Facebook Adds Photobucket and Google Calendar To Its Data Portability Options

Facebook has today announced that it has added two new destinations for when you want to move your data from the social network. In a blog post, the company said that users will be able to move their images to Photobucket and event listings to Google Calendar.

The TYI tool exists to get a copy of your data off Facebook, be that your photos and videos or notes and posts stored on the service. There’s already support for Google Docs, Google Photos, Blogger, WordPress, Koofr, Dropbox, and Backblaze, but the list has now grown to include Google Calendar and Photobucket.

Product Manager Hadi Michel said that the tool has been “completely rebuilt” to be “simpler and more intuitive,” giving people more clarity on what they can share to which platforms. In addition, users can now launch multiple transfers, with better fine-grain control on what they’re choosing to export in any one transfer.

This is yet another feature piled on to the Data Transfer Project, an open-source project developed by Google, Facebook and Microsoft. Facebook users can already send their photos to Google’s own image-storage service, as well as Dropbox, Blogger, Google Documents and WordPress.

This is, in part, a way to address the long-in-progress ACCESS Act, which would enable users to transfer their data to any competing platform. Facebook says that it calls on government to “make clearer rules about who is responsible for protecting that data as it is transferred to different services.

The addition of Photobucket means there’s a new destination for your photos and videos, but Goolge Calendar has been added specifically to support the transfer of events data for the first time. That way you can continue to track which events are happening and set notifications for them in Calendar without needing to manually enter them all first.

Facebook is also touting a “completely rebuilt experience,” which was implemented to make it easier to see the available destinations and specifically which types of data can be transferred to them. It’s also easier to retry transfers, start multiple transfers simultaneously to the same destination, and there’s new filters to make it easier to “precisely select” the data you want to transfer.

Matthew Humphries

By: Matthew Humphries

Source: https://uk.pcmag.com/

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Top Lawmakers And Consumer Advocates Condemn Facebook’s Decision To Block Academic Research On Political Ads

A day after Facebook disabled academic researchers’ efforts to study political ad-targeting, critics including several top U.S. senators say the social network should be doing more to improve transparency.

On Tuesday, Facebook announced it disabled access for a group of New York University researchers who have spent the past year studying how misinformation is spread through political ad-targeting on the platform. The group, called the NYU Ad Observatory, began in September 2020 in collaboration with thousands of volunteers who downloaded a plug-in to automatically send researchers copies of the political ads served to their accounts.

Although Facebook has been in contact with the Ad Observatory since last year, the company didn’t shut down their accounts until yesterday—just hours after researchers said they informed Facebook that they were studying the spread of disinformation on the platform related to the January 6 attacks at the U.S. Capitol.

“While the Ad Observatory project may be well-intentioned, the ongoing and continued violations of protections against scraping cannot be ignored and should be remediated,” Mike Clark, Facebook’s product management director, wrote in a blog post announcing the decision. “Collecting data via scraping is an industry-wide problem that jeopardizes people’s privacy.”

The move comes almost exactly two years after Facebook’s landmark settlement with the Federal Trade Commission, which in 2019 fined the Silicon Valley giant $5 billion over data privacy violations. As a part of the settlement, the FTC also imposed new data privacy restrictions and new accountability standards.

According to Clark, NYU researchers violated the company’s terms of service while gathering data in a way “programmed to evade our detection systems,” adding that Facebook’s actions are “in line with our privacy program under the FTC order.”

Lawmakers who have pushed for regulating digital advertising in recent years condemned Facebook’s decision. In an emailed statement sent today to Forbes, U.S. Sen. Amy Klobuchar said “it is vital that social media companies both protect user data and improve transparency.” U.S. Senator Mark Warner—a vocal critic of Facebook and other tech giants—also released a statement describing Facebook’s decision to cut off the Ad Observatory as “deeply concerning.” And on Twitter, U.S. Senator Ron Wyden said he’s asked the FTC to “to confirm that this excuse is as bogus as it sounds.”

“After years of abusing users’ privacy, it’s rich for Facebook to use it as an excuse to crack down on researchers exposing its problems,” Wyden wrote.

Klobuchar, a co-sponsor of the Honest Ads Act—a bipartisan bill that would modernize federal election laws to make social media advertising subject to the same rules as broadcast and print ads—said there are “serious problems with social media platforms that facilitate the spread of misinformation.” (Last month, she also introduced new legislation to hold Facebook and other tech companies accountable for health-related misinformation including content related to vaccines.)

“As we face threats to our democracy, we need more transparency from online platforms, not less,” she said. “That is why I am deeply troubled by the news that Facebook is cutting off researcher access to political advertising data, which has shown that the company continues to sell millions of dollars’ worth of political ads without proper disclosures.”

According to Warner, the Ad Observatory’s efforts have “repeatedly facilitated revelations of ads violating Facebook’s Terms of Service, ads for frauds and predatory financial schemes, and political ads that were improperly omitted from Facebook’s lackluster Ad Library.”

