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Uncovering The True Value Of Influencer Marketing On YouTube

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It’s Friday night and your epic evening includes the couch and a YouTube video, where your favorite influencer mentions a new food-delivery app. Ten minutes later, you download the app and order food but don’t use the special URL or promo code. Historically, marketers would be unable to attribute your purchase to the video you just watched because you behaved in an “immeasurable” way outside the bounds of last-touch attribution metrics.

For too long, YouTube influencer marketing has been measured incorrectly — or, at least, terribly incomplete; it’s typically measured like a digital channel, where only direct link clicks (vanity URL, bit.ly or promo code) are measurable. This has left many user actions untrackable to even the most powerful brand measurement teams.

To make “untrackable” user behavior trackable, my agency commissioned a study from Jumpshot observing a pool of 149,608 anonymized users through clickstream data to see how users interacted with brand integrations run by three brand partners. We found that about 75% of conversions resulting from brand YouTube influencer marketing campaigns were not being tracked.

Can you guess how this happened? That person watching a YouTube video on Friday night either went straight to a search engine and purchased directly through the brand’s site or went to a third-party marketplace like Best Buy, Amazon or Target to make their purchase. “But what if they saw another ad that persuaded them?” you might ask. This study doesn’t merit the attribution of these conversions to multi-touch measures across the sales funnel, as most user actions occurred within the first 20 minutes of watching the video.

While this reveals even more validation for brands already using YouTube for influencer marketing, it also shows opportunity for brands that aren’t yet tapping into the platform.

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How do you know if influencer marketing — especially on YouTube — is right for your brand?

Many marketers practice influencer marketing in some form, but that doesn’t necessarily mean you should. If you answer “no” to any of the following, then your brand probably isn’t ready for influencer marketing:

• Have you optimized every single one of your other marketing channels (SEO, email, PPC, blog, ads, etc.)?

• Does your brand have flexible legal and regulatory controls over your creative and messaging?

• Are your branding and creative teams willing to give up control to an influencer?

If you said “yes” to all of the above and can say yes to everything on the following checklist, YouTube influencer marketing might be a good fit for your brand:

• Does your brand need to be explained in more than two words?

• Have you optimized static images that just don’t seem to be working as well as you thought?

• Is storytelling a key element to your brand strategy?

To those who said yes to the above, keep reading.

Why should I consider YouTube for my influencer marketing campaign?

Within the industry, YouTube is recognized but greatly underestimated. The industry is flooded with information about influencer marketing on Instagram. Many marketers mistake this as a sign to put their influencer budget behind Instagram alone, even when the platform is almost three times as saturated with influencers (830,000+ influencer accounts) as YouTube (347,000+ influencer accounts).

And Jumpshot data found that when it comes to ads on YouTube, influencer marketing conversion rates (2.7%) are five times higher than traditional pre-roll and mid-roll ad conversion rates (0.5%).

One of the reasons I believe there are fewer influencers on YouTube than Instagram is because of the time investment. A 14-minute video involving creative, unique storytelling that audiences can watch beginning to end as they would a show are much harder to produce than a static image or 60-second video muddied by algorithms. YouTube can be a great platform for brands that want to tell longer-form stories through creativity that appeals to specific niches of followers.

That said, I’d recommend brand representatives tapping into influencer marketing avoid taking complete control over creative. Audiences know when brands are selling to them, even through the voices of their favorite channel on YouTube. Let the creator do their thing. Ask them how you can support their video with more materials and let them use your product or service in a way it was not intended — simply, let go.

Optimizing Campaigns

Our analysis found that for every transaction through a direct link, there were three more untrackable conversions. How can brands use this information to help optimize their campaigns?

Understanding your true conversion value is critical. If you don’t understand the power behind your channel, you’ll be unaware of when and how to optimize and support the channel.

Say you run an AdWords campaign in December. You keep it going through January but also decide to run a YouTube campaign with one influencer at the beginning of January. You see conversions from AdWords tracking in December and a similar level of conversions coming from your YouTube campaigns in January. You believe both channels are working effectively, maybe slightly below ideal. Then, all of a sudden in the middle of January, your AdWords conversions jump.

Your data analytics team tells you it’s time to put more budget behind AdWords, but your knowledge about the trackability of YouTube influencer campaign conversions tells you that those extra conversions are likely happening as a direct result of your YouTube campaigns, and the user is simply searching after watching and then purchasing. You now know that a consequential boost in AdWords budget isn’t necessarily the answer and that it might be more effective to use your budget to optimize your YouTube campaign.

