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Beyond Your Hashtags: Is Your Business Maximizing Twitter Engagement – Larry Alton

Twitter is a powerful tool for increasing business engagement, but as the competition grows, companies need to step up their game – raising the question, what works in the short form? Even though Twitter now lets you write 280 characters at a time, rather than just 140, the platform still forces users to think about … Continue reading Beyond Your Hashtags: Is Your Business Maximizing Twitter Engagement – Larry Alton

Hashtagging For Results: The Power Behind That Pound Sign – Courtney Myers

It’s hard to believe, but the hashtag is now officially more than a decade old. That means there’s an entire generation of youngsters on Twitter who never knew a world without it, though most marketers certainly do. Since its inception in 2007, the hashtag (or pound symbol, for traditionalists) has taken off as a digital … Continue reading Hashtagging For Results: The Power Behind That Pound Sign – Courtney Myers

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