Category: eCom Stores

eBay’s VP of seller experience reveals 4 secrets for making your listing stand out from the 1.5 billion on the site

If you want to start a resale business to sell collectible, luxury, thrift, or pre-owned items, eBay could be the right platform for you. eBay sellers can make more than $1 million in sales, depending on their success listing and selling unique and in-demand items, such as sneakers, handbags, electronics, and furniture. 

Your eBay store is only as good as your listings. The resale site hosts approximately 1.5 billion listings, so it’s a highly competitive space to get shoppers to click on yours. Most shoppers search for specific items based on commonly-used keywords, so your listing must outrank thousands of similar products on the site. 

But there are some simple steps you can follow to ensure your listings stand out. eBay’s vice president of seller experience, Harry Temkin, said in a YouTube video that there are four essentials to the perfect listing. 

Here’s how to improve your listings to get more eyes on your eBay store.

1. Maximize your title

You can use up to 80 characters for your item title. The words you choose will determine how shoppers find your listing in their searches. Use descriptive keywords, brand names, and model names to optimize search results leading to your item. For example, “Michael Kors Women’s Black Leather Purse Handbag” is more specific than “Black Designer Handbag.” 

Always include the color of the item and include size if you’re selling clothing, shoes, or other wearable items.

2. Be specific in the item description

The same rules apply to your item description as your title. When you write your listing, eBay will show you how many buyers have searched for the terms you’ve used. The higher the number of recent searches, the more visible your item will be on the platform.  This Killer Kentucky Derby Cocktail Could Unseat the Mint Julep—Here’s How to Make It

3. Take quality photos

High-quality photos are a must. Your listing photos are your first impression to shoppers, so yours will need to stand out in a sea of search results. 

Photograph your products in good lighting with a clean background. Make sure the photo captures the true color of the item and doesn’t make it appear a shade darker or lighter. When in doubt, a white background will look crisp and highlight the details. eBay’s mobile app has a built-in photo editor that will automatically make your background white.

4. Ensure your price is right

Keep track of the prices other sellers set for products similar to yours. Your price should factor the demand, rarity, quality, and brand name of your item. 

eBay’s “Terapeak product research” tab within the seller hub will help you research the most effective price for your product. It shows you other listings of similar products, sell-through rate, and average price.

SEE ALSO: A step-by-step guide to selling on eBay, including how to create the perfect listing and authenticate luxury items

MUST READ: Selling thrifted clothing on Instagram earns a college student an extra $1,000 a month. Here’s how she handles marketing and selling to her 36.6K followers.

Read more: Business Insider

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Using Syndigo’s Platform For Greater Transparency And Sales

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Consumers have gained more and more control over their shopping experience. Through the growth of e-commerce, shoppers are used to convenience and transparency – and they expect to be able to find any information they need about a product or service immediately. Seven in ten shoppers will choose a competitive product if they don’t find the information they need, and more than half will actually leave the site.

This presents a difficult challenge for businesses – how to ensure the proper information is in the right place at the right time. Both retailers and brands must be vigilant in creating, managing and sharing product content that is accurate, consistent and up to date. And it all must be delivered to every channel partner in their required formats.

Syndigo provides product content, nutrition information and digital media for the retail ecosystem, delivering an end-to-end content experience across brands, distributors and retailers. It offers the most complete and flexible types of content on a single platform, with the ability to syndicate directly to retailers and recipients as well as through the global data synchronisation network (GDSN).

Through Syndigo’s Content Experience Hub (CXH), brands, distributors and retailers have a single, fully integrated platform that enables them to create, collect, manage, enrich, audit, verify, syndicate and analyse their product content across trading partners.

Our current and unprecedented global situation really puts the entire ecosystem to the test – across supply chains, physical stores and virtual storefronts. It’s a new world, and a new challenge. Our future of commerce demands better product information.

It’s becoming a bigger issue daily with shoppers hungry for the information. We have seen spikes of as much as 400 per cent in website requests for content, which is similar to traffic on Black Friday or Cyber Monday. This puts a strain on those organizations and systems that rely on manual processes, and it is not sustainable without an integrated technology partner such as Syndigo.

With today’s increased activity and focus on e-commerce, retailers and distributors can drive greater shopper loyalty and engagement while increasing conversions, by delivering a consistent, seamless product experience that begins online. And since retailers receive approved and validated content from brands through CXH, they ensure they are accessing the most up-to-date information on the items they sell, driving consistency throughout the entire value chain.

Syndigo helps brands benefit as well through increased shopper engagement and conversions, by delivering more complete and transparent information, plus enhanced rich media content. This can also drive greater brand loyalty, by ensuring consistency across all channel partners. Brands also can track the health of their product content through CXH in near real time, with specific measures to show which, if any, content needs to be corrected or updated.