“For several years now, I have called on social media platforms like Facebook to work with, and better empower, independent researchers, whose efforts consistently improve the integrity and safety of social media platforms by exposing harmful and exploitative activity,” Warner said. “Instead, Facebook has seemingly done the opposite. It’s past time for Congress to act to bring greater transparency to the shadowy world of online advertising, which continues to be a major vector for fraud and misconduct.”

Facebook itself has in the past expressed support for the Honest Ads Act. In an April 2018 Facebook post announcing new tools for political ad transparency and accountability, Facebook CEO Mark Zuckerberg said the Honest Ads Act “will help raise the bar for all political advertising online” and that “election interference is a problem that’s bigger than any one platform.” However, the legislation is among the many bills related to digital advertising that have failed to gain traction in Congress.

Facebook’s own Ad Library does provide detail of political candidate’ and organizations’ advertising — including overall spending, geographic targeting and a repository of the ads themselves. However, the Ad Observatory’s work has found examples of political ads that Facebook missed and failed to label. Facebook’s publicly shared information also doesn’t provide any information about how users are targeted based on personal interests or their activity on Facebook.

In response to Facebook’s decision, Cybersecurity for Democracy—a nonpartisan group within NYU’s school of engineering that operates the Ad Observatory—released a statement accusing Facebook of “silencing” independent research. Laura Edelson, the lead researcher at Cybersecurity for Democracy, said the social network has cut of access to “more than two dozen” other researchers and journalists accessing Facebook data through the Ad Observer project.

She said Facebook decision also blocks them from continuing work on measuring vaccine misinformation, adding that making “data about disinformation on Facebook transparent is vital to a healthy internet and a healthy democracy.”

“Over the last several years, we’ve used this access to uncover systemic flaws in the Facebook Ad Library, to identify misinformation in political ads, including many sowing distrust in our election system, and to study Facebook’s apparent amplification of partisan misinformation,” Edelson wrote. “By suspending our accounts, Facebook has effectively ended all this work.”

While Facebook said it tried working with researchers to provide data in a “privacy protected way,” outside organizations that have encouraged Facebook users to participate in NYU’s research said Facebook’s claims of privacy violations are unfounded. Common Cause, a Washington, D.C.-based watchdog group, said some of its members had opted in and that “data that was not personally identifiable.” Meanwhile, Mozilla issued its own statement on Wednesday said that the privacy-focused browser had reviewed NYU researchers’ code along with a design review and found that people could safely contribute.

“NYU’s Ad Observatory project was run entirely from volunteer-donated data that was not personally identifiable, making any claims from Facebook that this violated user privacy untrue,” according to a statement issued by Common Cause Media and Democracy Program Director Yosef Getachew. “Shutting down this project is just another attempt by the platform to diminish the power of users and skirt accountability.”

Follow me on Twitter or LinkedIn. Send me a secure tip.

I’m a Forbes staff writer and editor of the Forbes CMO Network, leading coverage of marketing and advertising especially related to the ever-evolving role of chief marketing officers. I also manage a number of Forbes lists including World’s Most Influential CMOs, World’s Most Valuable Brands, CMO Next, 30 Under 30 Marketing & Advertising U.S. category and the 30 Under 30 Europe Media & Marketing category. Previously, I was a staff writer at Adweek reporting on marketing and technology and before that covered business and politics in Alabama for The Associated Press and The Birmingham News. Email me at mswant@forbes.com with news tips or other story ideas.

Source: Top Lawmakers And Consumer Advocates Condemn Facebook’s Decision To Block Academic Research On Political Ads

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Facebook, Apple and The War Over Social Media Influencers

In this photo illustration the Apple and Facebook logos are...

Facebook, good. Apple, bad. Facebook, good. Everyone else, bad.

That’s a little reductive but essentially the message put out today by Mark Zuckerberg. Writing on his personal Facebook page, Zuckerberg announced that Facebook won’t take a cut of any earnings that influencers earn on its platform through a growing number of Facebook products until 2023—and when it does start, its fees will be “less than the 30% that Apple and others take.” In addition, Zuckerberg said Facebook would shortly release a helpful little dashboard for influencers to (ostensibly) better manage their earnings and see which companies take a portion of their income.

There’s a lot at stake here. To start, Zuckerberg has increasingly pinned a portion of Facebook’s hopes for future growth on creators and has announced a slew of new initiatives over the past year to encourage influencers to build audiences on Facebook products. Among other things, Facebook plans to roll out audio features with subscription plans, introduce a marketplace where brands and influencers can link up and launch a subscription newsletter service, Bulletin.

Complicating matters is the fact that many other rival companies—TikTok, Snapchat and YouTube, to name only a few—are working on similar things. As well as the fact that Facbeook and Instagram spent many years largely ignoring the influencers on its platforms, while those rivals did a better job at cultivating them and introducing opportunities to earn money off their newfound fame, making those sites a more diserable destination.

