Category: Content Building Tools

How To Emotionally Support Your Customers Through Content

Your customers make 35,000 decisions each day, and emotions play a role in a staggering 90% of their day. This means there’s major overlap, and the bulk of those decisions are made when your customers are emotional.If you’re not prioritizing your customers’ emotions in all of your content creation, you’re potentially making most of their decisions (say, 31,500 of them) harder than they have to be — including the one where they choose, or don’t choose, your brand.

Here’s why emotionally supporting your customers through content isn’t just good practice; it’s vital for impacting your target audience’s buying decisions, and, ultimately, your bottom line. More importantly, how to do it the right way.If you think emotions are a casual afterthought in your audience’s buying decisions, think again.

When used proactively, you can use emotional marketing to steer both your prospective and current customers to become loyal, lifetime fans of your brand.

Why are emotions so powerful? Simply put, they impact your decisions — big and small.As for how decisions are influenced, here’s a quick synopsis of what happens in your brain.You have three brains: the lizard brain, the emotional brain, and the rational brain.

  • Your emotional brain is responsible for your limbic system and wins more arguments than your rational brain.
  • Your lizard brain, the brain way under and older than the emotional brain, triggers fight-or-flight mode and wins even more.
  • Your rational brain is there to justify the decisions of the other two — like a wingman, but it’s not really responsible for making them.

What does this all mean for your business?

While it’s not practical to appeal to your audience’s lizard brain in your marketing messages — no need to thrust anyone into fight-or-flight mode — it’s definitely worth appealing to their emotional brain. This engages your limbic system and draws them toward your brand.On the frontend of your marketing strategy, you can use emotional marketing to help connect with your target audience’s emotional brain and persuade them to make a purchase.

In fact, one study of 1,400 ad campaigns found that ads with purely emotional content performed twice as well ( i.e. 31% vs. 16% ) as ads with only rational content.After they convert, you can tap into your customer’s emotions and support them during their user experience (UX).After all, there’s a lot riding on a good customer experience, given that 32% of customers would leave a brand they love after just one bad customer experience.

How’s that for brand loyalty?

To keep your customers happy, make sure you create a UX that matches the rational brain with the emotional brain.Why? All forms of competition between the rational brain and emotional brain will be a bad experience for users.The point here is you can make a strong emotional connection with anyone who comes in touch with your brand — whether prospective, new, or repeat customers — so it’s worth hitting on the right ones, which will ultimately contribute to your bottom line.

As for making an emotional connection with your target audience the right way, here’s how to do it.

Recommended Reading:How to Easily Measure Marketing ROI With a Simple Formula and a Template

Your content shouldn’t just be about getting your point across and promoting your business, products, or services. You should be able to connect with your customers on a personal level and make them feel heard and understood. Here are some ideas on how to do so.Whether it’s new visitors to your site or returning loyal customers, you can support your audience through the content in your live chat conversations.

To make an emotional connection, first and foremost, provide a space for your contacts to be heard. In other words, allow them to vent and don’t forget to really listen. Let your target audience know their point of view matters.Sadly, this isn’t the norm. In fact, people dedicate only about 55% of their time to listening. This makes sense, considering the average person hears between 20,000 and 30,000 words within a 24-hour period. Needless to say, we indulge in the daily bad habit of not truly listening.

Sure, it’s not realistic to solve the world’s problems through a live chat, but you can make an emotional connection with your target audience by letting them express their emotions.Even if it’s a simple chatbot prompt, like this chat message that asks how their site visitors feel.Emojis and all, it immediately puts the conversation into an emotional context, which opens the door for people to trust you with their problem.

To make the right emotional connection with your live chat visitors, use positivity and supportive phrasing as you engage in chats.REVE Chat, for instance, recommends using affirmative words to help create a positive customer experience, like:

  • Great
  • Wonderful
  • Excellent
  • Absolutely
  • Awesome
  • Amazing
  • Certainly
  • Definitely
  • Fantastic

You can also ask follow-up questions, clarify an agreement, and make sure you’ve done everything you can to understand how to help your target audience.Provide Support Live Chat recommends using these phrases to verify you understand your target audience properly:

  • “Let me check that I have this right…”
  • “Let me see if I have this correct, you want me to…” or “You would like for me to…?”
  • “If I understand you correctly…”
  • “You are saying that… correct?”

