How to Use Keyword Gap Analysis to Land High-Quality Guest Posts – Dustin Christensen

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The days of guest blogging strictly for SEO purposes may be over – Google long ago called out the tactic  – but it is still a great way to build rapport with your industry. Guest posting is also an ideal way to provide value to your audience without having a large platform yourself, which is often the case with new brands or websites.

One of the most challenging parts of this process is finding the right topic to pitch to your target sites. This can be particularly difficult when approaching large sites that have hundreds or thousands of published articles spanning many years. The chance that your topic has already been covered may be high.

Recently, I discovered an easy way to find potential topics for your guest posts that can nearly guarantee you will pitch something they haven’t covered before. It takes some research, but can dramatically improve your success rate when it comes to editors accepting your ideas.

Here is how it works:

1. Find a website you’d like to write for and identify their main organic competition.

2. Use the SEMrush Keyword Gap Tool to find keywords that the competition ranks for, but your target site does not.

With this data, you will have plenty of topics that your target site hasn’t sufficiently covered, and with the right approach, you can craft a pitch that is tailored to that site’s focus and audience. This doesn’t mean you will automatically get your idea published, but it will help you avoid pitching topics they have already discussed.

In your pitch, you can also allude to the fact that their closest competitors have covered the topic, which may help your case.

I recently used this strategy to write a contributor post for Foundr.com; a site focused on early-stage entrepreneurship. Here is a look at the process I used, and how you can apply this to your guest blogging campaigns.

Find Your Target Website

Many websites still accept guest posts or editorial submissions, so building your potential prospect list should be straightforward. I began by looking for entrepreneurship, business, and marketing sites that seemed accessible, and made a list of 5 – 10 websites I wanted to pitch.

From there, I started with Foundr.com because the site met my criteria and includes a contributor page with information on how to submit content ideas. When a site offers this info, it is much easier to adapt your pitch to exactly what they are looking for.

foundr contributor form

Aside from being a fan of Foundr’s podcast, I also spent some time browsing their recent and most popular blog articles to get an idea of the site’s tone, voice, and style. Once I was comfortable knowing I could pitch a topic that would be valuable to their audience, I began researching the site’s organic competition.

Identify the Organic Competition

The SEMrush Organic Competitors report identified more than 7,500 domains that had keywords in common with Foundr.com, including large sites like Forbes.com, Entrepreneur.com, and Medium.com.

foundr organic competition

When choosing domains to run through the Keyword Gap Analysis, however, I like to use sites that aren’t too large – otherwise, you will get a lot of keywords and topics that aren’t necessarily related to your target site.

If I were to run YouTube and Foundr through the analysis, for example, I would get thousands of keywords YouTube ranks for that are unrelated to Foundr.

It helps to identify sites of the same relative size and scope of your target site, and this will make the next step easier when choosing keywords and potential content topics. In my research, I found one site that seemed to have a large amount of data to work with, but was focused enough to provide targeted results, and that was Harvard Business Review.

foundr competition

Harvard Business Review covers everything from entrepreneurship to leadership, management, and marketing. The site seemed a good fit because Foundr takes a decidedly young approach to entrepreneurship, where HBR is a decades-old non-profit whose goal is “to improve the practice of management in a changing world.” They may cover similar topics, but their philosophies are different, and I believed I could use this to my advantage when crafting article ideas.

The next step was to find keywords and topics that HBR ranked for that Foundr did not.

Use Keyword Gap Analysis to Find Relevant Keywords

Using the Keyword Gap tool, I entered HBR.org as the first domain and Foundr.com as the second. In between, I chose the “Unique to the first domain’s keywords” option. This gave me more than one million keywords.

foundr gap analysis tool

To clean things up, I narrowed down the results by volume (keywords between 80 and 500 searches) and keyword difficulty (less than 85). This gave me a more manageable starting point of about 150,000 keywords.

how to build resilience at work keyword

Next, I began going through the keywords to see if there was anything I could use as the seed of an article for Foundr. Here is where critical thinking comes into play, and although it is not always fun to work through hundreds of keywords, the time you put into this stage can make or break your pitches down the road.