Last Word

Influencers are deeply connected and in tune with coveted audiences. Their true power comes from being seen as trustworthy and relatable by their audiences. As a result, it can be a powerfully effective tool in any marketer’s toolbox.

As more people look to YouTube to produce and consume entertainment, it’s imperative that marketers engage with the platform intelligently. Around 65% of influencer marketing budgets are set to increase by the end of 2019 alone, and influencer ad spend is projected to reach $15 billion over the next three years. With concrete data pointing to YouTube influencer marketing’s effectiveness, now is the time to optimize, and if nothing else, test. It beats a Friday night watching videos on your couch.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Chief Growth Officer at The Outloud Group, an influencer marketing agency.

Source: Uncovering The True Value Of Influencer Marketing On YouTube

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Save high converting messages/eMails and re-use them again to save time while dealing with other Influencers. Set Campaign Goal – Get Website Traffic, Promote Product, Promote Event, Get App Installs, Promote Service etc. Provide General Info of Campaign like name, brand name to which traffic is sent, and campaign status.

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Source: InfluencerHub

6.7M subscribers
Mariale Marrero, who is a native of Venezuela, is a beauty and lifestyle social media influencer who is paid by companies to promote their products on her social media accounts.

How to Use Influencer Marketing – Ask the Pro By Grant Cardone

Bill Carmody is an international marketer having been in the internet marketing space for 22 years. He asks the question—how do you leverage networks to gain influence? The easy route is to pay and put campaigns on autopilot. There is a better way—finding influence marketers—people who have a big audience but havent figured out how to monetize them.

How do you go to the next level and scale? Get involved with niche players who are highly engaged in their spaces. The cost of what you give them versus the value they give you is exponential. If you optimize for fame, you don’t get fortune, but If you optimize for fortune, you will get fame. Click here for more Ask the Pro….

 

 

 

 

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They Are Making Millions of Dollars of Influencer Marketing – Gary Vee

It’s not “everything is changing”, it’s “everything has already changed.” There is such a massive disconnect between people and what’s already going on… AI, VR, AR, mobile, digital, voice, etc. already are ruling our lives. I will be and already am successful because I am seeing this and noticing that this is where the attention is… I am day trading people’s attention.

Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). —

Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list… — ► Subscribe to my channel here: http://www.youtube.com/subscription_c… ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. —

Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://youtube.com/garyvaynerchuk Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com

 

 

 

 

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Why Major Cryptocurrency Investors Are Betting Heavily Against Ethereum – Jeff Kauflin

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Ethereum, the second-largest cryptocurrency platform in the world, has seen its currency plummet 36% this year. But some major crypto investors think it has more room to fall, and they’re betting aggressively against it.

New York-based Tetras Capital, a crypto hedge fund that launched last summer and is known for in-depth analyses of cryptocurrency prices, has shorted ether, borrowing the coins and hoping they tank so it can buy them back at a lower price. Tetras started shorting ether in May 2018, when the price ranged from $572 to $659. Ether currently hovers around $470.

Last week, Tetras published a 41-page report explaining its reasoning. Forbes estimates the six-person hedge fund has $30 million in assets under management. The ether short is one of its two high-conviction positions—the other is its bitcoin investment, says founding partner Alex Sunnarborg.

Timothy Young, a former entrepreneur who sold tech startup Socialcast for more than $100 million in 2011, is shorting ether through his San Francisco family office, Hidden Hand Capital. Hidden Hand has more than $100 million in crypto assets under management. And Bay Area hedge fund Neural Capital also has a short position, according to a person familiar with the matter.

Ethereum aims to be a global computing platform, but investors like Tetras and Hidden Hand are concerned that its $48 billion market cap isn’t justified, largely because the network can only handle about 15 transactions per second. By contrast, Visa can handle 24,000 transactions per second. “Ethereum has an incredible talent pool of developers,” Young says. “In the long term, I think they’ll solve a lot of scaling challenges. But in the short term, there’s a disconnect between the price and underlying technology.” Sunnarborg agrees, saying, “Just because something is a good idea doesn’t mean it’s a good investment.”

Ethereum isn’t controlled by a single company, and decentralized applications (DApps) run on top of it. None of these apps have more than 5,000 daily active users, yet the network is nearly at full capacity. Network congestion can cause the fees required to use the platform to skyrocket.

