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4 Key Elements of a Successful Landing Page for Health Consultants – Laura Peill

Amidst the vast array of webpages, online Shopify sites, Instagram profiles and pop ups, sits the humble landing page.  Used for executing a call to action upon readers and known for being very good at its job when done well, it is a unique beast to tackle no matter what your site. Add in the … Continue reading 4 Key Elements of a Successful Landing Page for Health Consultants – Laura Peill

Content is King and It Reigns Supreme – Logan Godfrey

Content, along with content marketing, is important. It’s important because it sets you apart from your competitors. Not just any kind of content, but content that’s better than all the rest. Content that makes you think. Content that makes you sweat. Content that makes you bleed. Okay… That might be going too far, but you … Continue reading Content is King and It Reigns Supreme – Logan Godfrey

Transform Your Content Marketing Program with a Message Architecture – Katie Del Angel

It’s necessary for content marketing teams to constantly evaluate where they’re at. From measuring performance KPIs to the strategic trajectory, it’s important to ensure that your programs are aligned and on-track for success. One important aspect that may not be on your radar to assess? Your message architecture. A message architecture is a prioritized set of … Continue reading Transform Your Content Marketing Program with a Message Architecture – Katie Del Angel

6 Essential Content Creation Tips For eLearning Success – Shift

You've been tasked with developing your first eLearning course. Now what? Let us help you get with it and nail each aspect of the content development process. Probably you are wondering if there is one perfect roadmap for relevant and engaging eLearning content. However, given that the variables of each project make each session unique, it is difficult to box elements into … Continue reading 6 Essential Content Creation Tips For eLearning Success – Shift

What is Hotter than Content Marketing? Yes, it’s Agile Content Marketing – Neema Kapoor

Agile developed in response to a fast marketplace where customer requirements, and the marketplace itself, were changing so rapidly that it became important to work in “sprints” — as opposed to the “marathons” many are used to. Agile provides a faster go to market, test, and modification opportunity. This stands in sharp contrast to the previous “waterfall” … Continue reading What is Hotter than Content Marketing? Yes, it’s Agile Content Marketing – Neema Kapoor

What It Takes To Make IoT Implementation A Success – Robert Plant & Cherie Topham

Organizations around the globe understand the importance of IoT. In fact, in a recent Forbes Insights/Hitachi survey of more than 500 executives worldwide, over 90% said IoT will be important to the future of their business. What’s more, of all emerging technologies, executives said IoT would be the most critical, ranking it above others like … Continue reading What It Takes To Make IoT Implementation A Success – Robert Plant & Cherie Topham

25 Sure Fire Ways to Boost Twitter Engagement – Brendan Schneider

As a school marketer, you already are aware of the opportunity Twitter presents to you as a tool for reaching out to parents and prospective parents. With more than 330 million users on Twitter, it’s easy to see why it is one of the platforms most school marketers say benefits their school. But here’s the … Continue reading 25 Sure Fire Ways to Boost Twitter Engagement – Brendan Schneider

Tips To How to Master Your Content Curation Strategy – Brendan Schneider

Do you always find yourself not having enough time to create content for your blog? Or maybe you are short on writers who can publish articles regularly. Then, it’s time to consider content curation as part of your marketing strategy! Content curation is the process of discovering and selecting content that is relevant to a … Continue reading Tips To How to Master Your Content Curation Strategy – Brendan Schneider

How a Few Pages Can Make or Break Your Website – Jeff Baker

A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry? Unlike art, … Continue reading How a Few Pages Can Make or Break Your Website – Jeff Baker

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