Category: eCommerce Training Course

Step by step eCommerce With WooCommerce Online Video Training Course

This is what you can expect in this high quality course. Whether you’re selling digital products or physical products, creating an e-commerce store is your first step. While there are a variety of different platforms that you can use to set up your e-commerce site, WooCommerce is the number one option if you are utilizing WordPress.

If you’ve wanted to sell your products online for a long time, but you just haven’t been able to do so because of the technical learning curve, then this is your solution. By the end of this video course, you’ll have the necessary knowledge to set up your e-commerce site from scratch on the WordPress platform.

8 Part Video Course

Condition: For this to work, you will need to have a website with WordPress installed on it. From this point, what did you how to do everything that you need to do to set things up the right way.

Video #1: Intro

Before we jump right in and show you how to set up your e-commerce site by using Woocommerce, we want to give you a quick overview of what’s inside this video course. This way, you can get a Birdseye view of exactly what is inside this course. You will also learn how to install the main core plug-in.

Video #2: Themes

Before you get started, you want to make sure that your e-commerce site looks good. The reality is most of us are not graphic designers, and if we were to create an e-commerce shop design, it would most likely look ugly. So how do you get around this roadblock? The secret is to find seems that have already been created for e-commerce sites that either fit your target market or it is close enough that you can customize it a little bit further. You’ll learn which sites we recommend you going to find the e-commerce design that you’re looking for.

Video #3: General Settings Overview

Now that you have a good idea of where to get your e-commerce website design, it’s time to look under the hood and go over the General settings of the WooCommerce plug-in. Well, there are a lot of settings, we will go over every single one of them step-by-step.

Video #4: Product Settings Overview

Now that we have gone over the General settings, it’s time to look at the product settings, which will allow you to add specific products to your e-commerce site. This also includes other options, such as creating coupons.

Video #5: Product Organization

The harsh reality is when you begin to add many products; your system will become disorganized and confusing as to what is what. To help you combat this, we will teach you essential product organization or another word on how to organize all of your products so that you know precisely what is white and where it is located.

Video #6: Product Attributes

What if you’re selling skateboards as an example? And you have all different colors such as red, green, blue, brown and more. You get the point. This is what we call attributes. They are simply variations or customizations of the same product.

Video #7: Expansion

Once you have your site set up and the basics complete, it’s time to expand. What we mean by this is how do you grow your options, perhaps, maybe you want to create your monthly subscription, or a membership site, or something that is beyond the core plug-in.

Video #8: WooCommerce Automation

Now it’s time to make your life a lot easier by automating the cord plug-in. Let’s say, for example, that every time someone purchases in your e-commerce store, you want to do something specific such as adding them to an email list, or a Google spreadsheet, or emailing them something specific. Regardless of what it is in this video, we are going to teach you how to automate it using a few third party services.

Source: http://www.u2success.com

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11 Trends That Will Shape The Future of Ecommerce In 2021

2020 accelerated the pace of e-commerce by leaps and bounds. Trends like personalization and customer experience are shaping the way companies, and customers connect. According to Statista, retail e-commerce sales increased by over a billion $ from 2019 to 2020 and are expected to grow almost another billion by 2021. Sales will continue to grow, reaching over $6.5 billion by 2023.

Ecommerce is a huge and extremely competitive industry. Therefore, you need to continually monitor the trends to be ahead of the competition. At CodeFuel, we collected the top e-commerce trends you need to know in 2021.

What Do You Need in 2021 To Ride the E-commerce Wave

1. AR Will Become a Standard for Online Shopping

What once was a “nice to have” feature is now common in more online stores. AR is changing the online shopping experience because it reduces the uncertainty of not being able to try on the product. For instance, companies like IKEA allow customers to overlay their products in any room in the customer’s house.

By giving customers a feel, they can now see how they would look with that shirt or how the coffee table would look in their living room. AR usage in e-commerce sites has grown by 2020 and is expected to continue growing by 2021.

2.Personalization and Customer Experience

Personalizing as much as possible the customer experience is the key to win the new e-commerce game in 2021. People value and remember good customer experiences.

Implementing on-site personalization can increase revenue and reduce bounce rates. Strategies such as serving the customer in the preferred channel, using AI-powered tools to present personalized ads can increase engagement and conversions.

However, companies should be careful with personalization efforts so as not to impact customer’s data privacy.

“Customer concerns about the security and privacy of their online data can impede personalized marketing at scale. Best-practice companies are building protections into their digital properties.” McKinsey.