Our system has proven its success in fast-moving consumer goods such as grocery and household items. However, it also extends to other business sectors – we serve automotive, apparel, appliance, DIY and beauty care, plus essential services including food service and medical devices. The objective in all these categories is to streamline the process for managing and distributing product information while ensuring it is complete, accurate and validated.

Syndigo’s clients already use CXH to syndicate the entirety of their product content library, across a network of more than 1,500 global retailers. Distributors, retailers and e-commerce platforms can tap into a network of more than 10,000 brands to access verified GDSN, core and enhanced digital product content.This content includes product images, weights and dimensions, ingredients, allergens, deep nutritional claims, creative and advertising content and digital-rich media. With CXH, all trading partners have near real-time access to accurate, complete and quality product information.

For more information, please click here.

This article originally appeared on Business Reporter.

Business Reporter

Business Reporter

Founded in 2006, Business Reporter is a long-established content marketing and events company. Through its business analysis content, Business Reporter now enjoys a key strategic relationship with the Telegraph Media Group and City A.M.; this has led to the company becoming one of the leading special interest reports publishers in the UK

Source: http://www.forbes.com

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Providing product content, nutrition information and digital media for the retail ecosystem delivers an end-to-end content experience across brands, distributors and retailers. This video has been provided by Business Reporter as part of their campaign with Telegraph Spark. To see more from this campaign, go to http://tgr.ph/businessreporter FIND OUT MORE: https://telegraph.co.uk/spark FOLLOW US ON TWITTER: https://twitter.com/telegraphspark GET IN TOUCH: sparksales@telegraph.co.uk

AliBuilder Dropship: The No.1 AliExpress Dropshipping WordPress Plugin

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AliBuilder is brand new product by able chika from aliexpress dropshipping ecom plugin premium software to create your dropshipping online store in minutes and boost your dropshipping business profits without any design or coding skills. AliBuilder Dropship Premium easy-to-use wordpress plugin that makes it easier than ever to import, markup product prices and dropship from aliexpress into your woocommerce stores.

This is a brand new store builder called AliBuilder that makes it easier than ever to get your store up and running fast and loaded up with high-margin, fast-shipping products that people will love to buy. With this plugin software you can easily dropship and markup the price on any product from aliexpress in a flash, automatic product fulfillment system & shipping module built right into AliBuilder.

And all popular payment gateways are supported so you can take payments via paypal, 2co, stripe, payu, and more. Then, you can change the boring woocommerce’s checkout page to a stunning one-page checkout that’s proven to get better conversions and import products and reviews in different languages like english, arabic, german, spanish, french, italian, etc. Trust me you will love this one… If you’ve ever used oberlo with shopify then this new plugin will wow your subscribers, as they can now quickly set up their dropshipping store with AliBuilder.

Begin selling physical products with just a few clicks of your mouse and installation is simple… Even if you don’t have any technical skills. You’re in full control… It’s your storeThere are no monthly fees paid to sites like shopify, just install into your wordpress. Make more money dropshipping products than being anaffiliate alone…

You choose the prices that you sell your product for. Want more functionality and integrations, that is not an issue since its built around woocommerce, there are several addons out there to use. This is simple, fast, and it will make you money. With AliBuilder Premium give you access 10 – Store License Activation Limit, then get Unlimited products Import andUnlimited Auto Order Fulfillment, and good news is can Daily Products Sync, AliExpress Cashback (Admitad) and get Free AliBuilder Chrome Extension, also Regular Product Updates & Support.

With upgrade to AliBuilder Deluxe to add even more sales-boosting features to your online store. AliBuilder deluxe is all about helping you sell more with your store. Although it’s a proven fact that Upselling someone right after they have made a purchase is a great way to boost your profits, woocommerce stores do not come standard with the ability to add an upsell after someone has purchased. With deluxe edition solves this problem by allowing you to easily add a 1-click upsell to any of your products in your store.