For example, to perform a simple step in the Ethereum-based game CryptoKitties, where users can create digital memorabilia, it might cost $3. Those costs rose higher than $20 at the end of 2017. “An application call can be roughly 1 million times as expensive on Ethereum as compared to a centralized service like AWS [Amazon Web Services],” Tetras wrote in its report.

Ethereum developers are working on several solutions to improve network capacity. The Tetras team thinks significant improvements are too far off. “The most optimistic estimates suggest that Ethereum’s Layer-2 and other broad scaling solutions will not be fully functional, tested, or capable of supporting the most popular DApps for roughly another two years,” Tetras’ report reads.

Jake Brukhman, founder of Brooklyn-based crypto asset manager CoinFund, disagrees. He has been holding ether since July 2015, and the asset has historically made up between 20% and 42% of his firm’s first fund. Among Ethereum’s nearer-term scaling solutions like “state channels,” which allow transactions to happen more quickly, off the Ethereum blockchain, “a ton of improvements are coming to market this year,” Brukhman says. “As a blockchain technology, Ethereum still remains the largest ecosystem of technologies, tools and developers.”

Some data suggests that few investors are closely monitoring Ethereum’s technological progress. Casper and Plasma are two technical updates that will help speed up Ethereum transactions. “Casper and Plasma publish their meetings, and they still have less than a few hundred views on YouTube,” Young says. “I don’t think most people are either taking the time or have the technical background to really understand.”

Other big-name investors are on the fence about ether. Kyle Samani, managing partner at Multicoin Capital, says he’s “seriously considering” shorting it, but is already betting against ripple and litecoin and isn’t ready to add more short exposure. Longtime crypto investor and CoinShares chief strategy officer Meltem Demirors is “neutral” on ether. “We are nowhere near a bear market yet,” she says, although she thinks demand for Ethereum-based tokens and applications is largely speculative. “In the absence of more Enterprise Ethereum Alliance announcements in 2018, I won’t look to add more exposure.”

Tetras goes into many other reasons for its short in its report. Other well-funded Ethereum competitors like EOS, Dfinity and Tezos have recently come online or are planning to launch later this year. “EOS just raised $4 billion, and you can pay teams to build applications,” Sunnarborg says. “I don’t think people with big bags [investments] are going to let that die.”

Tetras also thinks the ICO boom has driven ether’s price up, since many ICOs accepted only ether from interested investors. Those ICOs are at risk of a regulatory crackdown, “which will dry up most of ETH demand,” the report predicts.

Sunnarborg believes ether would need to become a better store-of-value asset to live up to its valuation. He sees bitcoin as the more likely winner as the top store-of-value crypto asset, due to “crucial characteristics, including: security, political and architectural centralization, monetary supply, regulation, and liquidity,” he says.

What would it take for Tetras to change its mind and exit its short? “If Vitalik and Vlad came out tomorrow and said, ‘In our sleep we developed the perfect sharding [scaling] solution,’ we might change our view,” Sunnarborg says.

Or if a regulatory ruling gave Ethereum a competitive advantage—for example, if other platforms like NEO or Dfinity were classified as securities—he would rethink the position. He doesn’t see the SEC’s recent statement that Ethereum isn’t a security as an indicator of a competitive advantage, because the ICOs that launched on top of Ethereum are still at risk of being deemed securities.

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How To Become a LinkedIn Influencer – Gwen Moran

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Jim Keenan says he’s probably on LinkedIn more than he should be—at least a few times a day. But if the measure of where professionals should spend their time is looking at what helps grow their businesses most, Keenan is exactly where he should be.

The founder of sales consultancy A Sales Guy and author of Not Taught: What It Takes to Be Successful in the 21st Century That Nobody’s Teaching You has amassed more than 20,000 followers on the business-focused social media platform, and routinely books speaking engagements and gets inquiries from new clients. His articles attract anywhere from 700 to 7,000 page views on average, he says.

Keenan is the embodiment of a LinkedIn influencer, says LinkedIn expert Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day. While the focus of influencers on other social media platforms is often comprised of follower totals, charisma, and luck, LinkedIn and its focus on business, professional networking, and sharing expertise creates some natural checks and balances for influencers, she says. “It’s harder to fool people on LinkedIn as an influencer or to get people to believe that you’re an influencer than it is on some of the other sites,” she says.

Each year, LinkedIn publishes its “Top Voices” list of influencers who have the most engagement. But you don’t have to be a prime minister or world-famous CEO to create your own sphere of influence on the business-focused social media site. Here, influencers and experts weigh in on what it takes to have an impact on LinkedIn.

