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The Top 25 Skills Businesses Need Right Now – Larry Kim

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A whopping 94% of recruiters actively use LinkedIn to vet candidates. Professionals use LinkedIn when looking for new jobs and to showcase a career and stand out to recruiters. Does your profile have what it takes to stand out from the masses? LinkedIn released a report that reveals the top 25 in-demand business skills searched for in the hiring process. Discover all 25 skills, plus key jobs that use those skills and the salary (national average) of a U.S. professional in that industry according to Glassdoor…..

Read more: https://smallbiztrends.com/2018/09/skills-in-demand.html

 

 

 

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Tips for a Successful Freelance Business — Ashley O’Melia, Author

I’ve been doing freelance work part time for seven years, and I began doing it full time four years ago. It’s been an interesting little roller coaster, with plenty of ups (This is amazing and I can’t believe I haven’t been doing this my entire adult life!), downs (Oh crap. I’m going to have to […]

via Tips for a Successful Freelance Business — Ashley O’Melia, Author

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Why Freelancers Are Good For Your Company – Irene Corchado Resmella

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More and more companies are hiring freelance writers nowadays. Some companies need to increase their content production and their current team can’t cope with the workload. Others are expanding into new markets and struggle to find writers in other languages willing to relocate. Likewise, many start-ups rely on freelance writers during the early stages of their business before they can set up an in-house team.

Whatever your case may be, you may be asking yourself whether working with freelancers is a good idea. While setting up an in-house content team has numerous advantages, freelancers can bring many good things to your company – from more productivity to added-value. You can even save money!

If you’re not sure about working with freelance content writers, here are four good reasons to do so.

It will boost your productivity

The more writers you have, the more content you produce. It’s a no-brainer. However, the process of hiring full-time employees is time-consuming and expensive, and in-house writers aren’t generally as productive as freelancers. Writing is a creative activity that requires high levels of concentration, and that’s when the flexibility that comes with freelancing helps. Freelancers can choose where and when to work.

They don’t waste time sitting at their desk waiting for the creative muse to show up. If they aren’t inspired or feel stuck, they can take a long break, hit the gym or go for a walk and return to the text with a fresh mind. By maximising the times when they are most creative, their productivity improves, and a productive freelancer can produce more content than a stressed or overworked in-house writer.

Working with the right freelancers will add value

Freelance marketplaces are full of amateur self-proclaimed writers looking for some extra cash to top up their income. That’s why they’re cheap, and that’s why the risk of receiving sloppy articles is high, so choose your writers wisely. Look for professionals, not hobbyists; subject experts, not generalists.

To get maximum value, hire writers with a strong personal brand, and social proof. Building a portfolio is key for writers and they normally share the (credited) content they produce. A writer specialising in your field who has an active online presence and a large following will help your content reach a relevant audience and increase exposure for free. This is a value-added collaboration which will certainly pay off, so think about it as an investment and budget accordingly.

Their flexibility can be your lifesaver

In-house content writers aren’t flexible as far as time is concerned. They need to attend meetings and do everything thrown at them content-wise. If something isn’t finished by 5pm it won’t be finished until well into the next day. Having a freelancer at hand will help you fit in small urgent projects at odd hours, even if you need to pay a bit extra.

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Freelancers can also be your lifesaver during peak periods or emergencies. Think about your in-house content team being overloaded with seasonal content projects, too many people being off work at the same time, or an important piece of content for your imminent campaign launch being ‘forgotten’. Misunderstandings and mistakes can happen, too, so a freelancer is your best bet here.

You will save money

Hiring freelancers isn’t always more expensive than setting up a team in-house. Not only that, but it can even be cheaper and help you save money, as you won’t have to cover the costs associated with employees.

I’m referring to taxes, for example. You don’t have to worry about taxes, as freelancers pay their own. Likewise, you don’t have to win them over offering pension schemes, gym membership cards or insurance. Moreover, you won’t pay for wasted time. Let’s face it – office writers don’t stay focused for eight hours, but you still pay them a full-time salary. With freelance professionals, you only pay for projects completed.