To help Facebook stand out, Zuckerberg is willing to do something the others probably aren’t: Let creators earn money on the site without taking a portion of those dollars. Those smaller companies are likely going to be more eager to show investors that these new creator-focused products generate money.

Facebook, by contrast, has the enviable position of . . . not really needing the money. It earned a $9.5 billion profit alone last year and has over $60 billion just in cash. Keeping creators happy and earning money on Facebook keeps them from running off to other sites, taking Facebook users with them. Users have been—and will continue to be—the real moneymakers for Facebook, the people who look at the ads that do make up the majority of the company’s revenue.

The second factor in all this is the burgeoning grudge match between Facebook and Apple—and between Apple and other parts of Big Tech. Apple recently introduced changes to its operating system that will make it harder for Facebook to earn money off ads, part of a larger disagreement between Facebook and Apple over data privacy on the internet.

For its part in the war, Facebook will be doing things like Monday’s announcement: finding ways to paint Apple’s policies as stifling to small businesses on the Web. (Facebook’s timing was blantantly conspicuous, Zuckerberg’s post coming a few hours before Apple begins its much-watched annual developers’ conference.)

Of course, other companies are taking the opportunity to do the same thing to Apple. Less than a month ago, a trial concluded between Apple and Fornite-maker Epic Games over Apple’s allegedly monopolistic grip on large swaths of the internet, a fight also first sparked over fees and a disagreement over who should earn what.

I’m a senior editor at Forbes, where I cover social media, creators and internet culture. In the past, I’ve edited across Forbes magazine and Forbes.com.

Source: Facebook, Apple—And The War Over Social Media Influencers

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Critics:

It’s a bit simplistic, but it’s the message Mark Zuckerberg is conveying today. Writing on his non-public Facebook page, Zuckerberg announced that Facebook will not take any reduction in the profits influencers make on its platform through a number in Facebook product development until 2023, and when it starts, its fees will be “less than the 30% that Apple and others take. In addition, Zuckerberg said Facebook would soon launch a useful little panel so influencers can (apparently) better manage their profits and see which corporations take part in their profits.

The stakes are high here. For starters, Zuckerberg has placed some of Facebook’s hopes for long-term expansion on creators and announced a series of new projects over the next year to inspire influencers to create audiences on Facebook products. Among other things, Facebook. plans to implement audio features with subscription plans, introduce a marketplace where brands and influencers can connect, and launch a subscription newsletter service, Newsletter.

To complicate matters, many other rival corporations (TikTok, Snapchat and YouTube, to name a few) are running similar things, as well as the fact that Facbeook and Instagram have spent many years largely ignoring influencers on their platforms, while rivals have done more of a job cultivating them and introducing opportunities to make money through their newfound fame. , making those sites a more disadvantageous destination.

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Facebook Wants Us To Fix Its Misinformation Problem

Facebook CEO Mark Zuckerberg And News Corp CEO Robert Thomson Debut Facebook News

Facebook is increasingly willing to admit it has a problem: There’s a lot of misinformation on its site. But the company remains much less willing to do anything about it itself. Instead, it would rather leave the heaviest lifting to other people: its users, its new Oversight Board, its would-be regulators in Washington, D.C.

Over the past week, Facebook has rolled out a number of new tools meant to curb bad content. Moderators of Facebook Groups, for example, can now slow down commenting on posts, making it so someone can only comment once every five minutes. Posts containing misinformation tend to draw lots of comments—from supporters and opponents alike—and the decision to add an emergency brake for comments could theoretically reduce how much attention these types of posts get, stalling the information’s spread.

Then on Tuesday, the company announced a slew of new features for regular users meant further tamp down on problematic speech. There’s now an ability to restrict comments on posts and a new Feed Filter Bar, a navigation tool for changing what appears on a user’s timeline. You can now display posts based on chronology, friends or Facebook’s proprietary algorithm.

The algorithm is the default choice right now and can be a superspreader of misinformation. Giving people the ability to switch off the algorithmically centered feed could help limit the spread of misinformation—as long as everyone knows where to find the Feed Filter Bar and then also remembers how to use it.

Facebook may be a company worth $851 billion with nearly 60,000 employees that pulls in $29.1 billion in annual profit. But the addition of these new tools suggests the firm thinks its average users—not any person or team at Facebook HQ—are the best weapons in fighting disinformation. That’s a lot of responsibility to place on the shoulders of its users, the vast majority of whom lack any of the specialized expertise needed to fight back misinformation.

Zuckerberg has long tried to avoid assuming much oversight over what’s published on Facebook, citing concerns over possibly limiting free speech, and once famously said in 2018 he wouldn’t even boot off Holocaust deniers. He and Facebook then caved a little at the end of the Trump Era and took up some basic policing measures. Holocaust conspiracy theoristists, for instance, were (finally) banned last October.

