Category: digital marketing

How Digital Transformation Is Revolutionizing Government

Infrastructure modernization has become critical for governments looking to serve citizens in the digital era. To provide services and programs that improve the lives of their constituents, local, state, and federal government agencies are undergoing digital transformations to take advantage of new technologies that enable them to harness the power of the cloud.

Yet while technology can help government become more effective, change of this magnitude doesn’t happen overnight. Based on myriad factors, different governments and government agencies are at various points in their digital transformations. Many will need to take a look at how they currently work and embrace technology that will help them scale their efforts and fulfill their commitments to constituents.

Here’s a look at how these digital transformations are enabling government agencies to reimagine how work gets done and redefine how they serve their citizens.

Automation Saves Time, Spurs Innovation

Government bureaucracy is known for the inordinate amount of paperwork required for the operation of any given department or agency. Workers spend time on meetings, paperwork, email, and data collection and reporting that they could be using to work on future activities and programs and more effectively serve other goals as well, according to a survey by the Governing Exchange.

Thanks to automation, this is starting to change. According to a recent report from Deloitte Consulting, the past year has seen a shift from government agencies experimenting with automation to implementing it across the board — a shift that is saving government workers thousands of hours previously spent on processing data and data entry. Now, employees at agencies leveraging automation are able to spend time on more valuable, mission-critical work to further innovation and better serve constituents.

As government entities rethink how work gets done, some are turning to a work execution platform to track, automate, and manage their operations and processes from end to end. A work execution platform enables government workers to automate data collection and other processes and workflows to move work forward more effectively and efficiently.

Governments Collaborate to Serve Constituents

Digital transformation can also help facilitate collaboration between different government entities, improving programs and services to better the lives of citizens. Governments that are able to work together to quickly, effectively, and securely share the resources, budget, or information needed to solve big problems can better serve citizens and communities at many levels.

One example of intergovernmental collaboration is evidenced the Deloitte-NASCIO Cybersecurity Study, which looks at how state chief information security officers can succeed in overcoming the top challenges of implementing effective cybersecurity programs. In order to meet critical security controls that protect privacy around healthcare data, state Health and Human Services (HHS) agencies worked with the federal Centers for Medicare and Medicaid Services (CMS) to successfully secure funding in order to put in place the recommended Minimum Acceptable Risk Safeguards (MARS) for systems that interact with Medicare and Medicaid data. This additional funding provided state HHS agencies with the resources needed (in addition to their state IT budgets) to further their digital transformations.

A common platform that serves as a single source of truth for an organization can help facilitate collaboration and reduce friction. Smartsheet Gov is the only work execution platform in the FedRAMP marketplace. It offers fast user adoption and seamless, secure sharing that helps organizations to easily collaborate and break down silos across departments and agencies — or even between federal and local government — to drive the best results for citizens. Through the use of data collection forms, Smartsheet Gov also enables agencies to quickly capture information across departments and regions, so they can analyze and act on the latest information.

Smart Cities Serve Tech-Savvy Citizens

In addition to digital platforms, governments are exploring and embracing the internet of things (IoT) and other innovative technologies as it applies to communities. Smart cities create a digitally connected environment to help governments better serve citizens.

Features of smart cities might include “smart meters” that enable public utilities to help citizens save energy or conserve water, and road sensors that track traffic patterns to support infrastructure development. This type of innovation can help local governments reduce spending and improve efficiency.

More comprehensive initiatives are in the works as well. For example, the Greater Phoenix Smart Region, seeks to bridge the gap between innovative technology and the needs of communities and policy makers through a partnership between the public sector, educational institutions, and government entities to create, advance, and adopt smart city technology “that improves the quality of life for all citizens.”

To plan for these complex initiatives that bridge the public and private sectors, as well as academia, a work execution platform can help drive the effective collaboration and transparency needed to manage innovative approaches to governance.

Learn more about how Smartsheet is powering digital transformation in government.

Smartsheet Contributor Smartsheet Contributor Brand Contributor

At a time when organizational speed and execution are critical to gaining a competitive edge, modern work — especially at scale —

Source: How Digital Transformation Is Revolutionizing Government

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Digitization Is Poised To Transform Steel Plants

We live in a digital age, and our production processes need to evolve to reflect that fact. Converting traditional production environments into highly automated “smart” plants will entail fundamental changes in the way metals manufacturers interact with their suppliers and customers. When technology works in perfect harmony with the different aspects of metals production, the effect can be compared to that of a skilled orchestra’s performance……………

Source: Digitization Is Poised To Transform Steel Plants

NYSE Chair Says Survival of Digital Currencies Is ‘Unequivocal’ – Ana Alexandre

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New York Stock Exchange (NYSE) chairman Jeffrey Sprecher expressed optimism about the survival of digital currencies as an asset class, business news outlet Barron’s reported Nov. 27.

Speaking at the Consensus Invest conference, Sprecher — who is also the CEO of Intercontinental Exchange (ICE) — said that when he saw headlines asking “Will digital assets survive?,” he would say that “the unequivocal answer is yes.” “We’re kind of agnostic to price,” Sprecher added.

