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B2B eCommerce: Here’s What Every B2B Company Needs to Know

B2B customers need seamless user experiences and top-notch branding just like B2C customers.

B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of largest eCommerce growth from 2020 to 2025.

That means BIG things for B2B marketing are on the horizon.

Merit claims that 73 percent of B2B buyers today are Millennials, who prefer buying online—this is a large part of why B2B eCommerce growth has occurred at such lightning speed.

According to the latest publication from Meticulous Research, the global e-commerce market is expected to grow at a CAGR of 11.1 percent from 2018 to 2025, reaching $24,265.12 billion by 2025.

This can be attributed to factors including:

  • Rising mobile and internet penetration
  • Technological advances such as big data and cloud-based e-commerce platforms
  • Advanced shipping and payment options
  • Rise in disposable incomes.

The Push for Amazon Businessmazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection, and convenience of Amazon, with features and benefits designed for businesses of all sizes.

It’s designed to make purchasing easy and cost-effective by combining Amazon’s familiar one-stop shopping with quantity discounts, price comparisons, approval workflows, and multi-user accounts.

Its competitive annual membership program means that, similar to Prime members, Amazon Business members get perks including free two-day shipping. It also includes business-tailored features, such as multi-user business accounts, approval workflow, payment solutions, tax exemptions, dedicated customer support, and more.

Install WooCommerce

How B2B Brands Build Relationships with Clients and UsersAs retailers become more selective in choosing the brands they want to carry, B2B sites must give brands the platform to not only sell the products they offer but promote the image they’ve built.

So how can you engage the majority of consumers—whether B2B or B2C—with a straightforward marketing strategy? Here are five steps to take which, if implemented over time and with consistency, can help you reach success.

1. Create A Blog About Your Niche

Your eCommerce store is for other business people. They want information that will help them make rational decisions. When you create a blog for your niche, you’re supporting your community while also gaining valuable SEO.

2. High-Quality Backlinks: Reach Out To Develop B2B Connections And Content

Backlinks, or links from other pages leading back to your website, help build your web page’s authority within your domain. They’re also an excellent B2B marketing strategy for eCommerce pages.

3. Establish an E-Commerce SEO Strategy For Your B2B eCommerce Store: Optimize Your URLs

This is a key part of telling both humans and search engines what to expect to find on the page. Good URLs are related to the page they represent, and are essential for good user metrics.

4. Improve Site Speed: B2B Clients Get Impatient Too

People hate to wait for an eCommerce page to load. Whether you’ve got a B2C or B2B page, you need to do everything you can to deliver a speedy experience—otherwise, you’ll be losing business by the second.

5. Set Goals For Your B2B Ecommerce Site And Track With Analytics

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On average, B2B clients do more research than B2B consumers because they are making business decisions. Understand what your clients need and offer them the services that will make finding business opportunities easier for them.

Learn to Support Brands in B2B EcommerceEven in B2B, your brand matters! You’ve got to act like a B2C while operating as a B2B in order to generate demand, build better relationships, and ultimately drive sales. Here are four key branding factors to consider that B2B often forget.

  1. Constant Consumer Communication

Manufacture demand by communicating all the time, not just in high season for your industry or high buying times in the calendar year. This includes utilizing all social media channels and keeping them updated with fresh content.

  1. User Experience

Oftentimes, B2B sites don’t consider their user experience a high priority, which can affect how often retailers frequent and use their portal. Just as consumers prefer websites with engaging content, graphics, and character, online ordering portals can and should offer more than just utilitarian lists of SKUs.

  1. Optimize for Mobile

Millennials are picking up the B2B eCommerce market and want it on the go. B2C sites recognize this and are constantly optimizing their websites across desktop, tablet, and mobile. This should be no different for B2B sites.

  1. Brand Story

Provide the same ability for buyers to learn about brands. Enabling brands to share their stories is a crucial part of the wholesale process, both for selling to new buyers and strengthening relationships with existing buyers.

Top B2B Platforms, Technologies, and FunctionalitiesSelecting a shopping platform is the foundation of any eCommerce business operation. Most of the leading platforms are not industry-specific, and all of them competently provide core shopping cart, payment, shipping, and store management features.