It has tried to reduce false information about the coronavirus and made a temporary change to its main feed during the election to prioritize information from reputable news sources. And then, of course, it banned President Trump, too, after the Jan. 6 insurrection.

But even with something like Trump’s exiling, Facebook isn’t willing to take ultimate responsibility for the decision. No, the buck doesn’t stop with Zuck. Instead, it stops with Facebook’s fledgling Oversight Board. The 20-person indepedent group of social media experts will review the expulsion and make a final determination about whether it was justified, the board’s first major ruling since its formation last summer. If it decides Facebook erred, the board could allow Trump to rejoin the platform.

“Here, you try” was pretty much the underlying message from CEO Mark Zuckerberg’s in his latest Congressional testimony, too. In prepared remarks, Zuckerberg asked Congress to offer a better definition on “unlawful content,” the type of posts lawmakers would expect Facebook to monitor and remove from its site.

But Congress is unlikely to agree on something like that anytime soon, and Zuckerberg surely knows it. For now, Facebook won’t have to change anything, and it’ll have a plausible justification for doing so: It’s waiting on Congress to figure out solutions to the problem. Just as it hopes its users figure out some, too.

Follow me on Twitter. Send me a secure tip.

I’m a senior editor at Forbes, where I cover social media, creators and internet culture. In the past, I’ve edited across Forbes magazine and Forbes.com.

Source: Facebook Wants Us To Fix Its Misinformation Problem

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Simple Ways Your Local Business Can Increase Sales with Facebook | Tech Gave
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So, you are running a small business and are making efforts to target a local audience? That’s great! You might have installed some billboards around to remind people about your niche on the go. But have you started promoting your business online? A wide range of local businesses fails to build brand impression online. And many of them do not even consider making efforts for taking their business online. But it is high time to understand that even if you are running a local business, social media presence is a must to achieve great returns in the long run. After all, the new-age buyers are more attracted to the internet and social media. They prefer to explore niches and brands online. In this scenario, if your business is not present online, chances are that your target audience may move towards your competitors online. You can get started with one of the most popular social media channels to lead promotional activities online. The process of increasing sales for your local business using Facebook is pretty simple. Below we have listed a few simple tips and tricks to assist you with Facebook marketing: Focus on engagement The first most goal of your Facebook posts must be to capture the attention of the followers online. It is important to tell people about your niche through your marketing campaigns. Motivate them to react to your posts through instant likes, comments, and shares. Prefer to post some interesting content such as fill-in-the-blanks, questions, facts, photos, and links to some relevant articles. It will help you build the trust of the audience towards your business. Show off products Small businesses have some tangible products. They need to ignite the passion and senses among people through strong posts. It is better to use some hashtags, links, and potential keywords to capture the attention of your fans in the target demographic area. You can use videos, images, and text-based posts to show off details about your products. It is also important to invite more people including your friends to like your page so that your posts can spread more awareness in the market. Run a contest online One of the most trusted ways to promote your local business on the Facebook page is to run contests from time to time. People are always eager to take part in such competitions to win some rewards and gifts. Set up some useful rules and regulations for contests while making it easier to take part in the audience. Offer them some handsome rewards when they win the battle online. Contests can be a great choice for businesses that are planning to launch a new product at their terminal. You can get audience feedbacks to lead your business with a new niche in the local market. Boost your Facebook posts Facebook has added one new feature to the platform which is Boost Post. It allows business owners to boost their promotional posts instantly so that a higher number of people can view it online. As a small business owner, you may not be interested to invest in special apps and software to run advertising campaigns. Facebook can help you spread awareness about your brand by spending very less amount. You can boost the numbers of posts per month by spending only $20 to $50 on ads. It can give a local bounce to your business within very less time. Engage with fans Online media is worked around drawing in with fans, so it’s fundamental that you do this with your Facebook supporters. Sweep your page at any rate once per day to check whether anybody is interfacing with your posts with questions or remarks. Provided that this is true, react back in an opportune way, particularly if it’s an inquiry concerning the item which shows interest in making a buy. Promoted page likes It’s difficult to be effective on Facebook on the off chance that you don’t have any page likes. Regardless of whether you’re another business or one who simply hasn’t gave a lot of consideration to web-based media, it’s consistently a shrewd decision to utilize the advanced page loves advertisement include on Facebook. This apparatus permits organizations to uncover new individuals in their intended interest group to their Facebook page, and urge these individuals to navigate and “like” it. When individuals like your page, they will start to see your posts and potentially purchase your items when they see something that offers to them. Now you have gone through a few trusted tips and tricks to lead your local business via Facebook marketing. It may soon help you to achieve the desired appeal in the market. Read More: How to Take a Start with Social Media for Business in 2021
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For Facebook Moderators, The Soul-Crushing Job Must Go On

What in some cases can be truly disturbing content, moderators are the invisible, human grease that keep the social media machine running. It’s grueling but essential work that happens behind the scenes.

