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Giving Your Elevator Pitch – Maximize Your Connection In A Short Period of Time By Todd Dewett

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It’s important to make a good impression in just the first few minutes you spend with potential mentors, clients, or even friends. In this short course, author and business coach Dr. Todd Dewett explains how to tell others what you do and make a memorable impression in a short period of time with a personal “elevator pitch.” Maximize your connection in a minimal amount of time, and start making valuable additions to your network from the get-go…….

Read more: https://www.linkedin.com/learning/giving-your-elevator-pitch/welcome

 

 

 

 

 

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The 40 New Skills You Can Now Learn on LinkedIn Learning – Paul Petrone

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Each week presents a new opportunity for you and your team to learn the skills necessary to take on the next big challenge. And, at LinkedIn Learning, we want to do everything we can to help make that happen. So, each week, we add to our 13,000+ course library. And this past week was no different, as we added 40 new courses covering everything from graphic design to CAD to having difficult conversations…..

Read more: https://learning.linkedin.com/blog/whats-new/10-22-_-the-40-new-skills-you-can-now-learn-on-linkedin-learning

 

 

 

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LinkedProfits – How To Build High QualityLaser Targeted Leads on Autopilot

With this amazing app and training tool you will help hundreds of now successful businesses and marketers like you to make money with LinkedIn lead generation. Remember, LinkedIn gives you leads that: WANT and NEED what you’re offering. Have the authority to BUY what you’re offering. Can afford to PAY what you’re charging and with your unique LinkedProfits automation software and training program, this world of LinkedIn profits is going to be open to you. Building huge high quality lists and making significant incomes from LinkedIn……

Read more: https://linkedprofits.convertri.com/fe

LinkedIn Co-Founder Reid Hoffman Shares His Secret For Fast Growth & Getting Ahead of The Competition – Jennifer Ortakales

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Startups carry unavoidable risk small businesses have a 20% chance of failing in their first year, and a 50% chance after five years. The idyllic story of a Silicon Valley startup — beginning with just a few employees in a garage and consistently scaling over time until it’s a major company with hundreds of workers — is the anomaly, not the prototype. Most businesses don’t experience the same trajectory, and a startup with a solid foundation won’t always scale to become a force among its competitors. Some may have ups and downs, while others see slow, steady growth over a longer period of time……..

Read more: https://www.businessinsider.com/reid-hoffman-blitzscaling-how-to-scale-startups-and-get-an-advantage-over-the-competition-2018-10

 

 

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LinkedIn Launches Pipeline Management Kit for Your Sales Team – Michael Guta

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While digital technology has improved commerce, it has also increased the complexities of the sales funnel. LinkedIn has introduced a Pipeline Management Kit for salespeople so they can remove blind spots from the modern sales process and manage the difficulties of B2B sales.

LinkedIn Pipeline Management Kit

The new Pipeline Management Kit is a free resource with an infographic, a video, and a 16-page digital pocket guide. And along with Sales Navigator Deals, it will make pipelines more transparent.

According to LinkedIn, sales professionals can be blindsided by hidden pitfalls which derail promising prospects. These have negative outcomes for everyone involved from the marketing and sales teams to the organization as a whole.

For small businesses with limited resources, identifying where the blind spots are to minimize the risks is even more important. Companies with small marketing and sales teams can ill afford to be surprised after putting in many hours of work cultivating a prospect.

LinkedIn Product Marketing and Demand Manager Vivian Chan, writes in the LinkedIn Sales Blog, “On the road to closing deals in B2B sales, a similar dynamic is at play. The complexities of today’s buying cycle yield hidden pitfalls that can cause a promising engagement to veer off-course.”

She then points to some disturbing statistics:

  • 24% of anticipated deals go nowhere,
  • 25% of sales reps may not be at the same job next year,
  • 20% of buyers also play musical chairs annually.

Chan adds, ” These realities lead to wasted time, mismatched contacts, and outdated CRM data. But like a safe driver, sales professionals can consistently check blindspots in their pipeline and minimize risk..”

Key to Not Being Blindsided

The infographic says sales teams should identify all key stakeholders to gain increased visibility of who the decision-makers are in a deal as well as recognizing any missing players.

