7 Things You Should Stay Away While Doing Social Media Marketing

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Social media has become a huge platform to socialize and connect with your loved ones. It has also become a great place to market your products to a greater customer base, which enhances the chances of your business. With the ever advancing World Wide Web, digital media trends and rapidly growing social media users, there are infinite possibilities and everyone can easily launch a business and enjoy success.

Today, billions of people are online at a time on social media for various reasons. Although they are divided by the platforms, with advanced connectivity they are all interrelated with each other. This provides a unique chance for any big or small business to operate with little operational investments and develop social media marketing campaigns to expand their businesses.

According to our experience and multiple other types of research, marketers agree that social media marketing is the best way to enhance brand awareness. However, this is not the case with every business running a social media marketing campaigns. There are multiple examples of businesses that have not been able to achieve their desired goals.

But we cannot ignore the fact that its business and marketing individuals who are to blame for their failures, rather than social media platform itself, as there are more success stories than there are failures. A failure can be because of a poor marketing strategy, campaign planning, targeting the wrong audience or even working in the wrong season. You need to design an effective marketing and business strategy for social media marketing in order to get something from it.

It is imperative to avoid common mistakes that determine the outcome of your social media marketing strategy. For an instance, you are running an online travel agency and you want to promote cheap Copenhagen flights. But your social media marketing team made a simple mistake of targeting the wrong audience. This can play heavily against your strategy and in the end, you won’t get your desired results.

There are many mistakes that you are prone to making while launching a marketing campaign over social media. Following are 7 things that you should try to avoid while doing social media marketing of your business. We hope this article will help you diagnose the flaws of your social media marketing and you can find some success for your hard work.

Overlooking data

You simply cannot expect your business to flourish and see success without any business plan or marketing strategy. You should always determine what actions to take or strategy to make so that you can work out the data and information that is needed to process.

Fortunately, data gathering isn’t that difficult today as it was some years ago, due to the availability of multiple tools and analytics websites. You can easily acquire information on the target audience, keyword traffic, and much more. So try not to overlook data when planning your social media marketing strategy.

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Becoming irrelevant

Becoming irrelevant with your social media posts and blogs can always hurt your customer base and reaches. People will start doubting your business intentions and dedication, which can result in un-following your social media pages. Although you can add a little humour to your articles, blogs, and posts to develop the interest of people, it is imperative to never become too irrelevant. Too much irrelevancy and going off topic can also hurt your organic search engine rankings, as Google’s algorithm is always on the watch.

Using automatic means to communicate with customers

Although it may seem like a little practice to use automatic response on chats, to speed up communication with followers and potential clients; we highly advise not to do so. You should always approach your followers with your own replies, and attend their complaints or queries with a proper customer service approach. If you run a small business on any social media platform, try to attend that customer issue personally through a chat box. In this way, your followers can be satisfied and there is a great chance for them to become your permanent customers.

Being obscure

When running an online business, you need to avoid being obscure. Transparency in business helps you to develop a relationship of trust with your followers. Social media is the best way to show your work and products to your followers and it is also an opportunity to gain loyal customers with your transparency.

Obsolete and invalid content

Always post relevant and new content on your blogs, and share them on your social media for more reaches and readers. Never post an outdated, obsolete or invalid content on your social media, no matter what is the purpose behind it, as nobody appreciates out of date information, which is of no use. However, this doesn’t apply to the content that is evergreen and factually relevant.

Avoiding criticism

Negative or positive, criticism should always be welcomed on social media. It provides you a chance to know the taste of your followers, which you can use to your advantage. You can also work on that criticism, by addressing it and making sure all the concerned people are satisfied. This will only result in the favor of your organization.

Insensitive stories

Nowadays the majority of the social media platforms are offering stories and live streaming option to all their users. This feature has numerous benefits for every online business, big and small to increase its exposure. However, you should always avoid controversy by creating insensitive and careless stories. Everything on social media regarding your business contributes to the image of your brand. So be extra careful with every social media story or any other feature.

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4 Stages Of Edtech Integration From A Student Perspective – Terry Heick

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Technology can be used in the learning process in a variety of ways. Some are supplementary, serving the original design of the classroom and usually automate some previously by-human task or process–grading multiple choice assessments, searching for a source of information, or sharing messages and other data across large groups.

But fully integrated and embedded in the learning process, technology can be transformative–and disruptive. Below the idea of technology in learning is framed in stages, from “on learning” and externally-directed, to “in learning,” and self-directed. This is not to imply that stage 1 is “bad” and that learners should always be given free-reign with powerful technology. The age of graduated release of responsibility model (show me, help me, let me), as always, holds true here as well.

Scaffolding the learning of anything unfamiliar–somehow–is a way of supporting the learner and setting them up for long-term independent success. How to use this framework isn’t cut-and-dry.

Should all learners begin a school year at stage 1 and move as far as they can towards stage 4? (Probably not.)

Can a planned learning experience be evaluated using this framework in mind? That is, understanding which stage the planned learning experience operates within and revising accordingly? (This sounds better.)

Can schools be designed differently with this approach in mind? From teacher professional development to funding and curriculum policies? (Hopefully, yes.)

And further, how can we begin to design learning so that it automatically scales to the available technology, the technical proficiency of that learner, and the personalized learning needs of the student? (Jackpot.)

The 4 Stages Of The Integration Of Technology In Learning

Stage 1: Learners are directed in their use of technology

Asynchronous access to information and peer networks. Some ability for learner to select platform, technology, or even content. Traditional classroom learning begins to be disrupted.

Stage 2: This stage is characterized by powerful access to information, networks, and communities, but is mostly unable to leverage that access without supporting frameworks or planning.

Learners are directed in their selection and constructivist use of technology in the learning process, traditionally to accomplish purely academic tasks that are fully accessible without the technology.

Stage 3: Mobile technology erodes traditional classroom. Truly mobile learners should disrupt non-flexible curriculum.

Mobile learning experiences are inherently unpredictable, requiring varied communication, critical thinking, and aggressive resourcefulness. Standards-based academic work struggles for gravity working against this stage of technology integration.

Stage 4: This final stage of technology implementation necessitates learners to consistently self-direct critical, core components of learning experiences.

Self-direction based on curiosity and play while supported by personalized learning algorithms and the connectivity of authentic networks characterizes this final stage of technology integration. Traditional classroom learning is fully disrupted.

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