 

The message was for Mark Zuckerberg. “Without our work, Facebook would be unusable. Its empire collapses,” the founder of the social media titan was told in a letter sent last year and signed by more than 200 people.

“Your algorithms cannot spot satire. They cannot sift journalism from disinformation. They cannot respond quickly enough to self-harm or child abuse,” the missive went on to say. “We can.”

The we, in this case, are social media content moderators. Employed not only by Facebook, but also Twitter, TikTok, YouTube and all the other major digital platforms, they are the clandestine guardians of what a contemporary network puts out. It’s a crucial profession, but one that’s also goes largely unseen.

Moderators are sacrificed in the chase of the illusion of complete editorial automation.

“I believe that the most difficult aspect is the condition of total invisibility in which they are forced to work — for safety reasons, but also to minimize the importance of human work,” says Jacopo Franchi, author of the book Obsolete. “Today, it is impossible to establish with certainty whether a moderation decision depends on the intervention of a man or a machine. Moderators are sacrificed in the chase of the illusion of complete editorial automation.”

Speed is of the essence, silence is golden

Because technology fails to grasp the way we mean some of our words — and who knows if it will ever understand them — platforms still need someone to hide the dirt under the carpet in the eyes of the billions of subscribers and advertisers. Someone, in other words, needs to take that stuff down before it infects too many monitors and smartphones.

Digital moderators are men and women without specific skills or specializations, and of any ethnicity and background. They’re absolutely interchangeable workforce. To be hired, you just need to be immediately available, have a stable connection and some nerve.

They sift through and possibly delete the millions of anonymous daily posts, videos and stories reported by users. Such content includes child pornography, hate messages, fake accounts, hoaxes, revenge porn, cyberbullying, torture, rape, murder, suicide, local wars and live massacres. These rivers of mud escape the fallible dam of algorithms, and can end up making unspeakable horrors viral. These are the people that resolve machine selection errors, even if everything must appear, to the end user, to be a uniform and indistinct projection of artificial intelligence.

It’s essential and misunderstood work. It’s also, in many ways, barbaric. “I was paid 10 cents per piece of content,” writes Tarleton Gillespie in his Custodians of the Internet. “For this amount I had to catalog the video, published by ISIS, of a boy who had been set on fire.”

A former moderator said that Facebook even keeps track of their bathroom breaks.

The custodians work at a frenzied pace, deleting up to 1,500 pieces of content per shift. This happens one at a time, following the guidelines provided by the companies, the changing Community Standards (which the moderators refer to as the Bible).

If a post is in a language they don’t know, they use an online translator. The important thing is to be fast: They have a few seconds to determine what needs to be removed from our feeds. Valera Zaicev, a former moderator and one of the major activists in the battle for rights in this category, said that Facebook even keeps track of their bathroom breaks. Nobody knows anything about their mandate, forced as they are to silence by martial confidentiality agreements.

“Content moderators are an example, perhaps the most extreme, of the new forms of precarious work generated and directed by algorithms,” says Franchi. “Nobody can say how many there are: We are talking about 100,000 to 150,000 moderators, but it has never been clarified how many of these are hired full time by companies, how many are hired with temporary contracts by subcontracted agencies and how many instead are paid piecemeal on the ‘gig working’ platforms.”

Always answering to the algorithm

At Facebook, the most protected moderators in the United States have a stable contract paying about $15 per hour. But there are also roughly 1,600 moderators employed by the contractor Genpact in Hyderabad, India, where they are paid $6 dollars per day, according to Reuters.

The latter are part of a reserve neo-industrial army that responds at the platform’s disposal, thanks to outsourcing companies like TaskUs — people in unspecified corners of the globe, paid peanuts for one gig after another.

They face immense body and mind fatigue, commanded by an algorithm, a mathematical-metaphysical entity that never stops, and makes for an authoritarian leader.

“It is an algorithm that selects them on LinkedIn or Indeed through deliberately generic job offers,” says Iacopo Franchi. “It is an algorithm that organizes social content that can be reported by users. It is an algorithm that plans review queues and it is often an algorithm that determines their score on the basis of their ‘mistakes’ and decides on their possible dismissal.”

Yes, if they are wrong in more than 5% of cases, they risk getting the boot.

For those who manage to keep their jobs, it’s essential to disconnect completely in their free time. “There are thousands of moderators in the European Union and all of them are working in critical conditions for their mental health,” says Cori Crider, director of Foxglove, a pressure group that assists them in lawsuits.

In 2020, Facebook paid $52 million to thousands of moderators who had developed psychological problems due to their work.

Few last more than a few months on the job before being fired for disappointing performances or leaving by their own volition because they are no longer able to observe the evil of the world without being able to do anything other than hide it.