By keeping their CRM system up to date, team members can view relevant data about any deal. However, this requires a proactive and a hands-on approach to ensure information is being added, deleted or amended in a timely manner.

While a CRM platform is an invaluable tool, it is only as good as the data users provide it, Chan writes.

LinkedIn Sales Navigator Deals

Sales Navigator Deals manages your pipeline and reduces sales risks by providing better visibility and more control.

A single space provides access to all the details in the pipeline with real-time visibility. This gives decision-makers the ability to monitor deals that are not being managed properly and provide help to sales reps.

This is made possible with the Buyer Circle feature which identifies all stakeholders that are part of the deal. And last but not least, it allows you to keep the CRM you have in place up-to-date with relevant data for any deal your team is working on.


The sales process is now more complicated than ever. Automating the different parts of this process is one way to ensure you will not be blindsided. For small business owners, having such a system in place is one way to guarantee they will be able to compete.


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Is LinkedIn Actually Hurting Your Chances for New Relationships | Linkedin for Business Marketing

Even though LinkedIn seems to have eliminated the silly default message that was sent when you invited someone to join your network, they may have made matters worse by now including no message at all in your invitation unless you choose to include a custom message.

If you send LinkedIn’s basic invitation to join your network, you’ll be lowering the chances of having your invitation accepted. You are trying to encourage important professionals to become part of your valuable first-degree network; so show them some respect by including a personalized message, and they’ll be more likely to accept your invitation. Read more…

Source: Is LinkedIn Actually Hurting Your Chances for New Relationships? | Linkedin for Business Marketing

 

 

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LinkedProfits – Discover Exactly What Rich People Builds High Quality, Laser Targeted Leads

The problem with generating leads with money is this:

1. Lead generation can be expensive. You can try Google, Facebook, and YouTube but the challenge is the price per clicks, views, and leads continue to go up which can make it hard to profit or risky.

2. It can take a lot of time. There are “free ways to generate traffic” however, they are very time consuming and show little to no results when you start, plus it can be hard to track and scale these organic leads.

3. It can be hard to find leads with money. Finding the targeted groups of people that actually have the money to spend and are ready to spend is every business owners dream, but this is very challenging using traditional methods of lead generation.

LINKED PROFITS solves this for you with my easy to turn on simple software, and you can start generating targeted leads with money, as early as tomorrow.

You do need to do your part, the software won’t run it itself

There is no such thing as making money without doing any work

But all you need to do is press the START button to run the software each day and then you go about your day

And I know if I arm you with my LinkedProfits generation software and help you start making real money with LinkedIn, that you will be more likely to become a coaching client with me.

I’ll give you massive value first and it’s my goal to help you make money LinkedIn right away because this helps me get even more clients.

Does that make sense?

So I Boiled My Method Down Into…

LinkedProfits. It is a special time-limited offer that absolutely zeroes in on the most important factors to start having incredible success generating leads on LinkedIn..

My clients and I are doing it every day. It’s possible to generate targeted responsive lists in the thousands within your niche. I’ve done it, so can you. However, you’ll be limited by the amount of time you can spend doing the manual work that my software automates. I strongly suggest using my software… that’s why it’s included.

If you have no idea how to use LinkedIn or don’t have a profile yet – this will get you up and running to generate leads in just minutes.

Sure there is lots of Youtube trainings on the basics of LinkedIn, but knowing how to do everything in the best way in the shortest amount of time will help you be even more successful on LinkedIn

Even if you are an avid user of LinkedIn I bet you will learn a few tips and tricks from the master to save you time in navigating LinkedIn.

Source: https://jvz5.com/c/202927/310089

Facebook steps into LinkedIn’s territory with Mentorship | Online Marketing Tools

When you’re looking for professional advice, it seems Facebook might be a better place to look than LinkedIn.

Source: Facebook steps into LinkedIn’s territory with Mentorship | Online Marketing Tools

 

 

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How Integrating LinkedIn with Other Tools Can Improve Your Sales Prospecting Results

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You probably bounce between devices and sales platforms throughout the day. You may also find yourself losing valuable time, as the minutes spent toggling between applications and manually inputting data add up.

