How Long Will It Take for SEO To Show Results?

“How long does SEO take to yield results?” is one of the most frequently asked queries of SEOs. It is a hot topic in the industry.

Companies want to know when they are going to see the impact of their investment (and rightfully so), but SEO is not like paid media where results can be seen almost as soon as ads are activated. It takes time to see SEO success. But how long?

You should expect to see SEO results within 6-12 months…

SEO should show results in a period of 6 to 12 months. A quantifiable increase in traffic, as well as accompanying leads or conversions, is what we mean by results.

This doesn’t necessarily mean you’ve achieved your goal at this point, but any business investing in SEO should expect to be able to see progress within this time frame.

It is impossible to give a figure that applies to all websites, and the best that an SEO can do is to give a rough estimate based on the analysis of the current performance of a website and the proposed strategy.

There is no escaping the fact that SEO takes time. Google (and other search engines) want to show the best result for any given search query, and it takes time to earn a ranking. You have to gain maximum search visibility.

But with the right strategy in place, 6-12 months is long enough to see the impact of your SEO efforts and justify continued investment in growth.

To help you better understand how long it takes to see SEO success, let’s take a look at the factors that determine this.

History of your website

Whether or not you’re working on a new domain, it’s one of the key factors that influence how long it takes to see SEO results.

A new domain will almost always take longer to show success than an established one since it hasn’t built any authority or gained any backlinks yet. By comparison, an established domain will generally have gained at least some level of authority and will have some backlinks pointing to it.

A new domain should expect to see results within 9-12 months, rather than 6-12.

However, an established domain doesn’t automatically mean you’ll get faster results. You may not see quick results if the domain was previously affected by a penalty, a core algorithm update, or had SEO work that goes against Google’s webmaster guidelines.

The competition

Results can be seen much faster on low competition niches and low competition search queries than on competitive ones.

Trying to rank a website for competitive personal finance keywords (e.g. “credit cards”)? It could take 2 years or more to get featured visibility on page 1.

On the other hand, for narrower local or less competitive keywords, it might be possible to show promising results within 3-6 months.

Keyword difficulty is another factor. This is a percentage from 0 to 100, and the higher the percentage, the harder it would be to rank.

You should expect it to take longer to show results against keywords with a high keyword difficulty percentage. But there is more to competition than just keyword difficulty.

You need to consider how your competitors got to their current position and what they are doing to maintain this visibility. Your strategy and projections should consider what you’re competing against, including the aggressiveness of other people’s strategies.

Your resources

You cannot control the history of a website or the competition. But what you (usually) can control are the resources that are allocated to an SEO project.

It’s important to understand exactly how this plays a role in the time it takes to see results from a campaign. The more resources you can allocate to SEO, the faster you’ll see results.

The most important resource you need is time.

Reasons for lack of SEO success

1. Technical SEO issues

If there are technical SEO issues with a site, they will need to be resolved before you can experience the growth you want to see.

Technical SEO relates to things like:

  • Tracking and indexing
  • Site speed
  • Canonicalization
  • Structured data
  • Duplicate content
  • XML sitemaps
  • and more

Solving problems in some of these areas will have a greater impact than others, but the fact is that any technical problem must be solved. Call Small Biz Web Design Studio to take a look at these glitches, so as to ensure quicker SEO success.

2. Content

You’ve probably heard that content is king, and the fact is that content is still one of the top 3 Google ranking factors. Google’s goal is to return the best results for a given search query, so why would poor content perform well in the SERPs?

It’s important that you make creating great content that matches searcher intent a high priority. But take the time to understand what’s currently ranking and figure out how to create something better. You can learn a lot by studying the content that is already being done.

Low-quality (or even average) content can mean it takes longer to see results, while great content that’s carefully planned and adds something new to a topic can help your site rank faster.

3. Backlinks

Along with content, backlinks are also one of the top 3 ranking factors for Google. These are indicators of trust and popularity and have the ability to improve a website’s ranking.

After all, links are effectively two-way votes of confidence. But you need to understand that there is seldom a shortcut to getting quality backlinks.

It takes time, and it usually entails producing excellent content that others want to link to. And when there is a sizeable link gap with competitors, this can take time to close.

That said, not all links are created equal, and ultimately higher quality links have the ability to drive rankings faster than lower quality links.

4. You gave up too quickly

Ultimately, many people fail when it comes to SEO because they start out good but give up. In other words, they work hard for a few weeks and expect quick results. But when they don’t see immediate changes, they give up altogether.

If this sounds like you, this is probably why you’re not seeing the desired effect. You didn’t follow your strategy long enough.

5. You took optimization too far

When you’re learning about SEO, you’ll recognize the necessity of optimizing your content. But, it’s easy to do too much without realizing it. To put it another way, you might well be optimizing your content more than you need to.