For B2B, choosing the right eCommerce platform is not a decision to be taken lightly.

Some big names are always popping up like Magento, Shopify, Enterprise, and BigCommerce. When looking at the array of options, it is important to ask yourself if they have the following:

  • Mobile Compatibility—More and more B2B decision-makers are using their mobile devices to search for solutions. Not being mobile-friendly can prove costly today.
  • Compliance—The platform should be able to accommodate GDPR, ADA, and other mandatory user privacy and accessibility guidelines that are in effect today.
  • B2B eCommerce Functionality—Your B2B eCommerce platform should ideally have b2b eCommerce functionality features directed at B2B buyers like bulk ordering and pricing, account management, and multiple shipping/payment capabilities.
  • Optimal User Experience—The user should have a customizable marketplace template to choose from to create an intuitive and user-friendly experience.
  • 24/7 Availability—Unlike the traditional method where clients need to wait for your response, eCommerce platforms are always open for business.
  • Marketing functionality—With more and more online searches being made via web and mobile, SEO-optimized eCommerce platforms boost your visibility.
  • Automation and Machine Learning—Humans are error-prone. Automated platforms offer a consistent solution.
  • Customer Communications—Not only does the client get an instant response, but he can also select their desired product/s with just a few clicks.

The predominance of B2B eCommerce means that B2B businesses must improve and simplify their shopping journey, channeling the B2C ordering experience. However, the B2B shopping experience is a lot more complicated than that of a B2C customer.

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Because of the nature of the transaction, B2B buyers usually need to go through various steps, including sales representative interaction, negotiations, and approvals before they can make a successful purchase.

That’s why it’s crucial for B2B eCommerce businesses to provide a more seamless transaction, building in advanced functionality to their sites for quote management, price negotiation, easy ordering, and inventory management.

Consider hiring the right experts to manage your platforms as B2Bs have enough to consider with running their businesses. Custom programming, development, and functionality require consistent and careful planning, strategy, and great execution.

There are even companies that create custom functionality projects for any eCommerce platform such as Volusion, Bigcommerce, Shopify, 3DCart, Americommerce, Magento, Netsuite, Ecwid, Bigcartel, Zencart, Virtuemart, Prestashop, CoreCommerce, WooCommerce, WordPress, OSCommerce, Infusionsoft, Podio and X-Cart.

If you’ve been told that a certain functionality is not possible, it’s worth getting a second opinion. Even for mobile, your eCommerce store needs to in top shape to convert the sale. If you follow these guidelines, you’ll be ready for the next wave of B2B eCommerce growth opportunities.

Follow me on Twitter or LinkedIn. Check out my website or some of my other work here.

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a b2b communications firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. An acclaimed keynote speaker, Shama has delivered keynotes in over 20 countries and spoken for recognized brands including Movado, Chase, Tupperware and Inc 5000.

As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn has named Hyder one of their “Top Voices” in Marketing & Social Media for four years in a row. Her online videos were awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was given the “Global Empowerment award for Marketing and Technology” by Anokhi Media.

As the CEO of Zen Media, she and her team help b2b companies succeed in the digital age

Source: B2B eCommerce: Here’s What Every B2B Company Needs to Know

Adding Product

Eurotas comes with several shortcodes which can be used to display your content. To use our shortcodes, you go to page editor and change to Visual Composer canvas. Click on the Add Element button to open Visual Composer elements list and change to Theme-Sky tab.

  1. Adding a product on sale and a deal:
    • With the Simple Product, you select General tab. You add a Sale Price and click the Schedule button to set up date.
    • With the Variable Product, after setting up Product Attributes in the Attributes tab, you can go to the Variations tab and add New Variation. With each Variation Product, you also click the Schedule button next to the Sale Price field. Please note that product only displays the time of first Variation Product.
  2. Adding Additional Information: You go to the Shipping tab. You set value of Weight and Dimensions options. You can change the unit by going to WooCommerce > Settings > Products tab
  3. Enable/Disable Product Review: You go to the Advanced tab. You will see Enable reviews option. Just check/uncheck it.
  4. The WooW works well with Visual Composer, the popular drag and drop page builder plugin with intuitive interface to build your content at ease. If you plan to use Visual Composer Plugin for your site, check out these source.