Sales Navigator can solve some of your efficiency problems by helping you combine your most important sales tools. Here we explore the ways you can integrate Sales Navigator with other sales applications and lead generation software.

Leverage Powerful Insights

How do you organize your most important contacts? Your CRM, right? There’s no question it is one of a salesperson’s most valuable tools, but every tool can be more efficient. One way to make your CRM work smarter is to sync it with Sales Navigator.

By combining your CRM with Sales Navigator, you can leverage your most important relationship data in one place, and more easily discover relevant insights about the accounts and leads you are working. Consider these benefits:

  • LinkedIn and CRM data combined in a centralized location
  • Lead data from LinkedIn automatically syncs with your CRM
  • Sales Navigator activity is automatically logged in your CRM

With all this info integrated, you can quickly pull out the most relevant data and spend less time on manually inputting, organizing, and analyzing information.

Organize Your Communication

One of the great frustrations of every salesperson is bouncing between communication tools. Gmail and Microsoft Outlook are two of the most popular platforms, and both offer a suite of tools to organize contacts, communication, and documents. However, like with your CRM, your email platform becomes even more powerful when you combine it with Sales Navigator.

By syncing the two you can see your Sales Navigator communication right in your inbox. Instead of switching between email and Sales Navigator, you can access LinkedIn profiles and contact information, as well as save contacts as leads directly from your inbox.

Go Mobile

How much of your time is spent on a mobile device? Mobile usage has eclipsed desktop and continues to grow. And in a B2B world that is seeing more millennial influence, mobile usage is becoming the norm.

This may not be news to you. Salespeople are always balancing multiple projects, and — especially if you’re a frequent traveler — it’s only natural your work will be done on mobile devices. Even if you haven’t adopted a mobile-centric mentality, it seems like only a matter of time before everyone will be mobile-first.

Luckily, Sales Navigator makes going mobile easy. With iOS and Android apps, Sales Navigator is accessible on any device at any time. The app is easy to navigate and pulls in the most important information from Sales Navigator, so you can get what you need on the go.

Keep Everything in One Place

Dynamics 365 is one of the most powerful tools for tracking and analyzing an entire sale. Combining it with Sales Navigator allows you to pull relevant data from LinkedIn into the Dynamics 365 user interface.

Likewise, Dynamics 365 data syncs with Sales Navigator to easily reference relevant information on companies and individuals on LinkedIn. You can also pull your communication — including notes, InMail, messages, and calls — from Sales Navigator into Dynamics 365.

Manage the Whole Sales Process

Each of the integrations above focuses on a single application. The helpful tools allow you to combine Sales Navigator with specific applications that are imperative to the sales cycle. With the Sales Navigator Application Platform (SNAP), you can access all those applications in one place.

By using SNAP, you don’t have to switch between apps or platforms. Instead of opening multiple applications to check on different projects, you can access everything in the same spot. SNAP supports:

  • Business intelligence
  • CRM
  • eSignature
  • Marketing automation
  • Sales acceleration
  • Web conferencing

Improving efficiency is a goal of every salesperson. By organizing your sales tools, you can spend less time entering and toggling, and more time selling.

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How Much Do LinkedIn Ads Cost – Josh Rodriguez

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n the first quarter of 2018, we analyzed over 2.5 billion LinkedIn ad impressions and over 3.4 million clicks from AdStage customers. Based on our data, we saw year-over-year CPMs increase 29%, while year-over-year CPCs decreased 12%.

Q1 2018 LinkedIn advertising performance

We observed the following median results among marketers using AdStage products:

  • LinkedIn CPM: $6.59
  • LinkedIn CPC: $5.26
  • LinkedIn CTR: 0.13%

Dive deeper into the Q1 2018 PPC Benchmark Report for the latest trends.

Supply & demand

First quarter 2018 Y/Y spend remained unchanged among same marketers, while Y/Y impressions dropped 41%. We saw very little Q/Q spend change (-1.2%) during the first quarter, while Q/Q impressions decreased 15%.

