Fashion News

Is China’s Mysterious $15 Billion Fast Fashion Retailer Shein Ready For Stores

Over 30? Then you had better read on. Shein may not be a household name like e-commerce giants, Alibaba BABA -0.4%, Taobao, or JD.com, but as China’s newest retail Decacorn, its mystery-shrouded low profile is matched only by a single-minded ambition to become a global fast-fashion retailer.

Founded in 2008, Nanjing-based Shein is aimed squarely at Gen Z, luring young shoppers via Instagram and TikTok influencers and a barrage of discount codes for low-cost styles – with a dress costing just half that of a Zara equivalent, according to Societe Generale – uploading new products online in their hundreds every week.

Yet beyond its teen audience, ultra-publicity shy Shein remains largely unknown. But that anonymity could all be about to change after the Pearl River-based company became a surprise potential bidder for ailing U.K. fashion group Arcadia. While it failed in that attempt, the message is clear: Shein is ready to take on Main Street.

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The story really starts at the beginning of 2012, when notoriously hard-working founder and CEO Chris Xu (sometimes known as Yangtian Xu) – an American-born graduate of Washington University – gave up his wedding dress business to acquire the domain Sheinside.com. Initially selling women’s clothing, in 2015 he renamed the company Shein, focused on overseas markets, and began snapping up fashion rivals.

The U.S is now Shein’s largest market, while it also ships to 220 countries, with websites for Europe, the Middle East, Australia, and the U.S. Rapid growth has been propelled by a series of funding rounds, most recently completion of Series E financing in 2020, which gave Shein an eye-watering valuation exceeding $15 billion. Revenues are not disclosed but are locally estimated in excess of $10 billion annually and have continued to soar throughout the pandemic, while it currently counts a number of Asian and international VCs and private equity houses among its backers. MORE FOR YOUFashion’s Nightmare Before Christmas As Debenhams Joins U.K. Carnage As GameStop Army Goes Global, U.K. Retail And Malls Among Most Shorted Dr Martens Puts Best Boot Forward With Year’s First Big IPO

Shein: Fast Fashion, Made Ultra Fast

Remember that age/awareness divide? Well, in the week starting September 27, Shein was apparently the most downloaded shopping app globally on iPhone, according to analytics platform App Annie. It ranked in the top 10 in the U.S., Brazil, Australia, the U.K., and Saudi Arabia.

To service the U.S. market, products are sent from Shein’s warehouse in Foshan, Guangdong province, to a warehouse near Los Angeles, Ca., and fulfillment can take over ten days, glacial by Amazon Prime’s AMZN +0.5% next-day delivery standards. But its affordability has ensured a loyal customer base, lured by an ever-changing roster of women’s clothing and accessories added at an average of 2,000 SKUs every day.

Shein is obsessed with identifying hot searches and trends in different countries to predict the colors, fabrics, and styles that will be popular, with an even faster cycle than Zara owner Inditex. It then promotes heavily with Instagram- and Weibo-friendly imagery, for accessible and attainable fashions across all its social platforms.

However, Shein’s ascent has not been without its problems. In July it was roundly condemned for having a swastika pendant available (an error for which it profusely apologized), while paid-for posts from celebrities and fashion influencers have elevated the brand’s image as well as slowly rebutting its low–cost, low–quality rap. The label even managed to sequester stars like Katy Perry, Lil Nas X, and Rita Ora for its May 2020 #SHEINTogether global streaming event.

The Emergence Of A Global Fashion Player

All this remember for a company that didn’t even have its own supply chain before 2014, preferring to buy directly from Guangzhou’s Shisanhang Garment Wholesale Market. However, faced with soaring demand, Xu created an in-house design team and within two years had assembled an 800-strong army dedicated to designs and prototyping for ultra-fast production. It also garnered a reputation for timely payment, something of a rarity in China, and as a result when Shein moved its supply chain operations center from Guangzhou to Panyu in 2015, almost all of the factories it worked with relocated.

In the same year, Shein entered the Middle East and sales soared, with revenues in 2016 rising to $617 million and exceeding $1.5 billion the year after.

