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Let Your Imagination Run Wild With Designa’s Blank Canvas Designa Suite

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Create beautiful ecovers for your ebooks, reports, videos, software and many more in miuntes. 5 covr styles and over 75 cover templates to choose from. 1-click quote engine preloaded with over 421,500 VIRAL quotes, all instantly searchable by keyword … match the perfect message to your custom images to EXPLODE your viral reach.

Create beautiful 3D perspective design mockups and choose from over 200 templates … a massive time-saver for freelancers, branding and multi-campaign projects. Turn ANY text file into a stunning eBook … create compelling lead magnets while adding value to your products & content marketing strategies.

Need a logo for you or your clients? Not to worry, Designa also has you covered with our revolutionary logo creation machine… create a logo in less than 60 seconds. Where you can create your very own stunning designs. Save them as templates for future use. PERFECT for building your brand and authority. Save even more time by selecting from a jaw-dropping selection of over 3000 professionally designed templates.

Whether you select the blank canvas or a pre-designed template, you can customize ANY graphic with your own images, pics … even selfies! Upload images from your local computer to the dashboard, then use the built-in editor to apply any after-effects you wish.

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Women in Communication Earn Less, Experience Negative Company Cultures & Still Face a Glass Ceiling – Jennifer Lacayo

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FIU’s Lillian Lodge Kopenhaver Center released the results of a national survey that found that women are more likely to be in middle management or junior level positions in the communication industries, while men dominate top management positions.

In addition, the survey found that the culture of the company most often prevents women from being promoted and keeps them from advancing in their careers and that women are more likely to spend fewer years in the communications professions than men, lacking longevity in their current positions.

“This survey has given us critical results to help us understand the current role and status of women working in those industries,” said Lillian Lodge Kopenhaver, executive director of the Kopenhaver Center for the Advancement of Women in Communication. “Interestingly, workplace culture came to the forefront as inhibiting advancement for women, a factor that companies need to have more awareness of in order to provide equity for all employees.”

Women dominate lower salary level positions in all communications professions. However, those working in public relations, advertising and market communications do slightly better than those in the journalism. Women also said they had been passed over for advancement into a management position because of a “men only” culture in their companies.

The survey, which was distributed to 22 national professional organizations across the U.S., used nearly 900 responses to come up with its findings.

The first survey was conducted by the Kopenhaver Center in 2016, and comparisons to 2018 responses show little progress in all areas except salaries, where there were some advancements.

If everyone who read the articles and like it, that would be favorable to have your donations – Thank you.

7 Forms of Content Marketing That Can Help You Generate More Sales Leads – Chirag Kulkarni

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According to a study by Media Dynamics, Inc., customers are shown more than 5,000 ads and brand messages per day, so it’s no surprise that content marketing is becoming one of the most successful strategies for reaching the consumer. People are tired of having traditional outbound ads forced on them, so when a brand steps in with authentic, useful content, consumers can’t get enough. That’s probably why content marketing generates six times the conversion rates of traditional marketing methods.

It’s easy to segment your content marketing to maximize your own conversion rates. Start by creating content based on your product or service, and then use content to target each of your strongest-performing buyer personas. To get even more specific, focus on the various pain points that these buyers are looking to address. According to Curata, 41 percent of marketers have increased the number and quality of their sales leads by utilizing content curation.

While there’s no denying the effectiveness of content marketing, it’s a broad term. Content comes in many different shapes and sizes and can require varying degrees of upfront investment. To improve your reach and generate more sales leads in 2018, focus on these seven forms of content.

1. Create a company blog. You should already have one, but if you don’t, then join the club and make 2018 the year you finally start that company blog. HubSpot notes that 53 percent of marketers cite blog content as their top priority for inbound marketing.

Putting blog content to work is a great strategy. Content Marketing Institute reports that more than three-quarters of all internet users read some form of blog, and they aren’t just passive observers. When given a recommendation by a favored blog, 61 percent of U.S. consumers made a purchase, which is probably why small businesses with a blog enjoy 126 percent more lead growth than their peers that don’t.

2. Use brand journalism. Part of what gives your brand a sense of authenticity is a strong focus on storytelling. Brand journalism is simply about keeping your audience up to date on the story of your company.

Companies such as PowerPost are making brand journalism easier by providing software that coordinates content publishing across a wide range of channels. They also help with content creation so it doesn’t take up your or your employees’ valuable time. After all, content marketing isn’t helping your bottom line if it gets in the way of running your business.

3. Add video content. According to Cisco, 82 percent of all internet traffic by 2021 will be video. It’s taking over the internet, but it’s especially significant in the social media sphere. When it comes to content, an Animoto survey found that customers prefer viewing a video 4 times more than reading text. This hasn’t escaped the attention of marketers — almost 70 percent say they’re ramping up spending on video production.

