LinkedIn Is Going Offline … for Meetings and Events

LinkedIn, the Microsoft-owned platform that caters to the professional and business world has, since its inception, been focused on helping its users create networking opportunities and relationships through connections, communications, groups and forums. All of this, of course, being done online. But LinkedIn is now expanding its offerings…by going offline.

Last week the company announced that it is launching a new feature called Events. It’s targeted at people and companies who still like to do in-person affairs in the actual real, physical world.

“I think there is a massive whitespace for events today,” Ajay Datta, the head of product for LinkedIn India (where the app was developed) told TechCrunch’s Ingrid Lunden. “People don’t have a single place to organize [work-related] offline meetups specific to an industry or a neighborhood. People want to find other people.”

Why is a service that has traditionally focused on online networking now dipping its toes into the offline world? It’s because there’s overlap….and opportunity.

Despite all the ways we talk to each other online, the fact is that people still like to get together with other people at least once in a blue moon.  It’s a human thing, you know?  There are hundreds of conferences, conventions, business luncheons, networking groups, meetups and other local gatherings going on each day. Ask any professional and they’ll tell you that they attend one of these at least once or twice year.  Why? Because face-to-face events create leads, solidify relationships and – according to reports like this one – provide a significant return on investment for most business, big and small.

Which is why, as the owner of a company that does in-person events for our clients monthly, I view LinkedIn’s new Events feature to be a no-brainer. In fact, it’s something they should’ve done a while ago.

The event management software business – which includes popular brands such as Meetup and Eventbrite, is growing at about a 15 percent rate every year and is expected to be as large as $11.4 billion by 2024.  Should these companies be worried? In the short term, no. But in the long term? Absolutely.

That’s because currently LinkedIn’s service – while free – is very limited.  It only allows its users to invite their first-person connections and doesn’t include the kinds of advanced marketing and management capabilities that the other big-name brands have like being able to find venues, integrate other services, accept payments and manage attendees.  But, as Lunden points out, “if this starts to see traction – and I suspect that it will – you could imagine how LinkedIn might start to add on all of the above, and more.”

She’s absolutely right. Just because LinkedIn has traditionally been an online community doesn’t mean it can’t facilitate offline events. For now, I’ll use it to supplement both Meetup and Eventbrite, which my company also uses to attract attendees. But as LinkedIn inevitably adds features I’ll likely be using it much more.

By Gene MarksOwner, Marks Group

Source: LinkedIn Is Going Offline … for Meetings and Events

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Giving Your Elevator Pitch – Maximize Your Connection In A Short Period of Time By Todd Dewett


It’s important to make a good impression in just the first few minutes you spend with potential mentors, clients, or even friends. In this short course, author and business coach Dr. Todd Dewett explains how to tell others what you do and make a memorable impression in a short period of time with a personal “elevator pitch.” Maximize your connection in a minimal amount of time, and start making valuable additions to your network from the get-go…….

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The 40 New Skills You Can Now Learn on LinkedIn Learning – Paul Petrone


Each week presents a new opportunity for you and your team to learn the skills necessary to take on the next big challenge. And, at LinkedIn Learning, we want to do everything we can to help make that happen. So, each week, we add to our 13,000+ course library. And this past week was no different, as we added 40 new courses covering everything from graphic design to CAD to having difficult conversations…..

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LinkedProfits – How To Build High QualityLaser Targeted Leads on Autopilot

With this amazing app and training tool you will help hundreds of now successful businesses and marketers like you to make money with LinkedIn lead generation. Remember, LinkedIn gives you leads that: WANT and NEED what you’re offering. Have the authority to BUY what you’re offering. Can afford to PAY what you’re charging and with your unique LinkedProfits automation software and training program, this world of LinkedIn profits is going to be open to you. Building huge high quality lists and making significant incomes from LinkedIn……

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LinkedIn Co-Founder Reid Hoffman Shares His Secret For Fast Growth & Getting Ahead of The Competition – Jennifer Ortakales


Startups carry unavoidable risk small businesses have a 20% chance of failing in their first year, and a 50% chance after five years. The idyllic story of a Silicon Valley startup — beginning with just a few employees in a garage and consistently scaling over time until it’s a major company with hundreds of workers — is the anomaly, not the prototype. Most businesses don’t experience the same trajectory, and a startup with a solid foundation won’t always scale to become a force among its competitors. Some may have ups and downs, while others see slow, steady growth over a longer period of time……..

