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Facebook Is Considering a Huge Shift That Would Dramatically Change How You Use the Social Network (It’s a Good Thing)

Facebook invented the ‘like’ button as a subtle way of sending a message, short of adding a comment, that you supported whatever it was your friend posted on the social network. It was like a virtual nodding of your head at whatever they shared, a “Yeah, I agree with that,” without saying a word.

Over time, the ‘like’ became a little more flexible, adding a few other emotive options. You can now add a range of options from a heart, laughing, angry, or even sad. It also happens to be how many people measure whether or not a post was worth the time it took to create, the metric being, how many ‘likes’ did it get?

Soon, however, the ‘like’ may be no more, at least not as a measure of popularity. That’s because Facebook is apparently testing what happens when they remove the ‘like count’ from posts.

View image on Twitter

The test was discovered by app researcher Jane Manchun Wong, who spends a lot of time digging under the hood of the apps you use everyday, to discover unreleased features that are being tested. And it isn’t just a hunch–Facebook has confirmed to Techcrunch that it plans to test removing the feature.

I reached out to Facebook, but did not immediately receive a response.

Facebook has already begun testing this on Instagram (which was also discovered first by Wong), and apparently the company views it as a success because it has continued to roll it out to additional countries. According to Verge, users in the test have responded positively overall.

The problem with ‘likes.’

Here’s why this is interesting. Facebook helped created a world where people obsess over how many likes their selfies and photos of their pets receive. For many, it’s become a signifier of self-value. It even has a name: The ‘like’ culture.

Now it appears the company clearly realizes that the adverse effects of that culture have real world consequences for people. Anxiety over how much attention a social media post receives is a real thing. Depression and bullying online are also real. The best case scenario–at least for the users–is that they simply stop using social media site. The worst-case-scenario is, well, far worse.

Why engagement matters.

Part of the problem for Facebook is that if people fear that their content might not get very many ‘likes,’ they could be less interested in sharing. If they don’t share, overall engagement goes down. And engagement is extremely important to Facebook. Engagement means that people are using the site, which means they’re able to view the target ads that make the company a lot of money.

My guess is that most people won’t love this change at first, but it’ll be better for all of us in the long run. If it helps people become less addicted to the instant gratification that comes with little red notification dots and ‘like counts,’ it’s a step in the right direction.

If it helps people become a little less obsessed with what other people think about the curated view into their lives that they share online, we’ll all be better off. In that regard, I’ll give Facebook credit for helping people’s mental health, even if it may also helps the company at the same time.

By: Jason Aten

 

Source: Facebook Is Considering a Huge Shift That Would Dramatically Change How You Use the Social Network (It’s a Good Thing)

Between Facebook stock in freefall and the platform being used to destabilize democracy we thought it a better time than ever to explore David Fincher’s blockbuster hit The Social Network. Get ready to learn the true story about Facebook in all it’s gory details. If you enjoy what you see and hear don’t feel shy about subscribing, liking or sharing our channel. It helps us produce more contact. Join the Serfs! www.patreon.com/theserfs Or find us on social media: https://www.weareserfs.com https://twitter.com/Theserfspodcast https://www.instagram.com/serfspodcast/ https://www.facebook.com/serfspodcast https://itunes.apple.com/ca/podcast/t… https://www.soundcloud.com/theserfs Sources: https://www.thedailybeast.com/faceboo… http://www.mtv.com/news/2437629/the-s… http://www.slate.com/articles/news_an… https://www.businessinsider.com/is-th… https://www.thedailybeast.com/mark-zu… https://www.wsj.com/articles/SB100014… https://www.cnn.com/2012/05/29/tech/s… http://ew.com/article/2010/10/12/soci… https://jezebel.com/5654633/the-socia… Keywords: facebook,mark zuckerberg,the social network,the social network debunked,the social network fact check,the social network true story,social network true story,is the social network true,the social network fact vs fiction,social network fact vs fiction,fact check social network,facebook documentary,facebook what happened,facebook stock,facebook popularity,zuckerberg,zuckerberg stock,facebook scandal,facebook news,aaron sorkin,david fincher,facebook loss

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Facebook Defends Libra Cryptocurrency in Sometimes Hostile Senate Hearing

Ahead of the launch of its new global cryptocurrency, Facebook (FBGet Report) sent its crypto chief David Marcus to the Senate Tuesday to face questioning from the U.S. Senate Committee on Banking, Housing, and Urban Affairs.

