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Category: Content Building Tools

How to Effectively Ask Someone to Share Your Content With Their Audience

marketingscoopsLeave a Comment on How to Effectively Ask Someone to Share Your Content With Their Audience

Let’s just get this out of the way before we jump in. Asking someone else to promote your content is the equivalent of saying “You spent years building your audience by providing them with valuable content. Mind if I hitch a ride on your success instead of putting in the time to build my own audience?”

Asking someone else to do your work for you is looking for shortcuts and cutting corners. It is not a good idea and there are very few exceptions to that rule.

Having said that, if your situation is that exception and you feel it is appropriate to ask someone to share your content with their audience, then at least do it right.

Here are some good tips to follow:

Take a look at their last 20 posts and see if your request is relevant.

I am going to be very honest with you, this entire article came together this morning on the way to work. I got a random message from an acquaintance with a link. The link was to a service and she followed it with a request that read, and I quote, “Please share.”

I was tempted to respond “No”, but instead I tried to explain to her that this service is not even remotely relevant to my interests, the interests of my audience, or the kind of things I like to share. I explained to her that if I promoted every service people send me, my audience would lose interest, I would become irrelevant, and everyone would lose. She didn’t get it.

If you have a new ballet school, I am happy for you, I truly am, but perhaps asking me to share it with tech-oriented readers isn’t the best idea? Even if somehow, me sharing it would not cause me damage, would it even do anything for your ballet dance registrations? Did you think this through or are you just looking for some exposure that won’t even move the needle?

If people follow me for tech updates, with a sprinkle of food photos, super car fantasies, and occasional family cuteness, would my post about your ballet school even draw engagement? That is a rhetorical question, but I will answer it anyway. No, it would do nothing and you’d get zero engagement and I would have done damage to my brand.

Not what you were going for, right?

Don’t just share your link, include some context and explain why you think it is relevant.

These are the best. You send me a link without any accompanying text so I have to click through, see the content, read it, and then try to figure out why you are sending it. How about this approach? “Hey Hillel, I see you share the occasional car photo. I know this is no super car, but I am launching a new car business and I would be honored if you deemed it relevant enough to let your followers know about it.”

By sending such a message, you accomplish a few things. First of all, you are being polite and considerate of my time, instead of putting me to work and expecting me to figure out what you need from me. Second of all, you answer the question “Why?” before I even get a chance to ask it. Always a good idea. Finally, you framed it in a way that you would appreciate the help as opposed to expecting me to do your work for you. It is all about the way you frame the request.

Before you reach out, take a look at their posts and make sure now is a good time.

Here is the thing with social media; people share things. So if I just shared a picture of me on a family outing, perhaps now is not the time to ask me to share your article about cloud infrastructure.

“You expect me to go into a person’s social media and stalk them before emailing them?” Well, “Stalk” is a strong word but yes, if you are asking someone for help, it is your job to do research on their interests, their preferences, and yes, their activities. If you got lucky and the person posted recently that they’re in a day of meetings or taking the day off, then you just saved yourself a negative response or no response at all.

If you are going to cut corners by asking others to promote your work, you better make sure you take their needs and behavior into account.

By Hillel Fuld Tech marketer and startup adviser

@hilzfuld

Source: How to Effectively Ask Someone to Share Your Content With Their Audience

38.9K subscribers
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Find The Content That Works & The Influencers Who Matter

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Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after.

While many options exist, interactive content is designed with the sole purpose of grabbing your visitors’ attention and keeping it until they are satisfied. Fortunately, with the help of an interactive content marketing platform, it’s never been easier to produce this kind of valuable content.

4 Examples Interactive Content Marketing Platform

Furthermore, there are only four main types of interactive content you need to consider for your website. Better still,
with the right interactive content marketing platform, just about anyone can
create an engaging example quickly and, often times, for free.

1. Quizzes

Maybe the most popular form of interactive content is the basic quiz. They’re simple to create and take. Yet, quizzes can produce absolutely incredible results. In fact, Women.com owns well over half the engagement for quizzes, dominating even Buzzfeed, which is probably better known for this kind of interactive content.

Their quizzes aren’t overly complicated, either. Check out their most successful one, “Quiz: Only 1 In 50 People Can Identify These 16 Grammar Mistakes. Can You?”

SurveyMonkey
is an extremely popular interactive content marketing platform and is also completely free to use. Otherwise, Quiz Maker offers three different options.

2. Calculator and Tools

Online calculators do more than just help readers add and subtract. They help readers by making convoluted calculations much easier. For example, if you wanted to know what the “Tax Cuts and Jobs Act of 2017” would mean for you, the NY Times’ tax calculator requires you to only answer four questions.