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LinkedIn Launches Pipeline Management Kit for Your Sales Team – Michael Guta


While digital technology has improved commerce, it has also increased the complexities of the sales funnel. LinkedIn has introduced a Pipeline Management Kit for salespeople so they can remove blind spots from the modern sales process and manage the difficulties of B2B sales.

LinkedIn Pipeline Management Kit

The new Pipeline Management Kit is a free resource with an infographic, a video, and a 16-page digital pocket guide. And along with Sales Navigator Deals, it will make pipelines more transparent.

According to LinkedIn, sales professionals can be blindsided by hidden pitfalls which derail promising prospects. These have negative outcomes for everyone involved from the marketing and sales teams to the organization as a whole.

For small businesses with limited resources, identifying where the blind spots are to minimize the risks is even more important. Companies with small marketing and sales teams can ill afford to be surprised after putting in many hours of work cultivating a prospect.

LinkedIn Product Marketing and Demand Manager Vivian Chan, writes in the LinkedIn Sales Blog, “On the road to closing deals in B2B sales, a similar dynamic is at play. The complexities of today’s buying cycle yield hidden pitfalls that can cause a promising engagement to veer off-course.”

She then points to some disturbing statistics:

  • 24% of anticipated deals go nowhere,
  • 25% of sales reps may not be at the same job next year,
  • 20% of buyers also play musical chairs annually.

Chan adds, ” These realities lead to wasted time, mismatched contacts, and outdated CRM data. But like a safe driver, sales professionals can consistently check blindspots in their pipeline and minimize risk..”

Key to Not Being Blindsided

The infographic says sales teams should identify all key stakeholders to gain increased visibility of who the decision-makers are in a deal as well as recognizing any missing players.

By keeping their CRM system up to date, team members can view relevant data about any deal. However, this requires a proactive and a hands-on approach to ensure information is being added, deleted or amended in a timely manner.

While a CRM platform is an invaluable tool, it is only as good as the data users provide it, Chan writes.

LinkedIn Sales Navigator Deals

Sales Navigator Deals manages your pipeline and reduces sales risks by providing better visibility and more control.

A single space provides access to all the details in the pipeline with real-time visibility. This gives decision-makers the ability to monitor deals that are not being managed properly and provide help to sales reps.

This is made possible with the Buyer Circle feature which identifies all stakeholders that are part of the deal. And last but not least, it allows you to keep the CRM you have in place up-to-date with relevant data for any deal your team is working on.

The sales process is now more complicated than ever. Automating the different parts of this process is one way to ensure you will not be blindsided. For small business owners, having such a system in place is one way to guarantee they will be able to compete.


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Is LinkedIn Actually Hurting Your Chances for New Relationships | Linkedin for Business Marketing

Even though LinkedIn seems to have eliminated the silly default message that was sent when you invited someone to join your network, they may have made matters worse by now including no message at all in your invitation unless you choose to include a custom message.

If you send LinkedIn’s basic invitation to join your network, you’ll be lowering the chances of having your invitation accepted. You are trying to encourage important professionals to become part of your valuable first-degree network; so show them some respect by including a personalized message, and they’ll be more likely to accept your invitation. Read more…

Source: Is LinkedIn Actually Hurting Your Chances for New Relationships? | Linkedin for Business Marketing



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LinkedProfits – Discover Exactly What Rich People Builds High Quality, Laser Targeted Leads

The problem with generating leads with money is this:

1. Lead generation can be expensive. You can try Google, Facebook, and YouTube but the challenge is the price per clicks, views, and leads continue to go up which can make it hard to profit or risky.

2. It can take a lot of time. There are “free ways to generate traffic” however, they are very time consuming and show little to no results when you start, plus it can be hard to track and scale these organic leads.

3. It can be hard to find leads with money. Finding the targeted groups of people that actually have the money to spend and are ready to spend is every business owners dream, but this is very challenging using traditional methods of lead generation.

LINKED PROFITS solves this for you with my easy to turn on simple software, and you can start generating targeted leads with money, as early as tomorrow.

You do need to do your part, the software won’t run it itself

There is no such thing as making money without doing any work

But all you need to do is press the START button to run the software each day and then you go about your day

And I know if I arm you with my LinkedProfits generation software and help you start making real money with LinkedIn, that you will be more likely to become a coaching client with me.

