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How eBay is Leading The eCommerce Marketing Revolution – Michael Becker

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I look up at the clock and realize I’ve been surfing eBay, hypnotically engaged yet directionless for the past two hours. And I realize that what began as a quick search for a ball cap has turned into much more than that—a pleasantly surprising, almost-too-conveniently constructed browsing session of everything I love and want, or might want.

Thanks, eBay, for being the engine of online shopping that you are, keeping me from getting to sleep at a reasonable time tonight. Someone, something, I figured, has to be behind the curtain. And something surely is.

If it feels like e-commerce websites like eBay know you so well, that they seem to know exactly what you want, when you want it—almost biogenetically engineered to serve your every online shopping need—it’s because they’re built to do just that.

eBay’s “Customer DNA,” the company’s central data repository and customer relationship management (CRM) center, was engineered with one specific goal in mind—to provide more personal and relevant outbound marketing. That was the topic that Patrick Hildebrand, Director, eBay, and Sridhar Paidi, Sr. Product Manager, eBay, recently discussed at the Teradata 2014 Partners Conference & Expo in Nashville back in 2014.

The eBay Effect: Data Galore

eBay brings in yearly revenue upwards of $18 billion and employs more than 33,500 people globally. It is, without question, “e-normous”. In its beginning stages, eBay was actually known as an online auction site. But it’s evolved since that perception was established, back at the height of the Internet boom.

Now, most people recognize the brand as a place you can buy virtually anything, including a $400,000 plane…Woah. In fact, 80 percent of items sold are new products. It’s clear that eBay has capitalized big time on its e-commerce strategy. And how it did so is pretty fascinating.

More stats, first:

  • Each day, eBay generates 50 terabytes of new behavioral/transactional data
  • Every five minutes, a car or truck is bought via the mobile app in the U.S.
  • Every 12 seconds, a women’s handbag is bought via the mobile app in the U.S.
  • There have been 260 million downloads of eBay’s mobile app

Armed with what seems like almost too much data, eBay was tasked with understanding said data to gain individualized insights about its customers and their buying habits, characteristics, likes and preferences.

Though data was available, eBay was challenged to break down their data, dispersed by business units and across the data warehouse. It wasn’t long before a team of data scientists was introduced to focus strictly on customer data. Soon, it became clear that these data scientists were spending a lot of time just trying to find data, understand it and clean it before any actionable insights could be had. Mending this divide between IT’s capabilities and marketing’s goals (to use data and analytics to optimize every interaction with every customer) was in need of refinement.

Customer DNA

Enter “Customer DNA,”a single customer repository enabled by Teradata’s Enterprise Data Warehouse, the central system that collects all data. This allows for ultra-segmenting and targeting based on high value, medium value and low-value information.

Now, insights to drive business decisions and set strategy were able to be had. For example, eBay discovered that auction users—i.e. users who opted to “Bid” instead of “Buy It Now”—are more loyal than non-auction users.

It became clear that by cross-checking previously disparate data sets, new insights would follow. Results thus far have been staggering. Insights and models built from Customer DNA resulted in incremental sales in the first half of 2014.

“Customer DNA is becoming the backbone for eBay.” – Patrick Hildebrand, Director, eBay ß Text box

With enhanced data-driven marketing capabilities, eBay focused primarily on making its email marketing super-individualized and relevant. For example, “Daily Deals” were set up for select users—new deals based on search history sent every day. Pre-Customer DNA, these daily deals weren’t relevant or personalized. Now, reminders on “hot items” are sent to users, updating them on items they’re watching and the available inventory.

Emails tell recipients things like, “127 people watched this hot item in the last week. Only 8 left in stock!” They proved to be effective in generating more conversions than a traditional sale with no deadline to buy.

“Trending items” show which keywords are being searched the most, so if a customer has a high propensity in the category, they’ll get an email about the trending topic. First-time buyers also receive an email encouraging them to get involved in more than buying—selling (eBay has found that sellers are their most engaged customers).

Continuous Improvement

Is it perfect? No. I’ll sometimes receive an email for a product similar to what I like, but not exactly. For example, I search for a lot of basketball gear on eBay. However, this offer was irrelevant, as I don’t even know where my PS3 is:

ebay nba2k15 adAnd this one…as a guy looking for menswear, I’m unlikely to click on this:

ebay cynthia vincent adBut when it’s done right, striking the perfect balance of context and relevancy, made just for you – boy, it’s hard not to click:

ebay baseball hats adEven if it’s a little bit off, they’re using insights they’ve accurately collected about me to send me offers around stuff I love. eBay must constantly innovate and seek ways to accommodate its more than 150 million active buyers. They do this with an easy-to-use interface, quality protection and sales monitoring, safe transactional purchasing, customer service and – most importantly for me – relevant offers, discounts, and suggestions.