Another extremely popular tool is a mortgage calculator. Just about every major mortgage originator and real-estate advice site offers one. That’s because those in the market for a new home absolutely need this information, but would rather not conduct complex calculations in order to receive it (or find out for the first time when they’re in a lender’s office).

Take a look at this mortgage calculator from NerdWallet for an excellent example of how you can use an interactive content marketing platform to create a winning webpage that will bring you traffic for years to come. If you’re looking for a free interactive content marketing platform to build your site a calculator, try uCalc or Calculoid. For those who may need more from their calculators, ContentTools is an excellent choice.

3. Interactive Visuals

Interactive visuals make it easier for people to understand complicated concepts by illustrating them with visuals. As opposed to an infographic, though, these visuals allow the viewer to adjust the input for specific outcomes. One really fun example that showed up in recent years was “Winds and Words”:

“Using data collected
from script dialogue and other sources, this experiment analyzes and visualizes
characters’ words and interactions from the first six seasons of HBO’s Game of
Thrones.”

If you watched the show, you know how daunting it could be at times to remember the dozens of characters’ interactions with one another, year-after-year. The fun tool shows users whom every character spoke to – and how often – broken down by season. This type of marketing asset is possible with an interactive content marketing platform like R Shiny. It’s too involved for any sort of free software, but the results are clearly
worth it.

4. Timelines, Sliders, and More

Finally, another fantastic way to use an interactive content marketing platform is to create a timeline or slider that shows the progression of a product, service, or event. For example, check out this cool timeline that documents the evolution of the iPhone. With just one click-at-a-time, you can watch as the model in front of you changes. That’s a lot more interesting than simply seeing them all laid out in one static visual because it gives you a much better sense of how the device’s dimensions changed over time.

Another interesting example shows how diversity in tech grew between 2014 and 2017. Once again, a simple side-by-side comparison of each year would have sufficed, but it’s far more engaging when you can look at each metric and see exactly how it changed with just a simple click. If your site needs a timeline, Preceden offers a free trial, yet it’s trusted by brands like Netflix and Slack. Otherwise, R Shiny is also great for this kind of content.

The Most Important Rule When Creating Interactive Content

Now that you understand what interactive content is and what your four main options are, the next step is deciding which would make the most sense for your business. As you research the different types of interactive content that is successful in your market, you’ll see that even in a single category – say quizzes – there’s no limit to what you can do. In terms of the questions you ask, the interface of the quiz, how results are provided, etc., the sky’s the limit.

However, remember this quote from the founder of “Convince and Convert,” Jay Baer, about content creation: “One of the best ways to succeed with modern marketing is not to try to be amazing, but just be useful.” Bells and whistles are great, but if your interactive content doesn’t actually provide the answers your market wants, don’t expect it to attract much attention for very long.

Keep in mind, too, that those answers don’t necessarily have to be life-changing. Finding out how much of a mortgage you can afford is great, but clearly, many of Women.com’s readers were interested in discovering if they could name “All 15 of These 80s Hits by One Line.” Different markets. Different interactive content.

It’s Never Been Easier to Create Interactive Content

Depending on the kind you want to create, an interactive content marketing platform could produce your next post by the end-of-the-day and for absolutely free.

By: Susan Moeller

Source: BuzzSumo: Find the content that works and the influencers who matter

1.58K subscribers

An introduction to the h5p framework, with examples.

15 Content Marketing Statistics that Prove the Value of Your Efforts

marketingscoopsLeave a Comment on 15 Content Marketing Statistics that Prove the Value of Your Efforts

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Let’s take a pause. You’ve been running on the content hamster wheel, hopefully executing on an informed and actionable content marketing strategy. But what’s it all for? Why are we doing it in the first place?

Let these 15 content marketing statistics remind you that, yes, you are on the right path.

For starters, in 2019, roughly 25.8% of internet users were blocking advertising on their connected devices. Ad targeting is going to get increasing more complex with new privacy regulations being introduced and the implementation of cookie-blocking technology being led by Apple and Firefox.

Advertising will continue to become increasingly more expensive and complex. And not to mention, consumers prefer content to advertising.  In fact, 70 percent of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. (Demand Metric)

70% of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. Click To Tweet

Throughout the funnel, good content is becoming increasingly important. Whether creating your own, aggregating content from experts or facilitating UGC, content can bring exponential value to your marketing efforts.