Build trust

On LinkedIn, like many places, the basics are the basics for a reason. Your first step to influencer status is to ensure the foundational elements of your profile are there. That includes a well-written bio that spells out who you are and what you do, a photograph, and some background on your experience and professional affiliations, von Rosen says. These all tell people who you are and why they should put trust in what you say.

“It’s all about building that trusted adviser-type persona on LinkedIn,” she says.

Building trust also requires taking a thoughtful approach to what you post. Because the environment is more business-focused, users are typically more strategic about what they post on LinkedIn than other platforms, focusing on value to their audiences, von Rosen says. That also creates somewhat of a safety net, von Rosen says. While some content may be controversial or provocative, “you’re not likely to post one thing that destroys 10 years of work, because I think people are just more intentional and strategic on LinkedIn,” she says.

Set yourself apart

The quickest way to build influence on LinkedIn is to become a reliable and steady source of good and useful information, says Wayne Breitbarth, author of Power Formula for LinkedIn Success. Figure out their “pain point” or what they want to learn about from you, and provide a mix of created and curated information to meet those needs, he says.

But that doesn’t mean just posting a steady stream of the same-old, same-old. You’ve got to find a way to differentiate yourself, he adds. One of his viral posts, entitled “Protect Yourself Now Because LinkedIn Is Making Big Changes,” reached 2,100 shares and 113,000 views because he used the “fear factor,” he says. He advocates using the multimedia options on LinkedIn to deliver content in a variety of formats, including articles and posts, video, and slide decks via SlideShare.

Keenan says counterintuitive content works, too. A video he posted called “Relationships Don’t Matter in Sales” was viewed roughly 500,000 times, with 1,100 comments and 5,000 likes. “People came out of the woodwork to either say, ‘He’s right, we’ve got to stop thinking we have to be liked by other people,’ or just losing it. ‘How dare you, people buy from people they like and trust,’” he recalls. And that type of rigorous debate isn’t something to be avoided, he says. Challenging conventional wisdom can yield important insights, he adds.

Connect passion to profit

Fintech writer Amy Buttell dealt with many millennials and thought this generation was unfairly maligned. On Christmas Eve 2017, she wrote a post about her “crush” on millennials and her respect for the attributes that others often criticize.

She has been active on LinkedIn for about six months and had connected with about 2,000 people. But her millennial post struck a nerve. It was shared roughly 400 times, garnered nearly 6,000 likes, and had more than 600,000 views. She spun off a new business venture as an expert in engaging millennials, and the experience elevated her profile among her fintech clients, many of whom are millennials, she says. She’s built relationships through the engagement with that post and others.

“If you come into LinkedIn thinking, ‘I just want to build my business and make more money,’ you’re not going to, because everything is about building relationships,” she says.

Keenan uses simple videos and an edgy style to help his audience learn about selling effectively. It doesn’t matter that his videos don’t have high production value, he says. It’s about the message and style. “My personality is very energetic, very confrontational on purpose, very engaging. I don’t produce the videos, I look like I’m talking right to you. I educate and teach. Even my rants are teaching,” he says. “People learn that they come to be entertained, inspired, educated, and that combination of three is valuable,” he says.

Engage regularly

A critical component of being an influencer is maintaining engagement with your audience, Keenan says. With the response volume he gets, it’s impossible to respond to everyone, but he tries to respond to at least one-quarter to one-third of those who contact him, he says. He comments on others’ content and shares content he finds valuable, usually tagging the creator to create further engagement. Breitbarth recommends keeping tabs on your notifications and posting new content at least once a week. (He’s careful to tag creators when he reposts their material to generate additional engagement.) Other influencers, like Keenan, interact on the platform daily.

Keenan also creates a “New Friend Friday” post where he encourages his contacts to interact with and help each other. “I’ve already seen these mini-ecosystems where all these people met through my network and the videos I’ve put together,” he says. Being able to create that kind of opportunity for people to connect is exciting, he says.

Have fun

All work and no play can make your LinkedIn content dull. Von Rosen advocates having fun. She points to a playful “fight” that Mario Martinez Jr., founder and CEO of sales and marketing consulting firm Vengreso, and Gabe Larsen, vice president of Inside Sales Labs, had about inbound versus outbound marketing. The two posted video and text about their “duel” that attracted hundreds of comments about the benefits and disadvantages of each.