3.Conversational Technology Continues to Grow

Research company Gartner project that the adoption of conversational AI will grow more than 100% by 2025. Consumers are increasingly using voice technology (Alexa, Google Home) for search and shop. Features like Alexa Voice Shopping let you order and complete purchases with voice commands.
Let’s say you run out of eggs, or napkins, or want to order takeout, you can tell your voice assistant. The device keeps your payment details and even remembers past purchases.

AI-powered chatbots are another trend that is here to stay. Now the chatbot can talk to you in a natural, humanized way and take your previous search history with the company to adjust recommendations and answers.

4.AI-Powered Solutions Help Learn About Shoppers

The more you know about your customers, the better you can serve them. Understanding customer behavior lets you provide personalized recommendations and suggestions. Just like a helpful store assistant.

AI helps businesses learn about their customers’ preferences and purchasing behaviors, giving them personalized customer experiences. An example is Diageo’s Bulleit brand of bourbon whiskey. The company used social listening technology to discover a niche in bartenders struggling with wasted skills when the bars are closed.

AI-powered analytic tools can help your company forecast customer demand and prepare for peak times. AI also improves the shopping experience for customers by matching previous customer information and giving real-time recommendations.

5.More Video Content

While we talk about video, consumers are spending more time every day watching online videos. A global forecast estimates that the average person will watch 100 minutes of online video by 2021.

According to PWC, mobile video advertising is expected to grow more than non-mobile video advertising in the next four years.

6.Headless E-Commerce.

Implementing headless e-commerce can improve your company’s ability to adapt to changes. Headless architecture allows website owners to make adjustments in the front-end without having to carry the same changes to the back-end. Companies like Herschel, Gibson, Michael Kors, and Best Buy made the switch to headless architecture.

Benefits of headless architecture:

  • Quick actualization of the front end – when you introduce new content, you can instantly see the changes.
  • Better user experience – headless commerce is compatible across devices and viewing formats. This provides a better alternative to traditional responsive design.

7.Online Sales Will Continue Growing and With it the Competition

The growth of online commerce seems unstoppable. Statistics show that the e-commerce market grew the equivalent of 10 years in 3 months.

Due to COVID-19 restrictions, online shopping has become the new normal for most consumers. With stores shutting because of lockdowns, consumers are resorting to online shopping for purchases.

The reason? Online shopping provides a safe, comfortable and
convenient way to shop from home or on the phone.

Experts predict this change is here to stay, even in a post-pandemic market. That is because online shopping gives consumers a quick and contactless way to purchase.

“We saw that consumers immediately shifted their online buying habits with roughly 75% of our consumers at eBay buying more items online,” explains Scott Kelliher, Head of Brand Ads and Partnerships at eBay. “Almost 85% of them plan to keep this new higher level of e-commerce spends for the foreseeable future.”

8.Mobile Shopping Will Grow Strong

It’s a fact that most consumers spend a lot of time daily on their phones. Then, using the phone to make purchases just seems natural. Buying from your phone provides the ultimate convenience when doing it right. An intuitive interface and easy checkout are critical.

Platforms like Facebook (and Instagram) take advantage of these opportunities offering features such as Facebook and IG Shops and in-ad purchases for SMEs to grow their businesses. No surprise, then, that the m-commerce volume will continue to grow over the next few years.

9. Increasing Costs of Acquisition Makes Retention More Important Than Ever

Although the number of online shoppers is increasing, acquiring a customer will be more expensive in 2021. At the end of 2020, we saw digital marketers investing heavily in paid search, and an increase in search shopping ads.

Costs of online advertising will only grow as online shopping expands to social media shopping. Therefore, companies will need to come up with creative advertising strategies to reach more shoppers while keeping costs under control.

One result of this trend can be a focus on retention strategies and conversion optimization. As competition grows, it is more important than ever to catch and retain customers’ attention via shopping ads that answer your customers’ queries while they are looking.

10. Social Media Purchases Will Grow

2020 brought new e-commerce features for social media channels. Facebook and Instagram added Shops, and in-ad purchases, intending to boost online shopping in their channels. As small businesses were one of the most impacted by lockdowns, Facebook launched a platform for business, adding tools and features to help SME to reach customers through social media.

Customers are carrying on more activities in social media than scrolling down cute videos. According to Statista: ”As of April 2020, 37 percent of U.S. internet users between the ages of 18 to 34 years reported they had purchased something via social media before but did not do so regularly”.