Many keywords were related to careers and management, including:

  • How to tell someone they are being laid off
  • Office politics hbr
  • How to write short cover letter

Some of these may be good long-tail topics, but Foundr is about early-career entrepreneurs and founders – not traditional career advice. After some research, one of the top keywords stood out:

  • how to build resilience at work

That was something that applied to entrepreneurship because of the immense obstacles and challenges facing those looking to build businesses. Resilience isn’t just helpful for founders – it is practically a requirement.

After doing further research on Foundr’s content, including a Google “site:” search, I found no other article that seemed to hit on the same topic. I had a winner.

Tailor Your Keyword with an Appealing Angle

Once you have your keywords in mind, it is not enough to simply pitch that search query as your topic. You will want to craft an angle that is specific to your target site’s audience and goals. For Foundr, it was not a stretch to relate resilience and entrepreneurship, but I needed to refocus the keyword to be more focused on their brand and business goals.

In my submission, I described “how entrepreneurs can build world-class resiliency by rethinking the way they approach their struggles and challenges.” I explained that for entrepreneurs, resilience is often more important than more concrete skills that are easier to quantify.

The search “how to build resilience at work” then became the topic of how to build resilience while building a business.

I sent the pitch and the next day received an email from the editor saying they were interested in the article. Several drafts, revisions, and months later, the article was published and shared more than 70 times.

building resilience article

Conclusion

For many writers and marketers, finding a good angle for content is often harder than the writing itself. Using the SEMrush Gap Analysis tool, I was able to cut hours of time from my prep work by focusing on topics I knew websites would be more likely to publish. It is not a fool-proof method to landing guest posts, but it can make the outreach process much more efficient.

In the end, the success of your guest post campaigns comes down to your ability to provide real, practical value to your audience, and the right keyword research can help you demonstrate that value front and center starting with your guest blog pitch.

If everyone who read the articles and like it, that would be favorable to have your donations – Thank you.

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Long Tail Pro – How To Get Hybrid Keyword-Baby Monster Training

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Long Tail Pro provides exact search volume data, as well as our industry-leading Keyword Competitiveness (KC) metric. You can search for specific keywords, or get hundreds of keyword suggestions at a time.

You can View your domain statistics and pick the best keywords for your site. Use Target KC to find out which keywords are easy, which ones will take extra effort, and which ones to avoid.

Use the Google AdWords Suggestions to find hundreds of new related keywords in minutes, for any country or language.Measure your success and keep tabs on how you’re doing with the Brand New Rank Tracker feature in Long Tail Pro, fresh out of beta testing. Based on feedback from 70,000 marketers.

Know how close you are to the top result for all your keywords so you can hone in on your winning keywords and start seeing results even faster.

  • Keyword Competitiveness Score and Competitor Analysis
  • Search for keywords manually or get hundreds of suggestions for each keyword search
  • Keyword results include Search volume (from Google Data) Keyword Competitiveness score calculated by Long Tail Pro for each keyword searched Bid Competition
  • SERP lookup and detailed competition analysis for each keyword
  • Rank Value feature to estimate the monthly value of ranking #1 for each keyword
  • Personal Domain analysis and customized Keyword Competitiveness Targets

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  • Add Seed Keywords – this is where you add your broad terms you want to build keyword lists from.
  • Add My Own Keywords – a feature of LTP Platinum (will discuss this in more detail later). It allows you to bulk add your own keywords, giving you competition metrics and expanding your list much faster.
  • Suggested Bids – useful if you’re looking at LTP from the perspective of building Adsense sites, or looking for Adwords keywords. You can filter so that results only above or below a certain suggested bid display.
  • Local Search Volume – this is ticked by default, and is the search volume for each keyword for whichever Google locale you selected when creating your project.  Once again you can pre-filter with min or max values here. Great if you want to avoid being shown hundreds of phrases with 0 or 10 or 20 volume.
  • Advertiser Competition – THIS IS NOT FOR SEO, MMKAY! It’s a metric used to look at Adwords competition, so if you’re finding keywords for SEO then basically ignore this. However, may be useful for us PPC fiends.
  • Num Words – A very useful feature in my opinion. You can set a min or max number of individual words in the keyword. This means you can focus on finding proper long tail phrases (e.g. “dog training toys for small puppies” as opposed to seeing lots of broader terms like “dog training”).
  • Global Search Volume – THIS IS UNTICKED BY DEFAULT. Y? Y? Y? But seriously, make sure you tick this before you get to work, provided you are in a niche or business that makes sense on a global scale. Unnecessary if you are targeting a specific country or geographic area, and global volume isn’t relevant to your interests.
  • Domain Availability – Checks to see if you can register your keyword as a domain name. Since EMDs aren’t cool any more, I’d advise it’s not worth the extra processing power. Branded domains are the future.
  • Google Title Competition – Runs an “allintitle:” check for the keywords in Google
  • Bing Title Competition – Same as above, but for Bing. Both of these are kind of useful if you are looking hard at SEO competition analysis.