Being an influencer on LinkedIn is a balance of strategy and authenticity, Breitbarth says. “If you read LinkedIn’s research, and LinkedIn’s research is all based on data, they say that the formula is consistency, depth, and the authentic desire to create conversations,” he says.

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How Does Influencer Marketing Work in Healthcare

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The principle behind influencer marketing is simple: If someone who is trusted or admired by many other people expresses a preference for a product or service, then others will give it a try. Marketers in a wide range of industries have long directed their efforts at celebrated individuals as a relatively inexpensive way of getting the word out about a product, especially when compared to the cost of a television ad buy. The proliferation of social media took this strategy to a whole new level, making it easy for a well-known person to convey a sponsored message instantly to thousands or millions of followers.

Sales and marketing departments at life sciences organizations have taken notice of the increasing relevance of influencer campaigns, and many want in on the action. Of course, it’s challenging to apply the same concepts to medical devices or pharmaceuticals with the strict rules in place to regulate communications and protect patient privacy. However, a clear perspective on how influencer marketing works and extensive access to physician data make it possible for businesses to guide the right people to information about medical products.

Influencer marketing in medicine

Given the restrictions on sharing information, many physicians have been reluctant to embrace social media. In the Healthlink Dimensions Annual Healthcare Professional Survey for 2018, 28.6 percent of respondents said they used social networking sites to communicate with other physicians and healthcare professionals, but few used these platforms to connect with patients or life sciences organizations. The majority, at 66 percent, said they opted out of social media altogether.

Nonetheless, influencer marketing has made headway in medical marketing in recent years. Initiating online contact with key healthcare decision-makers and thinkers is often a major step toward making sales and promoting beneficial policies. Pharmaceutical companies and medical device manufacturers can gain an advantage by finding clinical partners that carry weight in the medical community and forming relationships with particular physicians and executives willing to promote the brand to others.

Meanwhile, patients are flexing their own newfound clout through social media accounts. WIRED reported on people with chronic diseases who regularly post about their struggles and triumphs, including photos and popular hashtags. Healthcare startups, marketing research firms and brand strategy agencies have seized the chance to network and collaborate with these individuals.

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Hewing carefully to regulations, marketers have begun working with patient influencers in bringing attention to life sciences brands. By looking at what individuals have to say, companies gain new perspective into what it’s like living with the chronic conditions that their products treat. Such relationships have thus proven invaluable to a number of businesses and may prove a vital part of many more marketing strategies in the future.

Targeting communications to key healthcare decision-makers

While influencer marketing is a burgeoning force in the world of healthcare, life sciences organizations must still concentrate on nurturing relationships on a smaller scale. Individual physicians and administrators play vital roles in driving purchases for their facilities. With the precipitous decline of in-person access to medical professionals, marketers and salespeople have to form connections online.

Email has solidly established its place as the best means for sending information and promotions to healthcare providers. A strategic physician email marketing campaign can be the start of communications with professionals who come to champion a product or firm throughout the purchase process. Optimizing these efforts depends on gaining a clear perspective into the needs of the doctors who participate in the decisions to buy pharmaceuticals or medical devices and segmenting accordingly.

By working from up-to-date contact information, representatives reliably get through to doctors. Messages should be targeted and customized by drawing on data such as institutional affiliations and areas of specialization. Taking into account where healthcare providers work and the demographics they serve, marketers can tailor messaging to capture and hold their interest.

A deeper engagement with details like the treatments a doctor commonly employs to treat certain conditions will permit even more precise segmentation. Addressing the precise needs of physicians with a wealth of informative materials encourages them to advocate for a product all the way through a long purchase journey. Delivering quality results and nurturing relationships may persuade key individuals in health systems to wield their significant influence on the behalf of a life sciences organization.

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7 Forms of Content Marketing That Can Help You Generate More Sales Leads – Chirag Kulkarni

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According to a study by Media Dynamics, Inc., customers are shown more than 5,000 ads and brand messages per day, so it’s no surprise that content marketing is becoming one of the most successful strategies for reaching the consumer. People are tired of having traditional outbound ads forced on them, so when a brand steps in with authentic, useful content, consumers can’t get enough. That’s probably why content marketing generates six times the conversion rates of traditional marketing methods.

It’s easy to segment your content marketing to maximize your own conversion rates. Start by creating content based on your product or service, and then use content to target each of your strongest-performing buyer personas. To get even more specific, focus on the various pain points that these buyers are looking to address. According to Curata, 41 percent of marketers have increased the number and quality of their sales leads by utilizing content curation.