Social media platforms and e-commerce companies are tapping into this window of opportunity. TikTok, for instance, after its exponential growth last year, announced it is testing a feature that will enable users to add shoppable links in their videos. Instagram did something similar in 2020 by adding shoppable IGTV videos.

How Do You Know If a Trend is Right for Your Business?

 

All the trends mentioned before may seem overwhelming. How do you know which one can be right for your company? Here some pointers to get you started:

  • Pay attention to industry influencers and news: check what is trendy with influencers in your industry, so you can relate to them, and keep current on industry news to be up to date with trends.
  • Use digital tools and analytics to understand your customer’s behavior: many of the current trends depend on how well you can understand your customers and answer to their needs. Use data analytics tools to understand what they are shopping for, where, and when.
  • Check out your competitors: this may be useful to adapt your strategy. Is your competitor doing something that works? Maybe you can use this strategy for your audience? It is worth a try to check them out.
  • Ask your customers: nothing really tops knowing from first hand what your customers think. Use post-purchase surveys, quick polls, and reviews.

What’s Next?

Now that you know the top trends that will shape the e-commerce industry this year, it is time to apply some following recommendations for your company:

  • Optimize your digital strategy to convert and retain customers.
  • Use digital tools to refine your reach.
  • Prioritize giving a great user experience with personalized content.

CodeFuel solutions enable publishers to increase their ROI through search monetization solutions that optimize search traffic, engage users, and boost revenue.

How CodeFuel Can Help

CodeFuel solutions enable publishers to increase their ROI through search monetization solutions that optimize search traffic, engage users, and boost revenue.  Our engagement and monetization solutions help publishers by bringing together engagement and monetization, we leverage the searcher’s intent to increase conversions.

How do we do it?

  • Deliver relevant ads to targeted audiences on apps, websites, extensions, and more.
  • Leverage searcher intent, through presenting the right ad at the right moment
  • Engage users through enriching publisher’s assets with shopping offers and news, across devices, increasing exposure.

When you bring ads that are relevant to the searcher, it helps strengthen the connection of the user to the publisher, which becomes a trusted source. As a result, CodeFuel solutions bring value and optimize conversions both for publishers and advertisers by giving a great user experience to the consumer.

At CodeFuel, we are continually seeking innovative ways to generate revenue for our publishers and media buyers. Start engaging users and monetizing content with CodeFuel contact us today!

Source: 11 Trends that Will Shape the Future of Ecommerce in 2021 – CodeFuel

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10 Tools to Help Your eCommerce Business Get off the Ground

While the COVID-19 pandemic has devastated the global economy, eCommerce has proven surprisingly resilient. As brick-and-mortar shops close, many people turn online to purchase, putting eCommerce in a promising boom.

If you’re thinking of starting an eCommerce business in these times, technology can be a significant boon for you. We’ve rounded up 10 of the best budget-friendly tools to help you get your business off the ground.

1. ImageX Ultra: Image & Graphics Editor – $28.99 (Orig. $85.00)

A budget-friendly alternative to the Adobe Creative Cloud, ImageX Ultra gives you design powers, even if you have no idea what you’re doing. With more than 500 customizable graphics templates, you can quickly create a design for your website without any technical expertise needed.

2. SocialBot by ZapApps: Lifetime Subscription – $29.00 (Orig. $1,740.00)

Facebook Messenger can be an excellent tool to improve your customer service and boost your sales. But who has time to constantly monitor messages? With SocialBot, you’ll have dedicated bots for Messenger, SMS, and email marketing to handle any job you program them to.

3. Blueprints Website Builder: Lifetime Subscription – $39.00 (Orig. $149.00)

With 200 examples pages, 500 responsive blocks, more than 30 navigation panels, and many more tools, Blueprints helps you build websites without writing a single line of code. Creating a custom eCommerce site is easy, even if you’ve never coded before.

4. WooCommerce 110+ Premium Plugin Bundle – $39.00 (Orig. $199.00)WordPress is one of the top platforms for building eCommerce websites these days because of plug-ins like WooCommerce. WooCommerce Plugin Bundle makes it extremely easy to build and manage an eCommerce website, and with this massive bundle, you’ll have everything you need to get the most out of your business. With more than 110 plugins, you’ll be able to vary images, analyze site data, and much more.

5. .STORE Domain Name 5 Year Subscription – $39.99 (Orig. $145.00)You’re an eCommerce business, why not have a domain that says what you do? With a .STORE domain, users will know exactly what they’re on your site to do: buy! Plus, you’ll have access to secure, fast hosting and be able to find a domain that more accurately describes your brand.