That way, you can share content and the right supportive resources at the right time — instead of sending a frustrated or curious user something irrelevant to their unique situation. Do this and watch the positive emotions shine through your conversations.The same concept of listening first, and then validating and offering an emotional response that supports their perspective, applies to your interactions in any online community, too.

From Facebook Groups and online forums to designated comment logs and social media, respond to every comment and let every contact know they’re being heard and taken seriously. After learning about a target audience member’s problem accessing Amy’s podcast episode, Joshua sent over a helpful piece of content in the form of a resource link.

The main takeaway is, regardless of the channel, provide a space for your target audience to be heard and use that to inform your content creation. After all, your target audience (including their emotions) should be at the heart of your business. If you use our next tip correctly, it’s a big indicator that you’re listening to your target audience.

Reflect Your Customer’s Exact Language Back to Them

Another way to emotionally support your customers through content is to use your target audience’s exact language and phrasing in your content. What’s the best source for gathering their verbiage? Your target audience, of course. Whether it’s in first-hand conversations or through secondary research methods, doing remarkable customer research can make all the difference in your business. It’s a way to gather a key list of repeat words, phrases, and issues that come up often from your target audience.

If you’re going the secondary research route — as in, social listening or combing through conversations in relevant online forums, like Reddit or Facebook Groups — you can find a ton of comments by looking up your threads and groups based on your niche topic. Let’s say you’re in the personal development niche, for example. A quick query for “personal development” in Amazon Books turns up over 80,000 results for reviews and verbiage from yourtarget audience.

By: Cyn Meyer

Read more at: https://coschedule.com/

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Hallmark Business Connections

Differentiated customer experiences can’t be created without an emotionally intelligent approach on the part of the business. Rhonda Basler, Customer Engagement Director for Hallmark Business Connections, shares practical tips to foster empathy in frontline employees. To learn more, visit https://www.hallmarkbusinessconnectio….

Recent Content

3 Keys to a Highly-Effective Content Marketing Strategy

Covid-19 has significantly changed business-to-business marketing plans. As Forrester noted recently, “It’s more than a combination of discrete trends such as rising bounce rates, declining open rates, or increasing churn; it’s that buyers now expect a fundamentally different relationship with your company.” Consequently, creating compelling, relevant and consistent content is a highly effective way to attract and retain your audience’s attention, gain their trust, and, ultimately, to convert them to customers. 

In a world full of false advertising and eroding trust, content marketing should be at the heart of any digital marketing strategy. It’s the foundation of all digital marketing channels, including SEO, public relations, social media and traffic generation. According to Hubspot, 70% of marketers are actively investing in content marketing in 2020. Rather than trying to directly sell  your products or services, you are offering useful, relevant content to your prospects and customers to help them overcome their challenges. So then, the focus is on content – be it in the form of infographics, YouTube videos, whitepapers, webpages or information in other formats.  

Effective content marketing sends a message to potential customers that you are passionate about what you do and that you want to share your expertise with them — for free. To achieve this goal, it’s important to focus on three prongs: business goals, personas, and your sales funnel.  

Related: The 17 Best Content Marketing Books You Can Read Right Now

Three Essential Factors to Build Your Content Marketing Strategy 

In order for your content marketing efforts to be successful, you need to create a strategy based on these three factors. 

1. Business Goals

Step One in beginning an effective content marketing strategy is to be certain it lines up with your business goals. Understanding what business goal you want to achieve or support gives you the needed clarity to set the appropriate marketing objectives. Are you aiming to strengthen customer loyalty and reduce churn? Maybe the goal is to attract new prospects or overcome objections. Once you have defined your marketing goals, you can develop your content marketing campaign.  