While there’s no denying the effectiveness of content marketing, it’s a broad term. Content comes in many different shapes and sizes and can require varying degrees of upfront investment. To improve your reach and generate more sales leads in 2018, focus on these seven forms of content.

1. Create a company blog. You should already have one, but if you don’t, then join the club and make 2018 the year you finally start that company blog. HubSpot notes that 53 percent of marketers cite blog content as their top priority for inbound marketing.

Putting blog content to work is a great strategy. Content Marketing Institute reports that more than three-quarters of all internet users read some form of blog, and they aren’t just passive observers. When given a recommendation by a favored blog, 61 percent of U.S. consumers made a purchase, which is probably why small businesses with a blog enjoy 126 percent more lead growth than their peers that don’t.

2. Use brand journalism. Part of what gives your brand a sense of authenticity is a strong focus on storytelling. Brand journalism is simply about keeping your audience up to date on the story of your company.

Companies such as PowerPost are making brand journalism easier by providing software that coordinates content publishing across a wide range of channels. They also help with content creation so it doesn’t take up your or your employees’ valuable time. After all, content marketing isn’t helping your bottom line if it gets in the way of running your business.

3. Add video content. According to Cisco, 82 percent of all internet traffic by 2021 will be video. It’s taking over the internet, but it’s especially significant in the social media sphere. When it comes to content, an Animoto survey found that customers prefer viewing a video 4 times more than reading text. This hasn’t escaped the attention of marketers — almost 70 percent say they’re ramping up spending on video production.

4. Curate content from influencers. Word of mouth is one of the most effective types of marketing, and online influencers can amplify that approach with powerful megaphones. YouTube is an especially effective means for influencers to reach their audiences — 70 percent of teenagers on YouTube relate to their favorite influencers better than conventional celebrities. According to a 2017 poll by PMYB, 28 percent of marketing managers reported that influencer marketing was their fast-growing method of acquiring customers online.

5. Spice up statistics with infographics. Customers prefer video over text, but an infographic allows information to be digested even faster. Infographics draw customers in quickly while communicating several paragraphs’ worth of messaging in a single visual, and the appeal is undeniable. On social media, infographics are shared and liked three times more often than other content varieties, according to research compiled by Lucidpress.

6. Employ Google AdSense. This advertising tool from Google puts display ads on websites that pay a commission each time they’re clicked. Google automatically scans your website content so it can display the most relevant advertising, meaning some ads are worth more than $1 per click for the website owner. AdSense is a great way to monetize a blog, yielding dollars that you can then reinvest in content generation.

7. Create an online course. If your business has expertise in a particular area, sharing it with your audience will help you gain a loyal following. If you’re not sure where to start, there are a number of marketplaces for online courses worth checking out, and certain software solutions can make the process of putting together a course simpler for you and your students.

Whether you rolled out a content marketing strategy for the first time in 2017 or you’ve been utilizing this marketing gold mine for years, there are many ways to optimize your content marketing performance in the coming year. Using some of these tools and techniques can help you generate more leads and acquire more customers, but remember that consistency is crucial when it comes to content marketing. Put in the time and effort, and you’ll reap the rewards.

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How to Do Instagram Influencer Marketing on a Tight Budget – Shane Barker

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According to a survey by Linqia, 86% of the marketers reported that they used influencer marketing in 2017. Out of which, 92% of the marketers found this form of marketing to be very successful and efficient. These statistics indicate that an increasing number of marketers are using influencer marketing. And it is becoming an essential part of the marketing world.

Therefore, marketers are planning to increase their budgets for influencer marketing. 39% of marketers studied in this survey, plan to increase their budget for influencer marketing in 2018.According to Bloglovin’, over 90% of marketers use Instagram for their influencer marketing campaigns. Instagram tops the list of most preferred social media platform for campaigns, followed by Facebook and Twitter.

Instagram allows you to connect with more than 800 million monthly active users. This social media platform gives you and influencers the opportunity to be more creative.

Did you know that almost 60% of the Instagram users belong to the demographic of 18 to 29 years old? If this demographic is one of your target audiences, influencer marketing on Instagram may be the perfect fit for your next marketing campaign. With a big enough budget, and the right strategy, brands and marketers have launched successful campaigns with influencers on Instagram.

But if you are on a tight budget, and still want to explore opportunities on Instagram, follow this post. This post will take you through some tips to successfully do Instagram influencer marketing when you have a tight budget.