Let’s take a look at the impact of content throughout the marketing funnel with these 15 content marketing statistics:

1. Knowing your audience and understanding their preferences is essential. For instance, only 22% of millennials want to see email from a brand they support, while 57% of 45 – 54-year-olds do. (HubSpot)

2. Conversely, 52% of millennials want to see video from brands they support while only 25% of those 45-54 do. (HubSpot)

3. 71% of a B2B respondent pool stated they reviewed a blog while on their buying journey. (Demand Gen Report)

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B2B content statistic

4. 32% of consumers check out a brand’s social media presence before checking out their website. (Animoto)

5. Podcasts were cited by 64% of B2B respondents as a valuable content format in the early stage of the buying journey — only falling short of infographics (76%) (Demand Gen Report)

6. People today have 2X more interactions with brands on mobile than anywhere else. (Think with Google)

7. Cisco projected that more than 80% of all Internet traffic will be video by 2021—which means brands definitely need a video content strategy. (Cisco)

8. 87% of consumers want more video from brands. (Hubspot)

9. Instagram is the fastest-growing platform for driving purchases with video. (Animoto)

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10. When asked how they’d most like to learn about a new product, over two-thirds (68%) of consumer said a short video would be best, way ahead of text-based articles (15%),infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). (Wyzowl)

11. 65% of B2B content consumers strongly agree they have higher preferences for credible content from industry influencers. (Demand Gen Report)

12. 73% of consumers have been impacted by a brand’s social media presence when making a purchase decision. (Animoto)

13. Per dollar, content marketing produces 3 times more leads. (Kapost/Oracle Eloqua)

14. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. (Demand Metric)

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Click To Tweet

15. On average, content marketing costs 41% less than paid search, (Kapost/Eloqua)

On average, content marketing costs 41% less than paid search Click To Tweet

If this feels overwhelming and you still find yourself on the hamster wheel day after day, unclear of what to create and where to distribute it, you are not alone. In fact, only one out of three B2C marketers surveyed in CMI/Marketing Profs 2019 B2C Research Study had a documented content strategy.

Only one out of three B2C marketers surveyed in CMI/Marketing Profs 2019 #B2C Research Study had a documented content strategy. Click To Tweet

To help you up-level your content marketing efforts, we created  a 7-page content marketing guide. Fill out the form below to grab your copy of What Great Brands Do That Good Brands Don’t in Content Marketing now.

By:

https://newhorizons123.com/video-prod… 1) Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads. 2) 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. 3) 54% of marketers feel they’re not maximizing their use of Instagram to achieve their goals. 4) 74.2% of companies say content marketing increased their lead quality and quantity. 5) In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies. 6) 71% of buyers/readers say they were turned off by content that seems like a sales pitch. 7) Content marketing will be a 300 billion dollar industry by 2019. 8) Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 9) There are over 2 million blog posts published daily. 10) 52% of buyers strongly agree that if brands packaged relevant content together, it would help expedite the research phase. 11) 93% of B2B marketing professionals use content marketing. 12) B2B marketers spend 39% of their budget on content marketing. 13) By the end of 2019, Cisco estimates show 80% of all internet traffic worldwide will be video. 14) 61% of the most effective B2B content marketing professionals meet with their content teams daily or weekly. 15) Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t. 16) Content marketing produces 3x the amount of leads as traditional marketing. 17) Companies that put their primary focus on content marketing generate more than 5x more conversions. 18) 28% of marketers have reduced their advertising spend to allocate more funds towards content marketing. 19) 78% of Chief Marketing Officers believe that custom content is the future of marketing. 20) 73% of organizations have someone in place to oversee their content marketing strategy. 21) 74% of CMOs have little to no confidence they have the right technology in place to achieve their marketing goals. 22) 86% of very effective organizations have a head of content strategy. 23) 48% of small companies have a documented content marketing strategy, whereas 41% of larger organizations have one. 24) Going forward, the projections reveal that video is likely going to comprise 82% of internet traffic by 2021. 25) About 90% of B2B buyers have expressed that online content greatly influences their purchasing decisions. Sources: DemandMetric: https://www.demandmetric.com/content/… HubSpot: https://www.hubspot.com/marketing-sta… Contently & Libris: https://contently.com/resource/libris… Curata: http://www.curata.com/resources/ebook… eMarketer: https://www.emarketer.com/content/who… Economist Group’s “Missing the Mark”: https://www.slideshare.net/LeanBack1/… Demand Gen Report 2018 Content Preferences Survey Report: https://www.demandgenreport.com/resou… CMI + MarketingProfs: http://www.iab.net/media/file/B2BRese… TopRank: http://www.toprankblog.com/2014/05/b2… IAB: https://www.mediapost.com/publication… CMI: http://contentmarketinginstitute.com/… Marketeer: http://marketeer.kapost.com/wp-conten… Kapost: http://resources.kapost.com/aberdeen-… Gartner: http://www.gartner.com/technology/res… Demand Metric: http://www.demandmetric.com/content/c… Nielsen CMO Report 2018: https://www.nielsen.com/us/en/insight… Cisco: https://www.cisco.com/c/en/us/solutio… #contentmarketingstatistics #digitalmarketing #videomarketing

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Howto & Style

How To Launch Your Fully Fledged, 100% Unique Online Business With InstantContent

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Look – it doesn’t even matter what niche you’re in: content fuels the web and without written content you just won’t rank in Google and won’t tap into the huge organic traffic source. If you want to make a financial KILLING from selling 100% unique content…

When InstantContent is made for you! It allows you to get all the benefits of unique SEO content – with zero extra work. PLUS it’s a fully fledged video AND content curator that integrates with ANY WordPress blog and themes.Read more…..

