Are you looking to add legitimacy and relevance to your business? The first step is to get a website, as most people now go online first when looking for products and services. Before you can launch a website, you must register a domain name, selecting a domain extension that suits your business.
To those who have no idea about what domain extensions are, these happen to be that part of the website domain name that appears on the other side of the dot — like .com, .in, .net, and so on.
There are now hundreds of these to choose from.
Domain extensions are also referred to as TLDs or Top-Level Domains. Let’s take a closer look at how domain extensions can help your business thrive.
The importance of domain extensions
Your web address is very important because it acts as a digital calling card. It is usually the very first thing that people see on Google when they search for a service or product.
How your web name ends makes people take instant calls about what type of website you have.
For instance, a technology firm could use .net as a domain extension, as it is associated with ISPs and other tech providers.
A business located in India might choose the .in domain extension for its web address, as this is known as India’s TLD.
The most well-known of domain extensions — .com — has become the go-to choice for any internet-based business. But as ecommerce grew tremendously over the years, many of the shortest and most valuable .com domain names have already been registered. Hence, it became necessary to have many more domain extensions made available (see complete list).
Why opt for new TLDs rather than .com
There has been a veritable explosion in the number of new domain extensions. For example:
Opting for a new domain extension can change the way your business or organization is perceived by its target audience. There are several other advantages to using one of the new domain extensions for your web address. Let’s take a look at what these may be in some greater detail.
1. A more memorable website domain name
A name that is easy to remember is half the battle won when it comes to getting found on the internet.
It’s time to look beyond .com.
A domain extension name that resonates with your target audience and makes them come to you is something one should be looking at. It will have a tremendous impact on the effectiveness of your digital efforts.
2. Improved branding
Not only is the right kind of domain extension easy to remember and relate to, but it also helps enhance branding across the services one offers. Besides, easy to use names are less likely to be misspelled during the search process.
3. Better defined organization
A suitably chosen domain extension will instantly identify the line of work carried out by a business or an organization. An Indian non-profit would, for instance, be well advised to use a .org.in domain extension to identify its area of expertise and its location. It would help the organization make its presence felt in its specific niche, which can only augur well for its outreach efforts.
4. Establish a business identity
A domain extension should be able to establish a business’s identity like nothing else. An architect’s firm, for example, would do well to use the .archi domain name that would have synergy with its business.
5. Help diversify
If your line of work has expanded and your current domain extension does not seem to adequately represent the changed status of your business, a change in domain extension could help correct that impression. If you are a
n exercise instructor who has also started giving yoga lessons, you might want to adopt the .guru extension to reflect the change.
6. Create a strong solo brand
A lot of people who are strong solopreneur brands by themselves can further accentuate their brands by choosing an appropriate domain extension. This will help one obtain much better results in organic searches of one’s personal brand name. Changing your existing brand name to your legal name lets you leverage your personal clout to help enhance your brand image.
Give the new domain extensions a look
The importance of a domain extension cannot be underestimated, in that it defines the very identity of a business, organization or individual in the online space. These days one can choose from a very large number of domain extensions, whose names are far more reflective of what they represent than plain old .com.
Truly, a domain extension is much more than a mere web address of a business or organization. It is no less than a powerful marketing and branding tool that can help improve a business or organization’s prospects.
With hundreds of domain extensions to choose from, one can quite easily choose something that will represent the best face of a business or organization to its core target audience.
Indeed, those from large corporations and trading organizations to businesses, professionals and nonprofits would benefit immensely from a change of their domain extension.
By: Vipin Labroo
Vipin Labroo is a content creator, author and PR consultant (not in any particular order). A member of the Nonfiction Authors Association, he has years of corporate experience working with an eclectic range of clients. In his line of work he writes press releases, articles, blogs, white papers, research reports, website content, eBooks and so on across segments like technology, business & marketing, internet marketing, healthcare, fashion, real estate, travel and so on. Vipin has earned a solid reputation for the sterling quality of his work across the English-speaking world. Connect with him on Twitter.