The mixed reaction Marcus received among senators was mostly divided along party lines, with some of the toughest questioning coming from Democratic Senators still skeptical of the company in the wake of the Russian election hacking scandal that Democrats blame for their candidate’s loss in the 2016 presidential election.

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Senator Mark Warren (D-VA) stated that “Facebook has a history of buying or copying competing technologies,” before demanding that Marcus assure the panel that competing digital wallets wouldn’t be hindered on WhatsApp and Messenger, two of Facebook’s most popular products.

Marcus went back and forth with Warner before assuring Warner that users would be able to send and receive non-Libra digital currencies on Facebook’s networks. But Marcus would not commit to embedding those competing currencies on its platforms.

Senator Sherrod Brown (D-OH) baldly stated that “Facebook is dangerous,” saying that the company has continued to misuse customer data while continually referring to each instance as a “learning experience.”

Brown concluded his remarks by saying that “it takes a breathtaking amount of arrogance to look at that record” and believe that the next move for the company should be to create a digital currency.

Republican Senators were more forgiving for the most part, with Committee Chairman Mike Crapo (R-ID) applauding the company’s efforts to provide financial services for the under-banked.

“I want to make clear that we are only at the beginning of this journey,” Marcus said. “We expect the review of Libra to be one of the most extensive ever. Facebook will not offer the Libra currency until we have addressed the concerns and receive appropriate approvals.”

Marcus also stated the Calibra network will have the “highest standards” when it comes to privacy and that the social and financial data will be completely separated.

Users will have to provide an authentic government ID so sign up for Calibra and will not be able to register by simply using their existing Facebook profiles.

Marcus stressed Calibra’s independence from Facebook, stating that the company has taken the lead in developing the technology but that it would give up the lead once the digital currency is launched.

“We will not control Libra and will be one of over 100 participants that will govern over the currency,” Marcus said. ” We will have to gain people’s trust if we want people to use our network over the hundreds of competing companies.”

Facebook shares were up 0.18% to $204.27 on Tuesday early afternoon and are up more than 55% this year.

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Source: Facebook Defends Libra Cryptocurrency in Sometimes-Hostile Senate Hearing

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Experts Say Facebook’s Mind-Reading Brain Interface Isn’t That Crazy

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Facebook says it’s getting closer to eliminating one of the tech world’s biggest problems: namely how ridiculously long it’s taken me to type this sentence.

Ok, so it only took me about 30 seconds, but the words formed in my head in a fraction of that time. This problem of human latency is a key hurdle for tech giants like Google and Facebook that are looking for new ways to grow by shoving ever-more petabytes of data into our brains, and vice versa.

Two years ago, Facebook announced it was working on a non-invasive wearable device that would allow users to type by imagining themselves speaking the words. The hope is that such a device can be used as an input interface for augmented reality glasses.

As part of their effort, Facebook has been funding a team of researchers at the University of California, San Francisco (UCSF) working to help patients with neurological damage to speak again by detecting imagined speech in real time.

The team published its results in the latest issue of Nature Communications, and although the patients it worked with each had implanted electrodes measuring brain activity, the demonstrated ability to decode a small set of words and phrases in real-time represents a significant breakthrough.

 Facebook hopes the work of the UCSF team will serve as a proof of concept to inform the development of the non-invasive wearable it dreams of pairing with AR glasses.

“We’re a long way away from being able to get the same results that we’ve seen at UCSF in a non-invasive way,” reads a Facebook blog post detailing its efforts. “It could take a decade, but we think we can close the gap.”

Karen Panetta, IEEE Fellow and Dean of Graduate Engineering at Tufts University agrees that Facebook’s ambitions are feasible.