Another advantage is that experienced freelancers don’t need training. Companies setting up an in-house team often go for junior writers. By training them they save a bit of money on salaries, as they can pay them less than to senior writers. What they often forget is that they could be saving money and time by hiring experienced freelancers instead. External writers won’t be paid a full-time salary and your trainers’ time will surely be better spent doing something else, like managing the content strategy. So, choose content writers who are subject experts, set up an initial chat on Skype to go over the basics and provide a detailed briefing and a style guide. That’s all they need.

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

Content Marketing Outsourcing: The Agency Vs Freelancer Question – Mariame Bakkouri

Content marketing outsourcing - the freeelancer

Richard Branson once said: “Everything in your business can be outsourced, if you’re not emotionally attached to doing it.” Indeed, any project type can be outsourced, including content creation and distribution.

CMO.com cites 10 reasons when outsourcing your marketing is a better choice than doing it yourself.

Here are five of them:

  1. You don’t have the time or expertise.
  2. You don’t have the technology.
  3. You want to lower your marketing costs.
  4. You’re on a rapid growth trajectory.
  5. You’ve just expanded your business to operate in another customer channel or geography.

As your business grows and your content marketing needs become too much to tackle in-house, consider outsourcing.

Freelancer vs. content marketing agency

One question foremost on businesses’ minds when deciding to take the outsourcing route for their content marketing is:

Should I hire a freelancer or an agency?

This article will explore the advantages and disadvantages of hiring freelancers over agencies, and vice versa, so you can hopefully arrive at the best possible decision when confronted with the same dilemma.

Option 1: The freelancer

Freelancers can come in handy for any project type – writing, administrative assistance, design, data entry, or transcription services.

And with job sites like Freelancer, Upwork, and Craigslist carrying a diverse and massive pool of freelancers from all over the world, depending on your objectives and the amount you’re willing to pay to achieve them, there’s a freelancer that’s just right for you.

Advantages

1. Skill

You can hire freelancers for a specific skill set your full-time employees don’t possess. That said, you can hire as many freelancers with certain skill sets (e.g. subject matter experts, writers, editors, designers, video creators, community managers, and social media professionals) as you need.

If you already have a roster of freelancers to tap into, you can award projects to those whom you think are best qualified for the job.

2. Flexibility

When business is on the upside, keeping full-time staff to perform needed tasks and other activities is an advantage. It’s a different story, however, when the amount of work fluctuates.

Freelancers, on the other hand, can be hired per project or for a limited time. If you no longer need their services, you’re not obliged to keep them. You can always rehire them when business booms again.

 3. Lower costs

Freelancers have less overhead expenses compared to their agency counterparts, which explains why they normally charge less than the latter.

 Disadvantages

 Limited availability

There’s a saying among those seeking lifelong partners that goes, “All the good ones are probably already taken.”

This also applies to freelancers, who are known to juggle multiple projects and multiple clients.

There are good, dependable freelancers, and there are also those to avoid like the plague. Good freelancers take it upon themselves to regularly update you of their progress, while others can disappear into thin air when it suits them, without any way for you to contact them.

 A procedure that’s not entirely off your hands

Creating an organized, committed, and cohesive team of freelancers from different parts of the world, from different time zones is no easy feat. Face-to-face relationships with fellow workers are a necessary ingredient for successful teamwork.

This being the case, you must have the right tools and strategies in place for your team to effectively bond, collaborate, and communicate.

Also, if you hire multiple freelancers, you will have to take on the role of project manager to ensure everyone is on the same page.

 Time-consuming selection process

Choosing the most qualified freelancers involves time and attention. You will have to look through their work portfolios, ask for samples, and even check with their previous clients if they can be relied upon. As freelancers come and go, the vetting process will have to be done repeatedly.