On stage at the Consensus Invest event in New York, Sprecher was accompanied by his wife and the CEO of cryptocurrency platform Bakkt, Kelly Loeffler. Bakkt is owned by ICE and anticipates its launch early next year.

Commenting on the Bitcoin (BTC) futures contract offering, Loeffler said that “the Bakkt futures contract will help Bitcoin traders establish a trusted price. Bitcoin now trades at different prices on different exchanges, many of which are unregulated.”

The NYSE and its parent firm ICE demonstrated a proactive approach to the cryptocurrency space. In January, ICE partnered with blockchain tech company Blockstream to bring “disciplined” BTC price information to major Wall Street investors. ICE then planned to pull data from 15 major exchanges and deliver it to big financial names, including hedge funds and professional trading firms.

Later in May, ICE announced plans to offer traders contracts that eventually result in customers owning BTC. ICE reportedly “has had conversations with other financial institutions about setting up a new operation through which banks can buy a contract, known as a swap, that will end with the customer owning Bitcoin the next day — with the backing and security of the exchange.”

Just earlier today, Cointelegraph reported on the establishment of an Association for Digital Asset Markets (ADAM) to create a “code of conduct” for the cryptocurrency sector. Among ADAM’s founding members are former CEO of the NYSE Duncan Niederauer along with Mike Novogratz’s crypto merchant bank Galaxy Digital, global financial services firm BTIG, fintech firm Paxos and crypto liquidity solutions provider GSR.

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Delivering A Great Digital Experience? Prove It – Bridget Bisnette

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Imagine that you can provide your customers with visibility and actionable insights on how “users”—be it customers or employees—are consuming applications, what their digital experience is while using them, and more importantly quantify how those experiences directly impact revenue, productivity, costs, and other business KPIs.For those of you not currently in the business of providing Digital Experience Management (DEM) services to your customers, imagine the impact to your business. How could doing so, expand your customer relationships outside of IT operations, while creating a new revenue stream for your business……………….

 

 

 

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Privacy Centric Digital Currency PIVX Partners with UFC Fighter Cris Cyborg to Push Crypto Awareness – Alexander Lielacher

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PIVX emerged in early 2017 and quickly gained in popularity and value due to its community-focused approach and the continuous implementation of innovative new technologies for its digital currency. For example, PIVX was the first cryptocurrency project to allow for anonymous staking, called zPOS. The partnership with Cyborg aims to bring more awareness to the digital currency and blockchain technology as a whole and is one of several sports sponsorships that PIVX has been involved in since its launch. To date, PIVX has sponsored a Polish soccer team, a Dutch field hockey team, and the surfer Tarnea O’Meara………….

Read more: https://btcmanager.com/privacy-centric-digital-currency-pivx-ufc-fighter-cris-cyborg-crypto-awareness/

 

 

 

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Pivot Cryptocurrency -Provide Secure Digital Asset Trading Services to Millions of Users In Over 130 Countries Around The world.

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Pivot is a community from China for cryptocurrency investors. Its Chinese version is well operated. We provide cryptocurrency markets, prices and charts in real time of more than 1400 cryptocurrencies and the freshest blockchain news.We aim to help investors communicate more efficiently with each other and with startups in blockchain industry. Pivot has received investment finance from Binance and other famous cryptocurrency funds. Up to now, nearly one hundred startups and hundreds of business leaders in blockchain industry have opened official accounts in Pivot. And more than 100k investors is using Pivot to guide their investments.

Join us: https://www.pivot.one/

7 Facts That Will Make You Rethink Application Performance Monitoring – Mike Sargent

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Digital transformation is changing the way companies do business, so it should come as no surprise that the applications that deliver business services are under pressure to keep up. Application teams are embracing a full mix of technologies– from mobile first to cloud-native architectures, to enable more agility, innovation, and end-user focus than ever before. Yet with more technology comes more complexity, more need for visibility, more components to monitor– and also more data. As digital transformation sweeps the world, the following seven data points can help inform your application performance monitoring (APM) strategy ………..

Read more: https://www.forbes.com/sites/riverbed/2018/11/06/7-facts-that-will-make-you-rethink-application-performance-monitoring/#6565ec746e84

 

 

 

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4 Principles of Marketing Strategy – Brian Tracy

A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What’s my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above.

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The Integrated Marketing Organization: How to Lower Waste, Increase Collaboration, and Turbocharge Performance – NewsCred

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Integrated marketing — possible now more than ever because of technology — is the solution to many of the challenges facing marketers today. The old established marketing models have broken-down, there’s mounting revenue pressure and scrutiny on marketing investments, and there’s a laser focus on minimizing risks and maintaining security, especially in the new era of GDPR………

Read more: https://insights.newscred.com/ebook-the-integrated-marketing-organization/

 

 

 

 

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Steve Jobs’ Amazing Marketing Strategy Must Watch – Evan Carmichael

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newslet… Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.

Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees.

It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike.

Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics.

That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).

And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!

And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed.

The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE *

Subscribe to my channel: http://www.youtube.com/subscription_c… * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmicha… * Google+: https://plus.google.com/1084697716903… * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/

 

 

 

 

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