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Facebook Is Considering a Huge Shift That Would Dramatically Change How You Use the Social Network (It’s a Good Thing)

Facebook invented the ‘like’ button as a subtle way of sending a message, short of adding a comment, that you supported whatever it was your friend posted on the social network. It was like a virtual nodding of your head at whatever they shared, a “Yeah, I agree with that,” without saying a word.

Over time, the ‘like’ became a little more flexible, adding a few other emotive options. You can now add a range of options from a heart, laughing, angry, or even sad. It also happens to be how many people measure whether or not a post was worth the time it took to create, the metric being, how many ‘likes’ did it get?

Soon, however, the ‘like’ may be no more, at least not as a measure of popularity. That’s because Facebook is apparently testing what happens when they remove the ‘like count’ from posts.

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The test was discovered by app researcher Jane Manchun Wong, who spends a lot of time digging under the hood of the apps you use everyday, to discover unreleased features that are being tested. And it isn’t just a hunch–Facebook has confirmed to Techcrunch that it plans to test removing the feature.

I reached out to Facebook, but did not immediately receive a response.

Facebook has already begun testing this on Instagram (which was also discovered first by Wong), and apparently the company views it as a success because it has continued to roll it out to additional countries. According to Verge, users in the test have responded positively overall.

The problem with ‘likes.’

Here’s why this is interesting. Facebook helped created a world where people obsess over how many likes their selfies and photos of their pets receive. For many, it’s become a signifier of self-value. It even has a name: The ‘like’ culture.

Now it appears the company clearly realizes that the adverse effects of that culture have real world consequences for people. Anxiety over how much attention a social media post receives is a real thing. Depression and bullying online are also real. The best case scenario–at least for the users–is that they simply stop using social media site. The worst-case-scenario is, well, far worse.

Why engagement matters.

Part of the problem for Facebook is that if people fear that their content might not get very many ‘likes,’ they could be less interested in sharing. If they don’t share, overall engagement goes down. And engagement is extremely important to Facebook. Engagement means that people are using the site, which means they’re able to view the target ads that make the company a lot of money.

My guess is that most people won’t love this change at first, but it’ll be better for all of us in the long run. If it helps people become less addicted to the instant gratification that comes with little red notification dots and ‘like counts,’ it’s a step in the right direction.

If it helps people become a little less obsessed with what other people think about the curated view into their lives that they share online, we’ll all be better off. In that regard, I’ll give Facebook credit for helping people’s mental health, even if it may also helps the company at the same time.

By: Jason Aten

 

Source: Facebook Is Considering a Huge Shift That Would Dramatically Change How You Use the Social Network (It’s a Good Thing)

Between Facebook stock in freefall and the platform being used to destabilize democracy we thought it a better time than ever to explore David Fincher’s blockbuster hit The Social Network. Get ready to learn the true story about Facebook in all it’s gory details. If you enjoy what you see and hear don’t feel shy about subscribing, liking or sharing our channel. It helps us produce more contact. Join the Serfs! www.patreon.com/theserfs Or find us on social media: https://www.weareserfs.com https://twitter.com/Theserfspodcast https://www.instagram.com/serfspodcast/ https://www.facebook.com/serfspodcast https://itunes.apple.com/ca/podcast/t… https://www.soundcloud.com/theserfs Sources: https://www.thedailybeast.com/faceboo… http://www.mtv.com/news/2437629/the-s… http://www.slate.com/articles/news_an… https://www.businessinsider.com/is-th… https://www.thedailybeast.com/mark-zu… https://www.wsj.com/articles/SB100014… https://www.cnn.com/2012/05/29/tech/s… http://ew.com/article/2010/10/12/soci… https://jezebel.com/5654633/the-socia… Keywords: facebook,mark zuckerberg,the social network,the social network debunked,the social network fact check,the social network true story,social network true story,is the social network true,the social network fact vs fiction,social network fact vs fiction,fact check social network,facebook documentary,facebook what happened,facebook stock,facebook popularity,zuckerberg,zuckerberg stock,facebook scandal,facebook news,aaron sorkin,david fincher,facebook loss

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Facebook’s Libra Is Already Ahead Of Ethereum, Litecoin, And Ripple’s XRP–But Not Bitcoin

Image result for facebook libra

Bitcoin has been around for a little over a decade, while its biggest competitors ethereum, litecoin, and Ripple’s XRP have been knocking around for between seven and four years—but all save bitcoin are already being eclipsed by Facebook’s yet-to-launch libra cryptocurrency.

