The Key Benefits of Video Content

In the digital age, getting attention is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent.

Five years back, a Microsoft study found that humans now have a shorter attention span than a goldfish, which lasts about eight seconds — only two decades ago, we were at 12 seconds. That’s proof positive why content must be compelling, truly entertaining and/or informative; otherwise it’s just mindless noise.

When marketing online, it also helps to have the right format. Entrepreneurs, startups and small- to medium-sized businesses can all use videos to hook audiences with engaging multimedia content. Here are the four key benefits.

Related: Overcome Short Attention Spans with ‘Micro-Content’

1. Multimedia works well with device screens

Attention-grabbing content often requires the use of multimedia formats like videos and images. Think of how memes and Instagram exploded in popularity in the past decade just as mobile usage significantly increased.

Multimedia works well with small electronic screens where users often squint their eyes and impatiently scroll until something compelling captures their attention. In contrast, eyes have a harder time processing written text, especially if an author utilizes complex, multisyllabic words.

Video publishers succeed when they show audiences relevant and engaging contents,” said Eyal Betzalel, cofounder and CEO of video-discovery platform Primis, in a recent interview with Entrepreneur. “Because of the overwhelming amount of video content available on the web, that should increasingly be based on individual tastes and viewing patterns in order to gain a competitive viewing advantage. With videos, you serve spectators well by showing relevant, timely and excellent content that they are most likely to interact with.”

2. Video makes learning convenient

If a picture is worth a thousand words, that goes twofold for footage and clips.

As mentioned, text has a hard time competing with multimedia when using digital screens. According to research firm Nielsen Norman, site visitors will only read 20 percent of text on a page containing an average of 593 words. Why promote a personal brand, product or service in a format that doesn’t produce enough quality click-throughs?

Digital audiences prefer to consume videos, and a big reason why is because they’re easy, convenient and painless. According to marketing agency 99Firms, users consume 500 million hours of video on YouTube every day and 100 million hours of video on Facebook.

It’s no surprise that Hollywood filmmakers and TV execs continue adapting popular books. Movies and shows communicate information more efficiently via easy-to-process demonstrations or visual aids. Try reading about baking a cake — it’s painful compared to just live-streaming a chef who teaches you how to do it.

A 2018 study by intelligence firm Sandvine found that videos account for 60 percent of all internet traffic, with Netflix leading the way at 12 percent. And 27 percent of U.S. adults haven’t read a book in the past year, according to a 2019 Pew survey. Like it or not, viewers find it more convenient to learn about history (and even classical literature) on television and in movie theaters than having to go through the trouble of reading about it.

3. Video familiarizes audiences with your personality

It’s tough for audiences to become familiar with an author unless they’ve read a ton of their articles or books. Video, however, enables viewers to get acquainted with your unique personality; therefore, it rapidly increases familiarity and credibility. And if you’ve got a standout personality or impactful voice, such charm will be emblazoned in their memory, inviting a purchase, subscription, repeat clicks and social shares.

That bears out in a 2018 study by creative firm Animoto, which found that the vast majority of digital consumers prefer consuming video content on social media. The same study found that 88 percent of marketers are satisfied with the ROI of their video marketing efforts on social media, as well.

4. Clips and footage increase conversion rates

An observer is more likely to cry watching an audiovisual narrative than by reading it. Visual and auditory stimuli even affect taste buds when watching a cooking show. Videos create a lasting impression because they stimulate human senses.

On the flip side of things, writers largely remain invisible or anonymous, given what’s written on paper always stays silent. When using a smartphone or computer, silent content remains in the background as soon as audio or visual messages inevitably interrupt.

It’s tougher to boost click-throughs via text when most people are skimming it. Putting a video on a landing page increases conversions by 80 percent, according to HubSpot. Furthermore, data from Precision Marketing Group shows that the mere placing of a video in an email leads to a 200 to 300 percent increase in click-through rate.

Related: The 8 Most Popular and Effective Uses of Video Marketing

Entrepreneurs, startups and small- to medium-sized businesses should leverage the power of videos and audiovisual presentations. Simply put, they’ve proven more effective than pursuing a text-only marketing strategy.

By: Lucas Miller Entrepreneur Leadership Network VIP

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THE CREATIVE TOOLKIT FOR MARKETERS

Are you trying to decide if adding video to your marketing strategy is worth the time and money? Spoiler alert: it is! This video dives into the main 5 benefits of a professional video which includes improved brand recognition and increased search engine optimization (SEO). You can read our in-depth article on the topic here: https://blog.vmgstudios.com/benefits-… Be sure to subscribe to this channel for more educational content. You can also find more resources on marketing, video, animation, audio, graphic design, interactive video, social media, and more on The Creative Toolkit for Marketers: https://vmgstudios.com/creative-toolkit/#videomarketing#videoproduction#marketing

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TrendMonetizer – Making Crawled Video Contents By Finding Trending Content In Any Niche

TrendMonetizer Pro Review + OTO 1, OTO 2, OTO 3, OTO 4 - by Victory Akpomedaye JvzooTrendMonetizer is the new breakthrough pro software uses 21st – century digital marketing guerrilla tactic that created by victory akpos with hijack trending content videos and text to instantly generate unlimited free traffic, leads and sales. TrendMonetizer hijacks trending content (video & articles) from all over the web.