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Building A More Conversion-Driven Website For Your E-Commerce Store

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We have all clicked on a website that should have been incredible, only to be let down. In today’s market, having a great product or service is simply not enough — your website needs to match the quality of your product or service.

Conversion-Driven Design 

Look around, and pretty much every website worth its salt is designed beautifully. There are so many exceptional tools that can bring amazing design within reach of almost any website owner. Many e-commerce storefronts lose sight of the fact that while they are out to sell products, user experience is just as important in the buying process. Frankly, many sites are severely lacking when it comes to design. Cumbersome navigation, large images that load slowly and a lack of call-to-action buttons are some of the biggest design flaws we see on a regular basis.

It takes a careful eye to flesh out that perfect balance between what looks good and what works. Don’t fall into the trap of just listing products; ensure your product feed is coupled with dynamic design — design that is functional as well as beautiful. For instance, call-to-action buttons are extremely valuable and can help site visitors who are almost tripping over ways to contact you. Design is not only a way to make a site visually appealing; it must enhance conversions.

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Informative Content 

As much as design can attract attention, superior content should provide the perfect complement. Content can be a mystery for some companies — they don’t see why it is needed on a website designed to sell products. The key to gaining an audience is establishing a community around your product. To do that, you should have something to say. Blogs, FAQ pages and information-rich landing pages are all exceptional ways to interact with your community.

A while back, I was looking through some of our e-commerce client projects to see what was effective and what could use work. What I found was that the sites with the most dynamic content had the most engagement. The thought behind this is that more engagement is equal to more sales.

Content is not always words on the page, but videos, infographics and many other shareable media bits. Leveraging your brand to create content that sells can increase visibility, which, historically, is a great way to increase sales. You can have the greatest product on earth, but if nobody knows what it is good for, you might as well close up shop.

Product Descriptions That Actually Sell Products

Product descriptions are one of the most overlooked pieces of content on e-commerce websites. A solid product description creates a deeper understanding of your product, invites engagement and provides an opportunity for your audience to connect.

Many product descriptions are nothing more than a list of attributes, and that is just fine for your highly educated shopper, but reaching the casual buyer who is undecided should be your goal.

To entice those casual shoppers, a product description should be long enough to engage, but short enough to digest; enough info to list the features, but brief enough to painlessly convince the casual buyer that they need your product. Look to the value the product can provide, and clearly state that in the description, interpreting for your clients why the features make this a superior product.

Product descriptions are also ideal for use in a social media campaign like a Facebook store. Leverage the power of social media for your business: Add products, and make it easy for your followers to buy what they need.

Leverage The Power Of Video

Videos of your products can be an incredible way to introduce potential customers to the advantages you offer over the competition. Integrate videos into your homepage, FAQ page and even individual product pages. One advantage of video is that it can be used for so many more campaigns than just website content.

For instance, we like to integrate our videos into email campaigns. We have found that this is a great way to engage with clients and give them some information they may find useful, even if they do not decide to utilize our product. Videos are ideal when describing your products, and according to research, most consumers would rather watch a video than read a lengthy product description. While this may sound contrary to what I said about content earlier, the platforms for videos and other types of content can be different, and I believe you need both for effective marketing.

Putting It All Together

Building a great e-commerce website is an amalgamation of design and content, all connected seamlessly through multiple channels. A great product or service will only get you so far, so it’s critical that your brand strategy is bulletproof for your e-commerce business.

Conversions are the ultimate goal, and keeping the overall strategy in mind when you are setting up your website will benefit you in the long run. Conversions depend on engagement, and in order to increase engagement, a solid content strategy should be implemented from the beginning.

In today’s online marketing world, an e-commerce site has little chance of simply being discovered on its own. The clients that we’ve had the most success with have all embraced a wide range of marketing opportunities. Set up your website with more than a singular focus on products, and you will likely see a difference right away.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Chief Marketing Officer / Partner at Marketing 360®, overseeing all inbound lead generation strategies and partnerships.

