Category: Facebook App

It’s Alive! Facebook’s Surprising Video Standout Is A Horror Movie Startup

Like a proud parent, Jack Davis has covered the refrigerator in his Wilshire Boulevard office with artwork. But these aren’t crayon-drawn stick figures of Mom and Dad. They’re the stuff of nightmares—a demonic entity with shark teeth, a cannibal with thorns sprouting from his head, a tree that likes to disembowel its victims.

The gruesome creatures crawled out of the imagination of Davis’ Crypt TV, a digital studio that aspires to become the Marvel of monsters for mobile. Davis, 27, has raised $11 million from investors including Hollywood producer Jason Blum (Us, Ma), media mogul Shari Redstone’s Advancit Capital, Huffington Post cofounder Kenneth Lerer and NBCUniversal. The four-year-old Los Angeles studio, which creates horror videos for social networks, is on track to bring in about $20 million in revenue this year through production deals, running ads for films like Crawl and selling merchandise.

When he started, “no one was doing scary for mobile,” Davis says. That signaled a missed opportunity. “This is a huge genre. It has a solid fan base, and scary movies are very, very big.”

The Golden Age of streaming has birthed Netflix competitors that cater to nearly every genre, from U.K. shows on Britbox to anime on Crunchyroll and, yes, horror on Shudder and Screambox. At the same time, studios like Elisabeth Murdoch’s Vertical Networks have built audiences that are reached primarily through mobile-first social networks such as Snapchat and Instagram, which more than a billion people visit each month.

Davis and Crypt TV cofounder Eli Roth, the film director and producer who developed Netflix’s first horror series, Hemlock Grove, bet that an audience who loved films like Jordan Peele’s Oscar-nominated Get Out would snap up suspense and horror on the small screen, too.

It’s an intuition that’s paying off. Crypt TV said on Friday that it had reached a deal with Facebook to develop five series exclusively for Facebook Watch, its on-demand video service. The deal extends a partnership started in 2018, when Facebook green-lighted a 15-episode series based on Crypt’s short film The Birch.

Facebook has been paying as much as $25 million for these original shows, though the bulk of them cost $3 to $5 million, according to a person familiar with the matter. Forbes estimates the new Crypt TV deal is valued at less than $20 million. Neither party would disclose the terms of the partnership.

Facebook might seem an unlikely place to screen monster movies for Generation Z and younger Millennials, who make up nearly half of Crypt TV’s audience. One Pew Research Center survey last year found that the world’s largest social network is no longer the most popular hangout for teens, a big drop from earlier in the decade. Plus, Facebook Watch has struggled to gain traction. A year after Facebook CEO Mark Zuckerberg launched Watch to better compete with Google’s YouTube and Snapchat’s Discover, only half of Facebook users had ever heard of it, says The Diffusion Group, a media research consultancy.

Still, momentum is gathering for shows that capitalize on the network’s power to amass communities to talk about shared interests—say, Jada Pinkett Smith’s talk show, Red Table Talk, or Sorry for Your Loss, a drama on grief starring Elizabeth Olsen. Facebook says more than 140 million people each day spend at least a minute viewing Watch videos.

“It’s very hard to say that a platform … (of) two-plus billion people on it doesn’t have young people on it,” says Matthew Henick, Facebook’s head of content planning and strategy. “What Crypt does incredibly well is—because they’re able to tell their stories through many different modes or, in this case, products—they’re able to find those audiences and pull them in.”

Crypt TV taps into a community that likes to be scared. Horror has been reeling in fans on the big screen: The genre brought in a record $1 billion in box office sales in 2017, according to Comscore.

Some fans want to get their goose bumps for free. Thanks to The Birch, which was viewed 26 million times on Facebook, the studio now has 9.75 million followers, or more than triple its YouTube audience. On Davis’ fridge hang mementos from fans. One shared a photo of her tattoo—it’s of the Look-see, a creature with no eyes and flesh that’s been stitched together.

“Young people have so much emotion,” Davis says. A scary story “provides an amazing, permissive structure to take on deep emotional issues.”