For those who manage to keep their jobs, it’s essential to disconnect completely in their free time.

The aftermath can be heavy. The accumulation of bloody visions traces a deep furrow. Who else has ever plunged so deeply into the abysses of human nature?

“Exposure to complex and potentially traumatic contents, as well as information overload, is certainly a relevant aspect of their daily professional experience, but we must also not forget the high repetitiveness of their tasks,” says Massimiliano Barattucci, work psychologist and professor of organizational psychology.

“Unlike another new job, that of delivery couriers, content moderators are exposed to all sources of technology-fueled stress,” he adds. “And this helps to understand their high turnover and burnout rates, and their general job dissatisfaction.”

Alienation and emotional addiction to horror could be just around the corner. “A progressive cynicism can arise, a habit that allows you to maintain detachment from the shocking content they see in their work,” says Barattucci. “They may develop disorders such as insomnia, nightmares, intrusive thoughts or memories, anxiety reactions, and in several cases, PTSD.”

One day, in the Facebook center of Phoenix, Arizona, everyone’s attention was caught by a man who threatened to jump from the roof of a nearby building, a former moderator tells The Verge. Eventually, they discovered he was a moderator, a colleague of theirs: He had walked away during one his two allowed breaks. He wanted to log off the horror.

Source: For Facebook Moderators, The Soul-Crushing Job Must Go On – Worldcrunch

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Apple Vs Facebook Who Will Win The Data Privacy War?

Apple Vs. Facebook – Who Will Win The Data Privacy War?

Did you know the average app includes six third-party trackers that collect and share your online data?

The war over data privacy continues to heat up in the tech world. Two of the world’s biggest technology companies, Apple and Facebook, are taking very different approaches to user privacy, and their decisions are having ripple effects throughout the tech community.

Apple’s New Transparency Requirement

Apple’s new App Tracking Transparency feature, which will automatically be enabled on iOS in early spring, forces app developers to explicitly ask for permission from users to track and share information for cross-platform ad targeting.

With App Tracking Transparency, Apple requires every iOS app to ask you upfront if they’re allowed to share your information with data brokers and other networks, so they can serve mobile ads to you and measure your response to those ads.

After this change is in place, you’ll see a notification the first time you launch any new app on your phone, explaining what the proposed third-party tracker is used for, and whether you want to approve or reject the tracking and sharing of your data.

Facebook CEO Mark Zuckerberg criticized Apple’s new changes publicly, saying they were specifically put in place to put Facebook at a disadvantage. Zuckerberg says Apple is Facebook’s biggest competitor.

But while Apple is adding more privacy features to give its users more control, Facebook is moving in the other direction.

The Thin Line Between WhatsApp and Facebook

Facebook recently announced changes to the WhatsApp Privacy Policy that have some users outraged.

Right now, WhatsApp has some features that allow users to communicate with businesses through WhatsApp chat—and some of those businesses are hosted by Facebook. According to the new policy, messages between the prospect or customer and the business they’re communicating with could be collected and shared with the larger Facebook ecosystem.

That means Facebook and its advertisers could potentially use customer service chats or transaction receipts for marketing and advertising purposes.

The content of users’ individual chats will continue to be encrypted, so they cannot be seen by the company. The data within those chats will not be harvested or shared with third parties. Nonetheless, Facebook faced a huge backlash against the new rules after the announcement, prompting them to publish an FAQ page to clarify the policy and reassure upset WhatsApp users.

The pushback was big enough that Facebook decided to delay the rollout of the new rules (originally slated for February) to May 15th. In mid-May, WhatsApp users will need to accept the new Privacy Policy terms, or lose access to their accounts.

For many WhatsApp users, this announcement was a distinct reminder that WhatsApp users are now Facebook customers, and over time, Facebook will be moving information between the two platforms more often, in the name of “interoperability.”

Transparency: Winning Hearts and Minds in the Tech World

Apple and Facebook often take different approaches to user privacy. More and more, Apple seems to be taking steps to be more transparent and to protect user data, including regulating app developers in their ecosystem.

Meanwhile, Facebook has trouble gaining the trust of many of its users, and the common assumption is that the company prioritizes the needs of its advertisers over the privacy of its users.

Clearly, the market is sensitive to privacy issues, and they want companies to be more transparent – as evidenced by the backlash to Facebook’s recent WhatsApp announcement.

In the long run, I believe the companies that are more transparent with their users and take a stand to protect data privacy will be the ones who succeed – but only time will tell.

Follow me on Twitter or LinkedIn. Check out my website.

Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. Why don’t you connect with Bernard on Twitter (@bernardmarr), LinkedIn (https://uk.linkedin.com/in/bernardmarr) or instagram (bernard.marr)?

Source: Apple Vs. Facebook – Who Will Win The Data Privacy War?