 

Source: Building A More Conversion-Driven Website For Your E-Commerce Store

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Connect your social media profiles with a few clicks and customize your viral news site using the built-in ‘drag and drop’ editor and click ‘Create’ to create a Social News Site in just 3 minutes or less. With SociFlux, you’ll be able to create a stunning Social New Sites in just 3 minutes or less. Because SociFlux is all about giving you a COMPLETE system for creating sites, getting traffic, and making money, you’ll be able to choose from 5 different monetization methods that are BUILT-INTO SociFlux

BUILT-IN Drag and Drop Editor makes it easy to create unique Money-Making Social News Sites without any design or technical skills needed… What you see is what you get… (You’re going to love the simplicity of this powerful editor).

Auto post other people’s content for top rankings and free traffic without needing to write a work on your own. Although, if you want to make a manual post, you can always do that with just a few clicks.

Store Wars: The Rise Of Floorwalkers

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A long time ago in a galaxy that seems very far away retailers used to provide something that has gotten lost over the century-long history of modern retailing.

Call it service, call it customer care, call it knowledgeable sales help, even call it guest services if you must, but whatever you call it, it all falls under one heading: people on the selling floor to help customers buy things.

From the days of the first general stores and the local merchant who stocked pretty much whatever you needed, the most basic part of retailing has always been about someone behind the counter who could help.

In the rush to dumb down modern retailing, that concept got lost in the spreadsheets, replaced by ever decreasing numbers of salespeople, self-checkout lines and minimum-wage workers whose main function was to stock shelves, not help customers.

With the online onslaught and the need to compete, that process is being reversed—not that it’s by any means a universal turnaround for retailing in general. Far too many physical stores are void of any human life forms there to assist. But some retailers are starting to get it.

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• Say what you want about the Story concept at Macy’s—and I still have my doubts they are ever going to make this work—but one of the pleasant surprises one finds when shopping these ever-changing pop-up shops is that there are living, breathing salespeople there to help you. They are for the most part cheerful, enthusiastic and knowledgeable about the products for sale in the area. It’s a stark contrast with the rest of the store.

• Showfields, the experiential retailer in downtown Manhattan that features small shops leased to mostly online brands, has a person in each of these areas ready to tell you all about what’s for sale. They’ve even tested a reality shopping experience where salespeople play-act roles revolving around the products being sold. It could go horribly wrong if the salespeople-cum-actors lay it on too thick but it works nicely in the best traditions of a Disney-Broadway mash-up.

• Whenever anybody pines for the good old days of department stores, they usually end up referencing Nordstrom as the only present-day player in the space that still adheres to the concept of professional salesperson. Even with some of its recent struggles, Nordstrom remains probably the most successful department store in the country and it’s largely due to the quality of their people. They are the poster child for customer service in today’s legacy retailing world.

There are many other examples but let’s not forget the reverse: the poster child for getting customer service wrong was the late, little-lamented Circuit City. During one of its iterations, the consumer electronics big-box chain systematically got rid of all of its best, most knowledgeable salespeople in the pursuit of lower costs. The move was a disaster as evidenced by the fact that the company went out of business a few short years later.

Contrast that with Best Buy, which has gone the opposite route, emphasizing customer service through its Geek Squad and other initiatives that thrive on salespeople helping customers through the often-frightening world of buying a big expensive electronics purchase. This strategy has made Best Buy the envy of most comparable physical retailers that are trying to come up with anti-Amazon strategies.

This Rise of the Floorwalker movement is catching on across many parts of retailing, though some stores remain oblivious. Those that get it right are likely to have long runs. Those that don’t probably won’t have any sequels in the Store Wars.

The business of retailing is my specialty…and boy is it special. Plenty of good, bad and ugly to go around and my job, as it has been for most of my career as a business journalist, is to try to sort it all out. I do so as a regular contributor to Forbes.com, as well as The Robin Report, Progressive Business Media and other media, plus my own blog, stupidbusiness.com. My regular commentaries have elicited both praise and scorn and I welcome them both equally. I expect to be doing this for the duration.