Shein and the hundreds of factories that work with the company have coalesced in a production cluster bearing close similarities to A Coruña in north-east Spain, where Inditex’s headquarters are surrounded by its upstream and downstream suppliers. It has four R&D facilities in Nanjing, Shenzhen, Guangzhou, and Hangzhou, plus six logistics centers in Foshan, Nansha, Belgium, India, and on the East and West Coasts of the U.S. It also has seven customer service centers, based out of Los Angeles, Liege, Manila, Yiwu, and Nanjing, and employs more than 10,000 people.

Future plans are thought to include the development of new businesses in mobile payments, supply chain finance, advertising, and, of course, opening brick-and-mortar stores. Whatever happens, it’s likely to do it ultra-fast.

Follow me on Twitter or LinkedIn. Check out my website.

Mark Faithfull

I am a global retail and real estate expert who looks behind the headlines to figure out what makes consumers tick. I work as editor-in-chief for MAPIC and editor for World Retail Congress, two of the biggest annual international retail business events. I also organise, speak at, and chair conferences all over the world, with a focus on how people are changing and what that means for the retail, food & beverage, and leisure industries. And it’s complicated! Forget the tired mantra that online killed the store and remember instead that retail has always been dog-eat-dog: star names rise and fall fast, and only retailers that embrace the madness will survive. Don’t think it’s not important, your pension funds own those malls!

Randomfacts by Shikhaa

Buy Shein similar style clothing on Amazon from below link: https://amzn.to/37KnH7U https://amzn.to/314dxxE https://amzn.to/2BmAVMe https://amzn.to/3dhw6kA https://amzn.to/2YgLj0R https://amzn.to/3difjxF https://amzn.to/3djbYyk https://amzn.to/2YTmeZ1 Buy Shein similar style footwear on Amazon from below link: https://amzn.to/3fIZNfO https://amzn.to/37QkLXE https://amzn.to/3189Bfc Buy Shein similar style necklace on Amazon from below link: https://amzn.to/30XLIap https://amzn.to/2BpY4NE https://amzn.to/2UZ0n16 https://amzn.to/3ekU7bK Here are few interesting and quick facts about Shein. SHEIN is an international B2C fast fashion e-commerce platform. It was founded in October 2008. The website offers a large range of women’s wear in apparel, men’ clothings, children’s clothes, accessories, shoes, bags and other fashion items. It has its customers from Europe, America, Asia, Australia, and the Middle East. It has business in more than 230 countries and regions around the world. Its primary office is in England.

Chris Xu is the Founder & CEO of SheIn and has an approval rating of 62 from Owler members. They have over 200 employees. Shipping takes 2-3 weeks. Please refer to customer feedback before taking the item. Sizes may also vary from each clothing item. Track Info: Title: Ukulele Artist: Bensound Genre: Pop Mood: Happy Download: http://goo.gl/qNeHBq Ukulele by BENSOUND http://www.bensound.com/royalty-free-… Creative Commons — Attribution 3.0 Unported— CC BY 3.0 http://creativecommons.org/licenses/b… Music promoted by Audio Library https://youtu.be/G7HoUVcL5-U ––– • Contact the artist: bensoundmusic@gmail.com http://www.bensound.com/ https://twitter.com/Bensound

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Secrets That Your Glasses Reveal About Your Personality

If you know anything about the history of glasses, you would know that they weren’t always viewed as a popular fashion accessory. Glasses for fashion used to be a remote idea that was only feasible in the galaxy far far away.

Specs were only used as a means for vision correction and anybody who wore them was either considered a nerd or a bookworm.

As portrayed in hollywood movies and shows, glasses represented shy or reserved souls who couldn’t do no wrong. Or they were used to portray insecure bespectacled ladies in rom-coms who removed their glasses to unleash the sexy diva within.

But, this negative reputation of glasses was soon refuted with the arrival of designer glasses frames that were everything from cute, stylish, nerdy to sexy.

It’s a different story now. People with 20/20 vision wear frames like transparent glasses or tortoiseshells to make a strong fashion statement.