1. Use Micro-Influencers

Users with 1k to 10k dedicated Instagram followers are known as micro-influencers. They are ordinary people who happen to be an expert in their niche or industry. A brand which has a tight budget should consider collaborating with micro-influencers.

Their rate of engagement is high, irrespective of having a fewer number of followers. They can generate up to 25% to 50% of engagement on every single post. In comparison with macro- or mega-influencers, micro-influencers are 6.7X more effective per engagement.

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Micro-influencers manage to build faithful followers, because of their more personal interactions with their followers. According to a study, micro-influencers can generate 22.2X more conversations than conventional users. Because of this, their followers get an opportunity to know them at a personal level. Consumers are more likely to be motivated to purchase a product or service that is recommended by a micro-influencer they follow.

How much micro-influences charge is much less than bigger influencer, and therefore more affordable. It is advisable for brands who are just starting out on Instagram to hire and work with these niche-specific influencers.

Many micro-influencers are more flexible and are not hesitant to work with smaller brands. Their rates can vary according to the number of followers they have, but are typically between $75 to $3000 per post. For small brands, it is difficult to hire top-level influencers as they might charge tens or hundreds of thousands of dollars per post.

2. Leverage Your Resources

Promotions on Instagram rather than on other social media platforms has proven to be the most successful way of increasing your reach.

It is a good idea to invite your followers from Twitter, LinkedIn, and Facebook etc. to follow your Instagram account. You can easily get more exposure by leveraging your already existing social media handles.

By using this strategy, your Instagram content will get more coverage. This strategy can help you to enhance your brand’s image. It can also cut down unnecessary costs associated with developing new content.

Tools like Hootsuite and Everypost can help you to post Instagram content automatically on other social media platforms. You can generate more traffic by promoting your Instagram video content on Facebook. To increase the number of followers you have, you can promote your Instagram contests on other platforms.

These strategies, when used correctly, can help your influencer marketing on Instagram to be successful.

Bloom & Wild is one of best examples of Instagram influencer marketing with a limited budget. The flower delivery startup wanted to widen their reach and boost their sales.

They used Facebook’s Power Editor to target audiences on Instagram. They experienced an increase of almost 62% in bouquet orders. They also got many new followers on their Instagram account.

3. Invest Time into Building Relationships

Building strong relationships with influencers is the base of a successful marketing campaign. Brands should not overlook the human element of influencer marketing. Building relationships goes beyond the promotions of services or products. Allowing creative freedom and proving fair compensation are two important factors that affect your relationships with influencers.

According to TapInfluence, influencers have stated that brands generally fail to offer fair compensation. According to a Crowdtap study, if the brand offers fair compensation, 68% of influencers may decide to work with that brand again. Offering fair compensation indicates that you respect and appreciate their effort and time. This further helps to strengthen the relationship between the influencer and the brand.

For influencers, being authentic and original is the most effective means of influencing their audiences. The overall quality and impact of the campaign will suffer if brands try to control the influencers’ work. 83% of influencers may be interested in working with the same brand again, provided they are given creative freedom.

If you are a small brand, then you might not want to hire a team of individuals to help you organize your influencer marketing campaign. It can be quite time consuming to have your staff research a lot of Instagram profiles and then manually reach out to each of them.

Another way to organize everything in budget is to use an influencer marketing software like Grin. It allows you to easily find Instagram influencers according to your niche, reducing the time and money needed to do so manually.

4. Finding The Influencer Marketing Platforms

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers — right?

Not so fast. Even though a majority of marketers believe influencer marketing is a viable tactic, it’s still incredibly challenging to report accurately on influencer campaign ROI. In fact, 78% of marketers said that determining the success of influencer marketing campaigns would be a top challenge this year.

Click here to on how to build valuable through ASPIREIQ relationships with influential people to increase traffic & leads. 

Final Thoughts

Influencer marketing can be very expensive. But with a little creativity, you can launch an Instagram influencer marketing campaign, even on a tight budget. If you know any other tips for successful Instagram influencer marketing, please feel free add them in the comment section below.

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Facebook Tests Search Engine for Influencer Marketing – Genevieve Dietz

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Facebook is tapping into the growing popularity of influencer marketing by testing a new tool that will match marketers with social media influencers.

The search engine, still in its early developmental stages, will be dubbed “Branded Content Matching.” It will let marketers choose creators based on their fan’s characteristics, see stats about their audience, and reach out to them to forge partnership deals and collaborations.