I’ll give you massive value first and it’s my goal to help you make money LinkedIn right away because this helps me get even more clients.

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My clients and I are doing it every day. It’s possible to generate targeted responsive lists in the thousands within your niche. I’ve done it, so can you. However, you’ll be limited by the amount of time you can spend doing the manual work that my software automates. I strongly suggest using my software… that’s why it’s included.

If you have no idea how to use LinkedIn or don’t have a profile yet – this will get you up and running to generate leads in just minutes.

Sure there is lots of Youtube trainings on the basics of LinkedIn, but knowing how to do everything in the best way in the shortest amount of time will help you be even more successful on LinkedIn

Even if you are an avid user of LinkedIn I bet you will learn a few tips and tricks from the master to save you time in navigating LinkedIn.


Facebook steps into LinkedIn’s territory with Mentorship | Online Marketing Tools

When you’re looking for professional advice, it seems Facebook might be a better place to look than LinkedIn.

Source: Facebook steps into LinkedIn’s territory with Mentorship | Online Marketing Tools



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How Integrating LinkedIn with Other Tools Can Improve Your Sales Prospecting Results


You probably bounce between devices and sales platforms throughout the day. You may also find yourself losing valuable time, as the minutes spent toggling between applications and manually inputting data add up.

Sales Navigator can solve some of your efficiency problems by helping you combine your most important sales tools. Here we explore the ways you can integrate Sales Navigator with other sales applications and lead generation software.

Leverage Powerful Insights

How do you organize your most important contacts? Your CRM, right? There’s no question it is one of a salesperson’s most valuable tools, but every tool can be more efficient. One way to make your CRM work smarter is to sync it with Sales Navigator.

By combining your CRM with Sales Navigator, you can leverage your most important relationship data in one place, and more easily discover relevant insights about the accounts and leads you are working. Consider these benefits:

  • LinkedIn and CRM data combined in a centralized location
  • Lead data from LinkedIn automatically syncs with your CRM
  • Sales Navigator activity is automatically logged in your CRM

With all this info integrated, you can quickly pull out the most relevant data and spend less time on manually inputting, organizing, and analyzing information.

Organize Your Communication

One of the great frustrations of every salesperson is bouncing between communication tools. Gmail and Microsoft Outlook are two of the most popular platforms, and both offer a suite of tools to organize contacts, communication, and documents. However, like with your CRM, your email platform becomes even more powerful when you combine it with Sales Navigator.

By syncing the two you can see your Sales Navigator communication right in your inbox. Instead of switching between email and Sales Navigator, you can access LinkedIn profiles and contact information, as well as save contacts as leads directly from your inbox.

Go Mobile

How much of your time is spent on a mobile device? Mobile usage has eclipsed desktop and continues to grow. And in a B2B world that is seeing more millennial influence, mobile usage is becoming the norm.

This may not be news to you. Salespeople are always balancing multiple projects, and — especially if you’re a frequent traveler — it’s only natural your work will be done on mobile devices. Even if you haven’t adopted a mobile-centric mentality, it seems like only a matter of time before everyone will be mobile-first.

Luckily, Sales Navigator makes going mobile easy. With iOS and Android apps, Sales Navigator is accessible on any device at any time. The app is easy to navigate and pulls in the most important information from Sales Navigator, so you can get what you need on the go.

Keep Everything in One Place

Dynamics 365 is one of the most powerful tools for tracking and analyzing an entire sale. Combining it with Sales Navigator allows you to pull relevant data from LinkedIn into the Dynamics 365 user interface.

Likewise, Dynamics 365 data syncs with Sales Navigator to easily reference relevant information on companies and individuals on LinkedIn. You can also pull your communication — including notes, InMail, messages, and calls — from Sales Navigator into Dynamics 365.

Manage the Whole Sales Process

Each of the integrations above focuses on a single application. The helpful tools allow you to combine Sales Navigator with specific applications that are imperative to the sales cycle. With the Sales Navigator Application Platform (SNAP), you can access all those applications in one place.

By using SNAP, you don’t have to switch between apps or platforms. Instead of opening multiple applications to check on different projects, you can access everything in the same spot. SNAP supports:

  • Business intelligence
  • CRM
  • eSignature
  • Marketing automation
  • Sales acceleration
  • Web conferencing

Improving efficiency is a goal of every salesperson. By organizing your sales tools, you can spend less time entering and toggling, and more time selling.

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