How The New Domain Extensions Can Help Your Business Look More Relevant

Are you looking to add legitimacy and relevance to your business? The first step is to get a website, as most people now go online first when looking for products and services. Before you can launch a website, you must register a domain name, selecting a domain extension that suits your business.

To those who have no idea about what domain extensions are, these happen to be that part of the website domain name that appears on the other side of the dot — like .com, .in, .net, and so on.

There are now hundreds of these to choose from.

Domain extensions are also referred to as TLDs or Top-Level Domains. Let’s take a closer look at how domain extensions can help your business thrive.

The importance of domain extensions

Google search results showing cotton manufacturers in Gujarat

Your web address is very important because it acts as a digital calling card. It is usually the very first thing that people see on Google when they search for a service or product.

How your web name ends makes people take instant calls about what type of website you have.

For instance, a technology firm could use .net as a domain extension, as it is associated with ISPs and other tech providers.

A business located in India might choose the .in domain extension for its web address, as this is known as India’s TLD.

The most well-known of domain extensions — .com — has become the go-to choice for any internet-based business. But as ecommerce grew tremendously over the years, many of the shortest and most valuable .com domain names have already been registered. Hence, it became necessary to have many more domain extensions made available (see complete list).

Why opt for new TLDs rather than .com

There has been a veritable explosion in the number of new domain extensions. For example:

Opting for a new domain extension can change the way your business or organization is perceived by its target audience. There are several other advantages to using one of the new domain extensions for your web address. Let’s take a look at what these may be in some greater detail.

1. A more memorable website domain name

A name that is easy to remember is half the battle won when it comes to getting found on the internet.

It’s time to look beyond .com.

A domain extension name that resonates with your target audience and makes them come to you is something one should be looking at. It will have a tremendous impact on the effectiveness of your digital efforts.

2. Improved branding

Not only is the right kind of domain extension easy to remember and relate to, but it also helps enhance branding across the services one offers. Besides, easy to use names are less likely to be misspelled during the search process.

3. Better defined organization

A suitably chosen domain extension will instantly identify the line of work carried out by a business or an organization. An Indian non-profit would, for instance, be well advised to use a .org.in domain extension to identify its area of expertise and its location. It would help the organization make its presence felt in its specific niche, which can only augur well for its outreach efforts.

4. Establish a business identity

A domain extension should be able to establish a business’s identity like nothing else. An architect’s firm, for example, would do well to use the .archi domain name that would have synergy with its business.

5. Help diversify

If your line of work has expanded and your current domain extension does not seem to adequately represent the changed status of your business, a change in domain extension could help correct that impression. If you are a

n exercise instructor who has also started giving yoga lessons, you might want to adopt the .guru extension to reflect the change.

6. Create a strong solo brand

A lot of people who are strong solopreneur brands by themselves can further accentuate their brands by choosing an appropriate domain extension. This will help one obtain much better results in organic searches of one’s personal brand name. Changing your existing brand name to your legal name lets you leverage your personal clout to help enhance your brand image.

Give the new domain extensions a look

The importance of a domain extension cannot be underestimated, in that it defines the very identity of a business, organization or individual in the online space. These days one can choose from a very large number of domain extensions, whose names are far more reflective of what they represent than plain old .com.

Truly, a domain extension is much more than a mere web address of a business or organization. It is no less than a powerful marketing and branding tool that can help improve a business or organization’s prospects.

With hundreds of domain extensions to choose from, one can quite easily choose something that will represent the best face of a business or organization to its core target audience.

Indeed, those from large corporations and trading organizations to businesses, professionals and nonprofits would benefit immensely from a change of their domain extension.

Vipin Labroo

By: Vipin Labroo

Vipin Labroo is a content creator, author and PR consultant (not in any particular order). A member of the Nonfiction Authors Association, he has years of corporate experience working with an eclectic range of clients. In his line of work he writes press releases, articles, blogs, white papers, research reports, website content, eBooks and so on across segments like technology, business & marketing, internet marketing, healthcare, fashion, real estate, travel and so on. Vipin has earned a solid reputation for the sterling quality of his work across the English-speaking world. Connect with him on Twitter.