The Future of Online Shopping

I must confess, I do possess the ability to X-out at any time, of course, and eventually do. But there is always more; always a good offer on the sidebar. Before I know it, I have 23 tabs open, all showing items I might like, all with “similar items” that are also tempting my click.

As I look up, after those two-hour long browsing sessions on eBay, I realize something. I realize that the road I took had a few pit stops (and many tabs open on my desktop), but that this was a really good thing – chances are astronomically good that I found what I was looking for plus more due to the high level of relevancy and contextual offering that eBay has so beautifully mastered.

I realize that more and more customers like me are moving toward online shopping and that using technological capabilities and individualized insights is drastically transforming how brands are able to connect with the always-on customer. No longer do I run from store to store looking for my favorite pair of sneakers or that hat I need. It’s all at my fingertips.

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

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eBay Gives Rural and Small Town Businesses a Global Presence, Report Shows – Michael Guta

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For rural small businesses, the ability to expand beyond their local market is extremely challenging and important. The impact eBay (NASDAQ: EBAY) is making on this front just came to light as the company partnered with a team of economists from Sidley Austin LLC to analyze the sellers on its platform.

According to the report (PDF) from the eBay Policy Lab, online marketplaces give small businesses and entrepreneurs access to outside economies in these rural areas. This is driving growth in counties across the country which are not experiencing the same amount of expansion as in the coastal or more popular regions.

The eBay Economy

Looking at the eBay economy in the US, the company said commercial sellers and full-time entrepreneurs on the platform are responsible for creating more than 690,000 jobs. And 36% of these sellers come from small towns and rural areas.

Keeping these communities intact is getting more difficult as fewer jobs become available locally. President and CEO of eBay Devin Wenig, says in a press release his company wants to use technology to keep these communities together. Wenig explains, “It’s about using technology to make people competitive and vibrant and to put life into communities, and not take it out.”

eBay by the Numbers

There are 6 million sellers on eBay and 63% of these sellers use the platform to reach global markets and customers. For 80% of them, eBay is the tool which enabled them to start an eCommerce business.

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For rural small businesses unable to afford all the associated costs for this global availability, eBay provides a great opportunity with minimal investment. And when you take into account 36% of these businesses also operate a brick and mortar store, the revenue eBay generates has become vitally important as part of their overall income.

Force Multiplier

In the  release, eBay says it aims to be a force multiplier for small businesses — exactly what the report shows it has become. And when economies are not growing at the same rate in different parts of the country, eCommerce platforms provide opportunities to distressed regions, which often times are in rural areas.

Whether you are an individual or a small business, eBay gives you a global presence so you can start selling your products and services on a proven and trusted platform.

If everyone who reads our articles and likes it, helps fund it, our future would be much more secure by your donations – Thank you.

ASINspector Introduction Demo – The Amazon Shopify, E Com Research Tool

ASINspector The Amazon, Shopify & E-Com Research Tool | Online Marketing Tools

Source: ASINspector The Amazon, Shopify & E-Com Research Tool | Online Marketing Tools

Profit Sku

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Product research is so important for any dropshipping business you run. What’s the point in dropshipping if you can’t find the right products to list. You don’t want to go blind in this business.  You want to find what’s selling, and you want to rake in profits quickly.

Luckily, we have Profit Sku for your product  research where you will be skipping all the dirty work, like researching,  and with a click you start finding proven-to-convert ‘hot’ products which are selling right now for you to list in your eBay or Amazon store.

You are eliminating trial and error, while also saving LOADS of time when listing with Profit Sku.Profit Sku is a software that has automated these techniques that usually take hours to do manually, and helps you find profitable products which are currently selling, and also helps you undercut your competition with items which are selling for them too.

It really makes your product research for your dropshipping business  extremely easy to do.This software is extremely powerful for quickly finding the best products to sell on your eCommerce stores, like eBay or Amazon.

You Also have the choice to scrape items from 300 different suppliers, including Amazon, Walmart, Overstock , eBay  etc. and also giving you the option of listing directly to your ebay or amazon store through hydra lister (ebay autolister) with one click.

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With this tool, you will learn the fundamentals about arbitrage and dropshipping with a click of a button. You will be able to scrape profitable items from from 300 suppliers, and also you are also given the choice to undercut your competition with profitable items which Profit Sku finds for you to list.  

