from thought leaders / journalists.
  7. Get links and mentions from highly pertinent brands.
  8. Confirm and valorize all the above on your own site.

Sidenote: Understanding and credibility need to evolve in tandem. 

To attach any sort of credibility to your brand or your offers, Google needs to understand who you are.
Credibility without understanding means nothing.

Being understood, but not being credible (bad reviews, negative social media, etc.) is obviously bad.
Understanding without credibility will kill your brand.


A Simple View For the Future (Answer Engines)

google-brands-communication.png

  • Google wants to understand. It is your job to communicate and educate it.
  • Google seeks credibility. It is your job to convince.

If everyone who reads our articles, who likes it, helps fund it, our future would be much more secure. For as little as $5, you can donate us – and it only takes a minute. Thank you.

 

 

10 Tips for Saving Time and Getting Better Results with Your Content Marketing

Content marketing can be a time consuming undertaking for businesses. But some have uncovered little tips and tricks for getting the most out of their time and producing significant results. Here are some expert tips from members of the online small business community to help you get more done in less time when carrying out your content marketing strategy.

Repurposed Your Content with this Simple Recipe

Once you create a piece of content and share it, you don’t have to just let it go away. There are smart ways to repurpose content so that you can continue to benefit from it again and again. In her TopRank Marketing blog post, Caitlin Burgess provides a delicious recipe for repurposing your existing  content to satisfy your audience’s appetite.

Get More Likes on Facebook Without Paying for Followers

Facebook is a cornerstone of most content marketing plans. But you need people to actually see the content you post there if you want it to make an impact. And engagement, including likes, is a huge part of that. Neil Patel of Quick Sprout offers some tips for getting more Facebook likes without paying for followers.

Craft Your Blog Posts to the Perfect Length

The optimal length for blog posts and other online content is something that has changed over the years. There are a lot of considerations that go into making this decision. For more, check out this 99signals post by Sandeep Mallya. Then see what the BizSugar community is saying about this content.

Learn the Essentials of Creating a Video Marketing Strategy

If you haven’t yet begun to integrate video into your content marketing strategy, you could be missing out. But it takes some basic knowledge to create a strategy that works. In a recent Content Marketing Institute post, Allen Martinez outlines some of the essential things you need to know before creating your strategy.

Reach More Millennials with Your Social Media Marketing

Millennials are quickly becoming one of the most popular target demographics for businesses — especially on social media. In order to effectively reach this generation with your social media marketing, check out the insights in a recent Social Media HQ post by Chris Zilles.



Repurpose Blog Content for Social Media

Once you’ve posted a piece of content on your blog, you can stretch that content to have it make the most possible impact by repurposing it for different social media platforms. Learn more about this tactic in a recent DIY Marketers post by Grace Carter.

Consider the Pros and Cons of WordPress for Your Blog

WordPress is the most popular platform out there for blogs and websites in general. But there are other options, so you need to carefully consider each when building your site. Christopher Jan Benitez discusses the pros and cons of WordPress in a recent Basic Blog Tips post.

Build Quality Backlinks

In order to get your content found through online search, it helps to have some other websites link back to your posts or pages. In his post, Dan Swords offers some tips for building quality backlinks to your content. BizSugar members also share thoughts on the post as well.

Remember to Account for CRO

Whether you’re creating a piece of content or engaging in any other sort of marketing activity, it’s important you always consider how your efforts translate to actual customers. That’s where CRO, or conversion rate optimization, comes in. Learn more in this Biz Penguin post by Ivan Widjaya.

Lead Your Team Beyond Email Marketing Monotony

Your team should take just as much care when crafting marketing emails as they do in creating blog posts or any other form of content. If your business is stuck in the land of email marketing monotony, perhaps the tips in this Target Marketing post by Daniel Burstein could help.



If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: [email protected]

By: 

 

The Best 7 Jobs for People Who Like to Read, Write and Share Content

 

1.jpg

Writing and reading can turn into full-time jobs in the content marketing industry. Recent years have brought new job roles. Specialists become more and more essential in digital advertising, branding and inbound marketing departments. If you consider a career change, you can turn to professional reading and writing. You will share content and decipher the secrets of social media and how to create and engaging audience.

We have compiled a top of the best 7 jobs in the content marketing industry. They are usually available in digital marketing companies, advertising agencies and even online startups. Before we begin, keep in mind that other applicants will compete with you for the job. Some of them are highly experienced in the inbound marketing field. Others stand out for impressive projects they have completed. You should have a complete application file prepared for each potential employer. Find resumes and cover letters resources, along with guidelines and tips to emphasize your traits and background!