6. Sellful: All-in-One Business Software for Freelancers & Entrepreneurs – $49.00 (Orig. $840.00)You could invest in a dozen different programs, or you can just use Sellful: All-in-One Business Software for Freelancers & Entrepreneurs. This ingenious platform combines a website builder, CRM, SEO planning, appointment scheduling, and much more in one platform.

7. Botsify Chatbot: 5-Yr Subscription – $49.99 (Orig. $2,940.00)Botsify Chatbot is one of the leading bot builders on the market. With this clever tool, you can build your own chatbots and customize them to help customers answer their questions, complete sales, and much more.

8. Bouncer Bulk Email Verification: Lifetime Subscription – $50.00 (Orig. $100.00)Nobody wants to work hard on an email campaign only to discover that half of your email list is expired or broken. With Bouncer Bulk Email Verification, you’ll be able to verify your entire email list almost instantly. It goes through to verify syntax, check activity, and remove duplicates so your email list is always up to date.

9. JumpStory™ Authentic Stock Photography: Lifetime Membership – $99.99 (Orig. $2,340.00)

Stock photography is essential for any business that engages in digital marketing. JumpStory™ gives you unlimited access to more than 25 million authentic photos, videos, illustrations, vectors, and icons, as well as an AI tool to edit them instantaneously. You can crop images, insert text, insert your own logo, and much more, allowing you to quickly spruce up marketing campaigns in just minutes.

10. ThunderDrive Cloud Storage Plans: Lifetime Subscription – $59.00 (Orig. $1,200.00)

Every organization needs reliable cloud storage. This seamless tool gives you 2TB of access to secure AES 256-bit encrypted storage as well as a central hub for organizing all of your files. ThunderDrive is the perfect Dropbox cost-effective alternative. 

By: Entrepreneur Store / Entrepreneur Leadership Network VIP

5 Reasons Your Ecommerce Store Needs a Mobile App Today

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Ecommerce websites and mobile commerce, or m-commerce, options aren’t an either/or situation. Both play different roles in the customer journey and cater to different audiences. What is essential is that you don’t overlook mobile experiences while designing the ecommerce strategy for your business.

According to Pew research, 8 out of 10 Americans are online shoppers, and 51 percent of them use mobile devices for shopping. If you aren’t leveraging mobile traffic, your business is likely missing out vital conversions even as you are reading this.

While a responsive website is an excellent starting point in your m-commerce journey, having a mobile app has distinct advantages over mobile websites. Here is a list of compelling reasons why your ecommerce business needs to go for mobile-app development in addition to having a mobile-responsive website.

1. Ease of use and better user experience

Even if you have a responsive website, every time the user logs onto it, the browser would prompt the user to sign into the account to continue with the shopping. In the case of mobile apps, the user details are stored in the app and the users only have to sign in once, when they download the app.

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Since the users don’t need to sign in every time they shop, the ease of use is higher and the resultant user satisfaction is also high. Mobile applications also allow the users to switch between the different tabs, making navigation and overall user experience simpler as compared to that of the website.

2. Access to phone-native features

The phone’s native capabilities can be leveraged using mobile apps, which isn’t a possibility in the case of mobile websites. The integration of built-in smartphone components like GPS and cameras provides the user with enhanced user experience. Interactive shopping using augmented and virtual reality is an app-only feature.

Another advantage is the fact that native apps are available for offline use. While the apps do take up space on the user’s device, they can be used even when the phone is not connected to the internet, resulting in an on-the-go shopping experience for the users.

3. Using mobile apps as a marketing channel

Mobile apps give you a chance to deliver a unified omnichannel experience to the customers. Apps can allow social media integration that combines the different channels of customer engagement. The customer preferences are saved within the app, leading to tailored content being displayed to the relevant customers.

Using geofencing and push notifications sent out to the user’s device when they are in proximity of the physical stores or in case of any special offer can also result in a more engaged customer base.

4. Seamless checkout with multiple payment options

Shopping-cart abandonment is the biggest issue that retail businesses face. Whether in-store or on an ecommerce platform, customers are more likely to give up on completing shopping if the checkout process seems cumbersome.

Mobile apps remove friction from the checkout process by making it interactive. The widespread popularity of mobile wallets exists only because they allow fast processing of transactions. Features such as fingerprint scanning and facial recognition help remove friction from the checkout and payment process by enabling faster authentication.