Source: Store Wars: The Rise Of Floorwalkers

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A Five-Step Approach To Creating Stellar Product E-Content

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My team and I have been working in product e-content for several years now. After working with many of the biggest FMCG companies globally, we’ve developed a comprehensive yet streamlined process for product e-content, which I’d like to share with you here.

What is product e-content?

Brands selling products online — be it on their own e-commerce website or the likes of Amazon or Alibaba — are facing a real challenge: replicating the buying experience from a physical store and translating it to the online world.

In a physical store, we can clearly see a product on the shelf, touch it and smell it. We can pick it up and read the ingredients on the label and understand why — if the product marketers have done their job properly — we should buy it. How do you recreate those aspects of the shopping experience in a virtual store?

The answer is highly optimized product e-content, which refers to all product information that facilitates the online shopper experience on digital platforms. Product e-content starts at product detail pages and extends to brand and category assets.

So, what kind of content would you need to create to improve shopper engagement with your product? Ultimately, content that helps conjure a more enjoyable and complete online shopping experience and that helps shoppers overcome their barriers to purchase.

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Before you throw yourself into creating a whole host of shiny new content, you’ll need to traverse five stepping stones:

1. Assess your current content needs.

Do you currently have product content in place, and is it really telling the story behind the brand and products in the best possible way? Are there gaps that need filling?

What are the strengths and weaknesses of your product in comparison with competitors? Have you benchmarked against them to see if their e-content is doing a better job of selling?

When working with brands, we recommend running a gap analysis. Analyze all aspects of your product page — from the title to hero images, and from product descriptions to advanced images or videos. Score each aspect in order to assess the level of readiness and to spot gaps vs. competition, thereby only implementing changes where needed, saving time and costs.

2. Get strategic.

Once you know your content needs, establish a specific action plan by brand. Set out what elements of product e-content need to be created and by when.

Action plans are best established with all stakeholders around the same table. We recommend including brand managers, trade marketing managers, e-commerce or e-business leaders and agencies. Under the leadership of an expert, such training sessions help the project owner to understand what type of content is already available, what can be repurposed, and what needs to be created from scratch, identifying clear roles and responsibilities for all parties.

3. Create.

This is where you start putting the strategy into action. Create specific actionable briefs by workstream (i.e., images, video, copywriting, etc.) that allows your respective agency or in-house team to develop content with your goals in mind.

Make sure product titles are specific, focused and searchable through SEO or internal search keywords. You’ll want to create basic high-quality images with CGI technology, allowing mobile users to clearly see essential product information (like quantity or flavor variants). Your written product descriptions should use the brand’s tone of voice, focus on key features and benefits, use local search keywords and be consistent with your advanced images, which are usually used to show the product in use or to demonstrate how it should be used. This is an opportunity to overcome shopper barriers. With food products, for example, you might want to include recipes. For appliances, you could show the product within a home environment.

Make it easy for would-be purchasers to ask questions about your product and to see ratings and recommendations from other users. And forward-thinking brand managers should think outside the box, like producing short, punchy videos or incorporating AR.

Don’t go thinking these are mainly nice-to-haves. Far from it. They are all must-haves that we’ve found directly impact conversions.

4. Deliver the assets.

Once you’ve created your product e-content assets, make sure all key stakeholders across your organization know how to access and use them to their best effect. From our experience, in addition to uploading all assets onto a Digital Asset Repository (DAM), what really works well is the creation of a “playbook” document containing not only the assets but also implementation guidelines that explain the best ways to use each of those assets.

Playbooks can also ensure continuity in circumstances, such as when a new manager takes over. Think of it as a “book” that contains all your key product e-content information with mockups and real examples.

5. Measure.

You’ll now need to measure the success of your new product e-content. How will you report back the results within your organization? What metrics and insights can you gather to help improve and tweak future iterations of the content?

When it comes to metrics, a simple framework will go a long way.

We recommend monitoring your sales progressions through your “sales per product” page as you implement new product e-content. Besides that, product e-content drives improvement in most retailers’ search algorithms, so be sure to monitor the ranking of your products against specific keywords. Last but not least, work on your rating and reviews to make sure you can achieve a 4.2-4.5-star rating, and establish a routine to read consumer feedback.

