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3 Ways to Recession-Proof Your Company & Why Right Now Is the Best Time to Do It

David Barrett survived the Great Recession by making his business as boring as possible.In 2007, the founder and CEO of Expensify was trying to launch a prepaid debit card that would enable–and hopefully encourage–charitable giving to panhandlers in San Francisco. But, as forecasts of economic turmoil mounted, investors were interested only in ideas that sounded “sane and reasonable,” he says. So Barrett started pitching the safest related product he could imagine: an automated expense-report management system.

That worked; Barrett secured enough money to quit his full-time job in April 2008. He still intended to pursue the card idea, but soon hit a production snag–and with the economy in free fall, Barrett recalls thinking, “Shit, I really need to make a business out of this right now.” So he doubled down on business-expense management.

Almost 1.4 million small businesses with employees closed from 2008 through 2010, according to the U.S. Small Business Administration. Expensify, now with five offices and a staff of 120, wasn’t one of them–a feat Barrett attributes to those pre-recession pivots. They taught him to “build a product that is needed in a downturn,” he says. “Sell aspirin, not vitamins.”

Recession war stories may seem out of place during this prolonged period of economic growth, but there are signs that a slowdown is on the way. A June 2019 survey from the National Association for Business Economics put the risks of a recession beginning before the end of 2020 at 60 percent. A third of the 2019 Inc. 5000 CEOs expect a recession to begin this or next year, with another third bracing for one in 2021. Whenever the downturn hits, these steps can help your business weather it.

Fundraise.

Build your cash reserves while you can. Serial entrepreneur Mitch Grasso had a potential downturn in the back of his mind while raising capital for his latest venture, Beautiful.ai. The presentation software company raised $11 million in Series B funding in March 2018, just 17 months after a $5.25 million Series A round. “I chose to raise money earlier than I would have otherwise, even though it cost me probably a little more” in terms of valuation, says Grasso. “If there’s money on the table, take it sooner rather than later. You’ll always find a way to spend it.”

Conduct consumer research.

You might not be able to pivot your entire business model, so figure out what products and services your customers will need even in poor conditions, says Carlos Castelán, managing director of the Navio Group, a retail business consulting firm.

Ryan Iwamoto, co-founder of caregiving service 24 Hour Home Care, started asking his customers for their input when the federal government introduced sweeping rules for home health care agencies in 2016. He wanted to be “the first in market to educate them on all the regulations coming down in our industry,” Iwamoto says. “It allowed us to build better relationships”–and has helped boost his company’s revenue by more than 68 percent since the law changed, he reports.

Ink multiyear contracts with clients, not vendors.

Earlier this year, during a regular assessment of her company’s revenue targets, Sandi Lin considered the potential impact of an economic slowdown. The co-founder and CEO of Skilljar was happy to discover half of the customer training platform’s revenue was on multiyear contracts, meaning “at least theoretically, that even if all of our other customers went bankrupt,” Skilljar would have some runway–and less pressure to scramble for new business.

Lin applies the opposite approach for vendor contracts; while Skilljar is sponsoring a major customer conference this fall, she negotiated a minimal commitment on room nights and seats with the hotel and venue. Which is a smart business practice in good times, too; as Lin says, “the most important job of an entrepreneur is to survive.”

By: Jeanine Skowronski

Source: 3 Ways to Recession-Proof Your Company–and Why Right Now Is the Best Time to Do It