While many people assume this will mean they’ll see better results faster, it can actually have a damaging effect. That is, too much optimization can generate penalties and drop in Google rankings.

6. You didn’t have a strategy

SEO can be complicated. You need to think about it and come up with a strategy that is suitable for your new website. Many people make the mistake of just trying a few different things here and there.

But you have to be consistent and have a strategy to work on. After a while, you can adjust your strategy based on the results you receive.

SEO is not an easy thing. It requires a lot of time, perseverance, and, ultimately, constant work. This is particularly true when you have a new website and have to start from scratch.

Be prepared to wait a while for your efforts to pay off. But, if you create the right SEO through Small Biz Web Design Studio, you will rank higher and gain more traffic.

Author: Kevin Jones

 

By Kevin Jones

Kevin Jones specializes in the marketing and distribution of web design and development products. He is in Market Development at Small Biz Web Design Studio, a web design & development company in Los Angeles.

Source: How Long Will It Take for SEO To Show Results?

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3 Common Myths About SEO That You Need To Know

SEO is a strange beast. It is surprising how many people have never heard of SEO.  And of the people who have heard of it, many don’t really know what it is. While others know what it is, but have no idea what to do about it.

SEO stands for Search Engine Optimisation, which is a fancy way of saying… make your site easier for Google to find and feature higher in their search results leading to growth in sales, leads or brand visibility.

But of course, it’s not that simple. There are many moving parts in SEO, and those parts are constantly changing due to Google updates, algorithm changes, and improvements in modern technology. On top of that, there are many people online who claim to be SEO experts, but under the most cursory of scrutiny reveal themselves to be at best incompetent, and at worst complete charlatans.

Even the real experts will have different opinions on what works and what doesn’t, so with SEO being so nebulous, it’s no wonder there are so many myths floating around.We could literally write thousands of pages on this topic, but we don’t want to bore you. Instead, here are the top three myths about SEO and why you really should leave it to the professionals.

It’s all about keywords

Myth: Whatever your website sells, the more times you mention it, the more likely you’ll be featured on Google’s first page. Selling chess sets? Then fill your copy with the phrase “chess sets” over and over again. That’s what people are searching for, right? Makes sense to talk about it?

The Truth: Once upon a time in the early days of the internet, this tactic of keyword stuffing actually had some merit. But that was before Google got smart and wised up to what was going on. For at least the past decade, keyword stuffing has been pointless and anyone using it will have their site punished, and even run the risk of having it removed from the search listings altogether! Not something you want to happen as it’s not the easiest or quickest job to get back in the search results.

Google is all about providing the best service to its users. They want the best website for the job, and simply cramming your site full of keywords is not going to help. This was a very old SEO technique which was in an ethical grey area to begin with, but now results in a website being flagged as untrustworthy. If someone recommends this, then it’s a clue they’ve no idea what they’re talking about when it comes to SEO – so move on quickly.

You can simply pay for the same result

Myth: Forget about spending time and money on SEO! Simply pay for Google Ads and you’ll be at the top of Google’s first page anyway!

The Truth: No, that’s not how it works.

While Google Ads can be helpful, particularly alongside organic SEO if you’re targeting certain keywords or running a special promotion, buying Google Ads does not help your site rise in their ranking or get you more organic visitors.

Ok, so, you’re not at the top of Google’s first page “organically”, who cares, you’re still there, right? Well, yes, but that doesn’t mean people will click on your ad. In fact, depending on the topic, the click-through rate on Google Ads can be as small as 2%!

The good news is, those who do click will probably go on to buy something, but the bad news is, the second you stop paying for those ads, you stop appearing on the first page.

Getting to the top of Google’s search results organically is undoubtedly hard, but has longer lasting results and is definitely worth the effort. Organic results are simply trusted more as there are so many factors involved in getting your website there. A key attribute of successful organic performance is E.A.T. or Expertise, Authority, and Trust.

SEO is no longer important

Myth: SEO is dead. There’s no need to optimise your site because Google is answering people’s questions directly on their results page. Add to that their constant algorithm changes, the rise of social media platforms, and mobile technology, and there’s no point in spending all that time and money on optimisation.

The Truth: SEO is more important now than ever, and the reason is because of all those changes. Google receives a mind-blowing six billion search queries per day. That’s roughly two trillion a year. As more and more people find themselves online across the globe, the number of websites, businesses, and products is increasing exponentially.

All these sites are fighting for clients and customers, and Google needs some method to rank them. To visit your site, people must know about it, and more than 95 per cent of clicks go to the top four search results. This is why, if you want to make it to the top of their search results, it’s essential to have a customised SEO strategy.

Visitors turn into customers, and at the end of the day, that’s what makes a business successful.