A fortuitous encounter at a dinner party hosted by his parents in West Los Angeles led to the creation of Crypt TV. Then a student at Duke University, Davis found himself sitting next to Roth and began reciting dialogue from Roth’s portrayal of the bat-wielding Nazi killer Donny Donowitz in Inglourious Basterds.

The conversation turned to Davis’ career plans. The sociology and political science major said he hoped to launch his own company, capitalizing on the dramatic shift in media viewing habits he’d observed during his four years in college. Roth had a suggestion.

“I said, ‘You know that audience that’s going to see horror movies now’—because obviously now horror has exploded—‘They’re all on their phones,’” Roth recalls. “What is the next generation of characters? Who is creating the new Freddy Krueger? Is there a way to launch a Freddy? A Jason? A Michael Myers? A Chucky? Just on your phone?”

Roth introduced him to Blum, who became Crypt TV’s earliest investor and served as a mentor to the company’s 23-year-old founder.

An early success was #6SecondScare, an October 2014 online competition that encouraged users of Vine, Twitter’s six-second video service, to upload their scariest videos.

Roth lent his name to the contest and coaxed Hollywood celebrities including Quentin Tarantino and High School Musical’s Vanessa Hudgens to promote it and serve as judges. #6SecondScare attracted 20,000 submissions and ended up featured on ABC’s Good Morning America.

In the summer of 2015, Davis’ team launched Snapchat Murder Mystery, a show that gathered ten social media influencers to a mansion party, then killed off their characters in an Agatha Christie-styled whodunit. A year later came Crypt TV’s breakthrough moment with The Birch. The four-minute video follows a terrified schoolboy who summons an ancient being in the woods to dispense a particularly bloody form of retribution on the boy’s tormentor.

Davis faces his own monster lurking in the dark: Quibi. The mobile video subscription service comes with a Hollywood pedigree, a $1 billion cash horde and some of the best-known filmmakers in horror, Guillermo del Toro (The Shape of Water, Pan’s Labyrinth) and Sam Raimi (Evil Dead), as well as Blum, producing original content.

Quibi launches in April—though Crypt TV, in classic horror film fashion, has gotten a running start.

Follow me on Twitter. Send me a secure tip.

I’m a Los Angeles-based senior editor for Forbes, writing about the companies and people behind the biggest disruption in entertainment since cable TV: streaming video

Source: It’s Alive! Facebook’s Surprising Video Standout Is A Horror Movie Startup

Advertisements

Social Interest Freak – Want a ‘Laser Targeted’ Audience of 7.4 Million People in Under 60 Seconds with Just a Few Clicks

Suppose you run a Teespring campaign for a T-shirt targeted to people who love both baseball and beer. Social Interest Freak allows you to unlock Facebook’s audience intersection technology so you can get a precise audience of people who like both baseball and beer. This will result in higher CTR and ROI because the audience is so targeted.
And you don’t have to stop there! Take it one step further by excluding certain people that you know who will not respond well to your ad…

Livecaster 3 – Live video is growing much faster than online video on the Internet113% Growth Year on Year

https://www.pivot.one/share/post/5c0ff7451d57e72e4fa381e0?uid=5bd49f297d5fe7538e6111b6&invite_code=JTOJYV

Inboxr – How To Automate Your Facebook & Twitter Inbox With Broadcasting Messages

Inboxr allows you to send ‘if this then that’ style messages,following up on past purchases, giving recommended products/services and allow you to funnel users to sales pages automatically. It allows you to grab each users Facebook emails without the user even having to type it – simply have inboxr ask to send the fan a coupon, a discount, related information, and when the user responds ‘yes’, inboxr grabs the users email, adds it to your autoresponder and starts the follow up process.Inboxr can differentiate from who you have messaged recently to who hasn’t been contacted for X amount of days – this is great to make cold leads warm again…….

Read more: https://special.inboxr.com/

Social Video Formula – Traffic Getting System That’s Turning $10 Facebook Ad Budgets into Six Figure Income Machines

More and more, people are uploading, sharing and discovering videos on Facebook. Video views grew more than 50% from May through July of this year, and since June there has been an average of more than 1 billion video views on Facebook each day. Finally, you can steal the secret blueprint that turns “ordinary” Facebook video ads into unstoppable sales machines, starting with the loose change down the back of your couch. We’re going to show you how to create simple 30 second videos and deploy them strategically to breach people’s busy newsfeeds and finally create a traffic and sales avalanche like you’ve never seen before……..