 “If we can now measure signals in the brain via implantable devices, then we can transmit those signals outside of the brain.”

Facebook thinks that a promising way to make the leap from “reading minds” via wired electrodes to a wireless system is by measuring changes in oxygen levels in the brain using infrared light similar to a pulse oximeter at a doctor’s office.

“This could work, though I am afraid that the rates (timing) of oxygenation processes are much lower than the actual rate at which speech is produced,” Josep Jornet, a professor of electrical engineering at the University of Buffalo, told me. “Certainly more work is needed, but this is what research is about and should be promoted.”

Todd Richmond, an IEEE member and Director of the Tech and Narrative Lab at the Pardee RAND Graduate School in Santa Monica says “having a viable capability in the lab” to wirelessly send brain signals to a computer could be less than five years away.

 “It will likely take longer to move from the lab to commercial deployment for a variety of reasons,” he adds.

Richmond thinks the first hurdles will be solving technical problems to make the system lighter, smaller, faster and essentially, more practical. Next comes the process of refining the user experience to make brain interfaces a necessity rather than a novelty.

 “The third set of developments will be around improving accuracy, efficacy, and safety,” he explains. “Like any consumer product, we’ll need to sort out what agencies are looking at what aspects of how devices impact humans, both individually and from a societal level.”

Follow me on Twitter or LinkedIn.

I’ve covered science, technology, the environment and politics for outlets including CNET, PC World, BYTE, Wired, AOL and NPR. I currently produce the Warm Regards podcast and I’ve written e-books on Android and Alaska.

I began covering Silicon Valley for the now defunct Business 2.0 Magazine in 2000, but when the dot-com bubble burst, I found myself manning a public radio station in the Alaskan Bush for three years.

Upon returning to the lower 48, I covered politics, energy and the environment as a freelancer for National Public Radio programs and spent time as an online editor for AOL and Comcast. For the past 7 years, I’ve returned to focusing on the world of technology.

Source: https://www.forbes.com

 

Facebook’s Libra Is Already Ahead Of Ethereum, Litecoin, And Ripple’s XRP–But Not Bitcoin

Image result for facebook libra

Bitcoin has been around for a little over a decade, while its biggest competitors ethereum, litecoin, and Ripple’s XRP have been knocking around for between seven and four years—but all save bitcoin are already being eclipsed by Facebook’s yet-to-launch libra cryptocurrency.

The bitcoin price has surged over recent months as interest surrounding social media giant Facebook’s planned libra project reached fever-pitch but has swung wildly as global regulators poured cold water on Facebook’s ambitions.

Now, a new survey has found there is “substantial” public interest in Facebook’s potential bitcoin rival, despite a lack of trust in the company, with people already more familiar with it than ethereum, litecoin and Ripple’s XRP.

bitcoin, bitcoin price, ethereum, ethereum price, Litecoin, Ripple, XRP, Facebook, Libra, image

Facebook founder and chief executive Mark Zuckerberg might have his work cut out to convince U.S. and global regulators of libra’s potential, but the general public might already be on board.

Bitcoin and Facebook’s libra were given an awareness boost by U.S. president Donald Trump last week when he tweeted his opposition to both technologies but he may have inadvertently introduced the idea of bitcoin and cryptocurrencies to a whole new audience.

New research, carried out by U.S. brokerage eToro, has found that while 58% of the U.S. adults have heard of bitcoin, the first and largest cryptocurrency, Facebook’s libra is already known by 16% of people—just a month after it was unveiled.

Ethereum, the second-largest cryptocurrency, has achieved only 12% recognition since it went live in July 2015 and it can be assumed that smaller cryptocurrencies litecoin and Ripple’s XRP are still less well known.

“We believe that crypto and the blockchain technology that underpins it will be essential to tomorrow’s economy,” said Guy Hirsch, U.S. managing director of eToro. “By introducing the concept to a new audience, libra could play a vital role in the evolution of decentralized and more democratized finance.”

bitcoin, bitcoin price, ethereum, ethereum price, litecoin, ripple, xrp, facebook, libra, chart

The bitcoin price has been climbing so far this year, largely due to interest in cryptocurrencies from Facebook and the world’s biggest tech companies.