SEO – best left to the professionals

SEO is an incredibly complicated discipline, shifting in practice, theory, and even definition, year to year. Getting SEO right includes combining a large number of tools, using best practices that are evolving frequently and constantly adjusting to the numerous Google updates.

Even the experts in the field need to be on their toes, constantly keeping ahead of the curve when it comes to updates, software, and Google’s list of do’s and don’ts. It’ really no wonder there are so many myths about SEO and the best practice out there.

Best practice SEO is definitely worth it when built on a strong foundation using good metadata, titles and descriptions, clear, concise headings, and a website optimised for the user. Then there are a large number of other factors – pagespeed, technical performance, lack of errors, page structure, user experience, structured data, backlinks, image optimisation, hosting, content delivery networks, mobile performance and many more. And of course, high quality, unique and informative content.

It’s a fluid, continuous work in progress, always changing and adapting to the demands of the digital horizon, and is never, ever, a one-time thing.So, in the end, what ranks best? What tweaks and twists can you do to get on that much sought-after, but all elusive first page of Google?

The basics are still the same as they were 20 years ago; select keywords (but not too many), create quality content that gives value to your audience, (not boring regurgitated words that offer nothing of value) and solid link-building (but not just to any old site).

To put it in simple terms, link building is the process used to get other websites to link back to your website. Building links is one of the many disciplines used in SEO as they indicate to Google that your site is a quality resource worthy of citation.

But alongside that, there are a thousand and one small nuances that constantly change over time, moving the goalposts for everyone. A good knowledgeable SEO professional will constantly educate themselves to keep up with the constant changes to Google’s algorithm and adhere to best practice within the industry, making sure they are doing their best for their clients to keep them in the game.

If you are thinking about implementing a customised SEO strategy to help your rankings in Google, please feel free to contact us and have a chat about what we can do for you and your business. We will break down the complexities of SEO into simple terms that you can understand.

We are a specialist inbound marketing agency with a range of clients across New Zealand and Australia. The Directors have over 15 years of experience in this space and our team bring specialist skills and years of experience to their roles.

We have been recognised by some of the largest content marketing and SEO organisations on the planet for our work including Content Marketing Institute, Copyblogger Media, Chief Content Officer magazine and a number of specialist SEO blogs. Our business approach is all about trust, transparency, a commitment to quality and representing our clients with integrity.

Gary Ireland

Gary Ireland

With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”

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Google Search Central

What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) Ryan, Michigan Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleprod… Follow us on Twitter: http://twitter.com/googlewmc Get notified of new videos on Google+: http://www.google.com/+GoogleWebmasters More videos: http://www.youtube.com/GoogleWebmaste… Webmaster Central Blog: http://googlewebmastercentral.blogspo… Webmaster Central: http://www.google.com/webmasters/

Google Maps Just Introduced a Controversial New Feature That Drivers Will Probably Love but Police Will Utterly Hate

On long drives, I often find myself running two real-time mapping programs on my phone at once: Google Maps and Waze.

The reason is that Google Maps seems to be a better, faster-loading map program that shows alternate routes on long trips more quickly.

But Waze, which is actually owned by Google, has one feature I greatly appreciate: It lets other drivers warn of the locations of road hazards and police speed traps.

I’m not an especially lead-footed driver, but I’d still rather know where the cops are. It’s been a very small first-world problem for me that Google didn’t just combine both apps.

This week, however, Google announced the next best thing: Starting immediately, drivers will be able to report hazards, slowdowns, and speed traps right on Google Maps.

Apparently this has been rolled out in some cases to Android phones, but it will now be available across the board — on Android and iOS. I’m excited, and I think other drivers will be, too.

But one group that will likely not be happy is the police. In recent years, police have asked — or even demanded — that Waze drop the police-locating feature.

In February, the NYPD wrote to Google:

The NYPD has become aware that the Waze Mobile application … currently permits the public to report DWI checkpoints … Accordingly, we demand that Google LLC, upon receipt of this letter, immediately remove this function from the Waze application.

The Waze feature — and presumably the new version on Google Maps — makes no distinction between police who are running speed traps, manning DWI checkpoints, or simply sitting by the side of the road.

Previously, the LAPD and the National Sheriffs’ Association (.pdf link) also insisted that Waze drop the feature.

“There is no moral, ethical, or legal reason to have the police locator button on the app,” the sheriffs’ association wrote in 2015. “We are concerned that terrorists, organized crime groups, and gangs will find this a valuable tool to further their illegal activities.”

Google has always responded by saying that drivers slow down and strictly obey the law when they know that law enforcement is nearby.

That’s certainly my experience driving up and down the highways of New England and the New York area. Of course, if drivers know to watch their speed when they’re around speed traps, they’ll get fewer speeding tickets.

There’s a temptation here to suggest that “follow the money” is one reason law enforcement might object to drivers notifying one another to where police speed traps are located.