5. Incorporation of advanced tech for interactive customer experience

Mobile apps and technology go hand-in-hand. Incorporation of augmented reality in smartphone apps is already taking place, with brands such as IKEA and Sephora spearheading the transformation. The incorporation of AR/VR in apps makes them more interactive and results in engaging customer experiences.

Apps also allow for the integration of artificial intelligence in the form of chatbots in order to facilitate the customer in searching for their preferred items and getting them through the checkout. Personalized shopping assistants that are powered by machine-learning algorithms would soon become the norm, making shopping easy and fun — as it should be.

Rahul Varshneya

By:

 

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B2B eCommerce: Here’s What Every B2B Company Needs to Know

B2B customers need seamless user experiences and top-notch branding just like B2C customers.

B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of largest eCommerce growth from 2020 to 2025.

That means BIG things for B2B marketing are on the horizon.

Merit claims that 73 percent of B2B buyers today are Millennials, who prefer buying online—this is a large part of why B2B eCommerce growth has occurred at such lightning speed.

According to the latest publication from Meticulous Research, the global e-commerce market is expected to grow at a CAGR of 11.1 percent from 2018 to 2025, reaching $24,265.12 billion by 2025.

This can be attributed to factors including:

  • Rising mobile and internet penetration
  • Technological advances such as big data and cloud-based e-commerce platforms
  • Advanced shipping and payment options
  • Rise in disposable incomes.

The Push for Amazon Businessmazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection, and convenience of Amazon, with features and benefits designed for businesses of all sizes.

It’s designed to make purchasing easy and cost-effective by combining Amazon’s familiar one-stop shopping with quantity discounts, price comparisons, approval workflows, and multi-user accounts.

Its competitive annual membership program means that, similar to Prime members, Amazon Business members get perks including free two-day shipping. It also includes business-tailored features, such as multi-user business accounts, approval workflow, payment solutions, tax exemptions, dedicated customer support, and more.

Install WooCommerce

How B2B Brands Build Relationships with Clients and UsersAs retailers become more selective in choosing the brands they want to carry, B2B sites must give brands the platform to not only sell the products they offer but promote the image they’ve built.

So how can you engage the majority of consumers—whether B2B or B2C—with a straightforward marketing strategy? Here are five steps to take which, if implemented over time and with consistency, can help you reach success.

1. Create A Blog About Your Niche

Your eCommerce store is for other business people. They want information that will help them make rational decisions. When you create a blog for your niche, you’re supporting your community while also gaining valuable SEO.

2. High-Quality Backlinks: Reach Out To Develop B2B Connections And Content

Backlinks, or links from other pages leading back to your website, help build your web page’s authority within your domain. They’re also an excellent B2B marketing strategy for eCommerce pages.

3. Establish an E-Commerce SEO Strategy For Your B2B eCommerce Store: Optimize Your URLs

This is a key part of telling both humans and search engines what to expect to find on the page. Good URLs are related to the page they represent, and are essential for good user metrics.

4. Improve Site Speed: B2B Clients Get Impatient Too

People hate to wait for an eCommerce page to load. Whether you’ve got a B2C or B2B page, you need to do everything you can to deliver a speedy experience—otherwise, you’ll be losing business by the second.

5. Set Goals For Your B2B Ecommerce Site And Track With Analytics

Install Required Plugins

On average, B2B clients do more research than B2B consumers because they are making business decisions. Understand what your clients need and offer them the services that will make finding business opportunities easier for them.

Learn to Support Brands in B2B EcommerceEven in B2B, your brand matters! You’ve got to act like a B2C while operating as a B2B in order to generate demand, build better relationships, and ultimately drive sales. Here are four key branding factors to consider that B2B often forget.

  1. Constant Consumer Communication

Manufacture demand by communicating all the time, not just in high season for your industry or high buying times in the calendar year. This includes utilizing all social media channels and keeping them updated with fresh content.

  1. User Experience

Oftentimes, B2B sites don’t consider their user experience a high priority, which can affect how often retailers frequent and use their portal. Just as consumers prefer websites with engaging content, graphics, and character, online ordering portals can and should offer more than just utilitarian lists of SKUs.

  1. Optimize for Mobile

Millennials are picking up the B2B eCommerce market and want it on the go. B2C sites recognize this and are constantly optimizing their websites across desktop, tablet, and mobile. This should be no different for B2B sites.

  1. Brand Story

Provide the same ability for buyers to learn about brands. Enabling brands to share their stories is a crucial part of the wholesale process, both for selling to new buyers and strengthening relationships with existing buyers.