Amazing Features AliBuilder

  • Choose Your Store Type – You get to decide whether you want to use the AliExpress affiliate program or make even more money by dropshipping products from AliExpress and keeping 100% of the profits for yourself
  • Find High Margin products To Dropship – With AliBuilder, you can use the product search feature to find products on AliExpress that will make you up to a 2,000% profit margin. There are over 100 million products available for import from over 100k+ trusted supplies all over the world.
  • 1 Click Product Imports – With AliBuilder, you can load your store with high-margin quality products from trusted AliExpress vendors that people will love! Unlike other tools that require you to manually add products, with AliBuilder, it takes just one click of your mouse!
  • Filter Products For The Fastest Shipping Method – When you’re dropshipping, getting products to your buyers fast is crucial. With AliBuilder, you can filter by almost anything including whether or not the product offers ePacket as a shipping option, the shipping cost and when it will get to your buyers.
  • You Choose The Markup So You Can Write Your Own Paycheck – With AliBuilder, you can markup the price on any item with a point and a click so you can decide how much you want to make
  • Customize And Edit Everything Without Any Design Or Coding Skills – After using the 1-click import feature inside the plugin to upload your products, you can edit your product descriptions, titles, and even product images right inside the dashboard without needing any design skills

Advantages

  • Unlike other WordPress plugins and store builders that promise to be simple but end up being overly complicated, don’t work, or cost a small fortune.
  • AliBuilder is 100% newbie-friendly and doesn’t require any coding skills, monthly fees, or online marketing experience.
  • Your new store is optimised for traffic and conversions. Generate traffic from 5 social networks.
  • You set the pricing and keep 100% of the profits
  • Automated inventory management is built-in so you can start making money FAST
  • You can choose whether you want to make money by dropshipping OR by joining the AliExpress affiliate program.

Source: AliBuilder Dropship: The #1 AliExpress Dropshipping Plugin – AliBuilder | Aliexpress No1 Dropshipping WordPress Plugin

This powerful plug-in normally has a price tag of $97/mth, but when you get AliBuilder today, you won’t pay a dime.

Of course, the absolute best thing about AliBuilder is the big discount you can take advantage of when you get this powerful, money-making store builder right now.

Because of all the features that will save you countless hours and ultimately help you put money in your pocket, we could very easily charge $97 per month for access to AliBuilder…And it would be a great deal…

 

Building A More Conversion-Driven Website For Your E-Commerce Store

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We have all clicked on a website that should have been incredible, only to be let down. In today’s market, having a great product or service is simply not enough — your website needs to match the quality of your product or service.

Conversion-Driven Design 

Look around, and pretty much every website worth its salt is designed beautifully. There are so many exceptional tools that can bring amazing design within reach of almost any website owner. Many e-commerce storefronts lose sight of the fact that while they are out to sell products, user experience is just as important in the buying process. Frankly, many sites are severely lacking when it comes to design. Cumbersome navigation, large images that load slowly and a lack of call-to-action buttons are some of the biggest design flaws we see on a regular basis.

It takes a careful eye to flesh out that perfect balance between what looks good and what works. Don’t fall into the trap of just listing products; ensure your product feed is coupled with dynamic design — design that is functional as well as beautiful. For instance, call-to-action buttons are extremely valuable and can help site visitors who are almost tripping over ways to contact you. Design is not only a way to make a site visually appealing; it must enhance conversions.

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Informative Content 

As much as design can attract attention, superior content should provide the perfect complement. Content can be a mystery for some companies — they don’t see why it is needed on a website designed to sell products. The key to gaining an audience is establishing a community around your product. To do that, you should have something to say. Blogs, FAQ pages and information-rich landing pages are all exceptional ways to interact with your community.

A while back, I was looking through some of our e-commerce client projects to see what was effective and what could use work. What I found was that the sites with the most dynamic content had the most engagement. The thought behind this is that more engagement is equal to more sales.

Content is not always words on the page, but videos, infographics and many other shareable media bits. Leveraging your brand to create content that sells can increase visibility, which, historically, is a great way to increase sales. You can have the greatest product on earth, but if nobody knows what it is good for, you might as well close up shop.

Product Descriptions That Actually Sell Products

Product descriptions are one of the most overlooked pieces of content on e-commerce websites. A solid product description creates a deeper understanding of your product, invites engagement and provides an opportunity for your audience to connect.

Many product descriptions are nothing more than a list of attributes, and that is just fine for your highly educated shopper, but reaching the casual buyer who is undecided should be your goal.

To entice those casual shoppers, a product description should be long enough to engage, but short enough to digest; enough info to list the features, but brief enough to painlessly convince the casual buyer that they need your product. Look to the value the product can provide, and clearly state that in the description, interpreting for your clients why the features make this a superior product.

Product descriptions are also ideal for use in a social media campaign like a Facebook store. Leverage the power of social media for your business: Add products, and make it easy for your followers to buy what they need.

Leverage The Power Of Video

Videos of your products can be an incredible way to introduce potential customers to the advantages you offer over the competition. Integrate videos into your homepage, FAQ page and even individual product pages. One advantage of video is that it can be used for so many more campaigns than just website content.