The psychology behind glasses

Glasses shifted from being a vision necessity to being a staple fashion accessory. Today, the choices are abundant with different styles of frames in different designs and colours.

No matter if you wear glasses for fashion or specs with a prescription, they are saying a lot about you while sitting quietly on your face. Your eyewear holds the power to make you look trustworthy, honest, intelligent, or sophisticated.

Apart from sending cues about your personality, your designer glasses also help others to form a perception of you. They open the door for subconscious evaluation and here is what people might think of you.

You are easy to approach

Did we mention that glasses make you look more intelligent? So you better not act all surprised when people come to you to seek your valuable opinion on something. Especially if you are sporting transparent glasses or hipster frames.

Your eyeglasses help forming people’s perception of you. It is easier to strike up a conversation with someone who appears smart and trustworthy due to their specs than a non glasses wearer whose personality can’t be predicted.

It’s almost as if your glasses yield some kind of special powers. Also, wearing glasses is a way to tell the world that you are not embarrassed by your flaws (in this case, your imperfect vision). Instead, you are rocking your glasses with pride to let out your human side. What more does a person need to be approachable?

That becomes your signature look

We all have a signature look. It is described around the way we usually style ourselves. For instance, if you like to go bold on accessories, that becomes your signature style.

Whether you wear designer glasses in chunky frames or specs in thin titanium frames, they are making a statement about your style.

When you sport glasses every day, they kind of become your signature look. We are not saying that they define the type of person you are. But, they become an inseparable part of your overall appearance.

The signature look is not only for people coming from creative or artistic fields. You can be a student with transparent glasses or wooden frames and they become your signature look.

It is not a secret that glasses give a powerful boost of self-confidence. So, if you used to shy away from wearing them before, just bear in mind what wonders they could have done for your self-confidence and esteem.

They highlight your best features

What glasses you choose to wear is a matter of personal choice and style preference. We all want our individuality to reflect in our appearance.

Another good thing that comes along with wearing designer glasses is that they help you put your best features forward. If you have blue eyes, you can emphasize the colour with frames in blue shades or muted tones. And if there is a facial feature you would like to hide, glasses can do that as well.

In case you want your eyeglasses to just sit there without interfering with your overall look, transparent glasses or clear frames will do just that.

There are so many different types of frames out there. It all comes down to your features, skin tone, and lifestyle to choose the right one for you. If you fancy a rather minimalistic look, rimless frames are the best choice. Picking subtle frames when buying reading glasses online can be great too.

People identify you by your glasses

Eyeglass wearers have the advantage to distinguish themselves from the crowd. Thanks to their glasses, their individuality is far more prominent than those who don’t wear any.

If you like to wear those big chunky frames in weird patterns and unique designs, people will recognize you in a second no matter where you go.

Just like tattoos and lip piercings create a unique look, glasses are made to do just that, even more so, when you wear statement glasses. Transparent glasses might not be a smart choice when you are looking to distinguish yourself from other people.

For a unique look, don’t hesitate to go for intimidating frames like oversized glasses or quirky geometric specs. You can do that to your readers as well. You will find a variety of frame styles when you search for reading glasses online. Pick out a unique and bold style to stand out from the crowd.

They help you in your career

Since your glasses give out an intellectual vibe, they help you in situations like job interviews and things like that. Sounds a bit silly, right?

Wearing glasses makes people think that you are one of those intelligent people who will be the right fit for the job. If you are a man, stick to rectangular or square frames in neutral shades to do the interview right. If you are a lady, designer glasses cat-eye frames with modest curves and black colour will bode well with your career progression.

Now that you know what glasses are capable of, do you need any more reason to wear them? Even if your eyes are doing just fine, there are countless glasses for fashion out there for you.

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By Jannet on February 2, 2021 in NEWS

My POLO First White Cotton Suit

Please refer to my Instagram page and vote or like my first POLO white suit…Thanks

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How The Danish Fashion House Nynne Is Creating The ‘Power Dress’ For Women

There is drama to be had when getting dressed in a Nynne design. Copenhagen Fashion Week has made the drama of Scandinavian design come to life over the years and Nynne is elevating the “Scandi Girl” style of dress. Spring-Summer 2021 is a back-to-basics display of the eponymous brand, returning to the minimalistic design heightened with an expressive amount of solid-colored empowering dresses, jumpsuits, statement-making pants, and Tinkerbell sleeves.