In Conclusion

As you can see from the five stepping stones I’ve briefly described above, there is considerably more that goes into creating product e-content than getting your creatives to chuck a few ideas around to see if they stick.

But if you take a best practice approach to each step and the process as a whole, you will be in a brilliant position to create exciting content that can help increase online sales of your products.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

CEO of eBusiness Institute. We help companies invent their own tomorrow. Business transformation experts creating value for all stakeholders. Read Luigi Matrone’s full executive profile here.

Source: A Five-Step Approach To Creating Stellar Product E-Content

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3 Ways to Create an Immersive Shopping Experience Your Customers Will Love

When I first heard about Nordstrom’s NYC flagship store opening, I was curious to see what the company would do to take its in-store retail experience to the next level. Nordstrom didn’t disappoint.

When the company opened the seven-floor store at 57th Street and Broadway in Manhattan this October, it made sure service was at the forefront of the brick-and-mortar establishment. Though I don’t have any business ties to Nordstrom, I study retail markets and am always curious about how the latest brick-and-mortar store trends impact online shopping and e-commerce growth.

Here are some interesting retail innovations inspired by Nordstrom’s flagship store–and other retailers–that you can apply to help your brand.

1.  Create opportunities to spend time in the store.

The new Nordstrom location offers in-store spa services like blowout bars, facials, massages, waxing, manicures, and more. Offering services like these–and a martini bar and sit-down eateries–keeps customers in the store longer, making them likely to spend more money, according to a Journal of Marketing study.

Look for ways your company can create more in-store experiences that align with your brand, like how Lululemon’s new Mall of America megastore features workout studios, snack bars, and a 6,000-square-foot “experiential area.” Those could involve booking appointments online to try on clothes, providing an in-store café (à la Ikea), or hosting product demonstrations and interactive experiences, like Lush.

2. Create a seamless omni-channel experience and provide multiple ways to get products.

Nordstrom says its online sales jump about 20 percent in a local market when it opens a store there. That, in my opinion, is because of the company’s buy online, pick up in-store options, as well as its offering easy curbside pickup.

Online retailers are opening brick-and-mortar stores because they recognize that customers like to have an option of returning an online purchase in-store. If you’re an e-commerce company that isn’t ready to launch a retail store, consider offering an inventory-free showroom, which could equate to customers spending 60 percent more and buying more expensive items, according to research from the Wharton School and Harvard Business School. Or launch a temporary pop-up shop, like Adore Me’s invite for VIP shoppers.

3. Build smarter, tech-driven experiences.

Customers want a full-service experience from the moment they walk in the door. If you’re a clothing retailer, one way to do that is to create smart fitting rooms. That can be as simple as creating a button customers can push that calls a sales associate, or it can be as advanced as the smart-mirror fitting rooms at Ralph Lauren’s flagship store, which show various sizes and colors available for items. Luxury beauty companies are testing out AR in airport pop-up shops around the globe, enabling customers to play with virtual makeup in trials through virtual mirrors.

By Maria HaggertyCEO, Dotcom Distribution

Source: 3 Ways to Create an Immersive Shopping Experience Your Customers Will Love | Inc.com