Also, freelancers may be limited in terms of the things they can do and are willing to do. Often, the good ones are experts in their fields and possibly won’t take on projects that are beyond their field of specialization.

 Where to find freelancers

 Social media

LinkedIn is a good place to start when looking for freelancers. You may also post job openings to your Facebook or Google+ business pages.

If you have an email list, inform your subscribers of the opening, requesting them to also send your email to people they think are qualified, particularly if they themselves aren’t in the market.

 Job boards

There’s Craigslist, Upwork, and Freelancer, and they’re worth looking into if your content marketing budget isn’t much. Then again, like most marketers have already realized, you get what you pay for.

You can also look into advertising at Inbound.org, Smashing Magazine, and Problogger.

On blogs/online publications

Freelance content writers and marketers use guest blogging or run their own blogs to showcase their expertise and market their services. Take time to scour relevant blogs for skilled freelancers.

 Option 2: The agency

Freelancers, in general, work alone. Agencies, on the other hand, are composed of a group of people who are experts at certain fields. They can even be a team of skilled freelancers working together.

Agencies can range from three-member teams to full-service marketing agencies handling hundreds of content marketing projects simultaneously.

Advantages

Dependability

Content marketing involves a wide range of skills. The Content Marketing Team Matrix by Chris Lake, DueDil’s VP of Inbound Marketing, presents 16 roles and their required skills. Most people possess two or more of the said skills, but those who possess all of them are a rare gem.

Agencies, generally, are a one-stop shop. And they already have the necessary communication and collaboration tools in place, all you need is to lay down your objectives and expectations, and then measure their output against your ROI benchmarks.

Expertise

Besides being made up of a team of experts, agencies use specialized marketing tools and strategies to grow your digital presence on various channels. The tools at their disposal can include integrated reporting software, social media analytics tools, SEO software, even subscriptions to stock image sites.

Agencies also have structured processes and can easily scale.

Time savings

Because agencies are made up of multiple people with varying expertise, with a project manager to monitor each member’s progress, you don’t need to find and select the right people to create your own team.

Disadvantages

Higher costs

Compared to keeping an in-house content marketing team or organizing a team of expert freelancers, agency services generally cost more. In his article on Quick Sprout, Neil Patel says:

 “Typically, you’ll need to be spending at least a few thousand before an agency will take you on as a client.”

A process that’s completely off your hands

Delegating content marketing – and most other business processes, for that matter – to outside providers is an entrepreneur’s dream. However, there’s always the chance that an agency’s output, particularly if they’re not as familiar with your business and industry as you are, won’t hit the right note with your more savvy prospects and customers.

Hiring content marketing agencies specializing in your field is the safer bet.

Time invested on your projects may not be adequate

While this is in no way a generalization, agencies working on several projects at the same time may not afford you the dedication you expect of them, particularly if you’re not a “big fish”. Also, once your contract expires, you don’t get to keep their services until you renew your contract with them.

Content Marketing Outsourcing: The Agency Vs Freelancer Question

Conclusion

Gartner predicts that by 2020, 85% of all customer-brand relationships will be made without human interaction, which further reinforces the increasing value of content marketing.

If you’re not equipped with either the expertise or resources to tackle content marketing in-house, know that your budget, objectives, and the effort you’re willing to put in are essential to figuring out if it’s a freelancer or an agency you need to hire.

As to the lingering question of whether an agency is better than a freelancer, all I can say is this: I know of companies who have expressed disappointment over agency performance while lauding the efforts of independent freelancers.

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

 

Australia’s Expert360 raises $10M for its freelance consultant marketplace

Freelance workers and consultants make up a third of the US workforce, but that figure is expected to approach 40 per cent according to some studies. And we know how big the overall gig economy is going to become. Thus, marketplaces which meet that need are going to continue to grow. Hence, this is probably…

via Australia’s Expert360 raises $10M for its freelance consultant marketplace — TechCrunch

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