For instance, we like to integrate our videos into email campaigns. We have found that this is a great way to engage with clients and give them some information they may find useful, even if they do not decide to utilize our product. Videos are ideal when describing your products, and according to research, most consumers would rather watch a video than read a lengthy product description. While this may sound contrary to what I said about content earlier, the platforms for videos and other types of content can be different, and I believe you need both for effective marketing.

Putting It All Together

Building a great e-commerce website is an amalgamation of design and content, all connected seamlessly through multiple channels. A great product or service will only get you so far, so it’s critical that your brand strategy is bulletproof for your e-commerce business.

Conversions are the ultimate goal, and keeping the overall strategy in mind when you are setting up your website will benefit you in the long run. Conversions depend on engagement, and in order to increase engagement, a solid content strategy should be implemented from the beginning.

In today’s online marketing world, an e-commerce site has little chance of simply being discovered on its own. The clients that we’ve had the most success with have all embraced a wide range of marketing opportunities. Set up your website with more than a singular focus on products, and you will likely see a difference right away.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Jerry Kelly
Jerry Kelly

Chief Marketing Officer / Partner at Marketing 360®, overseeing all inbound lead generation strategies and partnerships.

 

Source: Building A More Conversion-Driven Website For Your E-Commerce Store

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Auto post other people’s content for top rankings and free traffic without needing to write a work on your own. Although, if you want to make a manual post, you can always do that with just a few clicks.

Store Wars: The Rise Of Floorwalkers

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A long time ago in a galaxy that seems very far away retailers used to provide something that has gotten lost over the century-long history of modern retailing.

Call it service, call it customer care, call it knowledgeable sales help, even call it guest services if you must, but whatever you call it, it all falls under one heading: people on the selling floor to help customers buy things.

From the days of the first general stores and the local merchant who stocked pretty much whatever you needed, the most basic part of retailing has always been about someone behind the counter who could help.

In the rush to dumb down modern retailing, that concept got lost in the spreadsheets, replaced by ever decreasing numbers of salespeople, self-checkout lines and minimum-wage workers whose main function was to stock shelves, not help customers.

With the online onslaught and the need to compete, that process is being reversed—not that it’s by any means a universal turnaround for retailing in general. Far too many physical stores are void of any human life forms there to assist. But some retailers are starting to get it.

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• Say what you want about the Story concept at Macy’s—and I still have my doubts they are ever going to make this work—but one of the pleasant surprises one finds when shopping these ever-changing pop-up shops is that there are living, breathing salespeople there to help you. They are for the most part cheerful, enthusiastic and knowledgeable about the products for sale in the area. It’s a stark contrast with the rest of the store.

• Showfields, the experiential retailer in downtown Manhattan that features small shops leased to mostly online brands, has a person in each of these areas ready to tell you all about what’s for sale. They’ve even tested a reality shopping experience where salespeople play-act roles revolving around the products being sold. It could go horribly wrong if the salespeople-cum-actors lay it on too thick but it works nicely in the best traditions of a Disney-Broadway mash-up.

• Whenever anybody pines for the good old days of department stores, they usually end up referencing Nordstrom as the only present-day player in the space that still adheres to the concept of professional salesperson. Even with some of its recent struggles, Nordstrom remains probably the most successful department store in the country and it’s largely due to the quality of their people. They are the poster child for customer service in today’s legacy retailing world.

There are many other examples but let’s not forget the reverse: the poster child for getting customer service wrong was the late, little-lamented Circuit City. During one of its iterations, the consumer electronics big-box chain systematically got rid of all of its best, most knowledgeable salespeople in the pursuit of lower costs. The move was a disaster as evidenced by the fact that the company went out of business a few short years later.

Contrast that with Best Buy, which has gone the opposite route, emphasizing customer service through its Geek Squad and other initiatives that thrive on salespeople helping customers through the often-frightening world of buying a big expensive electronics purchase. This strategy has made Best Buy the envy of most comparable physical retailers that are trying to come up with anti-Amazon strategies.

This Rise of the Floorwalker movement is catching on across many parts of retailing, though some stores remain oblivious. Those that get it right are likely to have long runs. Those that don’t probably won’t have any sequels in the Store Wars.

Warren Shoulberg

The business of retailing is my specialty…and boy is it special. Plenty of good, bad and ugly to go around and my job, as it has been for most of my career as a business journalist, is to try to sort it all out. I do so as a regular contributor to Forbes.com, as well as The Robin Report, Progressive Business Media and other media, plus my own blog, stupidbusiness.com. My regular commentaries have elicited both praise and scorn and I welcome them both equally. I expect to be doing this for the duration.

Source: Store Wars: The Rise Of Floorwalkers

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