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✎ In today’s #7Ways video, Evan shares his advice on how to make your e-commerce business wildly successful. Enjoy! 🙂 ★★★ SECRET BONUS VIDEO ★★★ What is the One Word that is most important to Tony Robbins, Gary Vaynerchuk, will.iam, Oprah Winfrey, and Howard Schultz? Find out here: http://www.evancarmichael.com/oneword… ❤ HELP TRANSLATE THIS VIDEO ❤ If you loved this video, help people in other countries enjoy it too by making captions for it. Spread the love and impact. https://www.youtube.com/timedtext_vid… ★ MORE RECOMMENDED VIDEOS FOR YOU ★ If you enjoyed this video, you may enjoy these other videos from Evan Carmichael: • Warren Buffett’s Top 10 Rules For Success – https://youtu.be/iEgu6p_frmE • Rich Dad Poor Dad – Robert Kiyosaki’s Top 10 Rules For Success – https://youtu.be/yVfBdFs4_S8 • Bob Proctor’s Top 10 Rules For Success – https://youtu.be/uLn6lpP8YmA ✎ 7 Ways to Make Your E-COMMERCE Business WILDLY Successful – #7Ways 1) #Believe in the product 2) Make sure there is demand 3) Get distribution 4) Have beautiful pictures 5) Write detailed descriptions 6) Get their emails 7) Get your tech right ♛ BUY MY BOOKS, CHANGE YOUR LIFE ♛ Some used the ideas in these books to build multi-billion-dollar businesses. I’ll give you the simple-yet-powerful formula that they used (and you can) to realize your dreams. Get yours. http://www.evancarmichael.com/oneword/ http://www.evancarmichael.com/top10/ ✉ JOIN MY #BELIEVE NEWSLETTER ✉ This is the best way to have entrepreneur gold delivered to your inbox, and to be inspired, encouraged and supported in your business. Join #BelieveNation and feel the love. http://www.evancarmichael.com/newslet… ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_c… ¿ COMMON QUESTIONS ¿ • What is #BTA?: https://www.youtube.com/watch?v=BsY8b… • How do I get one of Evan’s t-shirts?: http://evancarmichael.com/gear • Why does Evan look like Nicolas Cage?: https://www.youtube.com/watch?v=gZHRn… • Why does Evan make so many videos? https://www.youtube.com/watch?v=NEKxG… • How do I vote for the next Top 10 video Evan should make? https://www.youtube.com/watch?v=0arZb… • How do I vote for the next #7Ways video Evan should make? https://youtu.be/sXgcP79xrNQ ツ CONNECT WITH ME ツ Leave a comment on this video and it’ll get a response. Or you can connect with me on different social platforms too: • Instagram: https://www.instagram.com/evancarmich… • Twitter: https://twitter.com/evancarmichael • Facebook: https://www.facebook.com/EvanCarmicha… • Website: http://www.evancarmichael.com

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Who’s In Your Online Shopping Cart – Brian Krebs

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Crooks who hack online merchants to steal payment card data are constantly coming up with crafty ways to hide their malicious code on Web sites. In Internet ages past, this often meant obfuscating it as giant blobs of gibberish text that was obvious even to the untrained eye. These days, a compromised e-commerce site is more likely to be seeded with a tiny snippet of code that invokes a hostile domain which appears harmless or that is virtually indistinguishable from the hacked site’s own domain.Before going further, I should note that this post includes references to domains that are either compromised or actively stealing user data…………

Read more: https://krebsonsecurity.com/2018/11/whos-in-your-online-shopping-cart/

 

 

 

 

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Really, if you can sell any of the winning products that billions of people are shopping online right now, you’ll crush it regardless of whether you have any experience or not. It’s super easy to succeed and make money with eCommerce, there’s no major learning curve required.

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How eBay is Leading The eCommerce Marketing Revolution – Michael Becker

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I look up at the clock and realize I’ve been surfing eBay, hypnotically engaged yet directionless for the past two hours. And I realize that what began as a quick search for a ball cap has turned into much more than that—a pleasantly surprising, almost-too-conveniently constructed browsing session of everything I love and want, or might want.

Thanks, eBay, for being the engine of online shopping that you are, keeping me from getting to sleep at a reasonable time tonight. Someone, something, I figured, has to be behind the curtain. And something surely is.

If it feels like e-commerce websites like eBay know you so well, that they seem to know exactly what you want, when you want it—almost biogenetically engineered to serve your every online shopping need—it’s because they’re built to do just that.

eBay’s “Customer DNA,” the company’s central data repository and customer relationship management (CRM) center, was engineered with one specific goal in mind—to provide more personal and relevant outbound marketing. That was the topic that Patrick Hildebrand, Director, eBay, and Sridhar Paidi, Sr. Product Manager, eBay, recently discussed at the Teradata 2014 Partners Conference & Expo in Nashville back in 2014.

The eBay Effect: Data Galore

eBay brings in yearly revenue upwards of $18 billion and employs more than 33,500 people globally. It is, without question, “e-normous”. In its beginning stages, eBay was actually known as an online auction site. But it’s evolved since that perception was established, back at the height of the Internet boom.

