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4 Key Elements of a Successful Landing Page for Health Consultants – Laura Peill

Amidst the vast array of webpages, online Shopify sites, Instagram profiles and pop ups, sits the humble landing page.  Used for executing a call to action upon readers and known for being very good at its job when done well, it is a unique beast to tackle no matter what your site. Add in the … Continue reading 4 Key Elements of a Successful Landing Page for Health Consultants – Laura Peill

Content is King and It Reigns Supreme – Logan Godfrey

Content, along with content marketing, is important. It’s important because it sets you apart from your competitors. Not just any kind of content, but content that’s better than all the rest. Content that makes you think. Content that makes you sweat. Content that makes you bleed. Okay… That might be going too far, but you … Continue reading Content is King and It Reigns Supreme – Logan Godfrey

Transform Your Content Marketing Program with a Message Architecture – Katie Del Angel

It’s necessary for content marketing teams to constantly evaluate where they’re at. From measuring performance KPIs to the strategic trajectory, it’s important to ensure that your programs are aligned and on-track for success. One important aspect that may not be on your radar to assess? Your message architecture. A message architecture is a prioritized set of … Continue reading Transform Your Content Marketing Program with a Message Architecture – Katie Del Angel

Q+A: How Often Should I Post Content – Robin Kamen

A. This is one of the most frequent queries I receive about content marketing, as marketers try to figure out their optimal publishing cadence. The answer is that there are lots of right answers to the question of how often to post content; read on to learn about two of NewsCred’s best practices: If you are … Continue reading Q+A: How Often Should I Post Content – Robin Kamen

Why Freelancers Are Good For Your Company – Irene Corchado Resmella

More and more companies are hiring freelance writers nowadays. Some companies need to increase their content production and their current team can’t cope with the workload. Others are expanding into new markets and struggle to find writers in other languages willing to relocate. Likewise, many start-ups rely on freelance writers during the early stages of … Continue reading Why Freelancers Are Good For Your Company – Irene Corchado Resmella

Tips To How to Master Your Content Curation Strategy – Brendan Schneider

Do you always find yourself not having enough time to create content for your blog? Or maybe you are short on writers who can publish articles regularly. Then, it’s time to consider content curation as part of your marketing strategy! Content curation is the process of discovering and selecting content that is relevant to a … Continue reading Tips To How to Master Your Content Curation Strategy – Brendan Schneider

How a Few Pages Can Make or Break Your Website – Jeff Baker

A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry? Unlike art, … Continue reading How a Few Pages Can Make or Break Your Website – Jeff Baker

How to Use Keyword Gap Analysis to Land High-Quality Guest Posts – Dustin Christensen

The days of guest blogging strictly for SEO purposes may be over – Google long ago called out the tactic  – but it is still a great way to build rapport with your industry. Guest posting is also an ideal way to provide value to your audience without having a large platform yourself, which is often the … Continue reading How to Use Keyword Gap Analysis to Land High-Quality Guest Posts – Dustin Christensen

8 Ingredients Every Piece of Shareable Content Has – Rob Steffens

In an ideal world, every piece of content you create would get shared. Here on the Web in 2018, though, things are a little bit ... different. With millions of websites already active and countless thousands of new content pieces going live every day, though, even the best content needs every advantage it can get … Continue reading 8 Ingredients Every Piece of Shareable Content Has – Rob Steffens

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