4. Curate content from influencers. Word of mouth is one of the most effective types of marketing, and online influencers can amplify that approach with powerful megaphones. YouTube is an especially effective means for influencers to reach their audiences — 70 percent of teenagers on YouTube relate to their favorite influencers better than conventional celebrities. According to a 2017 poll by PMYB, 28 percent of marketing managers reported that influencer marketing was their fast-growing method of acquiring customers online.

5. Spice up statistics with infographics. Customers prefer video over text, but an infographic allows information to be digested even faster. Infographics draw customers in quickly while communicating several paragraphs’ worth of messaging in a single visual, and the appeal is undeniable. On social media, infographics are shared and liked three times more often than other content varieties, according to research compiled by Lucidpress.

6. Employ Google AdSense. This advertising tool from Google puts display ads on websites that pay a commission each time they’re clicked. Google automatically scans your website content so it can display the most relevant advertising, meaning some ads are worth more than $1 per click for the website owner. AdSense is a great way to monetize a blog, yielding dollars that you can then reinvest in content generation.

7. Create an online course. If your business has expertise in a particular area, sharing it with your audience will help you gain a loyal following. If you’re not sure where to start, there are a number of marketplaces for online courses worth checking out, and certain software solutions can make the process of putting together a course simpler for you and your students.

Whether you rolled out a content marketing strategy for the first time in 2017 or you’ve been utilizing this marketing gold mine for years, there are many ways to optimize your content marketing performance in the coming year. Using some of these tools and techniques can help you generate more leads and acquire more customers, but remember that consistency is crucial when it comes to content marketing. Put in the time and effort, and you’ll reap the rewards.

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The 12 Best Modern Classroom Management Strategies for Teachers

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The modern classroom presents enough challenges for today’s teachers. Because students have changed, the profession has changed along with them. Even so, the best classroom management strategies are the ones you’ll always take with you, no matter the environment. This infographic by educators Lisa Nielsen and Eileen Lennon gives you exactly that. It’s called 12 Strategies to Manage the Modern Classroom

When we talk about modern classroom management strategies, we’ll almost certainly be addressing technology. That’s because it’s considered the norm as a presence in today’s schools. Our students can’t do without it most of the time, but it comes with its share of distractions. To this end, Lisa and Eileen have taken advice on classroom management strategies with technology from many NYC teachers and combined them into this infographic:

“Time off-task. Distractions. These are problems educators new to using technology might face in their classrooms. But used correctly, technology can easily move from a weapon of mass distraction, to a tool of engagement.”

This is what Anna Johansson wrote about in an article entitled Debunked: 5 Myths About Classroom Technology. The argument isn’t for schools to adopt an all-tech curriculum, as many districts fear. Instead, we’re talking about a shift towards mindfulness about its adoption into any kind of learning progression. Effective classroom management strategies like the ones below work in harmony with this shift.

Enjoy this infographic and the wisdom therein. Hopefully you’ll be inspired to adopt classroom management strategies like these to make technology your ally in teaching.

12-Modern-Classroom-Management-Strategies

by | Dec 21, 2017

6 Reasons Infographics Should be Part of Your Digital Marketing Strategy

Are you looking for ways to improve your visual marketing strategy? Want to know why infographics should be central to your plans? Without infographics the Red Website Design blog wouldn’t have racked up over 2 million page views over the years. But it’s not just the traffic that benefits us, there’s the SEO benefit too.…

via 6 Reasons Infographics Should be Part of Your Digital Marketing Strategy [Infographic] — Red Website Design Blog

Infographie : la France, un pays peu favorable aux applications d’e-santé — Patrick Bouillaud Blog , L’univers du Cloud et du Digital

Selon les éditeurs d’application et professionnels de santé, le Royaume-Uni et l’Allemagne sont de loin les pays européens les plus favorables aux applis d’e-santé. Sourced through Scoop.it from: http://www.journaldunet.com See on Scoop.it – L’Univers du Cloud Computing dans le Monde et Ailleurs

via Infographie : la France, un pays peu favorable aux applications d’e-santé — Patrick Bouillaud Blog , L’univers du Cloud et du Digital

Instant infographics Presence

Bertranddo and Paul Clifford have assembled a great new tool – Instant Infographics Presence, allowing true drag and drop Infographic creation. It comes with 515 graphic images to obtain started immediately and even includes 2 templates so you can simply modify and possess one ready in seconds.Infographics assist you to instantly brand yourself as an expert and thought-leader of whatever niche(s) you may be in 100% of studies conducted proved that infographics get more traffic and social networking sharing, helping you to drive increased traffic and therefore more sales. Articles and videos are old – 90% of the information that pertains to serotonin levels is visual, making infographics less of a challenge being consumed and shared online.How Infographics Benefit SEO..Graphics tell a tale superior to any article ever will. Its instant communication of a complex topic that’s simple digest rendering it very shareable.The main element coming from a SEO perspective would be to ensure your logo and link is within the image. Then this sharing activity generates traffic and link shares for your site.

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