The bitcoin price has surged over recent months as interest surrounding social media giant Facebook’s planned libra project reached fever-pitch but has swung wildly as global regulators poured cold water on Facebook’s ambitions.

Now, a new survey has found there is “substantial” public interest in Facebook’s potential bitcoin rival, despite a lack of trust in the company, with people already more familiar with it than ethereum, litecoin and Ripple’s XRP.

bitcoin, bitcoin price, ethereum, ethereum price, Litecoin, Ripple, XRP, Facebook, Libra, image

Facebook founder and chief executive Mark Zuckerberg might have his work cut out to convince U.S. and global regulators of libra’s potential, but the general public might already be on board.

Bitcoin and Facebook’s libra were given an awareness boost by U.S. president Donald Trump last week when he tweeted his opposition to both technologies but he may have inadvertently introduced the idea of bitcoin and cryptocurrencies to a whole new audience.

New research, carried out by U.S. brokerage eToro, has found that while 58% of the U.S. adults have heard of bitcoin, the first and largest cryptocurrency, Facebook’s libra is already known by 16% of people—just a month after it was unveiled.

Ethereum, the second-largest cryptocurrency, has achieved only 12% recognition since it went live in July 2015 and it can be assumed that smaller cryptocurrencies litecoin and Ripple’s XRP are still less well known.

“We believe that crypto and the blockchain technology that underpins it will be essential to tomorrow’s economy,” said Guy Hirsch, U.S. managing director of eToro. “By introducing the concept to a new audience, libra could play a vital role in the evolution of decentralized and more democratized finance.”

bitcoin, bitcoin price, ethereum, ethereum price, litecoin, ripple, xrp, facebook, libra, chart

The bitcoin price has been climbing so far this year, largely due to interest in cryptocurrencies from Facebook and the world’s biggest tech companies.

Meanwhile, the survey suggests that people may not be willing to trust Facebook to correctly manage payments, perhaps due to its on-going data-sharing scandal.

A little over half (54%) of respondents, out of some 600, expressed doubts over Facebook’s management of their personal data but only 17% indicated they would be willing to trust Facebook with their money the same way they trust their banks.

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I am a journalist with significant experience covering technology, finance, economics, and business around the world.

Source: Facebook’s Libra Is Already Ahead Of Ethereum, Litecoin, And Ripple’s XRP–But Not Bitcoin

It’s Alive! Facebook’s Surprising Video Standout Is A Horror Movie Startup

Like a proud parent, Jack Davis has covered the refrigerator in his Wilshire Boulevard office with artwork. But these aren’t crayon-drawn stick figures of Mom and Dad. They’re the stuff of nightmares—a demonic entity with shark teeth, a cannibal with thorns sprouting from his head, a tree that likes to disembowel its victims.

The gruesome creatures crawled out of the imagination of Davis’ Crypt TV, a digital studio that aspires to become the Marvel of monsters for mobile. Davis, 27, has raised $11 million from investors including Hollywood producer Jason Blum (Us, Ma), media mogul Shari Redstone’s Advancit Capital, Huffington Post cofounder Kenneth Lerer and NBCUniversal. The four-year-old Los Angeles studio, which creates horror videos for social networks, is on track to bring in about $20 million in revenue this year through production deals, running ads for films like Crawl and selling merchandise.

When he started, “no one was doing scary for mobile,” Davis says. That signaled a missed opportunity. “This is a huge genre. It has a solid fan base, and scary movies are very, very big.”

The Golden Age of streaming has birthed Netflix competitors that cater to nearly every genre, from U.K. shows on Britbox to anime on Crunchyroll and, yes, horror on Shudder and Screambox. At the same time, studios like Elisabeth Murdoch’s Vertical Networks have built audiences that are reached primarily through mobile-first social networks such as Snapchat and Instagram, which more than a billion people visit each month.

Davis and Crypt TV cofounder Eli Roth, the film director and producer who developed Netflix’s first horror series, Hemlock Grove, bet that an audience who loved films like Jordan Peele’s Oscar-nominated Get Out would snap up suspense and horror on the small screen, too.