Read more: http://www.socialvideoformula.com/launch/

Lead2List – Easily & Instantly Deposit UNLIMITED Facebook Leads Straight Into Your Autoresponder

Get your leads right from Facebook. You get your prospects’ email ids, name and any other information that you requested. Facebook already has this info in place, so nobody has to type out anything.People just click a button and give you this info. IMPULSE Captured!Connect with any Facebook page in a matter of seconds, Run Facebook lead-gen ads and send leads directly into your autoresponder, Single setup, runs forever. Leads keep pouring in without any maintenance, Send welcome emails containing access or other details to anyone who signs up, 100% Accurate Facebook Emails. You can virtually guarantee this is the user’s main account Single click signup. Your prospect never has to fill any information and much more……

Read more: https://getleads2list.in/

Facebook Is Committed To WhatsApp Encryption, But Could Bypass It Too – Parmy Olson

1.jpg

In the last four years since Facebook bought WhatsApp for $22 billion, the app has remained ad free. But that’ll change in 2019, when WhatsApp starts showing targeted ads in its Status feature, and eventually rolls out marketing messages from business clients too. This was the primary reason WhatsApp co-founder Brian Acton left WhatsApp in September 2017, according to his interview with Forbes published Wednesday, along with concerns about the way Facebook “probed” at the app’s end-to-end encryption……

Read more: https://www.forbes.com/sites/parmyolson/2018/09/27/facebook-is-committed-to-whatsapp-encryption-but-could-bypass-it-too/#189ed9c93efe

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

 

PostViral Unlimited – How To Make Facebook Comments Go VIRAL With Auto Replies System

PostViral.io is a unique SaaS application that allows you to send customized messages to anyone who comments on one of your Facebook Fanpage posts. This is a powerful new emerging strategy for list building, viral marketing and prospect engagement that will allow you to take your marketing automation to new heights. This new software update is FREAKING AMAZING, you can literally drop your link, offer or opportunity inside FB Messenger. Anyone who comments will receive an “Auto-Reply” directly in their Facebook Messenger with YOUR promotion, offer, link or whatever you want!

You can automatically reply to comments via Facebook Messenger with a customized message. Incentivize people to interact with your post and go viral faster! Open a communication channel with potential customers or clients. With a “Like-Gate”, users cannot receive your content without BOTH Liking and Commenting. As you can see, user has Commented but has NOT Liked our post, they cannot receive access until they go back and click Like. This creates a powerful viral loop that forces all users to fully engage with your content…….

Read more: https://www.postviral.io/live

Fan Page Robot – Autopilot Your Social Media Pages With Viral Content Generator

With the whole world connected to each other through a computer, this is the best marketing arena. Most people spend a lot of time on Social media. Connecting with each other through wireless media. There couldn’t be a better spot to connect with them.With more than 2 billion active people on Facebook, it is the biggest marketing website. The Fan Page Robot is the one thing you need to find your audience, get followers, likes, sale and even some great visitor revenue. You might want to think that it does not work, well, it does and in the advanced setting, it can even reply to your guests! But for the basics, it’s going to handle your Facebook page….

Read more: https://fanpagerobot.com/?discount=jvzoo&aid=

SociJam System – Secret 1 Minute Trick To Turning Your Basic Facebook Post Into Profits

Styling your text is the first and basic thing introduced when you start using any blog or editor and this option has been hidden on Facebook for all these years. This stupidly simple trick instantly draws attention and literally takes the visitor’s eyes to whatever you want to show them. You don’t need ANY technical skills. If you can copy and paste, you have all the skills you need!The surge of activity and fast social proof encourages others to take action towards having more posts and ads go viral with no extra work. Emojis are used to express emotions. Combining that with a bold text or underline really communicates your message. With more engagement, you instantly get more out of every single visitor without the hard work and extra expense…….

Read more: https://socijam.com/