2. Personas

Developing buyer personas is a necessary part of your strategy, but you have to take it a step further. Find the individuals within your audience that have the influence and enthusiasm that will help grow your company. If your audience is split into several types of buyers, refine your buyer personas to focus on those most likely to convert.  

Start by identifying some of your most loyal customers. From there, find the primary decision-makers who championed the decision to purchase from or hire you. There are probably sales or service team members in your company who have close relationships with these people. Find those employees, and use sales data to create a persona – data points like goals/motivations, challenges, background, demographics, common objections, biggest fears and hobbies. 

3. Your sales funnel

Vendor research happens online, and what will move the buyer down the pipeline is valuable content being published on your web, email, search and social channels. In order to drive success with B2B content marketing, you need to understand how the content you create fits into the different stages of your sales funnel.  

Be aware that your funnel may vary from the norm depending on elements such as your sector, solution, business model, pricing structure and target market. In fact, experts report that “today’s B2B buyer might be anywhere from two-thirds to 90% of the way through their journey before they reach out to a vendor.” Confer with the sales team about the particulars of your sales funnel, then use that intelligence to create a marketing strategy that addresses leads at the top, middle and bottom of that funnel. 

Related: Content and Content Marketing Are Not the Same. Here’s How to Frame the Top 11 Content Formats.

What Can Be Gained from Content Marketing? 

There are many benefits of content marketing, including:  

  • Addressing pain points leads to sales: When prospects look online for ways to solve their issues, your content is there to help over and over. As an example, marketers who use blogs as a primary communications tactic are 13x more likely to see return on investment. 
  • Creating a community: As you establish thought leadership through content marketing, you gain credibility and encourage stronger relationships with existing and future customers. 
  • Long-run savings: Good content has legs. It continues to work for you long after you’ve created it, continually bringing in qualified leads. That lessens paid marketing expenses. Demand Metric found that not only does content marketing cost 62% less than traditional marketing efforts, but it generates three times the number of leads. 

HubSpot’s content marketing efforts showcase the powerful results that can be produced from a comprehensive strategy. The company is well-known because they produce massive amounts of content. HubSpot sells inbound market, sales and service software, but its claim to fame among marketers is the quantity and quality of its marketing resources, much of which is free. Their repertoire includes case studies, guides, ebooks, blog posts, courses, reports and more. Their content drives free traffic to their site, with the end goal of converting those leads into customers without spending a dime on advertising. 

Related: The 5 Cs of Content Marketing Copy

Gaining Leads, Gaining Trust 

Compelling and relevant content is the cornerstone of demand generation and lead nurturing strategy. Marketers depend on content to connect with prospects and existing customers in the current communications landscape, but to be successful, it must inform, excite and be worthy of sharing. It should arm audiences to address obstacles and accomplish their goals. If you’re able to accomplish this, prospects will come to trust your brand.  This involves prioritizing original content creation to promote that message so it can add value to the lives of your customers. Use the best practices discussed above to begin or refine your content marketing strategy. 

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ContentBurger – How To Generate High Quality Outsourcing Content & Create Profitable Business

With ContentBurger, you can provide similar services working less than 30 mins per day.  Imagine $102k income from a few hours work. You will get the content burger software plus the training that will show you how to setup the business and start getting clients working from the comfort of your home.

By now, since you’re still reading, we both know the value and power of content for your business. It truly doesn’t matter what you do online or offline.

As you’ll soon see, Content Burger is an absolute content powerhouse machine! But that doesn’t mean it has to be difficult to use. That’s why we’ve very carefully designed Content Burger in a way that’s easy to use for even the most technologically challenged person.

Whatever you want to do with your content, you’ll know exactly where to find it in Content Burger. This way you can get to what truly matters and that’s building your business as well as your bottom line.

Content Burger integrates with WordPress and Medium so you can do everything right from the composer. This allows you to manage all your blogs from one place as well as write for any publications you might be a part of on the Medium platform.