It’s an intuition that’s paying off. Crypt TV said on Friday that it had reached a deal with Facebook to develop five series exclusively for Facebook Watch, its on-demand video service. The deal extends a partnership started in 2018, when Facebook green-lighted a 15-episode series based on Crypt’s short film The Birch.

Facebook has been paying as much as $25 million for these original shows, though the bulk of them cost $3 to $5 million, according to a person familiar with the matter. Forbes estimates the new Crypt TV deal is valued at less than $20 million. Neither party would disclose the terms of the partnership.

Facebook might seem an unlikely place to screen monster movies for Generation Z and younger Millennials, who make up nearly half of Crypt TV’s audience. One Pew Research Center survey last year found that the world’s largest social network is no longer the most popular hangout for teens, a big drop from earlier in the decade. Plus, Facebook Watch has struggled to gain traction. A year after Facebook CEO Mark Zuckerberg launched Watch to better compete with Google’s YouTube and Snapchat’s Discover, only half of Facebook users had ever heard of it, says The Diffusion Group, a media research consultancy.

Still, momentum is gathering for shows that capitalize on the network’s power to amass communities to talk about shared interests—say, Jada Pinkett Smith’s talk show, Red Table Talk, or Sorry for Your Loss, a drama on grief starring Elizabeth Olsen. Facebook says more than 140 million people each day spend at least a minute viewing Watch videos.

“It’s very hard to say that a platform … (of) two-plus billion people on it doesn’t have young people on it,” says Matthew Henick, Facebook’s head of content planning and strategy. “What Crypt does incredibly well is—because they’re able to tell their stories through many different modes or, in this case, products—they’re able to find those audiences and pull them in.”

Crypt TV taps into a community that likes to be scared. Horror has been reeling in fans on the big screen: The genre brought in a record $1 billion in box office sales in 2017, according to Comscore.

Some fans want to get their goose bumps for free. Thanks to The Birch, which was viewed 26 million times on Facebook, the studio now has 9.75 million followers, or more than triple its YouTube audience. On Davis’ fridge hang mementos from fans. One shared a photo of her tattoo—it’s of the Look-see, a creature with no eyes and flesh that’s been stitched together.

“Young people have so much emotion,” Davis says. A scary story “provides an amazing, permissive structure to take on deep emotional issues.”

A fortuitous encounter at a dinner party hosted by his parents in West Los Angeles led to the creation of Crypt TV. Then a student at Duke University, Davis found himself sitting next to Roth and began reciting dialogue from Roth’s portrayal of the bat-wielding Nazi killer Donny Donowitz in Inglourious Basterds.

The conversation turned to Davis’ career plans. The sociology and political science major said he hoped to launch his own company, capitalizing on the dramatic shift in media viewing habits he’d observed during his four years in college. Roth had a suggestion.

“I said, ‘You know that audience that’s going to see horror movies now’—because obviously now horror has exploded—‘They’re all on their phones,’” Roth recalls. “What is the next generation of characters? Who is creating the new Freddy Krueger? Is there a way to launch a Freddy? A Jason? A Michael Myers? A Chucky? Just on your phone?”

Roth introduced him to Blum, who became Crypt TV’s earliest investor and served as a mentor to the company’s 23-year-old founder.

An early success was #6SecondScare, an October 2014 online competition that encouraged users of Vine, Twitter’s six-second video service, to upload their scariest videos.

Roth lent his name to the contest and coaxed Hollywood celebrities including Quentin Tarantino and High School Musical’s Vanessa Hudgens to promote it and serve as judges. #6SecondScare attracted 20,000 submissions and ended up featured on ABC’s Good Morning America.

In the summer of 2015, Davis’ team launched Snapchat Murder Mystery, a show that gathered ten social media influencers to a mansion party, then killed off their characters in an Agatha Christie-styled whodunit. A year later came Crypt TV’s breakthrough moment with The Birch. The four-minute video follows a terrified schoolboy who summons an ancient being in the woods to dispense a particularly bloody form of retribution on the boy’s tormentor.