You can then monetize this content by adding ctas, links, buttons etc. From within the TrendMonetizer dashboard. With 1-click you can blast this content (with your links embedded) all over your social media to get insane amounts of traffic, leads and sales. Unlike any other tool out there – Trend Monetizer hijacks trending content for you.

And good news is TrendMonetizer allows you to create sub-user accounts. The TrendMonetizer Agency license that you can get (without upgrading) allows you to sell all of this as a service. You can create multiple accounts for your team to handle as many clients as you want to take on. That means unlimited profits. You can also create accounts for your clients so that they can track the results their campaigns are getting. TrendMonetizer isn’t just a tool. It’s an entire business by itself. With TrendMonetizer you can;

  • Enter a Keyword To Instantly Find Tons Of Related Trending Content
  • Monetize The Content By Adding Ctas, Messages, Links Etc.
  • Blast The Content All Over The Social Media And The Web
  • Generate Massive Traffic And Collect Hot Leads
  • Increase Your Profits

TrendMonetizer Features

  • Trending Content Curator :
    Curates And Uncover The Latest Marketing Research And Digital Trends With Data Reports, Guides, Videos, And Articles Freshly Crawled From The Entire Web. This Can Even Be Reviews Of Affiliate Offers.
  • Trending Content Hijacker :
    This Feature Hijacks The Crawled Contents From The Web Both Web Contents And Video Contents And Allows You To Embed Custom Messages To This Content
  • Social Media Automation :
    This Is Another Powerful Feature Of The App That Does The Basic Social Content Curator Which Is, It Crawls Content And Helps You Push It To Your Social Accounts Either Instantly Or With The Schedule Feature
  • Trending Content Scheduler :
    This Helps Users Schedule Contents Either After Customization Or Instantly
  • Pixel Tracking :
    The App Also Comes With a Detailed Tracking System That Allows Users To Track Their Pixels And Helps Them With Details Analytics For Retargeting
  • Link Cloaking :
    This Feature Allows You To Shrink, Cloak, Track, Organise, Share And Test All Of Your Links On Both (Custom) Domains And Servers.
  • Social Proof Notifications :
    Instantly 3X Purchase, Downloads And Signups On Your Website, Sales And Landing Pages Using Social Proof Notifications.
  • Lead Generation Optin :
    Integrate Any Autoresponder Of Your Choice And As Well Build Your List By Leveraging On Any Website Authority Using Our Optin Feature. And Even More Features Like
  • Add Button Link :
    This Is One Of Our Hijack Feature That Allows Users To Add a Button Link To His Or Her Hijacked Content Be It Web Or Video Content.
  • Social Sharing :
    Directing Share Pulled Contents To Any Social Media Account Of Your Choice.
  • Utm (Urchin Tracking Module) Builder :
    Know Where Every Website Conversion Comes From By Adding Utm Tags To All Your Links And Amazing Way To Analyze And Optimize Your Investments.
  • Detailed Analytics :
    Get Very In-Depth Analytics On Your Link Activities So As To Monitor And Track Your Conversions
  • Sub User Management :
    A User Can Invite Multiple Team Members To Use The Account Still With All The Features Available. This Is Awesome Cause This Way a User Can Invite His Or Her Client To See Results For Themselves.

Source: TrendMonetizer

Pixamattic PRO – Artificial Intelligent Designer & Social Media Automation

Pixammatic is an incredible content creation tool that enables you to produce all kinds of highly-converting visual content with no string attached! Coming with a click-and-drag platform that runs completely on autopilot, it can perform all the essential tasks involved in the process of building an ideal look for your business. As you might have known, highly-converting visual content can cost you an arm and a leg to create. However, once promoting Pixamattic, you can stay away from all the hassles and still manage to get the best result! Isn’t this great? Now, let take a look at what makes Pixamattic special! Well, this content creation tool provides you with a range of incredible templates that serve multiple in-demand niches. Your only job is to choose what you want and customize it. On top of that, it also gives you access to highly-converting sales copy as well as engaging VSL! In short, whatever you need, as long as it has something to do with visual content, Pixamattic will be there to help you out….Read more

VoiceRank360 Pro – Automate The Ranking Process And Triple Your Traffic & Profits

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We developed our own AI algorithm that is capable of finding the best questions and answers for any niche and give you the best unique content to use for yourself or your clients! You’ll get access to a powerful AI system that allows you to insert a keyword and generate Unique Question and Answers based articles that google is looking to display on it’s “Mighty Answer BOX”. Generate Unlimited Unique Articles from the best Questions Generated and use the power of placeholders to rank for Voice Phrases in virtually any City in the World! One Click Publishing to yours or your clients WordPress website – We wanted to make this as easy and as little work for you as possible Will 1 click do it for you?..Read more….

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