Most departments would dispute that there’s any link to revenue, or to the idea of police having informal quotas for the number of tickets they have to write or arrests they have to make.

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But there could be one other reason to “follow the money,” on the other side.

Earlier this month, Apple announced a major update to its own Maps application. This was a big milestone for Apple, since years ago it admitted its own app was really bad — and actually encouraged people to use Google Maps instead.

Now, Apple is back in the maps game, as my colleague Jason Aten reported. And mere weeks later, Google introduces a popular interactive feature that some users have wanted for a long time.

Sounds like a potential win for both Google and its users — and a potential loss for police who oppose it.

Source: Google Maps Just Introduced a Controversial New Feature That Drivers Will Probably Love but Police Will Utterly Hate

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Google Says Chrome Will End Support for Third-Party Cookies That Track You. Here’s Why That’s Not All Good News

On Tuesday, Google announced what appears, at least at first, to be a fairly monumental change to its Chrome browser: Over the next two years, it plans to “phase out support for third-party cookies in Chrome.” Third-party cookies are little pieces of code used by advertisers to track what you do online so they can serve you targeted ads on sites you visit based on where you’ve previously visited.

So, for example, if you browse Pottery Barn’s website, and start seeing ads everywhere for the coffee table you were looking at, it’s usually because of third-party cookies. In reality, while most of us would say it’s kind of creepy, targeted ads are effective. At the same time, they’re also a very real invasion of your privacy–which is a problem. In fact, those privacy concerns are why browsers like Brave and Safari have already ended support for this type of tracking.

Back in August, I wrote about Google’s new “Privacy Sandbox,” which the company said was a way to introduce privacy protections for users online while still allowing digital advertisers to serve up targeted ads. The problem, at the time, was that Google said that it couldn’t eliminate support for third-party cookies because it would have a detrimental effect on the web at large.

Now it seems that’s changing, and there are huge implications for users as well as advertisers. Google’s blog post announcing the change puts it this way:

We are confident that with continued iteration and feedback, privacy-preserving and open-standard mechanisms like the Privacy Sandbox can sustain a healthy, ad-supported web in a way that will render third-party cookies obsolete.

So, let’s look at the good news and the bad news. If you’re a user, there’s mostly good news, because ending third-party cookies is generally good for privacy. The caveat here is that it’s not yet entirely clear how Google plans to have it both ways. Meaning, it’s not clear how Google thinks it can provide a privacy-protected browsing experience that also provides targeted ads.

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There’s also the fact that some less ethical advertisers will no doubt resort to other types of more nefarious tracking, like browser and device fingerprinting. Those technologies create a profile of you based on information sent by your browser about your device, the operating system, your location, and other unique identifiers. Safari has introduced protection against that, and it will be interesting if Google takes a similar approach with Chrome.

This leads us to more good news, this time for Google. Google has arguably the most to gain from this change, because its advertising model doesn’t depend on the same type of tracking technology. In effect, by eliminating third-party cookies, Google is edging out any of its digital advertising competitors. Since Chrome is the most popular browser in the world, all of your web traffic is already going through Chrome. It doesn’t need cookies for that.

If you’re a digital advertiser, on the other hand, this could be very bad news. That’s especially true if you’re a smaller business or startup, since both tend to rely more heavily on digital advertising. Larger brands are able to better absorb changes like this, but if you’re bootstrapping a new company and count on PPC advertising to reach your customers, this is going to hurt.

That said, while I’m generally sympathetic to the overall challenge facing entrepreneurs in this regard, I still have to lean in the direction that it’s a good thing whenever tech companies start respecting our privacy. In fact, the headline of my column back in August was that “Google Could Make the Internet Respect Your Privacy.” At the time, I was pretty sure it wouldn’t.

In this case, I’m happy to be proved wrong.

By Jason Aten Tech columnist @jasonaten

Source: Google Says Chrome Will End Support for Third-Party Cookies That Track You. Here’s Why That’s Not All Good News

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How To Do Indexing Backlinks to Boost Google Rankings

backlinksBacklinks Indexer is an online-based software that uses for index all types of backlinks. This is one of the best Backlinks Indexer reviews. Hope you get all answer about Backlinks Indexer from this Backlinks Indexer revie.

Backlinks Indexer Is One of the best cloud-based backlinks indexing Software which helps with your site SEO ranking. Backlinks Indexer Is an indexing service where you submit your backlink and other link and it indexes your link by creating backlinks and submit them to the High PR website and boost your site search engine rank.

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First We Ping Each Link Individually To Ensure It is Crawled. Next We Power Your URLs Up Using Our High Domain Authority Blogs, Web 2.0 Blogs, Micro Blogs, Social Bookmarking Sites, and RSS Aggregators.

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