Because WordPress is the most popular content management system online, adding the ability to post directly to your WordPress sites right within Content Burger will power up your blogs even more.

If you’re in different markets and niches, or doing freelance work for different clients, then you’ll love the workspaces option in Content Burger.This will help you stay organized and efficient and never have to search for different posts or content across a number of markets.

When you log in to Content Burger, just select the workspace you want to work from and only content, sources, and posts that are relevant to that category will be shown to you.There’s no limit on the types of posts you can create within Content Burger. We’ve made sure to cover all the bases. That’s why we give you three different ways to create posts with rich formatting options included.

Creating amazing posts is one thing, but sharing it is another. When you create your posts using all the features in Content Burger you can also quickly and easily syndicate that content across a number of different platforms.

This allows you to build more of an audience and even siphon traffic back to your sites to help build your business. Just follow the simple steps inside of Content Burger and you can have your all your content created and syndicated by the time you’ve had your morning coffee.

Source: CB Live – ContentBurger

Please follow my instagram: http://instagram.com/arminhamidian67

TrendMonetizer – Making Crawled Video Contents By Finding Trending Content In Any Niche

TrendMonetizer Pro Review + OTO 1, OTO 2, OTO 3, OTO 4 - by Victory Akpomedaye JvzooTrendMonetizer is the new breakthrough pro software uses 21st – century digital marketing guerrilla tactic that created by victory akpos with hijack trending content videos and text to instantly generate unlimited free traffic, leads and sales. TrendMonetizer hijacks trending content (video & articles) from all over the web.

You can then monetize this content by adding ctas, links, buttons etc. From within the TrendMonetizer dashboard. With 1-click you can blast this content (with your links embedded) all over your social media to get insane amounts of traffic, leads and sales. Unlike any other tool out there – Trend Monetizer hijacks trending content for you.

And good news is TrendMonetizer allows you to create sub-user accounts. The TrendMonetizer Agency license that you can get (without upgrading) allows you to sell all of this as a service. You can create multiple accounts for your team to handle as many clients as you want to take on. That means unlimited profits. You can also create accounts for your clients so that they can track the results their campaigns are getting. TrendMonetizer isn’t just a tool. It’s an entire business by itself. With TrendMonetizer you can;

  • Enter a Keyword To Instantly Find Tons Of Related Trending Content
  • Monetize The Content By Adding Ctas, Messages, Links Etc.
  • Blast The Content All Over The Social Media And The Web
  • Generate Massive Traffic And Collect Hot Leads
  • Increase Your Profits

TrendMonetizer Features

  • Trending Content Curator :
    Curates And Uncover The Latest Marketing Research And Digital Trends With Data Reports, Guides, Videos, And Articles Freshly Crawled From The Entire Web. This Can Even Be Reviews Of Affiliate Offers.
  • Trending Content Hijacker :
    This Feature Hijacks The Crawled Contents From The Web Both Web Contents And Video Contents And Allows You To Embed Custom Messages To This Content
  • Social Media Automation :
    This Is Another Powerful Feature Of The App That Does The Basic Social Content Curator Which Is, It Crawls Content And Helps You Push It To Your Social Accounts Either Instantly Or With The Schedule Feature
  • Trending Content Scheduler :
    This Helps Users Schedule Contents Either After Customization Or Instantly
  • Pixel Tracking :
    The App Also Comes With a Detailed Tracking System That Allows Users To Track Their Pixels And Helps Them With Details Analytics For Retargeting
  • Link Cloaking :
    This Feature Allows You To Shrink, Cloak, Track, Organise, Share And Test All Of Your Links On Both (Custom) Domains And Servers.
  • Social Proof Notifications :
    Instantly 3X Purchase, Downloads And Signups On Your Website, Sales And Landing Pages Using Social Proof Notifications.
  • Lead Generation Optin :
    Integrate Any Autoresponder Of Your Choice And As Well Build Your List By Leveraging On Any Website Authority Using Our Optin Feature. And Even More Features Like
  • Add Button Link :
    This Is One Of Our Hijack Feature That Allows Users To Add a Button Link To His Or Her Hijacked Content Be It Web Or Video Content.
  • Social Sharing :
    Directing Share Pulled Contents To Any Social Media Account Of Your Choice.
  • Utm (Urchin Tracking Module) Builder :
    Know Where Every Website Conversion Comes From By Adding Utm Tags To All Your Links And Amazing Way To Analyze And Optimize Your Investments.
  • Detailed Analytics :
    Get Very In-Depth Analytics On Your Link Activities So As To Monitor And Track Your Conversions
  • Sub User Management :
    A User Can Invite Multiple Team Members To Use The Account Still With All The Features Available. This Is Awesome Cause This Way a User Can Invite His Or Her Client To See Results For Themselves.