Davis faces his own monster lurking in the dark: Quibi. The mobile video subscription service comes with a Hollywood pedigree, a $1 billion cash horde and some of the best-known filmmakers in horror, Guillermo del Toro (The Shape of Water, Pan’s Labyrinth) and Sam Raimi (Evil Dead), as well as Blum, producing original content.

Quibi launches in April—though Crypt TV, in classic horror film fashion, has gotten a running start.

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I’m a Los Angeles-based senior editor for Forbes, writing about the companies and people behind the biggest disruption in entertainment since cable TV: streaming video

Source: It’s Alive! Facebook’s Surprising Video Standout Is A Horror Movie Startup

Zuckerberg’s Big Hopes, a new Huawei sting, VPN truths, a five-year bet on Bitcoin, the Captcha puzzle, and more — The Overspill: when there’s more that I want to say

Afraid so: the machines are now able to beat us at this game too. CC-licensed photo by Chris on Flickr. Ahead of No. 1,000, send in your three favourite links – leave a comment, email or DM me. Popular so far: Why drowning doesn’t look like drowning (May 2018); why I hope we don’t find […]

via Start Up No.996: Zuckerberg’s big hopes, a new Huawei sting, VPN truths, a five-year bet on Bitcoin, the Captcha puzzle, and more — The Overspill: when there’s more that I want to say

Viral Autobots (Bumblebee Edition) – How To Automate Your Facebook Landing Pages In Minutes

Source: http://viralautobots.com/

PacificApp – How To Legally Steal Audiences From Multi-Million Dollar Companies

At the click of a button, you can upload your list of Email IDs/Phone Numbers on Facebook to create custom audiences whom you can show ads to directly on Facebook….And Create Powerful Lookalike Audiences that would let you target people who have similar interests as users of your competitors! With Powerful Lookalike Audiences – you are able to Focus on a Huge segment of people on Facebook who’re your best prospects to target. Get Publicly Displayed Email IDs and Phone numbers of FB Profiles who are all using your competitors product. Growth Hack By Offering Discounts and Free Trials to these people and get them to switch to your products and services! Read more…

FB Audience Toolkit – How To Build A Highly Targeted Audience On Facebook Without Wasting Your Time 100% FREE

Simple Social Tools Audience Toolkit was designed to model and automate normal social human activity, nothing more and nothing less. Unlike other tools that focus on unnatural behavior patterns that can easily be flagged or potentially harm your account. Not only does Simple Social Tools save you time, but it also saves you energy and money. Think about this for just a moment. Do you really want to spend countless hours performing mundane task that are essential to build your audience, influence and engagement on Social Media or would you rather click a few buttons. It’s your time to FINALLY WIN on social media and dominate your social media presence with Simple Social Tools today……………

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Facebook, Facing Backlash, Fires PR Firm It Hired To Discredit Soros, Other Critics – Lauren Aratani

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Facebook terminated its contract with Definers Public Affairs following a bombshell New York Times investigation that detailed how Facebook hired the Republican opposition researcher to counter criticism of its role in spreading Russian misinformation and exposed its users to political ad targeting firm Cambridge Analytica. The Times says Facebook staff were aware in spring 2016, more than a year before making the disclosures public, that Russian hackers used the platform to interfere with the 2016 presidential election and that CEO Mark Zuckerberg and COO Sheryl Sandberg decided to publicly downplay concerns about interference even as Facebook staff uncovered the extent of the operation……………..

Read more :https://www.forbes.com/sites/laurenaratani/2018/11/15/facebook-facing-backlash-fires-pr-firm-it-hired-to-attack-soros-other-critics/#3f2154362cf1

 

 

 

 

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How Congress Could Rein In Google & Facebook – Makena Kelly

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In April, Mark Zuckerberg was called before the Senate Commerce and Judiciary committees to take responsibility for Cambridge Analytica. It was a brutal hearing, and lawmakers seemed ready for new regulation. “This should be a wake-up call for the tech community,” Sen. John Thune (R-SD), chairman of the influential Commerce Committee said at the hearing. The Democrats weren’t gentle either. “If Facebook and other online companies will not or cannot fix the privacy invasions,” Sen. Bill Nelson (D-FL), the committee’s ranking member said, “then we are going to have to. We the Congress………

Read more: https://www.theverge.com/2018/10/31/18041882/congress-data-privacy-google-facebook-gdpr-markey-klobuchar

 

 

 

 

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