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How To Host Unlimited Websites and Domains On Blazing Fast Servers for Next 10 Years For Low One Time Price

Your website is slow a like sloth where 80% of the visitors leave before it even loads properly, making it a huge prospect loss for you. Got Complicated User Interface which forced you to hire Tech Guy to set up your website on this hosting which lacks guaranteed uptime for your website besides low server security which gives an easy invitation to hackers You Get A Slow Sluggish Unsecured Unreliable business website
which fails to deliver any results leaving you clueless what went wrong even after you took action


But end up with slow, sluggish website and pages which fail to deliver any result leaving you clueless what went wrong even after you took action
With each passing day, your excitement for your big idea gets dimmer and dimmer until one day it’s gone… Money wasted… time wasted… with little or nothing to show for it.

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If like most of the marketers, you like to delegate the work to designers, developers, managers. Simply create multiple FTP accounts to upload, download, delete and modify files according to their access level and No need to pay extra for extra visitors on your site. Just drive unlimited traffic on your website without having to worry about bandwidth consumption and scale your business however you want.

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Crank Out High-Demand Flippable Web Sites in Minutes and REALISTICALLY Sell Them For $97, $197, $297 and even $497. TWO Web Flipping Experts Come Together to Create This Training Course and Reveal Their Insider Secrets to “EXPERT FLIPS”… Now You Can Copy Their Exact Blueprint and Do It Yourself.This 17-Module Expert Training is Perfect for Those Who Want to Know Exactly How the Domain Selling and Flipping Industry works, and How to Profit Big in the Industry. You’ll learn Many Closely Guarded Industry Secrets as taught by Domaining Professionals and Start Selling YOUR Domain Names Now, Faster and Easier With My Exclusive “Instant Domainer” Sales Page…….

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Why Most Web Designers Fail Business Owners – Steve Cartwright

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Did you know that almost eighty percent of business websites fail to give any meaningful return on investment? The solution most businesses come up with to solve this is to simply order a brand new website that looks pretty, this new website suffers the same fate as the old website in that it never really delivers, what was promised and eventually the cycle begins again and again.

The problem is that most business are busy running their businesses and simply don’t understand the Internet and how important it is in business success today. But being business people they hire the local expert, he definitely seems to know what he is doing, didn’t he work on such and such a website, he talks the talk and his prices are reasonable.

Therein lies the problem, not all website designers are created equal, in fact most of them are useless and don’t have any real clue when it comes to business, let alone designing a website that generates the results a client wants, needs and expects.

Looking into this a little further, at a recent webinar two hundred web designers were asked what their average website deal is worth with the vast majority (75%) saying that their average project was less than four thousand dollars. The reason being that these web designers are forced to compete on price as they cannot deliver the value (ROI) of those in the higher price brackets.

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So understanding that most businesses lack the in-house expertise to develop a really successful online presence, businesses are hiring web designers that more often than not price themselves out of business and simply cannot deliver the value with the end result being a website that looks good, but sits with the other eighty percent of websites and never delivers a meaningful return on investment.

Nothing demonstrates this better than your typical web designer interviewing a prospective client…

Prospect “hello Web Designer, we need a new website”
Web Designer “we can help you with that, what do you want in the website”
Prospect “I thought we would have all the usual stuff, about pages, company page, new offices, products page, contact us”
Web Designer “great, that sounds like a great website and I can sure help you make this a success”
Prospect “how much will it cost and how long will it take to build?”
Web Designer “it’ll cost two thousand dollars to build and will take me three or four weeks to complete it”
Prospect now client “great that’s within our budget, when can you start”

I imagine many of the people reading this will have experienced conversation similar in some way to the one above, and can relate to it. The problem with the conversation is that the web developer is so focused on closing the sale and being able to eat for the next month that instead of finding out what the clients online goals are and then tailoring the content to achieve these goals, the web designer simply asks what do you want to include in it, thus effectively making the least experienced person, the one making the most critical decisions.

Is it any wonder almost 80% of Website fail

You’ve probably already guessed, I’m one of those in the top price bracket as I firmly believe that it’s my job to do the very best that I can for every single client, I’ve done this for twenty years and I know what works and what doesn’t, continual learning, writing, research, conversion rate optimization and monitoring of clients websites ensures I keep my edge in this highly competitive industry. Let me give you a better scenario

Prospect “hello Web Designer, we need a new website”
Web Designer “great, I can help you with that, what are you trying to achieve with your new website”
Prospect “we want to increase the number of leads we generate”
Web Designer “why?”
Prospect “because that will generate more sales and will make the website a success”
Web Designer “anything else”
Prospect “we want to increase the number of website visitors, online sales, our mailing list, etc… etc…”
Web Designer “why?”

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