Meanwhile, the survey suggests that people may not be willing to trust Facebook to correctly manage payments, perhaps due to its on-going data-sharing scandal.

A little over half (54%) of respondents, out of some 600, expressed doubts over Facebook’s management of their personal data but only 17% indicated they would be willing to trust Facebook with their money the same way they trust their banks.

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I am a journalist with significant experience covering technology, finance, economics, and business around the world.

Source: Facebook’s Libra Is Already Ahead Of Ethereum, Litecoin, And Ripple’s XRP–But Not Bitcoin

Social Interest Freak – Want a ‘Laser Targeted’ Audience of 7.4 Million People in Under 60 Seconds with Just a Few Clicks

Suppose you run a Teespring campaign for a T-shirt targeted to people who love both baseball and beer. Social Interest Freak allows you to unlock Facebook’s audience intersection technology so you can get a precise audience of people who like both baseball and beer. This will result in higher CTR and ROI because the audience is so targeted.
And you don’t have to stop there! Take it one step further by excluding certain people that you know who will not respond well to your ad…

Facebook defends controversial ‘research’ app — INKLING LEAGUE

The world’s biggest social network is in hot water over privacy rights yet again, with another controversy involving user data revealed this week. Facebook revealing they’ve been using an app, called “Facebook Research,” to track the behavior of its users, many teenagers. The app was a voluntary download, with users 13-to-35 receiving compensation in exchange […]

via Facebook defends controversial ‘research’ app — INKLING LEAGUE

PacificApp – How To Legally Steal Audiences From Multi-Million Dollar Companies

At the click of a button, you can upload your list of Email IDs/Phone Numbers on Facebook to create custom audiences whom you can show ads to directly on Facebook….And Create Powerful Lookalike Audiences that would let you target people who have similar interests as users of your competitors! With Powerful Lookalike Audiences – you are able to Focus on a Huge segment of people on Facebook who’re your best prospects to target. Get Publicly Displayed Email IDs and Phone numbers of FB Profiles who are all using your competitors product. Growth Hack By Offering Discounts and Free Trials to these people and get them to switch to your products and services! Read more…

Facebook, Facing Backlash, Fires PR Firm It Hired To Discredit Soros, Other Critics – Lauren Aratani

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Facebook terminated its contract with Definers Public Affairs following a bombshell New York Times investigation that detailed how Facebook hired the Republican opposition researcher to counter criticism of its role in spreading Russian misinformation and exposed its users to political ad targeting firm Cambridge Analytica. The Times says Facebook staff were aware in spring 2016, more than a year before making the disclosures public, that Russian hackers used the platform to interfere with the 2016 presidential election and that CEO Mark Zuckerberg and COO Sheryl Sandberg decided to publicly downplay concerns about interference even as Facebook staff uncovered the extent of the operation……………..

Read more :https://www.forbes.com/sites/laurenaratani/2018/11/15/facebook-facing-backlash-fires-pr-firm-it-hired-to-attack-soros-other-critics/#3f2154362cf1

 

 

 

 

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How Congress Could Rein In Google & Facebook – Makena Kelly

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In April, Mark Zuckerberg was called before the Senate Commerce and Judiciary committees to take responsibility for Cambridge Analytica. It was a brutal hearing, and lawmakers seemed ready for new regulation. “This should be a wake-up call for the tech community,” Sen. John Thune (R-SD), chairman of the influential Commerce Committee said at the hearing. The Democrats weren’t gentle either. “If Facebook and other online companies will not or cannot fix the privacy invasions,” Sen. Bill Nelson (D-FL), the committee’s ranking member said, “then we are going to have to. We the Congress………

Read more: https://www.theverge.com/2018/10/31/18041882/congress-data-privacy-google-facebook-gdpr-markey-klobuchar

 

 

 

 

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