Facebook will initially be focusing on lifestyle influencers and brands. Creators that choose to participate in the test can set up a portfolio that includes their audience size, metrics, and branded content samples – ensuring a perfect influencer/marketer fit.

Marketers will also be able to search for creators based on numerous audience demographics including age, gender, education history, life events, relationship status, home type, top countries where they’re popular, and more. Based on this information, the search engine will compile a list of creators that shows how their audience aligns with a brand’s.

Marketers can save their top matches to private lists where they can go to contact them later. According to TechCrunch, Facebook is still debating whether or not it will connect marketers with influencers through their Facebook contact info or provide traditional contact info.

Facebook is Banking on Increased Ad Spend

Facebook will take a laissez-faire approach to influencer/marketer negotiations. They will not be involved in product placement, content marketing, or collaborated content creation and sharing deals. TechCruch reports that Facebook will not take any cut of revenue during the testing period but may once the search engine is officially launched.

It’s possible that marketers may be compelled to spend more on ads to promote influencer content so Facebook will get their revenue cuts that way. TechCrunch also mentioned that Facebook will prohibit re-sharing deals so marketers will not be able to pay influencers to post branded content they didn’t help create.

It’s important to mention that the search engine will only pull influencer’s audience metrics from Facebook and will not take into account their YouTube, Twitch, Twitter, or any of their other channel followings. This could prove to be detrimental to brands looking to connect with influencers who are more popular on another platform.

For example, marketers won’t be able to get the true value and reach of popular Youtube creators like FBE (Fine Brothers Entertainment), Jenna Marbles, Markiplier, or Vanoss Gaming (to name a few) who have enormous followings on Youtube but lower audience bases on Facebook.

“Branded Content Matching” Will Not Include Instagram (For Now)

Even though Facebook owns Instagram, one of the more popular platforms amongst influencers and creators, they will not be including Instagram influencers on the search engine either (at least not at first).

Considering that Facebook currently allows marketers to create and promote ads on Facebook and Instagram within the same ad creator, the move is questionable. The company may add Instagram influencers to “Branded Content Matching” later on but for now, this decision severely limits the search engine.

“Branded Content Matching” is still in its early testing stages so there are plenty of kinks that still need to be smoothed out. Once the search engine has launched, it’s likely that brands will jump at the opportunity to forge mutually beneficial relationships with artists, comedians, gamers, and other creators.

A Word on the Timelessness of Influencer Marketing

What makes influencer marketing so priceless is that creators are able to put an inspired spin on a branded message in their own wholly original way. From a simple one minute shoutout to an entire sponsored video dedicated to your brand, handing the reins to a social media influencer in your niche could showcase your brand in a positive, authentic, and less salesy, light.

For example, special fx makeup artist Madeyewlook recently created an entire look made in partnership with a TV show and popular Youtube creators Dan and Phil created a sponsored ‘let’s play’ video on their gaming channel. Check out both videos below.

Both videos were well received and none of the commenters seemed to care that the videos were technically ads. The possibilities for influencer marketing are endless and it remains one of the best ways to promote content in an engaging, fun, and natural way.

Whether you’re looking to negotiate million dollar deals with the world’s top social media creators or build a mutually beneficial partnership with a content marketing thought leader, influencer marketing can get your brand in front of thousands of faces.

People tend to buy into branded messages more when they are authentic and when they come from people they trust. Oftentimes, social media creators have intimate, strong, relationships with their fans.

Because most creators are so open to sharing aspects of their personal lives with their fans, their audience can usually tell when they are interested in a product they’re promoting or if it’s just a job to them. The more freedom you give to an influencer to re-contextualize your branded message, the more likely their audience will like and respect you.

If you play your cards right and give enough freedom to influencers to promote your brand in their own unique style, a one-off could turn into an ongoing sponsorship and your brand’s reach could skyrocket.

Final Thoughts

Influencer marketing is lucrative, timeless, and more relevant than it’s ever been. This is why Facebook, and other platforms, are so eager to give brands and influencers tools that make it easy for those relationships to bloom.

In an age where social media influencers are trusted more than movie stars, it’s never been more important for brands to be in touch with internet culture and collaborate with emerging creators. Stay current and your audience, and views, will thank you for it.

For more on influencer marketing check out Chad Pollitt’s article, “Everything You Need to Know About Influencer Marketing and Artificial Intelligence,” and review some of his influencer marketing templates here.

Do you think Facebook’s “Branded Content Matching” tool will make influencer marketing easier? Let us know in the comments.

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