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Profit sku doesn’t stop there….If you want to list with a click of a button , you have the option of using Hydra lister, where with just 3 clicks you are able to list on eBay or Amazon from your backoffice.   This is a cloud based software nothing to download or install.

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scrape items from over 300 suppliers available for dropshipping, including giants like Walmart, Overstock, Amazon, eBay, etc.

If you are new to eCommerce, then you need to have a look at this tool now. If you are already into it, it will assist you to make more.

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Bay Profits Academy

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There are 162 million eBay users with 25 million sellers worldwide.The amount of gross merchandise volume sold in 2015 reached a staggering $82 billion dollars!

Number of hourly searches on eBay exceeds over 11 million searches online per hour…it’s truly one of the biggest giants of eCommerce.

Unfortunately, most people miss the boat big time on eBay…because unlike Amazon and Shopify, there’s not as much information out there about profiting from eBay.

Sure, you can find some tips and tricks here and there, but one really needs a step-by-step training (from someone who has done it all) to see the best results on eBay.

With Bay Profits Academy, your users now have the opportunity to grab a piece of this monstrous $82 billion worth of pie.

Bay Profits Academy is a unique, up-to-date and the first of its kind training that provides you with cutting edge proven information on setting up your eBay business for guaranteed success.

There are around 35-40 videos so this training is as comprehensive as it gets where users get to see us setting up an eBay business that makes them money clockwise, every day, for years.

Users get to learn:

  • How to set up eBay business account from the start
  • How to do Product Research
  • How to do Product listings
  • How to source from big suppliers while being safe
  • How to effectively use Social Media to promote your listings.
  • How to make best product images
  • First page ranking tactics for free traffic and much more.
  • How to scale everything up including outsourcing and automation mastery.
  • Getting shipping sorted, as well as essential recommended apps and how to use them.
  • …and so much more.

Choose exactly what you’d like to learn from our extensive library, Learn from industry experts who are passionate about teaching and Switch between shopping devices without losing your place.

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Staying On The Top With eBay

Abby Shpilman has truly put an awesome product together with “Staying On The Top With eBay”.This is a complete guide that explains everything there is to know when it comes to getting the most from your listings.

She explains what is the best way to list your products so it can reach to the top of the search pages plus some other cool tricks and tips about branding, which I never even thought to do.

It has everything you need to get started and be successful in making money.There’s so much value here including free tools, templates, how to use social media, drive targeted traffic to increase sales & much, much more.

The additions of practical advice and clearly defined examples, offer the reader a wonderful insight into the pros and cons of ebay online marketing techniques. Abby shares her thoughts,experience and useful tips, to help you avoid the pitfalls that comes with starting any online business

If you are serious about earning an online income through the ebay platform then this book is for you!”

For a limited time, this training includes a done for you product package that takes all the work out of the equation.That’s right, just plug into this simple method, apply the

methods provided, and start earning a passive, job replacing income inside of 3 weeks.Brought to you by someone who does this stuff daily. And has sold Few thousands products online.

By just copy and pasting a PROVEN system that builds a REAL business, designed to create an evergreen profit stream.

And it’s never been easier than today, thanks to technology and a huge market of people happy to pay YOU for giving them exactly what they need.

Ready to build an online business? In an area that interests you, where you can provide massive value to your customers?

The foundation is the most stable, long-term online platform that exists.But the cool twist with this method is it allows you to be up and running AND IN PROFIT in as soon 24 hours.

With your very own, automated online business.No experience. No massive budget. If you can copy and paste, and fill in the blanks

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Elister Pro

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Elister Pro JV is a new piece of huge Membership System That Automate The Ebay Listing Process In Seconds and Create Unlimited Listing To Generate Tons of. Elister Pro JV is a brand new product was developed by eLister Pro, LLC. Elister Pro JV is a  monthly memebership offers acces to software that will help automate the Ebay Listing Process and dropshipping process for Ebay Sellers.  Stop wasting Time manual listing, Copy & paste Tactics or Website coding and List Items Fast With a few Simple Clicks.  In 90 seconds that you can copy and paste the proven tactics or website coding and list your items fast with a few simple clicks.The features are:List Items In As Little as 90 Seconds,create Fully customizable and Professional Looking Listing Designs,Ge Lifetime Discount Pricing And Much More,Create Unlimited listing to generate tons of sales. This 100% Proven, optimize Your listing, Get Listing Speed with Quality Ads and High Quality Listing to generate Tons Of Sales

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