7. Content Writer

As a content writer, you create fun and engaging articles on given topics. You follow a brief set of indications, which includes tone of voice, key word insertion and article length. Once you start writing, you can let your imagination run free and exploit numerous fields and information resources. You compile your findings and add them a personal note through your writing. Then, you move on to another subject and experiment with new writing styles.

Salary: According to PayScale, content writers earn $42,042 per year in average.

Career potential: Most specialists have less than 20 years of experience in content writing. You can specialize by becoming a tech writer or a creative copywriter (we will discuss this job below). The common career paths lead to content and marketing management.

6. SEO Specialist

The SEO (Search Engine Optimization) specialist develops and/or implements a strategy to maximize the potential number of visits of a website. You don’t get to write a lot. Yet, this job allows you to play with words, and discover the public’s concerns and interests. You also find new communication paths between a website and its public. You can become a SEO specialist even as an entrepreneur regardless if you research enough and take online specialized courses. The job teaches you to learn how to grow your website based on searches.

Salary: SEO Specialists usually earn around $44,000 yearly in the USA.

Career potential: You can become a marketing manager, a business development director or a SEO director after some years of experience.

5. Proofreader

Reading enthusiasts can become either book editors or online proofreaders. Both jobs involve reading content, checking spelling and grammar and verifying information and sources. A proofreader thoroughly verifies content from writers in a digital marketing agency. The book editor works in a publishing house and works by project.

Salary: Proofreaders with less than 5 years of experience can earn around $34,000 per year. The book editor usually earns $50,000 yearly. Bloomberg LP is one of the top employers in the field and offers proofreaders salaries of around $120,000 per year.

Career potential: Publishing house employees can later become editors-in-chief. However, proofreaders can become copywriters, copy editors or tech writers.

4. Social Media Specialist

Social media specialists create and implement marketing and communication campaigns on platforms such as Facebook, Google+, Instagram, Twitter and others. They measure results and develop guidelines based on the brand’s audience. Simply put, as a social media specialist you begin the day with a fun and attractive short text on a brand page and see how your public responds.

Salary: A regular social media specialist with a few years of experience usually earns around $45,781 every year.

Career potential: Experienced social media specialists may become communication managers or even brand managers.

3. Web Publisher

Web publishers analyze platforms and make changes to a website’s content. They update, design and create online content. As a web publisher, you may occasionally write and even edit content you receive from specialized colleagues. Also, you will study website specs and find ways to make it more responsive, friendly and intuitive.

Salary: The average pay for web publishers lies around $69,010 every year.

Career potential: If you are fond of learning technical information, you may become a front-end website developer after a few years’ experience. The creative side of this job might make you an online marketing manager.

2. Copywriter

Copywriters create persuasive ads, taglines and any advertising content for online and offline campaigns. Working as a copywriter involves plenty of creativity and understanding a brand and its public. You will create short and long-sized content which is adapted for all types of campaigns and products. You will deliver a brand message through words accompanied by images.

Salary: Copywriters earn on average $49,000 per year. Some of them receive bonuses based on their deliverables. These can go up to $6,000.

Career potential: After becoming a senior copywriter, your career path might lead to marketing and creative management.

1. Content Strategist

The content strategists gather data from the brand manager and SEO specialist. They develop a plan for the content and evaluate former plans. They need to make a coherent and persuasive message for a brand, which is visible in the online world.

Salary: The average salary of a content strategist is $60,000 per year. They usually also receive bonuses and profit shares.

Career potential: The career path of content strategists leads to marketing management.

These 7 reading, writing and editing jobs are essential in online marketing campaigns and/or advertising agencies. Find your dream job in the above list and start researching!

By: Elizabeth Heron

 

WP Auto Content – How To Create Fully Automated WordPress Blogs That Get Fresh Content

1.jpg

WP Auto Content is a software that fetches fresh content from 24 top authority sources like Wikipedia, Top News Sites, Youtube, Vimeo, Flickr and literally any site on the planet that uses RSS FEEDS. It even SPINS the content on-the-fly and then posts to your wordpress site.

As a result, posting hundreds of new articles each week will no longer be a dream since you can obtain more traffic. In addition, this widget lets you earn extra benefits by using affiliate links, banners, and ads to benefit your personal blogs. Therefore, we highly recommend this platform for site owners who are sick of coming up with new content for their sites.

 

Fresh contents are extremely necessary, especially when you want to reach to new groups of customers with new stakeholders. What’s more, if you are a WordPress site owner and you are bored of making up new content, then WP Auto Content is definitely for you.

a

%d bloggers like this:
Skip to toolbar