WATCH MY PREVIOUS VIDEO ► https://youtu.be/SCCMp_PVxz8 WATCH MY NEXT VIDEO ► https://youtu.be/9Pa7mAcKmXo ———————————————————– FINANCIAL STEWARDSHIP ACADEMY (USE DISCOUNT CODE: “FREEDOM” FOR 30% OFF) ► http://bit.ly/Buy-FSA-Webinar ———————————————————– ▼ 30 DAY GUIDE TO REDUCING STRESS AT WORK▼ ============== EBOOK FOR MOMS (30% OFF DISCOUNT CODE: STRESSFREE30) ► http://bit.ly/Reduce-Stress-eBook PAPERBACK (AMAZON) ► http://amzn.to/2yvaQaS KINDLE (AMAZON) ► http://amzn.to/2lUZ57W AUDIO (AUDIBLE) ► http://amzn.to/2oEp3sJ iBOOK (APPLE) ► http://bit.ly/StressiBook ———————————————————– FREE DETOX SYSTEM FOR MOMS ► http://bit.ly/10DayMBDS SMART MOM’S TRANSFORMATION SYSTEM ($100 OFF DISCOUNT CODE “TRANSFORM”) ► http://bit.ly/Buy-SMTS ———————————————————– Brief Overview: Small and Large businesses can get hit pretty hard during recessions so it’s important to choose a business that can withstand the ups and downs that come with the economy. There’s lots of different options and ideas to choose from if you are new to small business, but there’s also some ideas that you can choose to diversify your income streams if you already own a business or multiple businesses. The key is to pick a person, product, and/or company that you know, like, and trust to make sure you have the best chance of success during the ups and downs. ———————————————————– ▼ NEXT STEPS▼ ============== SUBSCRIBE ► http://bit.ly/LanceMcGowanYT SHARE ► This video with someone that would benefit from it COMMENT ► On what you liked most about this video! ———————————————————– ▼ SEARCH ▼ =========== #lancemcgowan #fsa #financial #financialstewardshipacademy #finances #finance #stewardship #biblical #bible youtube for more videos! ———————————————————– ▼ BUSINESS INQUIRIES▼ ===================== Email Lance at support@lancemcgowan.com with questions OR Email Tanner at frigaardtanner@gmail.com ———————————————————– ▼ SEND ME MAIL▼ ===================== Lance McGowan 11700 W Charleston Blvd #170-415 Las Vegas, NV 89135 ———————————————————– Disclaimer: The information contained on the Lance McGowan YouTube channel and videos are provided for general and educational purposes only and do not constitute any legal, medical or other professional advice on any subject matter. These statements have not been evaluated by the FDA and are not intended to diagnose, treat or cure any disease. Always seek the advice of your physician or other qualified health professional prior to starting any new diet or treatment and with any questions you may have regarding a medical condition. If you have or suspect that you have a medical problem, promptly contact your health care provider.

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This Hedge Fund Superstar Thinks Climate Change Will Impact All Your Investments—And Soon

Robert-Gibbins-by-Levon-Biss-for-Forbes

Since November, Robert Gibbins has crisscrossed the globe attending scientific conferences, traveling from his home in Geneva, Switzerland, to Arizona, Spain and Austria. The events had a common theme—climate change—and were well attended by academics, bureaucrats and politicians. One group was conspicuously absent. “I didn’t see any other investors there,” he says.

That boggles his mind. “Climate change is something we have to include in every single analysis, every investment,” he says. Most people think—or hope—that global warming is something their children or grandchildren will have to reckon with. Gibbins disagrees. The 49-year-old founder of Autonomy Capital ($5.5 billion in assets) thinks that climate change is happening suddenly and soon.

He structures every bet his hedge fund makes around his belief that the world is skidding toward a future that’s overheated and underwater—and that carbon will be treated as a costly waste product that needs to be captured and stored. Gibbins has already made good money betting on European carbon-futures contracts and expects richer plays to come.

Gibbins has an impressive track record making big calls. His fund, which places large bets on sweeping economic and political trends, is an industry standout, returning an annualized 12.85% net of fees since its November 2003 inception, compared to 8.9% for the S&P 500 index.

The ski-happy, outdoors-loving son of a Vancouver real estate agent, Gibbins made stops at the University of Pennsylvania and the trading desks of JPMorgan and Lehman Brothers before starting Autonomy. For many countries, he believes, climate change will be a major stress on economic stability. If a country is a basket case now, it’s only going to get worse as the seas keep rising and other fast-paced changes hit. “It’s not enough anymore to create a cheap T-shirt, car or semiconductor,” he says. To that end, Gibbins recently shorted the debt and currencies of Turkey and South Africa. He views both countries’ governments—led by Recep Tayyip Erdogan in Turkey and the ANC party in South Africa—as totally inept. “You can choose to be ruled by the ANC or Erdogan, or you can be a modern industrial economy,” he says. “You can’t have both.”