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Only on “CBS This Morning,” Facebook CEO Mark Zuckerberg and his wife, philanthropist Priscilla Chan, invited us into their home. They have never allowed a TV camera crew inside before. Gayle King was able to see first-hand who this couple is outside their Facebook lives. They discussed raising their two young daughters and how family inspires the work they do. Watch “CBS This Morning” HERE: http://bit.ly/1T88yAR Download the CBS News app on iOS HERE: https://apple.co/1tRNnUy Download the CBS News app on Android HERE: https://bit.ly/1IcphuX Like “CBS This Morning” on Facebook HERE: http://on.fb.me/1LhtdvI Follow “CBS This Morning” on Twitter HERE: http://bit.ly/1Xj5W3p Follow “CBS This Morning” on Instagram HERE: http://bit.ly/1Q7NGnY
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Facebook Launches a Free Online Course For SMEs Throughout Latin America

Do you need to take your business to the next level? Facebook presents Connection: Reinventing Business , a digital training event for entrepreneurs and owners of Small and Medium Enterprises ( SMEs ).

This event in collaboration with the Association of Entrepreneurs of Mexico (ASEM) and Victoria 147 will be held on October 28 and 29 . You can find workshops and content to reinvent the way they do business and find and satisfy their customers in the digital space.

Likewise, Facebook partnered with Endeavor in Colombia and with the Association of Entrepreneurs of Argentina (ASEA) in that country, making Conexion a regional effort.

According to figures from the most recent Global Report on the State of Small Businesses , carried out by Facebook in collaboration with the OECD and the World Bank, 51% of the Mexican businesses surveyed said that 25% or more of their sales originated on digital platforms. during the last month, which highlights the importance that businesses, on their way to reopening, recovery and to meet new consumer habits, acquire or reinforce their digital skills.

Digital tools have helped small and medium-sized businesses face the challenges of the unprecedented business disruption facing Mexico and the world. Businesses that manage to build a strong presence and digital services could emerge stronger from the crisis.

In this way, Facebook wants to support SMEs to maintain contact with their customers through online resources at no cost, easy to implement and use, and that can become the tools that local businesses need.

The trainings will provide SMEs with inspiration through other success stories and knowledge to grow their business and adapt their use of the different tools according to what is best for their type of business. The modules will be presented by Priscila Arias , entrepreneur, activist and influencer, who will help participants navigate through the content.

Sessions will be led by program partners to provide training on leadership and gender inclusion (Victoria 147), sales and business model (ASEM), innovation during crises (ASEA) and how to present the business to investors (Endeavor).

Market experts and entrepreneurs will be invited to help participants learn from real life experiences. Each one in a different specialty:

  • Basic Concepts of Finance , by Angélica Castellanos, Konfío Chief Operating Officer
  • Human Resources and Payroll , by Courtney McColgan, Founder of Runa
  • Negotiation skills , Victor Kong, CEO of Cisneros Interactive

To participate for free you just have to register on the site of Connection: Reinventing Business or the Facebook Page for Companies .

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Facebook Unveils Section Dedicated To Debunking Coronavirus Misinformation

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Facebook announced Wednesday it would launch a section that will be devoted to debunking common myths about coronavirus, as it aims to combat criticism that its been too lax about misinformation on its platform.

KEY FACTS

Called “Facts About Covid-19,” the new section will appear under the Covid Information Center part of the site that features local and national updates about the pandemic as well as suggestions of pages to follow for more information.

In an example of what the section will look like that was posted to Twitter on Wednesday, tabs appeared to show information to dispute common myths repeated throughout the pandemic, like how hydroxychloroquine is not generally recommended as a preventative or treatment for the virus, along with consuming bleach or disinfectants.

The aim of the section is “to further limit the spread of misinformation,” the social media giant said in a tweet Wednesday.

The company also announced that both Facebook and Instagram will feature new alerts to remind users to wear face masks.

On Thursday, CEO Mark Zuckerberg will interview Dr. Anthony Fauci, the nation’s leading infectious disease official, including about the country’s efforts to slow the pandemic, how close a vaccine could be and what everyday people can do to pitch in—all to be livestreamed on Facebook, of course.

Zuckerberg has invited Facebook users to submit questions they would like to see Fauci answer.

KEY BACKGROUND

Facebook has recently taken steps to curb misinformation on the platform in a change of course for Zuckerberg, who just months ago criticized Twitter for its decision to fact check President Donald Trump’s tweets. “Facebook shouldn’t be the arbiter of truth of everything that people say online,” Zuckerberg said to Fox News anchor Dana Perino in a May interview. However, by April, Facebook announced that users who engaged with posts flagged as containing misinformation about coronavirus would get a notification to direct them to the World Health Organization’s information about the virus.

Last month, Zuckerberg finally followed Twitter’s lead to flag political figures’ posts that violate Facebook policies but are considered newsworthy. Last week, Facebook chief operating officer Sheryl Sandberg said the firm “has to get better at finding and removing hateful content,” after a campaign called Stop Hate For Profit called on companies to boycott advertising on the site until Facebook addresses the “hate and disinformation being spread” on the platform.