Top B2B Platforms, Technologies, and FunctionalitiesSelecting a shopping platform is the foundation of any eCommerce business operation. Most of the leading platforms are not industry-specific, and all of them competently provide core shopping cart, payment, shipping, and store management features.

For B2B, choosing the right eCommerce platform is not a decision to be taken lightly.

Some big names are always popping up like Magento, Shopify, Enterprise, and BigCommerce. When looking at the array of options, it is important to ask yourself if they have the following:

  • Mobile Compatibility—More and more B2B decision-makers are using their mobile devices to search for solutions. Not being mobile-friendly can prove costly today.
  • Compliance—The platform should be able to accommodate GDPR, ADA, and other mandatory user privacy and accessibility guidelines that are in effect today.
  • B2B eCommerce Functionality—Your B2B eCommerce platform should ideally have b2b eCommerce functionality features directed at B2B buyers like bulk ordering and pricing, account management, and multiple shipping/payment capabilities.
  • Optimal User Experience—The user should have a customizable marketplace template to choose from to create an intuitive and user-friendly experience.
  • 24/7 Availability—Unlike the traditional method where clients need to wait for your response, eCommerce platforms are always open for business.
  • Marketing functionality—With more and more online searches being made via web and mobile, SEO-optimized eCommerce platforms boost your visibility.
  • Automation and Machine Learning—Humans are error-prone. Automated platforms offer a consistent solution.
  • Customer Communications—Not only does the client get an instant response, but he can also select their desired product/s with just a few clicks.

The predominance of B2B eCommerce means that B2B businesses must improve and simplify their shopping journey, channeling the B2C ordering experience. However, the B2B shopping experience is a lot more complicated than that of a B2C customer.

Install WooCommerce

Because of the nature of the transaction, B2B buyers usually need to go through various steps, including sales representative interaction, negotiations, and approvals before they can make a successful purchase.

That’s why it’s crucial for B2B eCommerce businesses to provide a more seamless transaction, building in advanced functionality to their sites for quote management, price negotiation, easy ordering, and inventory management.

Consider hiring the right experts to manage your platforms as B2Bs have enough to consider with running their businesses. Custom programming, development, and functionality require consistent and careful planning, strategy, and great execution.

There are even companies that create custom functionality projects for any eCommerce platform such as Volusion, Bigcommerce, Shopify, 3DCart, Americommerce, Magento, Netsuite, Ecwid, Bigcartel, Zencart, Virtuemart, Prestashop, CoreCommerce, WooCommerce, WordPress, OSCommerce, Infusionsoft, Podio and X-Cart.

If you’ve been told that a certain functionality is not possible, it’s worth getting a second opinion. Even for mobile, your eCommerce store needs to in top shape to convert the sale. If you follow these guidelines, you’ll be ready for the next wave of B2B eCommerce growth opportunities.

Follow me on Twitter or LinkedIn. Check out my website or some of my other work here.

Shama Hyder

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a b2b communications firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. An acclaimed keynote speaker, Shama has delivered keynotes in over 20 countries and spoken for recognized brands including Movado, Chase, Tupperware and Inc 5000.

As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn has named Hyder one of their “Top Voices” in Marketing & Social Media for four years in a row. Her online videos were awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was given the “Global Empowerment award for Marketing and Technology” by Anokhi Media.

As the CEO of Zen Media, she and her team help b2b companies succeed in the digital age

Source: B2B eCommerce: Here’s What Every B2B Company Needs to Know

Adding Product

Eurotas comes with several shortcodes which can be used to display your content. To use our shortcodes, you go to page editor and change to Visual Composer canvas. Click on the Add Element button to open Visual Composer elements list and change to Theme-Sky tab.

  1. Adding a product on sale and a deal:
    • With the Simple Product, you select General tab. You add a Sale Price and click the Schedule button to set up date.
    • With the Variable Product, after setting up Product Attributes in the Attributes tab, you can go to the Variations tab and add New Variation. With each Variation Product, you also click the Schedule button next to the Sale Price field. Please note that product only displays the time of first Variation Product.
  2. Adding Additional Information: You go to the Shipping tab. You set value of Weight and Dimensions options. You can change the unit by going to WooCommerce > Settings > Products tab
  3. Enable/Disable Product Review: You go to the Advanced tab. You will see Enable reviews option. Just check/uncheck it.
  4. The WooW works well with Visual Composer, the popular drag and drop page builder plugin with intuitive interface to build your content at ease. If you plan to use Visual Composer Plugin for your site, check out these source.
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