By contrast, he’s going long on Argentina. On recent trips there, Gibbins found people were exhausted after a decade of economic hardship and failed policies, convincing him the country won’t return populist Cristina Fernández de Kirchner to power (she last held the presidency in December 2015). The country’s debt is priced for disaster. “My view is, in Argentina, the society has had enough. It doesn’t want policies that are designed for the next three days,” Gibbins says.

As he sees it, all sophisticated investors these days have access to the best government and economic data. He travels 150 days a year in the pursuit of an edge and expects the 24 investment pros and economists working for him to do the same. He meets with local bureaucrats, journalists and business executives to gauge how decisions are made and how well local institutions function—and whether they can handle chal­lenges like climate change.

What about individual stocks? One obvious thought is to avoid property insurers like AllState and Travelers, which seem likely to get clobbered by rising costs, paying out more as weather-related damage piles up. Gibbins doesn’t buy it. He thinks insurers could fare just fine because much of their business is writing coverage for short periods, giving them the chance to reprice their products. Gibbins says REITs have a lot more risk.

You want even more against-the-grain thinking? Despite President Trump’s decision to pull out of the Paris climate accord, Gibbins anticipates the U.S. will eventually take the lead with Europe on a global deal to limit carbon emissions and penalize countries that don’t comply. So Gibbins thinks big oil stocks, like Exxon, or the currencies of oil-addicted nations, like Nigeria, are vulnerable.

I am a senior editor at Forbes who likes digging into Wall Street, hedge funds and private equity firms, looking for both the good and the bad.

Source: This Hedge Fund Superstar Thinks Climate Change Will Impact All Your Investments—And Soon

How The Son Of A Hedge Fund Billionaire Plans To Cure FOMO With An App

Diesel Peltz, 25, son of hedge fund billionaire Nelson Peltz, is on a mission to cure FOMO (fear of missing out) with Twenty, an app that encourages offline interactions in the real world. Launched on Tuesday, Twenty, formerly known as InSite, seeks to relieve users sense of FOMO by alerting them to the location of their friends, who have to varying degrees disclosed their location, in hopes that offline plans to meet up, or “Hangouts” can be set.

“Our service is fundamentally about what you can share in the analog world,” Peltz told Forbes. “We tell people when they sign up to only add the people you actually want to hang out with in real life.”

For now, the company and its flagship app, have no way to monetize its services.

“The one KPI that we’ve optimized for is the number of real-life experiences,” Peltz said. In the last month, the number of IRL experiences initiated on Twenty has risen to 25,000, “over half” of users signed up in the past month continue to use the platform one month out.

Serial entrepreneur and co-founder Mark French adds that the value proposition for partnering and investing companies like Live Nation, Roc Nation, and talent agency Endeavor (formerly WME/IMG) is that the app will drive transactions, which Twenty hopes to monetize through purchases on the platform within six months.

By taking interaction offline and into the real world, Peltz and French hope to move users away from, “overutilization of social media”.

Elements of the social networking app may feel familiar, the location updates of Foursquare, friends and sharing aspects of Facebook, Instagram, and one could argue the immediacy of Twitter, but Peltz and backers of the project including Khaled Mohamed Khaled, more popularly known as DJ Khaled, argue that this is something different.

“I told my team two years ago, tech that helps people spend time together in real life is going to be the next big thing,” Khaled said in a company-issued statement.

It is ironic and perhaps unlikely that a solution to the endless scroll of social media would come via yet another mobile app, but those backing the product believe it can be a solution.

Arianna Huffington, co-founder of Thrive Global, a health and wellness startup and Huffington Post editor-in-chief along with former model and Casamigos Tequila founder Rande Gerber will join the board at Twenty once it is formed.

In the four years since Peltz dropped out of NYU and founded the company, he has taken his time to bring the company’s first product to market beta testing the app on college campuses including the University of Florida, the University of Wisconsin and Tulane University. Neither founder has felt the pressure to monetize.

Help from dad may have relieved the pressure.