 

Source: InstantContent — VIDIOLOC

Pixamattic PRO – Artificial Intelligent Designer & Social Media Automation

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Pixammatic is an incredible content creation tool that enables you to produce all kinds of highly-converting visual content with no string attached! Coming with a click-and-drag platform that runs completely on autopilot, it can perform all the essential tasks involved in the process of building an ideal look for your business. As you might have known, highly-converting visual content can cost you an arm and a leg to create. However, once promoting Pixamattic, you can stay away from all the hassles and still manage to get the best result! Isn’t this great? Now, let take a look at what makes Pixamattic special! Well, this content creation tool provides you with a range of incredible templates that serve multiple in-demand niches. Your only job is to choose what you want and customize it. On top of that, it also gives you access to highly-converting sales copy as well as engaging VSL! In short, whatever you need, as long as it has something to do with visual content, Pixamattic will be there to help you out….Read more…

VoiceRank360 Pro – Automate The Ranking Process And Triple Your Traffic & Profits

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We developed our own AI algorithm that is capable of finding the best questions and answers for any niche and give you the best unique content to use for yourself or your clients! You’ll get access to a powerful AI system that allows you to insert a keyword and generate Unique Question and Answers based articles that google is looking to display on it’s “Mighty Answer BOX”. Generate Unlimited Unique Articles from the best Questions Generated and use the power of placeholders to rank for Voice Phrases in virtually any City in the World! One Click Publishing to yours or your clients WordPress website – We wanted to make this as easy and as little work for you as possible Will 1 click do it for you?..Read more….

Sociible – NEW Web App Creates FULLY AUTOMATED Social Marketing Campaigns in MINUTES By Leveraging OTHER People’s AUTHORITY Content For Unlimited Hands-Free Traffic

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Relevant, high-quality, ENGAGING CONTENT! This has been true since the BEGINNING of time – and is STILL true TODAY! CONTENT.IS.KING! Especially with EVERYONE begging for people’s attention with ADS! It’s the people who are providing, great, engaging content that are quietly WINNING and getting ALL the free traffic they want! We Created The BEST Solution For Automated, FREE Social Media Traffic and Sales WITHOUT Needing To Write Your Own Content, Without Paying For Any Ads, Without Doing ANY SEO And Without Even Needing Your Own Website of Hosting. The Ability to FULLY-Automate Traffic Campaigns From the two BIGGEST platform online, Facebook and Twitter. Simply connect your accounts and you’re good to go and to Create “Content Streams” For EACH Of Your Social Accounts by simply searching by KEYWORD, so that Sociible knows EXACTLY what content to start posting on your behalf…..Read more….

Get Your Content Marketing Strategy Right With These Six Questions – Sandeep Rathore

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Content marketing is gaining huge acceptance among marketers to reach customers. In fact, 92% B2B marketers use content marketing to reach their target audience, and 86% B2C marketers consider content marketing a key strategy to target customers, according to the Content Marketing Institute. However, not all content marketers are able to achieve their objectives when it comes to getting content marketing ROI. Some are successful, while many struggle to make their content marketing efforts fruitful.

Tappit – Use OTHER People’s Content and Videos To Bank MILLIONS In Profits Every Month

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The idea is simple, more content you have, more traffic you get, more leads and more Commission you generate. By using this amazing app you will Build your own beautiful and super engaging Viral website with 3 simple clicks and Put most profitable links on your sites using artificial intelligence. Create and post viral videos and content in just one click and Post Videos and Content on 10+ social media networks in single click. Create SEO friendly pages automatically with Built in Free Remarketing system included…..

Read more: https://www.tappit.co/live/v2.php?aid=1

Fresh Title & Title Analyzer – Instantly Create Hundreds of Highly Responsive Titles & Headlines for ANY Content You Want

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Fresh Title will automatically generate a proven title or headline for any content you want using 4 powerful built-in tools. Quickly generate over 830 powerful and proven titles or headlines by answering a few simple questions about your product, service, or subject. Get instant access to over 350,000 proven headlines and over 70,000 email subject lines for an endless source of content ideas. Search the latest news headlines by keyword from Google and Bing for instant fresh new ideas for your content! In a hurry? We got you covered, simply click the “Latest Headlines” for the latest top news headlines. Save all your best titles and headlines in your own personal database. You can even rate and categorize your content…..

Read more: http://freshtitle.com/

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