longtailpro-homepage

Long Tail Pro can also be useful for PPC marketers, as it can help you to find keywords that would work well as phrase and exact matched terms, as well as get an indication of CPC and Adwords competition.

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Keysearch Starter – An Easy To Use Web Based Keyword Research Tool With In-Depth Competition Analysis | Online Marketing Tools

Source: Keysearch Starter – An Easy To Use Web Based Keyword Research Tool With In-Depth Competition Analysis | Online Marketing Tools

Push Button Traffic Pro – How To Create Content Pages With Keyword Backlink Targeting Tool

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Push Button Traffic is a Traffic Getting Plugin that gets you FREE traffic with the click of your mouse. You don’t need any prior experience or tech skills to use this. The Push Button Traffic does ALL the heavy lifting for you.

The opportunity for getting traffic is massive, and you can get as much as you want. It’s not uncommon to get THOUSANDS of high-quality visitors monthly with this Push Button Traffic Plugin. And remember… the traffic is REAL… and it converts.

It works in two steps: There’s Just 3 Steps To Getting Unlimited FREE Traffic With three steps:

  1. Enter your keyword
  2.  The Push Button Traffic App will find multiple long tail keywords related to the keyword you choose, create content pages around each keyword, then schedule posts to your website (All Done For You!)
  3. The Plugin will then Automatically Create Backlinks for you so that your pages get traffic, you make sales and profits! (ALL DONE FOR YOU!)

Struggling to get backlinks is a thing of the past… This powerful Plugin does that for you too. All you have to do is choose a keyword, click submit, and The Push Button Traffic App does the rest

Watch How This Push Button Traffic Plugin. Gets Us Tons Of FREE Traffic

It has never been easier to get high-quality, FREE traffic that actually converts…Although the value of the FREE traffic you’re getting is easily worth hundreds or even thousands of dollars per month…

It would be easy to charge $97+ per month for this money-making Plugin…But you won’t invest anywhere near that today. For a limited time, we’ve eliminated the monthly fee, and you can get your hands on the Push Button Traffic and video training today for a one-time investment of just

You have to take your main keyword and spend hours researching to find more long – tail keywords related to that keyword. Then you have to create content around all of your long-tail keywords… imagine how long this will take if you have 20-100 long-tail keywords.

We’ve Created An Easy-To-Use Traffic Getting Plugin That Does ALL Of The Hard Work For You. It Gets You UNLIMITED Traffic With Just A Few Clicks Of Your Mouse.

Save time trying to research the best keywords to optimize and rank for. This does that for you. No more manually posting content… The Plugin automatically schedules posts so that it looks natural to the search engines.

Get THOUSANDS of high-quality visitors to your website with the clicks of your mouse…No more stressing to create content… This Push Button Traffic Plugin has a built-in scraper that creates content around every single keyword.

This Plugin is newbie-friendly and extremely easy to install… you’ll be up and running in minutes. To get traffic all you need to do is enter a keyword, and the Plugin does the rest for you.

You don’t have to worry about writing content or anything complicated… Push Button Traffic does all of that for you. Once you start getting traffic, it just keeps coming for months and months, making you money while you sleep.

Instructions for a super easy install are included, and it only takes a few minutes. If you have any questions or issues, our support team is standing by.