Copenhagen Fashion Week is transitioning into a sustainable fashion platform, one that is mindful of the designs and aesthetics of the brands they showcase. Relying on the fashion to remain relevant, each brand involved in the general production of the fashion week is required to meet a 17 point checklist of sustainability standards which will be mandatory by 2023. The Nynne brand is exploring circular processes in the meantime as they expand on their creations.

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Nynne Kunde is a Danish-born designer who studied at Istituto Marangoni in London, where fashion design became real for her and gave color to her Danish design palette. She gained experience working for ready-to-wear brand Rejina Pyo, where you can see her inspiration. Kunde eventually started her namesake brand in 2018 as she received the “Womenswear Designer of the Year” award after she graduated. She later moved her design studio from London to Copenhagen.

Signature designs such as the “Diana” dress are reoccurring in this collection, introducing a color palette not yet explored by Nynne. The colors are inspired by the sand and the sea in addition to silhouettes inspired by contemporary installation art, inspiring the Tinkerbell sleeves, made from fabrics familiar to the brand. Nynne designs are unwavering of its craftsmanship and its playful approach to proportions.

Like the “Diana” dress which has been altered into a jumpsuit for the Summer season, this collection is reflective of the warmer days of Danish summers. Colors are described as Sunflower yellow and azure blue, and are staged by the modern cuts and colors of Scandinavian design; black, beige, and white.

Nynne is also innovating within the sustainable fashion sphere. Kunde is using increasing amounts of recycled polyester and microfibers. Introducing Tencel fabrics, Kunde is reworking her brand’s aesthetic with the soft cellulose fibers for more manageable and ethical fashion design and manufacturing processes.

Nynne’s first fashion film presentation for Copenhagen Fashion Week showed off a fresh look at the flowing drapery of the dresses on the models. The colors were present yet subtle, the flare each dress possessed was pure in its design, and the collection was stoic yet, energetic.

The form of each piece overlooks the shape of the women but references the general qualities of dressing in feminine attire. The woman who wears these clothes could be confident in her body while embracing a conservative chic. The Nynne website describes it as “a celebration of the soft beauty of women and the power in gentle expression.”

The SS21 season of Nynne is dedicated to the strong women who evoke power. Nynne is a brand that seeks to increase confidence in women of every demographic. Apart from the superfluous and short-term trends, Nynne is insistent on creating an approach to styling that is practical and a considerably unique synergized moment among the norm.

By: Cassell Ferere

Born and raised in Brooklyn, graduating Cum Laude from CUNY, I founded Cassell Inc. while still a student. This has been the harbor for all of my creative endeavors; photography, writing, designing, as well as filmmaking, where I produced a unique series of silent art films. Capturing images of public figures at their most unassuming and unguarded, producing a colorful range of work, I have worked with the likes of many, including, music producer Pharrell Williams, musician Ed Sheeran, radio personalities Peter Rosenberg and DJ Cipha Sounds, artist, like, Ron Bass and Mokshini, eyewear designers Coco and Breezy, fine artist Roy Nachum, popular brand names, like, Samsung, Google and LG, and former Attorney General of the United States for President Barack Obama, Eric Holder. I am also the Founder and Editor In Chief of Reverie: PAGE magazine which focuses on sustainable fashion and inclusive ideas. Previously working in media and fashion apparel companies, I have noticed the lack of representation, not just of groups, but of the ideas that shape us in our everyday decisions. You can follow me on Instagram and Twitter @Cassellinc.

Category: Fashion News

Is China’s Mysterious $15 Billion Fast Fashion Retailer Shein Ready For Stores

Shein: Fast Fashion, Made Ultra Fast

The Emergence Of A Global Fashion Player

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Secrets That Your Glasses Reveal About Your Personality