Full coverage and live updates on the Coronavirus

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I am a Texas native covering breaking news out of New York City. Previously, I was a Forbes intern in London. I am an alum of City, University of London and Texas State University.

Source: https://www.forbes.com/

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Facebook Employees Revolt Over Zuckerberg’s Hands-Off Approach To Trump

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Facebook is facing an unusually public backlash from its employees over the company’s handling of President Trump’s inflammatory posts about protests in the police killing of George Floyd, a black man in Minneapolis.At least a dozen employees, some in senior positions, have openly condemned Facebook’s lack of action on the president’s posts and CEO Mark Zuckerberg’s defense of that decision. Some employees staged a virtual walkout Monday.

“Mark is wrong, and I will endeavor in the loudest possible way to change his mind,” tweeted Ryan Freitas, director of product design for Facebook’s news feed.”I work at Facebook and I am not proud of how we’re showing up,” tweeted Jason Toff, director of product management. “The majority of coworkers I’ve spoken to feel the same way. We are making our voice heard.”

The social network also is under intense pressure from civil rights groups, Democrats and the public over its decision to leave up posts from the president that critics say violate Facebook’s rules against inciting violence. These included a post last week about the protests in which the president said, “when the looting starts, the shooting starts.

Twitter, in contrast, put a warning label on a tweet in which the president said the same thing, saying it violated rules against glorifying violence.The move escalated a feud with the president that started when the company put fact-checking labels on two of his tweets earlier in the week. Trump retaliated by signing an executive order that attempts to strip online platforms of long-held legal protections.

Zuckerberg has long said he believes the company should not police what politicians say on its platform, arguing that political speech is already highly scrutinized. In a post Friday, the Facebook CEO said he had “been struggling with how to respond” to Trump’s posts.

“Personally, I have a visceral negative reaction to this kind of divisive and inflammatory rhetoric,” he wrote. “I know many people are upset that we’ve left the President’s posts up, but our position is that we should enable as much expression as possible unless it will cause imminent risk of specific harms or dangers spelled out in clear policies.”

Zuckerberg said Facebook had examined the post and decided to leave it up because “we think people need to know if the government is planning to deploy force.” He added that the company had been in touch with the White House to explain its policies. Zuckerberg spoke with Trump by phone Friday, according to a report published by Axios.

On Monday evening, Zuckerberg and Sheryl Sandberg, Facebook’s chief operating officer, held a Zoom video call with leaders of three civil rights groups that have criticized the company’s response to Trump’s posts.

Vanita Gupta of The Leadership Conference on Civil and Human Rights, Sherrilyn Ifill of the NAACP Legal Defense and Educational Fund and Rashad Robinson of Color of Change said in a joint statement they were “disappointed” by Zuckerberg’s “incomprehensible explanations” for allowing Trump’s post about the protests as well as earlier false claims about mail-in ballots.

“He did not demonstrate understanding of historic or modern-day voter suppression and he refuses to acknowledge how Facebook is facilitating Trump’s call for violence against protesters,” they said. “Mark is setting a very dangerous precedent for other voices who would say similar harmful things on Facebook.”

Andy Stone, a Facebook spokesman, said: “We’re grateful that leaders in the civil rights community took the time to share candid, honest feedback with Mark and Sheryl. It is an important moment to listen, and we look forward to continuing these conversations.”

While Facebook’s 48,000 employees often debate policies and actions within the company, it is unusual for staff to take that criticism public. But the decision not to remove Trump’s posts has caused significant distress within the company, which is spilling over into public view.

“Censoring information that might help people see the complete picture *is* wrong. But giving a platform to incite violence and spread disinformation is unacceptable, regardless who you are or if it’s newsworthy,” tweeted Andrew Crow, head of design for the company’s Portal devices. “I disagree with Mark’s position and will work to make change happen.”

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Several employees said on Twitter they were joining Monday’s walkout.”Facebook’s recent decision to not act on posts that incite violence ignores other options to keep our community safe,” tweeted Sara Zhang, a product designer.

In a statement, Facebook spokesman Joe Osborne said: “We recognize the pain many of our people are feeling right now, especially our Black community. We encourage employees to speak openly when they disagree with leadership. As we face additional difficult decisions around content ahead, we’ll continue seeking their honest feedback.”

Less than 4% of Facebook’s U.S.-based staff are black, according to the company’s most recent diversity report.Facebook will not make employees participating in the walkout use paid time off, and it will not discipline those who participate.

On Sunday, Zuckerberg said the company would commit $10 million to groups working on racial justice. “I know Facebook needs to do more to support equality and safety for the Black community through our platforms,” he wrote.

Shannon Bond

By Shannon Bond

Source: https://www.npr.org

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