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One Stop SEO – Launch a Fully Fledged SEO Biz With This Simple Yet Powerful Cloud Based App

This groundbreaking software comes fully loaded with features that allow you to launch an online business in 60 seconds from scratch

Just plug and play – start to make it profitable. Fully Loaded With 44 Features You Can Plug, Play And Sell as a Service Today. Quickly review any website and generate beautiful reports about SEO – that way you can sell more of your services.

Get detailed Social Media Sharing Analysis and help anyone to grow their viral sharing!Instantly finds hot keywords that is easy and powerful to rank for. It’s called buyer keywords and generate sales very often.

Rewrite different articles and make them unique to use it on your own site. Remember, Google loves unique content. And you can get unlimited unique content from this tool. From this Pro version you can spin content for the following languages: English, Dutch, French, Spanish, Germany, Turkish, and Indonesian.

This tool allows you to simulate that spider/program to see how it navigates your website. The smoother and faster it is, the better. It is one of the ways search engines determine where your website should rank for a particular keyword. Check how many keyword density you has.

This is the file that lets search engines know how to crawl your website. You can create within few clicks. This gives the spiders a signal to crawl your site faster and know what has been updated. Pretty important when it comes to SEO.

There are websites that get banned or blacklisted on the internet. This tool checks your website in the blacklist against 100 DNS based email blacklists. Watch One Stop SEO in action:

And Now You Can Have One Stop SEO Doing All The Hard Work For You

You can have zero knowledge about SEO, One Stop SEO does all the hard work for you – meaning you can get the service done in seconds and just collect the money after that

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SERPScribe Commercial – Instatly Create Fully Unique Optimized Content & Rank It With Authority Links Fast

SERPScribe is a fully cloud based SEO app that allows users to take care of all their SEO needs inside one user-friendly dashboard with just a few clicks. SERPScribe is a cloud app built for modern times that ‘plays by Google’s rules’ to really help users rank with everything from unique content creation and syndication, to ‘onsite’ SEO optimization, and even safe backlinking.

Find longtail global AND local keyword terms to rank for in Google with competition difficulty and meaningful data so you know quickly what a good niche term to rank for is.

Create the content FOR you from a database of thousands of articles so you’re ranking with fully unique, relevant content that can be 100% readable too with no grammar errors Google can detect (includes longform articles too Google loves.

Fully SEO optimize the content using our SEO wizard so it ranks perfectly and tells Google exactly what it’s about. Submit your article to many WordPress sites all at once. Because it’s a cloud dashboard you can ‘Rent’ out the sites to local businesses you rank, flip them for profits on Flippa, or just add affiliate products and collect passive cash.

Tons of extra features that really take SERPScribe to the next level.

  • Access to 3000+ more readymade articles
  • Future monthly unique articles
  • Huge Domain Research Module
  • Domain competition
  • Ad Wizard
  • Competitors Keywords
  • Outsourcers License (Outsourcers can log in and do all the work for you)

The product is high-quality, newbie friendly and high-converting. We’ve already ticked all the boxes for you. BUT on top of it all, Ben & Radu will reciprocate HARD for all our top affiliates, and together will bring the heat to any launch we get behind.

 

Niche Genetics Expert v2 – Easy-To-Use System To Discover Those High-Traffic, Low-Competition And Super-Profitable Keywords

NicheGenetics will analyze, dissect and then reveal Google’s hidden and ever-changing algorithm. This allows you to “crack the Google code”.So you can find out exactly what to do in order to get your site ranking on top of Google, for the best keywords in your niche.

The keywords that matter most to your bottom line!Web Based keyword research software and difficulty tool to Find long tail keywords and competitor analysis.

For those who are just starting in a new niche then this software is a “must have” as it covers everything you need to do to research a suitable niche. From keyword research to lsi to long tail keywords to how competitive the niche is, all is covered in Niche Genetics.

The fact is that Google gives you all the data you need to rank your site. You just need to know how to tap into it, so it will pay off for you! Then, with some reverse-engineering of your competition, your sites can rank on the first page of Google – in record time!

Think about it… We already know what ranks on the first page of Google for any keyword you enter. You can find that out by just entering your desired keyword for a simple Google search!

Now, all we need to do is find out why Google likes those top-ranking sites so much… and then duplicate what they are doing. It’s that simple! Just analyze what Google is already doing to rank sites, and then do what those sites are doing.

