Instagram Live is one of the latest additions to one of the most popular social media networks today. Instagram already boasts hundreds of millions of users. The live format is one that several social media networks (including Instagram’s parent company, Facebook) have been exploring.
The Live space opens up the network to a different type of content—a combination of videos (which we already know have high engagement numbers) and the allure of getting a glimpse into someone’s personal life. While this feature tends to be more popular with individuals, brands can capitalize on it, too, with a bit of research and strategizing.
To help, these 12 members of Forbes Business Council discuss some of the creative ways they see businesses using Instagram Live to grow their brand presence and reach out to customers.
1. Schedule Q&As
People love reality TV and the use of live videos in business can provide instantaneous connection with customers. Integrating this tool in your business can maximize exposure and profits. Schedule Q&As to bring viewers online, update on new offerings and showcase team members’ personality and quirks. The more regular you do lives, the more connections you’ll be making and the more raving fans you’ll create. – Coraline Dufroux, Innova Services Group
2. Host Questionnaires
Hosting an Instagram Live questionnaire is one of the best ways to engage your audience. A special trick to having the best live questionnaire is posting an Instagram story about six hours before going live with the question box feature. This will allow your audience to ask questions beforehand and when you go live there is a feature to bring up all of these questions for everyone to see! – Luke Lintz, HighKey Agency Inc. MORE FOR YOUA CMO’s Road Map To Leading In The Post-Covid Era13 Great Tips For Using Visual Content In Marketing16 Critical Steps When Updating Your Company’s Marketing Funnel
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3. Use The Collaboration Feature
One way businesses can increase their brand awareness using Instagram Live is through the collaboration feature. Companies can use it to partner up and cross-promote with other brands and influencers by going live on campaigns together. This way, both brands can engage with their respective viewers on Instagram Live and potentially gain new quality followers. – Amy Bourne, Brad’s Deals
4. Leverage Guest Appearances
With the shift to a remote work lifestyle, a lot of brands have started using Instagram Live for collaborations and guest appearances. This gives guests an opportunity to share their knowledge and speak about how the work they are doing relates to the brand’s audience. This kind of content helps brands grow because it attracts a new audience and is different from the content they usually produce. – Emma Rose Cohen, Final
5. Host Employee Interviews
One idea is to host an interview with one of your employees on Instagram Live. This is an opportunity to share your organization’s culture and add a human touch to your business, both of which can improve customers’ engagement with your brand. Let customers watching the Live ask questions as this will pique interest and add transparency. – Adam Harvey, Proofed
6. Create Interactive Live Demos
One creative way businesses can use Instagram Live to grow their online brand and presence is by providing live demonstrations that are interactive rather than only educational and content-based. During this time particularly, individuals want information that they can immediately benefit from, e.g., meditation, yoga, cooking and other wellness-related activities. – Dr. Jaquel Patterson, Fairfield Family Health
7. Engage In Bilateral Conversations
Studies indicate that millennials and Gen Zers want brands to engage them online. Consumers want experiential, not simply promotional videos. Instagram Live empowers brands to engage in bilateral conversations versus the standard one-way megaphone. Consumers also want to be heard, not told. Use Instagram Live not to broadcast, but to engage in a meaningful way to build customer loyalty and retention. – Scott Amyx, Astor Perkins
8. Use It As A Storytelling Platform
It’s a great storytelling platform as it has no time limitations and allows you to receive real-time feedback. Viewers can comment during the broadcast, so it’s a fantastic way to get a read on your audience. It’s also casual, so no need for fancy production. Just point and shoot! Consider using this option to expand your brand story, promote upcoming events and test new kinds of content. – Jessica First, Kilter
9. Enhance The Connection With Clients
Now is an excellent time to utilize Instagram Live more than ever before. Most companies are working remotely during this time, and creating human connection has become an essential daily need in all of our lives. Instagram Live is a great way to enhance the connection with clients and customers. Connecting with your customers through avenues like this organically grows your presence and brand. – Brittany Harrer Dolin, The Pocketbook Agency
10. Increase Engagement With Followers
When customers tune into a live video on Instagram, they are choosing to interact with the streamer. It’s important for companies to recognize this opportunity to engage by sparking discussions with the viewers. One way to do that is through rewarding valuable feedback communicated by fans with exclusive offers and coupon codes. Building communities and creating enthusiastic and loyal customers. – Ibrahim Ibrahim, iBoostReach
11. Share Your Journey
Being vulnerable and sharing your journey as a business owner makes your audience turn into loyal customers through the empathy they feel and the connection they have with your real business journey. For example, you could talk about manufacturing challenges or design decisions on social media marketing or about landing a huge contract and all the “feels” you’re going through. It’s priceless! – Silvia Mah, Ad Astra Ventures
12. Showcase Your Personal Life
Part of the brand is personality. We had a lot of success promoting an off-Broadway play with actors using Instagram Live to show fans their morning commute and work outside of the theater. You don’t need to be an actor with this approach. CEOs and other leaders can showcase their personal life with similar IG Live situations. Let your customers connect with your leaders via personal stories. – Mark Macias, MACIAS PR Check out my website.
Expert Panel®Forbes Business Council is an invitation-only, fee-based organization for successful entrepreneurs and business leaders.
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Bobby KriegerInstagram live has been the surprise break out feature of 2020, everyone is live on Instagram right now because of the outbreak so NOW is the time to tune in. Check out this video where I give you all the Tips & Tricks you need to go live on Instagram now! 👇 Click The Link Below To Get Going Live On Instagram Check List ►► https://m.me/2117746011820009?ref=w99… ———————————————————————————– 💛 FOLLOW ME ON INSTAGRAM FOR DAILY EXCLUSIVE TIPS ►► https://urlgeni.us/instagram/TheInflu… ———————————————————————————– ⚡ Join The Notification Squad (Get Live Updates + Text Me…Yes Actually Me, Whenever!) ►► http://bit.ly/332ZZS6 ———————————————————————————– JOIN OUR FB GROUP ►► facebook.com/groups/BuildingInfluenceOnInstagram ———————————————————————————– 📧 Teamomni@omni-influence.com ———————————————————————————– Resources From Video: ———————————————————————————– #BobbyKrieger #Socialmediamarketing #Instagram
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