Source: TrendMonetizer

How to Effectively Ask Someone to Share Your Content With Their Audience

Let’s just get this out of the way before we jump in. Asking someone else to promote your content is the equivalent of saying “You spent years building your audience by providing them with valuable content. Mind if I hitch a ride on your success instead of putting in the time to build my own audience?”

Asking someone else to do your work for you is looking for shortcuts and cutting corners. It is not a good idea and there are very few exceptions to that rule.

Having said that, if your situation is that exception and you feel it is appropriate to ask someone to share your content with their audience, then at least do it right.

Here are some good tips to follow:

Take a look at their last 20 posts and see if your request is relevant.

I am going to be very honest with you, this entire article came together this morning on the way to work. I got a random message from an acquaintance with a link. The link was to a service and she followed it with a request that read, and I quote, “Please share.”

I was tempted to respond “No”, but instead I tried to explain to her that this service is not even remotely relevant to my interests, the interests of my audience, or the kind of things I like to share. I explained to her that if I promoted every service people send me, my audience would lose interest, I would become irrelevant, and everyone would lose. She didn’t get it.

If you have a new ballet school, I am happy for you, I truly am, but perhaps asking me to share it with tech-oriented readers isn’t the best idea? Even if somehow, me sharing it would not cause me damage, would it even do anything for your ballet dance registrations? Did you think this through or are you just looking for some exposure that won’t even move the needle?

If people follow me for tech updates, with a sprinkle of food photos, super car fantasies, and occasional family cuteness, would my post about your ballet school even draw engagement? That is a rhetorical question, but I will answer it anyway. No, it would do nothing and you’d get zero engagement and I would have done damage to my brand.

Not what you were going for, right?

Don’t just share your link, include some context and explain why you think it is relevant.

These are the best. You send me a link without any accompanying text so I have to click through, see the content, read it, and then try to figure out why you are sending it. How about this approach? “Hey Hillel, I see you share the occasional car photo. I know this is no super car, but I am launching a new car business and I would be honored if you deemed it relevant enough to let your followers know about it.”

By sending such a message, you accomplish a few things. First of all, you are being polite and considerate of my time, instead of putting me to work and expecting me to figure out what you need from me. Second of all, you answer the question “Why?” before I even get a chance to ask it. Always a good idea. Finally, you framed it in a way that you would appreciate the help as opposed to expecting me to do your work for you. It is all about the way you frame the request.

Before you reach out, take a look at their posts and make sure now is a good time.

Here is the thing with social media; people share things. So if I just shared a picture of me on a family outing, perhaps now is not the time to ask me to share your article about cloud infrastructure.

“You expect me to go into a person’s social media and stalk them before emailing them?” Well, “Stalk” is a strong word but yes, if you are asking someone for help, it is your job to do research on their interests, their preferences, and yes, their activities. If you got lucky and the person posted recently that they’re in a day of meetings or taking the day off, then you just saved yourself a negative response or no response at all.

If you are going to cut corners by asking others to promote your work, you better make sure you take their needs and behavior into account.

By Hillel Fuld Tech marketer and startup adviser

@hilzfuld

Source: How to Effectively Ask Someone to Share Your Content With Their Audience

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