Source: Keyword Research Software, Competitor Analysis tool & Long Tail Keyword Difficulty Score & Reverse Engineer

Targetr Agency

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For far too long, Advanced FB marketers have had a massive advantage over newbies because they use little-known targeting strategies that allow them to get massive conversions and profit. However, starting tomorrow, you’ll be able to utilize
the SAME strategies that they use in your business as well.

And the $10k in 14 days that we made is proof that these targeting strategies work – especially when we’ve been able to automate the process.Targetr uncovers the MOST passionate groups of people on Facebook that are ready to buy from you.And this works for ANYTHING you’re doing online.It works for:

– Affiliate marketing
– Local Marketing
– eCommerce
– t-Shirts
– Digital products
– Content Marketing
– Video Marketing

If you need targeted, BUYER traffic, Targetr will deliver You The Most Passionate, Buyer Interests on A Silver Platter in Under 60 Seconds! Targetr levels the playing field for anyone who’s currently – or thinking about – using Facebook traffic in their business.Because when it comes to Facebook, once you get your targeting right, the rest is history.

And Targetr uncovers the MOST passionate groups of people on Facebook that are ready to buy from you. this works for ANYTHING you’re doing online.All you’ll need to do is:

– Insert your target niche or keyword
– Let Targetr deliver you the best and most passionate interests
– Load these interests into your campaign

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Targetr uncovers the MOST passionate groups of people on Facebook that are ready to buy from you. It truly levels the playing field for anyone who’s currently or thinking about  using Facebook traffic in their business.b

MarketTapp Research Tool

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MarketTapp has 2 core features: an Inspiration database of nearly 15,000 curated niches, all broken down into market categories, niches, microniches. And a Keyword Exploration interface, connected directly, that pulls suggest phrases.

We are also connected to Facebook, so Groups and Pages are revealed for a niche topic. And to Twitter for the keyword-based conversation there; and to Reddit to show related channels.

The point — and POWER — of MarketTapp is the ability to brainstorm a niche idea, drill down into it, find related keywords, find the audience, and take action.As an upsell (and downsell), we offer data that’s being pulled from BuzzSumo and SEMRush.

This gives the user keyword analysis ability, as well as access to popular niche-specific content. All neatly connected together, so it’s a matter of a couple of taps and a wealth of information is at your fingertips!

 

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Which niche should you go into? Niche Marketers: It all starts HERE Outsource Your Inspiration? What’s Hot and What’s NOT! It’s the obvious step that stumps most marketers A PRE-Keyword Tool..Which Niche Should I Go Into? Software Makes Picking a Niche Easy! Never be at a loss for new ideas

The Holy Grail of Niche Discovery ..Time is money…Wasted time is wasted money… When you can leverage someone else’s hard work and the right tools, it speeds everything up. I’m talking about hundreds of thousands of niches and microniches at your fingertips. You’re going to flip out when you sit down to play with this.

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KeySearch Starter

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Imagine how successful your site would be if you could quickly find keywords and niches that are easy to rank with little to no competition. How bout the power to find an endless supply of highly profitable, low competition keywords quickly and easily. Keysearch gives you an advantage in a way no other product has. It has helped me and many users gain traffic and sales that we couldn’t even dream of before. Now combine that with the ability to snag your competitors keywords, our incredible bulk difficulty checker, rank tracking, API access, plus white label reporting and you’ll have the ultimate SEO powerhouse working for you! Keysearch gives you more ways to find related, niche relevant keywords than any other software. Just put in a seed keyword and Keysearch will return up to 1000 related keywords with search volume, CPC and PPC data. Need even more keywords? Then refine your search with our Google Suggest, Bing Suggest and Youtube suggest finders. Now if thats still not enough, you can even enter your competitors URL and have Keysearch grab keywords that your competitors are ranking for, giving you endless ways to search for hidden gem long tail keywords. Not to mention our advanced filtering options & automatic exact match domain checker. Keyword research will finally be fun and easy!

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With Keysearch you have the ability to do in-depth competition analysis with a push of a button. Our sophisticated algorithm uses tons of on-page and off-page ranking factors to give you an accurate, single number competition score plus full top 10 search analysis.

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