LinkedIn CPMs decrease by 18%

Our AdStage data shows Q1 median CPMs decreasing for the first time after four consecutive quarters of increasing costs. The 2017 year-end CPMs were up 57% going into 2018, but declined to $6.59 by the end of Q1 2018. We’re yet unsure if the dip indicates a new trend, or if the lower prices are reflective of seasonal swings.

Marketers that we studied reacted to increasing CPMs in 2017 by choosing to keep budgets flat, or pull back slightly. However, lower CPMs are a good signal that maintaining spend will continue to return increased reach of LinkedIn users.

LinkedIn CPCs increase by 4%

First quarter 2018 median CPCs continue to be well below last year averages, down 11.6% Y/Y. Marketers are benefiting from lower engagement costs while budgets continue to buy more impressions. This is a positive trend for new marketers looking to allocate budget for LinkedIn Ads.

We have early indications that CPCs should remain below the 2017 average through mid-year, and at least $1.00 less per click than the high median CPC of $6.31 we observed in Q3 2017.

 

LinkedIn CTRs increase by 58%

The data from marketers using AdStage showed increasing CTRs throughout 2017, with median CTRs increasing over 112% in 2017. Our data shows Q1 2018 median CTRs dropped slightly ending at 0.13%, a 58% Y/Y increase over Q1 2017. The overall upward trend is a result of better engagement on LinkedIn ads, a good indicator that new LinkedIn Marketing Solutions features are paying off.

As with CPM, it’s too early to say this first quarter CTR correction is the new normal or if we can chalk it up to season swings (the consensus around here is leaning towards seasonal). We’ll learn more as we dig into the mid-year data.

 

What to expect in 2018

While last year presented us with increased prices and a bump in engagement, marketers may experience a cooling period during the first half of the year. As increased competition continues to be a factor, marketers will need to be more strategic with their spend and focus on strategies that prove ROI.

Last year we saw the release of Audience Network, Lead Gen Forms, and Matched Audiences. All welcome advancements that made LinkedIn more attractive and productive for B2B marketers.

Video is key to clicks

Video is no longer a nice to have, it’s a necessity. LinkedIn Marketing Solutions is all in on video and is providing helpful tips to nail down the right strategy for your objective. Released at the end of Q1, video for Sponsored Content is now a powerful medium for the toolkit.

Combine LinkedIn video ads with Matched Audiences and Lead Gen Forms, and there’s no question video can work in your favor. In fact, LinkedIn is on record stating that “users are sharing video 20 times more than other content like images or posts.”

According to Buffer’s 2018 State of Social Report, 85% of businesses are planning on creating more video content in 2018.

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Additional Budget For A/B Testing

Testing is an ongoing process and new ad types are not always winners with every target audience. With lower CPCs and CPMs relative to last year, it’s safe to allocate more budget to testing which mix of content and placement work best for the target objective.

According to The CMO Survey, reported B2B marketing budgets up over 9% for 2018. That includes a portion for digital, which should factor into grow and testing strategies.

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Increased competition

As Linkedin releases more ad features, such as their new Bid Auto-Optimization for Lead Gen Forms, we can expect marketers will see better results from their spend.

In 2017 the overall spend on LinkedIn ads increased 23 percent among marketers on AdStage. We expect that spend will continue to increase as LinkedIn develops new and better ways to connect with leads.

Experts expect brands to shift more budgets to LinkedIn

AJ Wilcox of B2Linked, who manages some of the biggest LinkedIn ad accounts in the world, expects companies to shift more budgets from Facebook to LinkedIn. “The B2B environment on Facebook has gotten rough with job title and company targeting being taken away,” AJ said. “Couple that with the fact that Facebook CPMs are rising rapidly, and I think we’re about to see a lot more brands invest more heavily into LinkedIn due to the quality of traffic and the reach they can’t get on Facebook.”

Takeaways and insights

Based on the data from Q1 2018, here are our main LinkedIn insights:

  • Advertisers are getting better results with the same amount of spend
  • CPCs are down, which provides room to grow and experiment
  • Video for Sponsored Content is a game changer. Marketers should take advantage of new ad type opportunities while the competition is low.

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