Now, most people recognize the brand as a place you can buy virtually anything, including a $400,000 plane…Woah. In fact, 80 percent of items sold are new products. It’s clear that eBay has capitalized big time on its e-commerce strategy. And how it did so is pretty fascinating.

More stats, first:

  • Each day, eBay generates 50 terabytes of new behavioral/transactional data
  • Every five minutes, a car or truck is bought via the mobile app in the U.S.
  • Every 12 seconds, a women’s handbag is bought via the mobile app in the U.S.
  • There have been 260 million downloads of eBay’s mobile app

Armed with what seems like almost too much data, eBay was tasked with understanding said data to gain individualized insights about its customers and their buying habits, characteristics, likes and preferences.

Though data was available, eBay was challenged to break down their data, dispersed by business units and across the data warehouse. It wasn’t long before a team of data scientists was introduced to focus strictly on customer data. Soon, it became clear that these data scientists were spending a lot of time just trying to find data, understand it and clean it before any actionable insights could be had. Mending this divide between IT’s capabilities and marketing’s goals (to use data and analytics to optimize every interaction with every customer) was in need of refinement.

Customer DNA

Enter “Customer DNA,”a single customer repository enabled by Teradata’s Enterprise Data Warehouse, the central system that collects all data. This allows for ultra-segmenting and targeting based on high value, medium value and low-value information.

Now, insights to drive business decisions and set strategy were able to be had. For example, eBay discovered that auction users—i.e. users who opted to “Bid” instead of “Buy It Now”—are more loyal than non-auction users.

It became clear that by cross-checking previously disparate data sets, new insights would follow. Results thus far have been staggering. Insights and models built from Customer DNA resulted in incremental sales in the first half of 2014.

“Customer DNA is becoming the backbone for eBay.” – Patrick Hildebrand, Director, eBay ß Text box

With enhanced data-driven marketing capabilities, eBay focused primarily on making its email marketing super-individualized and relevant. For example, “Daily Deals” were set up for select users—new deals based on search history sent every day. Pre-Customer DNA, these daily deals weren’t relevant or personalized. Now, reminders on “hot items” are sent to users, updating them on items they’re watching and the available inventory.

Emails tell recipients things like, “127 people watched this hot item in the last week. Only 8 left in stock!” They proved to be effective in generating more conversions than a traditional sale with no deadline to buy.

“Trending items” show which keywords are being searched the most, so if a customer has a high propensity in the category, they’ll get an email about the trending topic. First-time buyers also receive an email encouraging them to get involved in more than buying—selling (eBay has found that sellers are their most engaged customers).

Continuous Improvement

Is it perfect? No. I’ll sometimes receive an email for a product similar to what I like, but not exactly. For example, I search for a lot of basketball gear on eBay. However, this offer was irrelevant, as I don’t even know where my PS3 is:

ebay nba2k15 adAnd this one…as a guy looking for menswear, I’m unlikely to click on this:

ebay cynthia vincent adBut when it’s done right, striking the perfect balance of context and relevancy, made just for you – boy, it’s hard not to click:

ebay baseball hats adEven if it’s a little bit off, they’re using insights they’ve accurately collected about me to send me offers around stuff I love. eBay must constantly innovate and seek ways to accommodate its more than 150 million active buyers. They do this with an easy-to-use interface, quality protection and sales monitoring, safe transactional purchasing, customer service and – most importantly for me – relevant offers, discounts, and suggestions.

The Future of Online Shopping

I must confess, I do possess the ability to X-out at any time, of course, and eventually do. But there is always more; always a good offer on the sidebar. Before I know it, I have 23 tabs open, all showing items I might like, all with “similar items” that are also tempting my click.

As I look up, after those two-hour long browsing sessions on eBay, I realize something. I realize that the road I took had a few pit stops (and many tabs open on my desktop), but that this was a really good thing – chances are astronomically good that I found what I was looking for plus more due to the high level of relevancy and contextual offering that eBay has so beautifully mastered.

I realize that more and more customers like me are moving toward online shopping and that using technological capabilities and individualized insights is drastically transforming how brands are able to connect with the always-on customer. No longer do I run from store to store looking for my favorite pair of sneakers or that hat I need. It’s all at my fingertips.

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