The company completed two undisclosed funding rounds, the first led by Nelson Peltz, and market manager Ron Conway and his seed fund SV Angel. Dad still seems to be lending a hand in the last round of funding which added restaurant developer Tao Group, which is owned by Madison Square Garden, where Nelson Peltz is a board member. Nelson Peltz’ net worth stands at $1.6 billion, the investor started his career in food distribution and founded Trian Fund Management in 2005, which currently has $11 billion AUM.

Peltz says that the app doesn’t solve for users looking to experience JOMO (the joy of missing out) and acknowledges that the market is saturated with tools to share what you’ve already done.

“You construct your friend network for specific purposes, most people have a bloated network of people they don’t actually interact with,” said Peltz. Barring being ghosted, Peltz recommends only adding friend’s whose company you enjoy.

I serve as assistant editor for Forbes Innovation, covering cybersecurity and venture capital. I have covered politics at POLITICO, entertainment for Time Out New York,

Source: How The Son Of A Hedge Fund Billionaire Plans To Cure FOMO With An App

Forbes Mutual Fund Ratings: The Honor Roll

These funds have done well over the long pull while beating peers in bear markets. We evaluated 1,261 domestic stock funds. Twenty-six were good enough to make our Honor Roll. The select list includes some familiar names, like Vanguard Primecap and Fidelity Contrafund, and some less familiar ones like Parnassus Core Equity. Honor Roll members cleared three hurdles. They had to beat the stock market over three market cycles going back to October 2002. They had to hold up comparatively well in down markets, earning an A+ or A. They had to keep their expenses to a reasonable level: below the 1.5% median for this collection of mutual funds……

Source: Forbes Mutual Fund Ratings: The Honor Roll

Bridgewater’s New Brain: A Millennial Woman Is Blazing To The Top Of The World’s Largest Hedge Fund – Nathan Vardi

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In August, Karen Karniol-Tambour warned that the U.S. stock market was priced for perfection, making it vulnerable to the sort of sell-off that took place in October. While convinced that in the long term investors need more exposure to Chinese markets, as of late October she wasn’t bullish about China for the short term, either. “It’s a good time to be nervous about financial assets,’’ she says.Unlike ordinary investors, Karniol-Tambour can do more than wring her hands. As head of investment research at Bridgewater Associates, the world’s largest hedge fund, with $160 billion in assets…….

Read more: https://www.forbes.com/sites/nathanvardi/2018/10/30/bridgewaters-new-brain-a-millennial-woman-is-blazing-to-the-top-of-the-worlds-largest-hedge-fund/#290effeb39fe

 

 

 

 

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How a Gang of Hedge Funders Strip-Mined Kentucky’s Public Pensions – Gary Rivlin

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Kentucky’s willingness to gamble massively on high-risk alternative investments for its pensions has made the state an easy mark for Wall Street hucksters. In April 2008, a longtime investment adviser named Chris Tobe was appointed to the board of trustees that oversees the Kentucky Retirement Systems, the pension fund that provides for the state’s firefighters, police, and other government employees. Within a year, his fellow trustees named Tobe to the six-person committee that oversees its investments……

Read more: https://theintercept.com/2018/10/21/kentucky-pensions-crisis-hedge-funds/

 

 

 

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Ivory Tower In The Cloud: Inside 2U, The $4.7 Billion Startup That Brings Top Schools To Your Laptop – Antoine Gara

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In 2014, when Douglas Shackelford was named dean of UNC’s Kenan-Flagler Business School, his most important strategic initiative was clear. UNC was a top-tier public university, but its B-school, barely in the top 20, was on a mission to greatly expand its enrollment without spending much cash. “Our traditional revenue sources were changing, and not in a good direction,” says Shackelford, 60. So UNC forged ahead with a little-known company called 2U, based in Lanham, Maryland. In exchange for 60% of future tuition revenues, 2U would invest $5 million to $10 million building out UNC’s software and marketing capabilities…….

Read more: https://www.forbes.com/sites/antoinegara/2018/09/25/mbas-in-pjs-inside-2u-the-47-billion-startup-that-brings-top-schools-to-your-laptop/

 

 

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